Black White Orange Brands
Black White Orange Brands is a Mumbai-based brand licensing and creative solutions agency that represents global IP owners — including Universal, Netflix, DreamWorks, TV Asahi, and Perfetti Van Melle — in the Indian market, connecting them with local manufacturers and retailers for merchandise, lifestyle products, and brand activations.
- Company typePrivate
- Founded2014
- HeadquartersAndheri, India
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Black White Orange Brands does
Black White Orange Brands Pvt. Ltd. (BWO Brands) is a Mumbai-headquartered brand licensing and creative solutions agency founded in 2014. It operates a two-sided B2B model that represents global intellectual property owners — including Universal, Netflix, DreamWorks, Toei Animation (Dragon Ball), Sony (Spider-Man), TV Asahi (Doraemon), and Perfetti Van Melle (Chupa Chups) — in the Indian market, connecting them with Indian manufacturers, retailers, and brand collaborators for merchandise, lifestyle extensions, and brand activations. The firm earns revenue through licensing agency fees and commissions on deals it intermediates, with pricing that is negotiated per licence and not publicly disclosed. Beyond pure representation, BWO provides a Creative Solutions service line producing style guides, product designs, and visual assets for licensed brands (e.g., Initial D, Fighter, Andaz Apna Apna), and it co-organises experiential platforms such as the C.O.R.E. pop culture festival with Fanthology Studios.
The company's GTM is sales-led, built on direct relationship management with major entertainment and consumer-brand franchises, supplemented by experiential marketing channels — mall activations, school outreach, digital promotions, outdoor advertising, and pop-culture events. BWO positions itself as 'managed by fans, geeks, and nerds,' emphasising cultural fluency in Indian fandom as its core differentiator versus purely transactional licensing intermediaries. The platform is not technology-led: there are no disclosed APIs, SDKs, proprietary software products, or AI/ML capabilities. Scale signals are modest — the firm reports 1-10 employees, a single Mumbai office (Andheri/Vile Parle East), and a single 2015 funding round of approximately $302,915 from Collaborative Ventures — though its roster of marquee global IP holders and recent enterprise mandates (TV Asahi, Perfetti Van Melle, PVR INOX) indicate relationship depth disproportionate to headcount. Geographic footprint is currently India-only, with both the supply (IP holders) and demand (licensees) sides of its marketplace anchored domestically.
Black White Orange Brands firmographics
Firmographics- Name
- Black White Orange Brands
- Legal name
- Black White Orange Brands Pvt. Ltd.
- Website
- https://blackwhiteorange.in
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Black White Orange Brands is a Mumbai-based brand licensing and creative solutions agency that represents global IP owners — including Universal, Netflix, DreamWorks, TV Asahi, and Perfetti Van Melle — in the Indian market, connecting them with local manufacturers and retailers for merchandise, lifestyle products, and brand activations.
- Ownership category
- akta.pro rank
Black White Orange Brands industry classification
Industry- Product category
- Brand Licensing Services
- NAICS
- Music Publishers (512230), Hobby, Toy, and Game Retailers (45912)
- SIC
- Patent Owners & Lessors (6794)
- akta.pro primary industry
- Luxury Licensing & Brand Management (CRAKAFAL)
- akta.pro secondary industries
- Content Licensing (Film/TV, Clips, Stills) (MPADALAA), Influencer Content Licensing & Whitelisting (Usage Rights/Spark Ads) (MPACAGAJ)
Keywords
Where Black White Orange Brands is headquartered
LocationHeadquarters
- HQ city
- Andheri
- HQ country
- India
- HQ region
- Asia
Offices1 record
Markets served
Black White Orange Brands business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Others
Revenue model
- Licensing Agency Fees: Black White Orange acts as a licensing agent representing global IP owners in the Indian market, earning fees or commissions from licensing deals between brand owners and local manufacturers/retailers.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Black White Orange Brands product offering
Product offeringCore offering
Black White Orange Brands operates as a brand licensing agency that represents global intellectual property owners in the Indian market, connecting entertainment studios and lifestyle brands with Indian manufacturers, retailers, and licensees. The company also delivers creative solutions including style guides, product design, and visual assets for licensed brands, and executes brand activation campaigns such as theatrical film marketing, pop culture festivals, mall activations, and school outreach programs.
Product overview
Black White Orange Brands is a decade-old brand licensing and creative solutions company that operates as a unified platform connecting intellectual property holders with manufacturers and retailers. The company offers two core services: Brand Licensing (managing IP licensing programmes and partnerships) and Creative Solutions (design and visual asset creation including style guides). The portfolio includes licensed entertainment brands such as Universal Pictures, Netflix properties (Bridgerton, Stranger Things), DreamWorks, anime franchises (Initial D, Doraemon), Korean content (Squid Game), Indian films (Fighter, Andaz Apna Apna), and consumer brands (Chupa Chups). The company also organizes experiential events like the C.O.R.E. pop culture festival. BWO positions itself as a fan-first, geek-managed agency handling the full licensing lifecycle from brand strategy to product design and market execution.
Differentiator
Problem solved
Functional benefit
Products and services
- Brand Licensing End-to-end brand licensing service that represents global IP owners in the Indian market, manages licensing programmes, and connects intellectual property holders with manufacturers, retailers, and licensees for merchandise and consumer product extensions.
- Creative Solutions In-house design and visualisation service that produces style guides, product designs, and visual assets for licensed brands, blending imagination with innovation to transform ideas into ready-to-execute creative deliverables for merchandise and marketing.
Companies that use Black White Orange Brands
Customer profileNamed customers4 records
Segments2 records
Ideal customer profiles2 records
Black White Orange Brands technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Black White Orange Brands partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core, flagship and regional.
- Fanthology StudioscoreBWO collaborated with Fanthology Studios to organize C.O.R.E. (Culture Of Real Experiences), a two-day pop culture festival featuring official IP activations from major franchises including Dragon Ball, Jujutsu Kaisen, Spider-Man, Baahubali, and others.
- Dragon Ball (Toei Animation)flagshipDragon Ball was featured as one of the major IP holders at the C.O.R.E. festival with official branded activations and experiences, representing one of BWO's flagship entertainment brand partnerships.
- Jujutsu KaisenflagshipJujutsu Kaisen anime franchise featured as a major IP holder at C.O.R.E. festival with official activations and branded experiences managed by Black White Orange.
- Spider-Man (Sony)flagshipSpider-Man franchise featured as one of the major IP holders at the C.O.R.E. pop culture festival with official branded activations.
- BaahubaliflagshipBaahubali Indian mythological franchise was featured as one of the major IP holders at C.O.R.E. festival, representing BWO's ability to manage both international and domestic Indian IP brands.
- TV AsahicoreTV Asahi partnered with Black White Orange for the Indian theatrical debut of Doraemon, releasing 'Doraemon the Movie: New Nobita and the Castle of the Undersea Devil' on October 2. BWO is managing the nationwide marketing campaign including promotions at the C.O.R.E. pop-culture festival in Mumbai.
- PVR INOX PicturescorePVR INOX Pictures is releasing Doraemon's first Indian theatrical debut across Hindi, Tamil, and Telugu markets in partnership with TV Asahi and Black White Orange's marketing campaign.
- Perfetti Van MellecorePerfetti Van Melle appointed Black White Orange as the official licensing agent for Chupa Chups in India. BWO will manage Chupa Chups' licensing programme across apparel, accessories, home products, personal care, and back-to-school categories, expanding the confectionery brand into lifestyle and consumer products.
- UniversalflagshipUniversal is one of the major global entertainment brands in BWO's licensing portfolio, representing major film franchises available for licensing in the Indian market.
- NetflixflagshipNetflix is listed as one of BWO's brand partners, representing streaming content IP available for licensing in India including Stranger Things and Bridgerton.
- DreamWorksflagshipDreamWorks is part of BWO's brand portfolio, offering licensing opportunities for popular animated franchises in the Indian market.
- ISROregionalIndian Space Research Organisation represents a unique domestic IP partnership in BWO's portfolio, offering space and science-themed brand licensing opportunities.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Black White Orange Brands competitors and assessment
Company assessmentDirect peers
- Beanstalk: Global brand licensing agency representing major IP owners across product categories. Comparable to BWO as a pure-play licensing representation business, though with significantly broader international footprint and larger IP roster.
- WildBrain: Canadian entertainment company managing IP licensing for brands like Peanuts, Teletubbies, and Strawberry Shortcake. Comparable to BWO in licensing-representation model for entertainment IP owners, with broader international reach.
- Sanrio: Japanese character IP company (Hello Kitty) that licenses globally through regional agents. Comparable to BWO in how Japanese character IP reaches international markets via local licensing representation.
- Bulldog Licensing: UK-based independent brand licensing agency representing entertainment and consumer IP owners. Closely comparable to BWO as a boutique, independent licensing agent with a multi-brand portfolio approach.
Broad incumbents
- IMG (Endeavor): Global licensing, events, and brand-management arm of Endeavor. Overlaps with BWO on entertainment IP licensing and brand activations, but operates at far greater scale across sports and entertainment globally.
- BBC Studios: Commercial arm of the BBC managing global content licensing, merchandising, and brand partnerships. Comparable to BWO in monetizing film/TV IP through licensing partnerships and consumer products.
- Hasbro: Global toy and entertainment company that both owns and licenses IP. Comparable to BWO on the licensing-representation side (Hasbro manages third-party brands alongside its own), though at vastly larger scale.
- Warner Bros. Discovery Global Brands: Consumer products and licensing division of Warner Bros. Discovery managing DC, Looney Tunes, Harry Potter, and other IP. Comparable to BWO as one of the IP owners BWO represents in India.
Regional players
- Reliance Brands: Indian arm of Reliance that licenses and operates global luxury and lifestyle brands in India (Burberry, Hamleys, etc.). Closest India-based peer to BWO's IP-localization play, though focused on premium/lifestyle brands rather than entertainment/anime IP.
Others
- PVR INOX Pictures: India's largest cinema chain and content distributor. Comparable to BWO as a confirmed Indian entertainment distribution partner (Doraemon theatrical release), though operating on the exhibition/distribution side rather than licensing representation.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
Black White Orange Brands social profiles
Digital presenceBlack White Orange Brands financial estimates
Financial estimateRevenue estimate
Valuation estimate
Black White Orange Brands leadership team
Management profileNumber of profiles
Profiles1 record
Black White Orange Brands funding detail
Funding detailFunding overview
Funding rounds2 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Black White Orange Brands M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Black White Orange Brands
What does Black White Orange Brands do?
Black White Orange Brands operates as a brand licensing agency that represents global intellectual property owners in the Indian market, connecting entertainment studios and lifestyle brands with Indian manufacturers, retailers, and licensees. The company also delivers creative solutions including style guides, product design, and visual assets for licensed brands, and executes brand activation campaigns such as theatrical film marketing, pop culture festivals, mall activations, and school outreach programs.
Is Black White Orange Brands a public or private company?
Black White Orange Brands is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Black White Orange Brands founded?
Black White Orange Brands was founded in 2014. It employs 1 to 10 people.
Where is Black White Orange Brands based?
Black White Orange Brands is headquartered in Andheri, India, in the Asia region.
How does Black White Orange Brands make money?
One revenue line is on record: licensing Agency Fees.
Who are Black White Orange Brands's main competitors?
Direct peers on record are Beanstalk, WildBrain, Sanrio and Bulldog Licensing. Broad incumbents are IMG (Endeavor), BBC Studios, Hasbro and Warner Bros. Discovery Global Brands. Reliance Brands is listed as a regional player. PVR INOX Pictures is listed as an others.
Does Black White Orange Brands have an API?
No public API is recorded for Black White Orange Brands.
What industry is Black White Orange Brands in?
Black White Orange Brands's product category is Brand Licensing Services. Its primary akta.pro industry code is CRAKAFAL, Luxury Licensing & Brand Management, with a secondary code of MPADALAA, Content Licensing (Film/TV, Clips, Stills). Its NAICS code is 512230 and its SIC code is 6794.