Homesmart

What Homesmart does

Homesmart (homesmart.sg) is a Singapore-based smart home specialist and authorized Aqara Official Store / Aqara Home Experience Centre that sells, installs, and configures smart home products for residential consumers. The company's product portfolio is built around the Aqara Zigbee ecosystem — including multiple hub tiers (M3, M200, M100, G350, G2H Pro, G3, G5 Pro, G410), smart wall switches, downlights, LED strips and bulbs, curtain controllers and roller blinds, a full range of mortise/deadbolt/push-pull/retrofit smart door locks, motion/presence/door-window/temperature sensors, air-con IR controllers, wireless mini switches, and camera hubs. Newer hubs add Matter and Thread support for forward compatibility, and the ecosystem integrates with Apple Home, Google Home, Amazon Alexa, Xiaomi Home, and Matter — allowing cross-platform voice and app control, sensor-driven automations, and HomeKit Secure Video facial recognition.

The business operates a product-led, omnichannel go-to-market: direct-to-consumer e-commerce through homesmart.sg combined with two Singapore showroom locations (a 7-day retail Experience Centre at 24 Keong Saik Road and a by-appointment combined showroom/office/factory at 9 Gul Street 4, the latter co-located with parent PFE Technologies Pte Ltd, founded 1978). Revenue comes primarily from hardware sales across a wide SKU range ($4 to $4,299) and bundled packages that include devices, professional installation, and setup (Smart Switch Package from $1,599; Automated Smart Home Package from $1,929; Apple Smart Home Package), supplemented by custom quotations. Customer segments are Singapore homeowners across HDB flats, condominiums, and landed properties, with secondary persona targeting of Apple ecosystem users, Google/Android users, and rented-property residents needing no-drilling wireless installs. The company is small (1–10 employees), single-country, and has served 'thousands of homeowners' cumulatively, with no disclosed funding events.

Name

Homesmart

Legal name

HomeSmart

Website

https://homesmart.sg

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

1–10 employees

Short description

Homesmart (homesmart.sg) is a Singapore-based authorized Aqara retailer and smart home specialist selling Zigbee-based switches, locks, cameras, sensors, and lighting to residential consumers across two showrooms and e-commerce.

Ownership category

akta.pro rank

Product category

Smart Home Products

NAICS

Electronics and Appliance Retailers (449210)

SIC

Retail-Home Furniture, Furnishings & Equipment Stores (5700)

akta.pro primary industry

Smart Home Hubs & Controllers Retail (CRACAGAA)

akta.pro secondary industries

Smart Home Installation Kits & Bundles Retail (CRACAGAL), Smart Lighting & Controls Retail (Smart Switches, Dimmers, Hubs) (CRAIAHAF), Motorized & Smart Window Treatments Retail (Automated, App-Controlled) (CRAIAKAF), Alarm Systems & Monitoring Kits Retail (CRAIAMAG)

Keywords

• Smart home products
• Home automation systems
• Smart lighting controls
• Smart door locks
• Smart home installation

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Smart Home Hardware Sales: Primary revenue from selling Aqara smart home products including hubs, switches, sensors, cameras, door locks, air-con controllers, and curtain motors. Products sold individually or as bundled packages (Smart Switch Package, Automated Smart Home Package, Apple Smart Home Package) that include devices, installation, and setup.
2. Installation and Setup Services: Professional installation and configuration services included with package purchases. Services cover device installation, smart home setup, and platform configuration (Apple Home, Google Home, Alexa).

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

HomeSmart.sg retails and installs Aqara smart home products in Singapore, selling Zigbee-based hubs, switches, sensors, cameras, door locks, air-con controllers, curtain motors, and lighting devices directly to consumers through its online store and two showrooms. The company also bundles devices into pre-priced packages that include professional installation and configuration for Apple Home, Google Home, or Alexa platforms.

Product overview

HomeSmart Singapore is a smart home installation specialist and Aqara Official Store offering a comprehensive range of smart home products, installation services, and configuration support. The product portfolio centers around Aqara smart home ecosystem including multiple hub types (M3, M200, M100, G350, G3, G2H Pro, G5 Pro, G410), smart switches and lighting (wall switches, downlights, LED strips, bulbs), smart sensors (motion, presence, door/window, temperature/humidity), smart locks (mortise, deadbolt, push-pull, retrofit types), smart curtain controllers and roller blinds, air-con controllers, and wireless buttons. The ecosystem uses Zigbee as the primary wireless protocol with Thread/Matter support for forward compatibility, and integrates with major platforms including Apple Home, Google Home, Amazon Alexa, and Xiaomi Home. Products are offered individually or in bundled packages that include installation and setup.

Differentiator

Problem solved

Functional benefit

Products and services

• Aqara M3 Hub Flagship multi-protocol smart home hub connecting Zigbee and Thread devices to the Aqara and Matter ecosystem, with IR aircon control, 95dB speaker, PoE support, dual-band Wi-Fi, and support for up to 127 devices including Edge and Hub Cluster resilience features. Designed for Singapore homeowners seeking a central hub for comprehensive smart home installations.
• Aqara M200 Hub Versatile Aqara hub with Matter Controller, Thread Border Router, Wi-Fi 6, IR aircon control with remote detection capability, supporting up to 40 Zigbee and 40 Thread devices. Targeted at Singapore homeowners wanting Matter-ready smart home infrastructure.
• Aqara M100 Hub Dual-protocol Aqara hub providing Zigbee and Thread support, functioning as Zigbee hub, Thread Border Router, and Matter Controller. Compact and cost-effective option for extending Zigbee network coverage in Singapore homes.
• Aqara G350 Camera Hub World's first Matter 1.5-certified smart camera with dual 4K and 2.5K lenses, 9x hybrid zoom, 360-degree pan-tilt, local AI detection, plus built-in Zigbee hub and Thread Border Router functions. For Singapore homeowners seeking a high-end Matter-compatible camera hub.
• Aqara G2H Pro Camera Hub

Quantifiable outcome

• Most installations completed in under 30 minutes
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability4 records

Feature5 records

Partnerships

One partnership is on record.

• Aqara (Lumi United Technology)coreChannel Partner/ Reseller/ DistributorHomeSmart.sg is the official Aqara Official Store and Aqara Home Experience Centre in Singapore. The company distributes and installs Aqara smart home products including hubs, sensors, switches, cameras, door locks, and curtain controllers. As an authorized channel partner, they provide genuine Aqara products with local support, installation services, and expert guidance.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Aqara (Lumi United Technology): Aqara is the smart home brand whose entire product catalog Homesmart distributes and installs; Aqara also sells direct globally online, making them simultaneously the supplier and the most direct competitive threat. Direct overlap on hubs, sensors, locks, switches, and curtain motors.
• SwitchBot: SwitchBot offers a competing smart home ecosystem of retrofit devices (curtain motors, locks, sensors, hubs) targeting the same wireless, no-drill, rental-friendly use case that Homesmart promotes. Strong overlap on apartment-friendly smart home retrofits in Singapore and broader APAC.
• Xiaomi Home / Mi Home authorized stores: Xiaomi's smart home ecosystem (Aqara's parent company historically) competes in the same Singapore consumer segment with comparable hubs, sensors, and curtain controllers, and Aqara products integrate with Xiaomi Home — making them both competitor and partial ecosystem partner.
• Philips Hue (Signify): Philips Hue is the leading smart lighting brand that Homesmart explicitly integrates and cross-sells; Hue products are commonly part of comprehensive smart home packages and represent a directly competing smart lighting retail line.
• Sonoff (ITEAD): Sonoff offers Zigbee-based smart switches, sensors, and hubs at competitive price points, targeting the same DIY/mid-market smart home installer audience; comparable technical architecture and price positioning to Aqara's lineup.
• TP-Link Kasa / Tapo: TP-Link's Kasa and Tapo brands offer smart plugs, switches, lighting, and cameras at mainstream consumer price points with broad platform support, competing for the same Singapore homeowner segment as Homesmart.

Broad incumbents

• Lutron Electronics: Lutron is the established incumbent in residential lighting and shading control, offering premium Caséta and RA systems; positioned upmarket but overlaps on smart switches and motorized shades that Homesmart sells.
• Best Denki Singapore: Best Denki is a major Singapore consumer electronics and home appliance retailer that sells competing smart home brands and installation services as part of a broader electronics portfolio — represents the broader incumbent channel.
• Harvey Norman Singapore: Harvey Norman is a large home electronics and furnishings retailer in Singapore carrying smart home products alongside its broader appliance and furniture lineup; represents a broader incumbent channel with overlapping product categories.

Emerging players

• Tuya Smart: Tuya provides the IoT cloud platform and white-label smart home ecosystem behind many competing brands, with growing direct retail presence; partial overlap as alternative ecosystem to Aqara for Singapore consumers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/homesmart.singapore
• LinkedInlinkedin.com/company/homesmartsg

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Homesmart