My Density Matters

Name

My Density Matters

Legal name

My Density Matters

Website

https://mydensitymatters.org

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Nonprofit Health Advocacy

akta.pro primary industry

Women's Health & Life-Stage Wellness Education (Fertility, Pregnancy, Menopause) (EDAAAHAI)

akta.pro secondary industries

Women’s Imaging & Breast Health Centers (HLAFAJAJ), Breast Oncology (HLAKAFAJ)

Keywords

• Breast density education
• Breast cancer screening awareness
• Cancer risk assessment advocacy
• Supplemental screening information
• Nonprofit health advocacy

Headquarters

HQ city

Chicago

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Others

Revenue model

1. Grants and Donations: As a non-profit organization, My Density Matters operates primarily through grant funding (such as the SBB Research Group Foundation Grant received in September 2024) and individual donations to support breast density education and advocacy efforts.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

My Density Matters is a nonprofit organization that educates women about breast density categories (A, B, C, D), the limitations of mammography alone for dense breasts, and supplemental screening options including ultrasound, MRI, MBI, and CEM. It delivers breast density awareness through curated educational programs (Find Out My Breast Density Day, Check Your Chart, My Story Matters, Community Education) and a Breast Cancer Screening Guide, supported by survivor storytelling and policy advocacy for insurance coverage of supplemental screening.

Product overview

My Density Matters is a nonprofit educational platform focused on breast density awareness and breast cancer screening advocacy. The organization offers a centralized website platform with multiple programs including Find Out My Breast Density Day (FOMBDD), Check Your Chart, My Story Matters, and Community Education. These programs work together to educate women about breast density categories (A, B, C, D), the increased cancer risk associated with dense breasts, and supplemental screening options such as 3D mammography, ultrasound, MRI, MBI, and CEM. The platform also provides a Breast Cancer Screening Guide resource. The organization does not offer a software product but serves as an information and advocacy resource for women and healthcare providers.

Differentiator

Problem solved

Functional benefit

Brands

• My Story Matters: A program where women share their personal stories about breast cancer and dense breast tissue
• Find Out My Breast Density Day (FOMBDD)
• Check Your Chart
• Community Education

Products and services

• My Density Matters Educational Platform Central educational platform of the nonprofit that empowers women to understand breast density and breast cancer screening, offering information, resources, programs, and advocacy tools for individual women and healthcare providers.
• Find Out My Breast Density Day (FOMBDD) Annual awareness day event encouraging women to find out their breast density status and advocate for appropriate breast cancer screening.
• Check Your Chart Educational resource program teaching women how to read and understand their mammogram reports and identify breast density information.
• My Story Matters Storytelling initiative where women share their experiences with dense breast tissue and delayed cancer diagnoses to raise awareness and advocate for better supplemental screening.
• Community Education Educational outreach program that teaches communities about breast density, associated cancer risks, and supplemental screening options.
• Breast Cancer Screening Guide Comprehensive guide explaining various breast cancer screening options — 2D mammograms, 3D mammograms (DBT), ultrasound, MBI, CEM, and MRI — for women with dense breasts.

Quantifiable outcome

• 71% of breast cancers occur in women with dense breasts
• +4 more outcomes

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• DenseBreast-info.org: A non-profit educational organization specifically focused on breast density awareness, screening options, and provider education. Highly comparable mission and audience to My Density Matters, operating as a direct advocacy peer in the breast density niche.
• Are You Dense?: A non-profit advocacy organization founded by Nancy Cappello focused on breast density notification legislation and education. Direct peer in mission, advocacy approach, and target audience of women with dense breast tissue.
• Breastcancer.org: A non-profit organization providing medically reviewed breast cancer education, including information on dense breast tissue and supplemental screening. Direct peer in patient education mission and digital content delivery.
• Know Your Lemons Foundation: A non-profit focused on breast health education using visual, accessible content to drive early detection awareness. Direct peer as a small-to-mid-sized education non-profit with a similar community-led GTM and visual storytelling approach.

Broad incumbents

• Susan G. Komen: One of the largest breast cancer non-profits, with advocacy and education programs that overlap with MDM's mission. Acts as a broad incumbent in the same breast cancer awareness and screening space with much larger fundraising and reach.
• National Breast Cancer Foundation: A large non-profit providing breast cancer education, early detection resources, and patient navigation. Overlaps with MDM on breast cancer screening awareness and patient education, but operates at much greater scale.
• Living Beyond Breast Cancer: A national non-profit providing education and support to people impacted by breast cancer, including resources on screening and risk. Adjacent peer with overlapping educational mission and similar target audience.
• American Cancer Society: The largest US cancer non-profit, with broad screening guidelines, patient education, and advocacy including breast density. Overlaps with MDM on breast cancer screening education and policy advocacy at national scale.

Emerging players

• Young Survival Coalition: A non-profit focused on young adults affected by breast cancer, with education on screening for higher-risk younger women. Comparable peer on the education and advocacy dimensions, though focused on a younger demographic.
• Bright Pink: A non-profit focused on breast and ovarian health education and risk assessment for young women. Comparable as a women's health education non-profit with risk-assessment messaging similar to MDM's screening guidance.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/mydensitymatter
• Facebookfacebook.com/MyDensityMatters
• LinkedInlinkedin.com/company/mydensitymatters
• Instagraminstagram.com/mydensitymatters

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about My Density Matters