What Nuchev does

Nuchev Ltd (ASX: NUC) is an Australian-listed house-of-wellness-brands company headquartered in Melbourne. It develops, markets and distributes a diversified portfolio of science-led nutrition, supplement, and functional skincare products under ten owned brands spanning consumer retail (Oli6® goat-milk nutrition, Brauer™ natural medicine, Skin Physics® skincare, Rapid Loss™ weight management) and practitioner-only channels (Bio-Practica®, Magnesium Diasporal®, Basica®, Heel® biological medicine, Brauer Professional®, Medicine Tree Therapeutics™). The company's core technology is evidence-based formulation combining natural ingredients with clinical research; proprietary technology is centered on registered brand trademarks and clinically guided practitioner formulations rather than patented platforms or software.

The business operates a multi-channel go-to-market model. Consumer brands are distributed across 3,600+ pharmacy doors in Australia and Asia, grocery retail, and direct-to-consumer e-commerce. Practitioner-only brands are sold exclusively through 2,000+ healthcare practitioner partnerships (naturopaths, nutritionists, integrative GPs, herbalists) and professional clinics. Nuchev supplements the direct distribution with exclusive agency partnerships — notably with Brauer and H&S Group — that act as distribution and sales agents for parts of the portfolio, extending reach without proportional headcount expansion. Headcount is 11–50 employees, consistent with a lean corporate structure that relies on outsourced manufacturing and channel partners for scale.

Nuchev monetizes via one-time product sales across its branded portfolio, with compliance under Australian regulatory frameworks (TGA for therapeutic goods, FSANZ for food standards, Privacy Act 1988 for data handling). The company is publicly listed on the ASX, with FY2025 revenue in the approximate A$10M–A$25M range and EBITDA still negative but improving, reflecting an early-growth-phase profile with active brand acquisition, channel build-out, and geographic expansion (Australia, New Zealand, broader Asia) underway.

Name

Nuchev

Legal name

Nuchev Ltd

Website

https://nuchev.com.au

Company type

Public

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Nuchev is an ASX-listed Australian house of wellness brands (Oli6, Brauer, Skin Physics, Bio-Practica, Heel, and others) selling science-led nutrition, supplements, and skincare through 3,600+ pharmacy doors, 2,000+ practitioner clinics, and direct-to-consumer e-commerce across Australia, New Zealand, and Asia.

Ownership category

akta.pro rank

Product category

Nutritional Supplements and Wellness Products

NAICS

Animal Food Manufacturing (3111), Food (Health) Supplement Retailers (456191), Health and Personal Care Retailers (456)

SIC

Dairy Products (2020), Food And Kindred Products (2000), Perfumes, Cosmetics & Other Toilet Preparations (2844), Biological Products, (No Disgnostic Substances) (2836)

akta.pro primary industry

Specialty & Condition-Specific Nutraceuticals (e.g., Liver, Eye, Endocrine) (HLAMALAO)

akta.pro secondary industry

Immune Support Supplements (HLAMALAE)

Keywords

• Goat milk nutrition
• Practitioner supplements
• Natural wellness products
• Functional skincare
• Nutraceutical formulations

Headquarters

HQ city

Melbourne

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Consumer nutrition and supplement product sales: Nuchev generates revenue through the sale of its portfolio brands including Oli6 goat milk nutrition, Brauer supplements, Skin Physics skincare, Rapid Loss, and others via retail (grocery, pharmacy) and direct-to-consumer e-commerce channels across Australia and Asia.
2. Practitioner-grade supplement sales: Sales of practitioner-only brands (Bio-Practica, Magnesium Diasporal, Basica, Heel, Brauer Professional, Medicine Tree Therapeutics) exclusively through healthcare practitioners and professional clinics, with 2,000+ practitioner partnerships.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels3 records

Core offering

Nuchev develops, markets and sells a portfolio of Australian-made premium wellness products spanning consumer goat milk nutrition (Oli6), natural medicine and supplements (Brauer), functional skincare (Skin Physics), weight management (Rapid Loss), and practitioner-only professional nutraceuticals (Bio-Practica, Magnesium Diasporal, Basica, Heel, Brauer Professional, Medicine Tree Therapeutics). Products are distributed through pharmacy, grocery, online, and practitioner clinic channels across Australia, New Zealand, and Asia.

Product overview

Nuchev is an Australian house of natural wellness brands offering a diversified portfolio spanning consumer nutrition, supplements, and skincare as well as practitioner-grade professional health products. The portfolio includes consumer brands (Oli6® goat-milk nutrition, Brauer™ natural medicine, Skin Physics® skincare, Rapid Loss™) alongside practitioner-only brands (Bio-Practica® clinically validated supplements, Magnesium Diasporal® bioavailable magnesium, Basica® alkaline formulations, Heel® biological medicine, Brauer Professional® liquid formulations, Medicine Tree Therapeutics™ botanicals). Brands are distributed through multi-channel retail (grocery, pharmacy, online) and practitioner clinic channels, with distribution across Australia and Asia. The company operates across 3,600+ pharmacy doors and maintains 15+ years of practitioner trust with ASX listing.

Differentiator

Problem solved

Functional benefit

Brands

• Oli6: Goat milk nutrition brand for infants and toddlers
• Brauer
• Skin Physics
• Rapid Loss
• Bio-Practica
• Magnesium Diasporal
• Basica
• Heel
• Brauer Professional
• Medicine Tree Therapeutics

Products and services

• Oli6

Quantifiable outcome

• Awarded Best Toddler Formula 5 years running
• +3 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and minor.

• H&ScoreChannel Partner/ Reseller/ Distributor · 4 March 2026Nuchev entered into a distribution agreement with H&S for the distribution of Nuchev products. H&S serves as a distribution partner expanding Nuchev's market reach across retail and/or practitioner channels.
• H&S GroupcoreChannel Partner/ Reseller/ DistributorNuchev holds an exclusive agency partnership with H&S Group, where H&S Group acts as an exclusive agent for certain Nuchev brands (including Brauer), driving distribution and sales reach in the Australian market.
• BrauercoreChannel Partner/ Reseller/ DistributorBrauer operates under an exclusive agency agreement with Nuchev, where Nuchev acts as the exclusive agent for Brauer's professional and consumer product lines in the Australian market.
• Automic GroupminorOthersAutomic Group is Nuchev's share registry provider, handling shareholder records and investor-related data management for ASX compliance purposes.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• a2 Milk Company: Australia/NZ-listed premium milk nutrition company, including infant formula. Most directly comparable to Nuchev's Oli6 goat-milk nutrition business in category, premium positioning, and Asia-Pacific distribution.
• Blackmores: Australia's largest natural health supplements brand with extensive pharmacy and practitioner distribution. Closely comparable in product mix (vitamins, supplements, practitioner-only lines) and multi-channel pharmacy-led go-to-market.
• Swisse Wellness: Australian premium vitamins, supplements and skincare brand with deep pharmacy and grocery presence. Comparable house-of-brands wellness portfolio and Australia/Asia distribution footprint.
• Metagenics: Practitioner-exclusive nutritional supplements brand operating in Australia and globally. Directly comparable to Nuchev's Bio-Practica and Brauer Professional lines in practitioner-only channel and clinical positioning.
• BioCeuticals: Australian practitioner-grade nutritional and therapeutic supplements company owned by Blackmores. Comparable practitioner-only distribution model and evidence-based nutraceutical positioning.
• Bellamy's Organic: Australian organic infant formula and toddler nutrition brand. Comparable to Oli6 in the toddler-formula category with similar Australian heritage and Asia distribution ambitions.
• Designs for Health: Professional-grade supplement company with practitioner-only distribution in Australia and globally. Directly comparable in clinical/practitioner nutraceutical model to Bio-Practica and Medicine Tree Therapeutics.

Broad incumbents

• Sanofi Consumer Healthcare: Global consumer health major with broad vitamin, supplement, and personal-care portfolio including Australian pharmacy brands. Overlaps with Nuchev's multi-category wellness positioning but at much larger scale.
• Bayer Consumer Health: Global consumer healthcare business spanning supplements, dermatology, and self-care products. Comparable through Heel GmbH (a Nuchev-distributed brand) and broader supplements adjacency.
• Bega Cheese: Major Australian dairy and nutrition company with consumer brands and nutritional products. Comparable through dairy sourcing, goat-related nutrition, and ASX-listed Australian food infrastructure.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/nuchev

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries7 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nuchev