SeaMiles
SeaMiles is a Singapore-based, pre-launch loyalty programme targeting seafarers and shore personnel. Privately held and pre-revenue with fewer than ten employees, the company has not yet begun commercial operations as of the latest available data.
- Company typePrivate
- Founded2018
- HeadquartersSingapore, Singapore
- Headcount1–10
- GTM typeB2C
- OfferingSoftware
What SeaMiles does
SeaMiles (legally Sea Miles Rewards) is a Singapore-based, privately held company that describes itself as operating the "world's first loyalty programme tailored to incentivise seafarers and shore personnel." Founded in 2018, the company is positioned as a niche vertical loyalty platform addressing a maritime workforce that is not well served by mainstream travel, hospitality, or retail rewards programmes. The target members are seafarers and shore-based maritime personnel, with the implied counterparties being maritime employers, marine suppliers, travel and retail merchants, and other marine-services brands that would fund rewards in exchange for member engagement.
The company remains in a pre-launch state: its website (seamilesrewards.com) displays a "Launching Soon" notice and offers only an email-newsletter signup as the public-facing surface. No product modules, technical architecture, integrations, app, or API have been disclosed, and there is no certification, partnership, or award on record. The operating footprint is centred on Singapore, with the stated marketing motion being email capture at the top of the funnel. No app store listings or social media profiles are documented in the source material.
Commercially, the company has not disclosed pricing, monetisation mechanics, or unit economics. The only capital activity on record is a $72,445 seed round in October 2018 and participation in the Techstars accelerator in November 2019. Two co-founders lead the business — Kailash Sabnani (co-founder) and Deepanker Mahajan (co-founder and CFO) — and headcount is reported at 1–10. The implication is that Sea Miles Rewards is an early-stage, pre-revenue venture whose commercial proof points have yet to be established.
SeaMiles firmographics
Firmographics- Name
- SeaMiles
- Legal name
- Sea Miles Rewards
- Website
- https://seamilesrewards.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- SeaMiles is a Singapore-based, pre-launch loyalty programme targeting seafarers and shore personnel. Privately held and pre-revenue with fewer than ten employees, the company has not yet begun commercial operations as of the latest available data.
- Ownership category
- akta.pro rank
SeaMiles industry classification
Industry- Product category
- Maritime Loyalty Rewards
- NAICS
- Support Activities for Water Transportation (4883)
- SIC
- Water Transportation (4400)
- akta.pro primary industry
- Cruise + Ski/Mountain Extension Packages (THAEAHAH)
Keywords
Where SeaMiles is headquartered
LocationHeadquarters
- HQ city
- Singapore
- HQ country
- Singapore
- HQ region
- Asia
Markets served
SeaMiles business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Marketing or Sales, Personnel, Operations
Marketing channels1 record
SeaMiles product offering
Product offeringCore offering
SeaMiles operates Sea Miles Rewards, a loyalty programme designed to incentivise seafarers and shore personnel in the maritime sector. The company is currently in pre-launch phase with the website displaying a 'Launching Soon' status and collecting email signups from prospective members for launch updates.
Product overview
Sea Miles Rewards is a pre-launch rewards program with no publicly disclosed product details at this time.
Differentiator
Problem solved
Functional benefit
Products and services
- Sea Miles Rewards
Companies that use SeaMiles
Customer profileIdeal customer profiles1 record
SeaMiles technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
SeaMiles partnerships and signals
Strategic signalRecent moves4 records
Expansion highlights3 records
SeaMiles competitors and assessment
Company assessmentOthers
- Antavo: Antavo is an enterprise SaaS loyalty cloud platform that powers loyalty programs for global brands. Relevant as a technology enabler/competitor on the loyalty-engine side; SeaMiles could build on Antavo or compete against it for maritime clients.
- Smile.io: Smile.io is a widely adopted SMB/D2C loyalty platform. Adjacent rather than directly comparable, but indicative of the broader loyalty-tech space SeaMiles would either build against or partner with.
- Ocean Technologies Group: Ocean Technologies Group provides e-learning, crew management, and operational software to ship operators and seafarers. Comparable as an enabling technology provider in the same ecosystem and a potential integration/distribution partner for a seafarer loyalty platform.
Broad incumbents
- Anglo-Eastern Univan: Anglo-Eastern is a top-tier ship manager with tens of thousands of seafarers under management. Relevant as an incumbent employer of the target audience that either could partner with SeaMiles or build an equivalent in-house scheme.
- V.Group: V.Group is one of the world's largest ship management companies, directly employing thousands of seafarers. Comparable because it already delivers crew welfare benefits and could launch in-house loyalty — making it both a potential partner and a potential competitor.
- Bernhard Schulte Shipmanagement: BSM manages a large fleet and a substantial seafarer workforce, and already operates structured crew welfare and benefits programs. Comparable as a large incumbent with direct access to the target seafarer audience.
- Royal Caribbean Group (Crown & Anchor Society): Royal Caribbean operates the Crown & Anchor Society, a tiered cruise loyalty program for passengers. It is the closest scaled analogue in maritime-adjacent loyalty, but its members are cruise guests rather than seafarers/crew, so it is a broader incumbent rather than a direct competitor.
- MSC Cruises (MSC Voyagers Club): MSC's Voyagers Club is the cruise line's tiered passenger loyalty program. Relevant as a comparable maritime-loyalty construct with tiered status, point accrual, and partner offers — but again aimed at passengers rather than seafarers.
- Norwegian Cruise Line Holdings (Latitudes Rewards): Norwegian's Latitudes Rewards is a tiered loyalty program serving NCL cruisers. Comparable as another established cruise loyalty scheme, demonstrating how maritime operators monetize repeat usage through points and tiered benefits.
- Carnival Corporation (VIFP Club): Carnival operates the VIFP (Very Important Fun Person) Club across its cruise brands. It is a relevant analogue because it demonstrates scaled maritime-industry loyalty mechanics, though again targeted at passengers rather than the working seafarer community SeaMiles targets.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks5 records
Key highlights5 records
Customer concentration
SeaMiles social profiles
Digital presenceSeaMiles financial estimates
Financial estimateRevenue estimate
Valuation estimate
SeaMiles leadership team
Management profileNumber of profiles
Profiles2 records
SeaMiles funding detail
Funding detailFunding overview
Funding rounds2 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SeaMiles M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SeaMiles
What does SeaMiles do?
SeaMiles operates Sea Miles Rewards, a loyalty programme designed to incentivise seafarers and shore personnel in the maritime sector. The company is currently in pre-launch phase with the website displaying a 'Launching Soon' status and collecting email signups from prospective members for launch updates.
Is SeaMiles a public or private company?
SeaMiles is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was SeaMiles founded?
SeaMiles was founded in 2018. It employs 1 to 10 people.
Where is SeaMiles based?
SeaMiles is headquartered in Singapore, Singapore, in the Asia region.
Who are SeaMiles's main competitors?
Others on record are Antavo, Smile.io and Ocean Technologies Group. Broad incumbents are Anglo-Eastern Univan, V.Group, Bernhard Schulte Shipmanagement, Royal Caribbean Group (Crown & Anchor Society), MSC Cruises (MSC Voyagers Club), Norwegian Cruise Line Holdings (Latitudes Rewards) and Carnival Corporation (VIFP Club).
Does SeaMiles have an API?
No public API is recorded for SeaMiles.
What industry is SeaMiles in?
SeaMiles's product category is Maritime Loyalty Rewards. Its primary akta.pro industry code is THAEAHAH, Cruise + Ski/Mountain Extension Packages. Its NAICS code is 4883 and its SIC code is 4400.