Dad’s Pies
Dad's Pies is a New Zealand pie and pastry manufacturer founded in 1981, producing 18 SKUs of beef, chicken, and vegetarian pies distributed nationwide through Countdown, New World, and Pak n Save supermarkets and direct to foodservice operators, operating as a subsidiary of George Weston Foods NZ Ltd.
- Company typePrivate
- Founded1981
- HeadquartersAuckland, New Zealand
- Headcount101–250
- GTM typeB2B
- OfferingHardware or Manufacturing
What Dad’s Pies does
Dad's Pies Limited is a New Zealand-based pie and pastry manufacturer founded in 1981, headquartered at a manufacturing facility in Silverdale, Auckland. The company produces an 18-SKU portfolio spanning beef pies (Classic Mince, Mince & Cheese, Prime Steak, Pepper Steak, Steak & Jalapeno Cheese), chicken pies (Butter Chicken, Creamy Chicken), breakfast varieties (Bacon & Egg), sausage rolls, a vegetarian Spinach & Feta Roll, a gluten-free variant using potato-based pastry, and multi-pack 2-pack formats. Products are made with New Zealand beef and chicken, contain no GMO ingredients, MSG, or artificial colours/preservatives, and won Gold in the Commercial Category at the 25th Bakel's Supreme Pie Awards in April 2026.
The company's go-to-market operates through two primary channels: retail grocery, with nationwide distribution across all three major New Zealand supermarket chains (Countdown, New World, Pak n Save), and foodservice direct sales to pubs, clubs, restaurants, cafés, hotels, caterers, hospitals, aged care facilities, and educational institutions via a business inquiry process. A direct over-the-counter café/bakery at the Silverdale site serves individual consumers. The company employs 150-180+ people and operates as a wholly-owned subsidiary of George Weston Foods NZ Ltd, part of the broader George Weston Foods conglomerate.
Revenue is generated through wholesale product sales to retail and foodservice customers at undisclosed price points; no direct-to-consumer e-commerce, subscription model, or licensing revenue is disclosed. The only technology footprint is a Salesforce-based Pie Finder store locator tool that helps consumers locate retail stockists. Dad's Pies is privately held with no public listing, no disclosed funding rounds beyond a minor Callaghan Innovation grant, and no patents or trademarks disclosed in source materials.
Dad’s Pies firmographics
Firmographics- Name
- Dad’s Pies
- Legal name
- Dad's Pies Limited
- Website
- https://dadspies.co.nz
- Company type
- Private
- Founded year
- 1981
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Dad's Pies is a New Zealand pie and pastry manufacturer founded in 1981, producing 18 SKUs of beef, chicken, and vegetarian pies distributed nationwide through Countdown, New World, and Pak n Save supermarkets and direct to foodservice operators, operating as a subsidiary of George Weston Foods NZ Ltd.
- Ownership category
- akta.pro rank
Dad’s Pies industry classification
Industry- Product category
- Commercial Bakery
- NAICS
- Commercial Bakeries (311812), Bread and Bakery Product Manufacturing (31181)
- SIC
- Bakery Products (2050)
- akta.pro primary industry
- Artisan & Specialty Bakeries (Sourdough, Heritage Grains) (THAFAFAD)
- akta.pro secondary industries
- Pizza, Wings & Oven-Baked Prepared Foods (In-Store Concepts) (CRAHAKAE), Pastry, Cakes & Desserts Wholesale (AFAIAFAB)
Keywords
Where Dad’s Pies is headquartered
LocationHeadquarters
- HQ city
- Auckland
- HQ country
- New Zealand
- HQ region
- Oceania
Offices3 records
Markets served
Dad’s Pies business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Operations, Supply Chain, Personnel, Marketing or Sales, Others
Revenue model
- Pie and Pastry Sales: Dad's Pies generates revenue through the manufacture and sale of pies, sausage rolls, and related pastry products. Revenue comes from both retail (supermarket chains) and foodservice (cafés, restaurants, institutions) channels. Products are sold as finished goods at various price points.
Go-to-market motion2 records
Distribution channels3 records
Marketing channels3 records
Dad’s Pies product offering
Product offeringCore offering
Dad's Pies manufactures and distributes a portfolio of branded savory pies, sausage rolls, and pastry products under the Dad's Pies label. Products are baked locally at the company's Silverdale, Auckland facility and sold through major New Zealand supermarket chains, foodservice operators, and the company's own bakery. The range spans beef, chicken, bacon and egg, vegetarian, and gluten-free varieties, including multi-pack 2-pack formats for family consumption.
Product overview
Dad's Pies is a New Zealand pie and pastry manufacturer founded in 1981, producing a portfolio of 18 distinct products across beef pies, chicken pies, bacon varieties, and vegetarian options. The core product line consists of traditional single-serve pies (beef varieties including Classic Mince, Mince & Cheese, Prime Steak, Steak & Cheese, Pepper Steak, and Steak & Jalapeno Cheese; chicken varieties including Butter Chicken and Creamy Chicken; plus Bacon & Egg and Spinach & Feta). The portfolio also includes sausage rolls (Original, Garlic & Cheese, and Angus Beef & Cracked Pepper), a specialty Gluten Free Mince & Cheese using potato-based pastry, and a Potato Top beef pie with mashed potato topping. Recent additions include multi-pack 2-pack variants (Steak & Jalapeno Cheese 2 Pack, Buffalo Style Chicken 2 Pack, Bacon & Egg 2 Pack) launched in 2025. Products are made with New Zealand beef and chicken, contain no GMO ingredients, no MSG, and no artificial colours or preservatives. The company operates as a subsidiary of George Weston Foods NZ Ltd and supplies to major retailers including Countdown, New World, and Pak n Save.
Differentiator
Problem solved
Functional benefit
Products and services
- Classic Mince Pie Traditional minced beef pie with onion, tomato paste, and Worcestershire sauce. Core single-serve beef pie SKU sold through retail and foodservice channels.
- Mince & Cheese Pie Minced beef topped with cheese sauce, seasoned with salt, pepper, and Worcestershire sauce. Core beef pie SKU.
- Prime Steak Pie
Quantifiable outcome
- 32% of Kiwi pie consumers choose their pie brands based on taste, which aligns with Dad's Pies quality-first approach
Companies that use Dad’s Pies
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles2 records
Dad’s Pies technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Dad’s Pies partnerships and signals
Strategic signalScale indicators4 records
Recent moves6 records
Expansion highlights4 records
Dad’s Pies competitors and assessment
Company assessmentDirect peers
- Mrs Mac's Pies: Mrs Mac's is a New Zealand pie brand with national distribution. Competes head-to-head with Dad's Pies in the supermarket pie category with overlapping beef, chicken, and specialty flavors.
- Coupland's Bakeries: Coupland's is a New Zealand bakery chain with retail and wholesale operations across multiple product categories including savory pastries. Comparable to Dad's Pies in wholesale bakery manufacturing and NZ retail distribution.
- Top Hat Pies: Top Hat is a major New Zealand meat pie brand with national distribution through supermarkets and foodservice. It is the closest direct competitor to Dad's Pies, competing in the same product categories, retail channels, and consumer occasions across NZ.
- Patrick's Pies: Patrick's is a New Zealand pie brand with broad supermarket presence. Directly comparable to Dad's Pies in product mix (beef, chicken, vegetarian pies and sausage rolls), retail channel strategy, and target consumer.
- Big Ben Pies: Big Ben is a long-established New Zealand pie brand. Comparable in heritage age, product format (savory pies), and supermarket distribution to Dad's Pies.
Broad incumbents
- Baker's Delight: Baker's Delight is a large Australia/NZ bakery franchise chain producing bread, pies, and savory baked goods. Overlaps with Dad's Pies in retail baked-goods category, though it is primarily bread-focused and operates its own storefronts.
- Goodman Fielder: Goodman Fielder is a large Australasian packaged-food manufacturer with bakery brands (Tip Top, Molenberg). Comparable as a major commercial bakery group operating across the region, though at significantly larger scale and broader product portfolio.
Others
- Pams (Foodstuffs Own Brand): Pams is the private-label brand of Foodstuffs NZ (which operates New World and Pak n Save). It competes directly with Dad's Pies on supermarket shelves as a value-tier alternative, representing the principal private-label threat in the category.
Emerging players
- Griffin's Foods: Griffin's is a major NZ biscuit and snack brand and a sister company under George Weston Foods NZ Ltd. Adjacent rather than directly competing, but shares the parent's NZ distribution infrastructure and consumer-brand expertise relevant to Dad's Pies.
Regional players
- Four & Twenty Pies: Four & Twenty is a leading Australian frozen and chilled meat pie brand. Highly comparable in product format and category positioning to Dad's Pies, though primarily Australian and not directly competing in NZ retail.
Market position
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Dad’s Pies social profiles
Digital presenceDad’s Pies financial estimates
Financial estimateRevenue estimate
Valuation estimate
Dad’s Pies leadership team
Management profileNumber of profiles
Profiles1 record
Dad’s Pies funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Dad’s Pies M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Dad’s Pies
What does Dad’s Pies do?
Dad's Pies manufactures and distributes a portfolio of branded savory pies, sausage rolls, and pastry products under the Dad's Pies label. Products are baked locally at the company's Silverdale, Auckland facility and sold through major New Zealand supermarket chains, foodservice operators, and the company's own bakery. The range spans beef, chicken, bacon and egg, vegetarian, and gluten-free varieties, including multi-pack 2-pack formats for family consumption.
Is Dad’s Pies a public or private company?
Dad’s Pies is a private company. It is classified as corporate owned and is currently operating.
When was Dad’s Pies founded?
Dad’s Pies was founded in 1981. It employs 101 to 250 people.
Where is Dad’s Pies based?
Dad’s Pies is headquartered in Auckland, New Zealand, in the Oceania region.
How does Dad’s Pies make money?
One revenue line is on record: pie and Pastry Sales.
Who are Dad’s Pies's main competitors?
Direct peers on record are Mrs Mac's Pies, Coupland's Bakeries, Top Hat Pies, Patrick's Pies and Big Ben Pies. Broad incumbents are Baker's Delight and Goodman Fielder. Pams (Foodstuffs Own Brand) is listed as an others. Griffin's Foods is listed as an emerging player. Four & Twenty Pies is listed as a regional player.
Does Dad’s Pies have an API?
No public API is recorded for Dad’s Pies.
What industry is Dad’s Pies in?
Dad’s Pies's product category is Commercial Bakery. Its primary akta.pro industry code is THAFAFAD, Artisan & Specialty Bakeries (Sourdough, Heritage Grains), with a secondary code of CRAHAKAE, Pizza, Wings & Oven-Baked Prepared Foods (In-Store Concepts). Its NAICS code is 311812 and its SIC code is 2050.