RedBird IMI
RedBird IMI is a $1 billion joint venture between RedBird Capital Partners and Abu Dhabi's International Media Investments that acquires and builds large-scale media, entertainment, and sports content companies globally, serving institutional investors and operating a portfolio spanning production, sports media, and AI.
- Company typePrivate
- Founded2014
- HeadquartersNew York, United States
- Headcount101–250
- GTM typeB2B
- OfferingServices
What RedBird IMI does
RedBird IMI is a $1 billion joint investment vehicle formed by US-based RedBird Capital Partners and Abu Dhabi-based International Media Investments (IMI), deploying capital into large-scale media, entertainment, and sports content properties globally. The firm acquires majority or full ownership stakes in content and sports businesses and supports them through RedBird's integrated model combining investment professionals with operating executives. Portfolio companies operate independently under the RedBird IMI umbrella, with Jeff Zucker serving as CEO and operating partner.
The portfolio spans sports media (Front Office Sports, EverPass Media, Players Era Festival, Alpine F1 Team stakes), television and film production (All3Media, Media Res Studio, Bright North Studios), live entertainment and sports franchises (Alpine F1, Toulouse FC, Rajasthan Royals, YES Network), and AI/media technology (RedBird X, InterPositive, prior to its sale to Netflix). The Banijay-All3Media merger completed in March 2026 created an $8 billion independent production group generating €4.4 billion in pro forma revenue across 170+ labels and 25 countries. RedBird IMI generates revenue through management fees and performance fees on the fund, with underlying returns driven by capital appreciation and exits such as the £575 million sale of The Telegraph to Axel Springer.
RedBird IMI operates from offices in New York, Los Angeles, London, and Abu Dhabi, with active markets across the US, UK, France, UAE, Canada, India, and Hong Kong. Its distribution channels include private placement of fund interests to institutional investors and family offices, and direct sourcing of portfolio investments through industry relationships. Customer segments are the portfolio companies themselves (which the firm helps build) and the LPs who provide capital, with vertical segmentation into media and entertainment, sports properties, and institutional capital.
RedBird IMI firmographics
Firmographics- Name
- RedBird IMI
- Legal name
- RedBird Capital Partners Management LLC
- Website
- https://redbirdcap.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- RedBird IMI is a $1 billion joint venture between RedBird Capital Partners and Abu Dhabi's International Media Investments that acquires and builds large-scale media, entertainment, and sports content companies globally, serving institutional investors and operating a portfolio spanning production, sports media, and AI.
- Ownership category
- akta.pro rank
RedBird IMI industry classification
Industry- Product category
- Private Equity Media & Entertainment Investment
- NAICS
- Funds, Trusts, and Other Financial Vehicles (525), Portfolio Management and Investment Advice (52394)
- SIC
- Investment Advice (6282)
- akta.pro primary industry
- ESG Integration / Responsible Investment Funds (Broad ESG) (FSANAJAL)
Keywords
Where RedBird IMI is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices4 records
Markets served
RedBird IMI business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Others
Revenue model
- Investment Returns: RedBird IMI generates returns through capital appreciation, operational improvements, and eventual exits of portfolio companies in media, entertainment, and sports sectors.
- Asset Management Fees: The $1 billion fund backed by RedBird Capital and Abu Dhabi's IMI charges management fees and performance fees from institutional investors.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels1 record
RedBird IMI product offering
Product offeringCore offering
RedBird IMI is a $1 billion joint investment vehicle that acquires majority stakes and full ownership in large-scale media, entertainment, and sports content properties globally. The firm combines US private equity execution with Abu Dhabi sovereign capital to deploy capital into iconic intellectual property, sports franchises, and production businesses, then applies operational expertise to grow portfolio companies and realize returns through exits or operational improvements.
Product overview
RedBird IMI is a joint venture investment vehicle between RedBird Capital Partners and Abu Dhabi-based International Media Investments, focused on acquiring, investing in, and building large-scale media, entertainment, and sports content properties globally. The company operates as an investment and portfolio management entity rather than a unified product platform. Its portfolio spans multiple sectors including sports media (Front Office Sports, EverPass Media), television production (All3Media, Media Res Studio, Bright North Studios), and AI innovation (RedBird X, InterPositive). The portfolio companies operate independently with RedBird IMI providing strategic direction and capital.
Differentiator
Problem solved
Functional benefit
Products and services
- RedBird IMI Investment Vehicle A $1 billion joint investment vehicle for qualified institutional investors that acquires, invests in, and builds large-scale media, entertainment, and sports content properties globally. Available to blue-chip institutional and family office investors through private placement.
- Front Office Sports Tonight A daily 30-minute nationally syndicated television news program covering the intersection of sports, business, and culture. Targeted at U.S. broadcast audiences across Fox, Hearst, Nexstar Media, Sinclair, Gray, Scripps, and other major station groups.
- Front Office Sports Platform A multi-platform media and news organization covering the intersection of sports, business, and culture, delivering sports journalism across social media, digital, and commercial distribution channels. Includes FOS Studios (FOSS), a television, film, digital and brand studio for unscripted and scripted content development and distribution. Targeted at sports business professionals and consumers.
- All3Media Production Services Award-winning global television, production, distribution and digital company consisting of more than 50 production and distribution companies and labels across the UK, Europe, New Zealand, and the United States. Key productions include The Traitors, The Circle, and Squid Game: The Challenge. Serves global broadcasters, streamers, and content distributors.
- EverPass Media Premier media platform that aggregates, distributes, and enables streaming of premium live sports and entertainment content to commercial businesses. Manages exclusive rights to sports packages including NFL Sunday Ticket (NFLST), Peacock Sports Pass, and Amazon Prime Thursday Night Football. Targeted at commercial businesses such as bars, restaurants, and hospitality venues.
- Bright North Studios Canadian reality television production company (formerly Efran Films), acquired and rebranded by RedBird IMI in September 2024, expanding global production holdings in unscripted content.
- Media Res Studio Production Award-winning television studio and motion picture production company that develops, produces, and finances premium content for global markets with first-class creative artists, networks, and streaming services. Productions include The Morning Show (Apple TV+), Pachinko (Apple TV+), Extrapolations (Apple TV+), and Scenes from a Marriage (HBO).
- InterPositive AI Platform Production-grade AI platform purpose-built for Hollywood film production, providing precision creative control, reduced production time and cost, and copyright-safe end-to-end filmmaking. Targeted at film and television production studios. Acquired by Netflix in March 2026, 14 months after formation.
- RedBird X Proprietary AI business unit and innovation engine powered by a team of world-class AI engineers, focused on building and commercializing AI companies and applications in sports, media, entertainment, and financial services through a modular technology stack.
Quantifiable outcome
- 85% revenue increase year-over-year for Front Office Sports
- +2 more outcomes
Companies that use RedBird IMI
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles2 records
RedBird IMI technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
RedBird IMI partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered major, core and moderate.
- Fox (Station Groups)majorFox is one of the major station groups distributing Front Office Sports Tonight, the daily 30-minute nationally syndicated TV news program launching September 14, 2026. The show has been cleared in over 85% of US households.
- Banijay GroupcoreRedBird IMI merged its All3Media subsidiary with Banijay Entertainment in a 50/50 joint venture creating an $8 billion production powerhouse with 170+ creative labels across 25 countries. Jeff Zucker serves as chairman of the combined entity.
- Bright North Studios (Efran Films)moderateRedBird IMI acquired Canadian reality TV production company Efran Films, which was rebranded as Bright North Studios, expanding global production holdings.
- Front Office SportsmajorRedBird IMI acquired a majority stake in Front Office Sports, the leading multi-platform media organization covering sports business. The investment led to 85% year-over-year revenue increase and the launch of a daily syndicated TV show.
- Media ResmoderateRedBird IMI holds a stake in Media Res Studio, an award-winning television studio producing premium content including The Morning Show and Pachinko.
- All3MediacoreAll3Media is an award-winning global television, production, distribution and digital company owned by RedBird IMI. It consists of more than 50 production and distribution companies and labels producing shows like The Traitors, The Circle, and Squid Game: The Challenge.
- Players Era FestivalmoderatePlayers Era Festival is a college basketball tournament in Las Vegas financially backed by RedBird IMI. The tournament pays players directly through NIL deals and has signed a five-year equity deal with the Big 12 worth over $50 million.
Scale indicators8 records
Recent moves6 records
Expansion highlights6 records
RedBird IMI competitors and assessment
Company assessmentMarket position
Competitive moat6 records
Key risks5 records
Key highlights6 records
Customer concentration
RedBird IMI social profiles
Digital presenceRedBird IMI financial estimates
Financial estimateRevenue estimate
Valuation estimate
RedBird IMI leadership team
Management profileNumber of profiles
Profiles1 record
RedBird IMI subsidiaries and ownership
Company hierarchySubsidiaries5 records
RedBird IMI funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
RedBird IMI M&A and investment
M&A and investmentM&A3 records
Investments3 records
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about RedBird IMI
What does RedBird IMI do?
RedBird IMI is a $1 billion joint investment vehicle that acquires majority stakes and full ownership in large-scale media, entertainment, and sports content properties globally. The firm combines US private equity execution with Abu Dhabi sovereign capital to deploy capital into iconic intellectual property, sports franchises, and production businesses, then applies operational expertise to grow portfolio companies and realize returns through exits or operational improvements.
Is RedBird IMI a public or private company?
RedBird IMI is a private company. It is classified as private equity controlled and is currently operating.
When was RedBird IMI founded?
RedBird IMI was founded in 2014. It employs 101 to 250 people.
Where is RedBird IMI based?
RedBird IMI is headquartered in New York, United States, in the North America region.
How does RedBird IMI make money?
Two revenue lines are on record. Investment Returns are the primary driver. The others are asset Management Fees.
Does RedBird IMI have an API?
No public API is recorded for RedBird IMI.
What industry is RedBird IMI in?
RedBird IMI's product category is Private Equity Media & Entertainment Investment. Its primary akta.pro industry code is FSANAJAL, ESG Integration / Responsible Investment Funds (Broad ESG). Its NAICS code is 525 and its SIC code is 6282.