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MGV

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uuid00069qu

Namestring
MGV
Legal namestring
MGV, Inc
Websiteurl
mgv.vc
Company typeenum
Private
Founded yearint
2017
Descriptiontext

MGV is an early-stage venture capital firm (legally MGV, Inc.) that invests seed capital in enterprise software startups across the United States, Europe, and Israel. Founded by Marc Schröder and operated with a lean team of approximately 8 members (5 investors plus 2 operating partners and a managing partner), the firm runs at least two fund vintages (Fund I and Fund II) covering investment years from 2018 through 2026, with 60+ portfolio companies. Its core offering is seed and pre-seed capital deployed at the earliest stages, where entry valuations are designed to enable outsized returns, with investment concentrated in enterprise software, AI applications and infrastructure, fintech/InsurTech, American Dynamism (manufacturing, supply chain, logistics, defense), healthcare, HR, and platform infrastructure.

MGV's principal differentiator is its hands-on sales support practice, marketed as a proprietary playbook and methodology. The firm runs a 5-hour sales bootcamp for founders, develops sales playbooks, recruits and trains SDRs, conducts objection-handling training, and assists with outbound, demo execution, and deal closing. Operating partners in Design (Jenna van Hout) and Marketing (Mike West) extend value-add beyond capital, and the firm runs founder community events such as MGV Raceday at Sonoma Raceway and Venture Montage Dinners (co-hosted with Stifel Bank's Ann Kim). Marketing is primarily content-driven via The Scoop newsletter and Marc Schröder's Forbes Business Council and Crunchbase bylines.

The firm's revenue model is conventional early-stage venture fund economics: management fees on assets under management plus carried interest from successful portfolio exits. Fund size, AUM, management fee rates, and carried interest terms are not publicly disclosed. Notable portfolio outcomes include Modern Health (flagship seed, raised significant follow-ons), Camber Health ($30M Series B led by Andreessen Horowitz, $50M total), KarmaCheck ($45M), and Authentic ($11M Series A led by FirstMark Capital). The firm has two offices (San Francisco headquarters at 46 South Park Street and New York at 6 St Johns Ln) and is recognized on Business Insider's Seed 100 list of top US seed investors (2023).

Short descriptiontext

MGV is an early-stage venture capital firm investing seed capital in enterprise software startups across the USA, Europe, and Israel, combining capital deployment with a proprietary hands-on sales playbook and operating partner support in design and marketing.

Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
11–50
akta.pro rankint
HeadquartersSan Francisco, United States
HQ citystring
San Francisco
HQ countrystring
United States
HQ regionstring
North America
Markets served

Serves global market

Offices2 records

Each record includes

City, Country, Type, Description, Source

Keyword5 values
early-stage venture capital, seed-stage enterprise software, startup venture fund, founder-first venture investing, sales enablement venture
Industry1 code
1Early-Stage Venture Capital (Series A/B)
CodeFSANAAABPrimaryYes
NAICS code1 code
  • Portfolio Management and Investment Advice523940
SIC code1 code
  • Investment Advice6282
Product category
Venture Capital / Private Equity
Social media profiles3 records
GTM motion2 records

Each record includes

Type, Description, Source

Revenue model1 record
1Early-stage venture fund management
TypeManaged Services
Description

As an early-stage enterprise technology venture fund (with disclosed Fund I and Fund II), MGV generates revenue through management fees on assets under management and carried interest from successful portfolio exits. The fund actively invests in enterprise software founders at the earliest stages where entry valuations enable outsized returns.

mgv.vc
Marketing channels6 records

Each record includes

Title, Type, Stage, Description, Source

Distribution channels3 records

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components6 values
Personnel, Operations, Marketing or Sales, Others, Technology or R&D, Infrastructure
Pricing details1 tier
1Fund I (earlier vintage) and Fund II (more recent vintage) — size and terms not publicly disclosed
ModelOtherBilling cadenceMulti-year contract
Notes

Fund structure and economics not disclosed publicly; contact required for LP terms.

mgv.vc
GTM typeB2B
B2B
Offering typeServices
Services
Core offering1 text field

MGV is an early-stage enterprise technology venture capital fund that invests seed-stage capital into extraordinary founders building disruptive enterprise software companies, primarily across AI applications, InsurTech, healthcare, American Dynamism, and platform infrastructure. The fund operates Fund I and Fund II vehicles and pairs capital with a hands-on sales enablement practice, including a 5-hour sales bootcamp, sales playbook development, SDR recruitment and training, objection handling, and demo execution support delivered directly to portfolio founders. Geographic focus spans the USA, Europe, and Israel, with deep roots in San Francisco and New York.

Differentiator
Functional benefit
Problem solved
Quantifiable outcome1 of 7 values shown
  • 60+ portfolio companies invested in over the last decade
+6 more records
Product overview1 text field

MGV is an early-stage enterprise technology venture capital fund, not a software product company. Its core offering is capital investment in seed-stage enterprise software founders, supplemented by hands-on sales support services (the MGV Sales Playbook) that help portfolio companies build sales teams, create playbooks, qualify leads, and close deals. MGV also publishes The Scoop newsletter to share market insights and portfolio updates. The companies listed in its portfolio (e.g., Modern Health, Woz, Alkemi, BalkanID, Camber Health, Safehub, Authentic, Ray Browser) are portfolio investments, not MGV-developed products.

Product and service3 records
1MGV Early-Stage Venture Fund (Fund I and Fund II)
CategoryVenture Capital Fund
Description

Seed-stage venture capital investment vehicle for enterprise software founders across the USA, Europe, and Israel; investors commit capital to the fund and MGV deploys that capital into portfolio companies at the earliest stages where conviction precedes trends and entry valuations enable outsized returns.

2MGV Sales Playbook and Sales Support Services
CategorySales Enablement Service
Description

A sales enablement offering for MGV portfolio founders that combines a structured sales training curriculum with direct GTM operating support to help early-stage enterprise software companies build repeatable sales motions.

3The Scoop Newsletter
CategoryContent / Newsletter
Description

A newsletter published by MGV that delivers market commentary, portfolio updates, and MGV news to founders, LPs, and other venture ecosystem participants on a subscription basis.

Scale indicator5 records

Each record includes

Type, Value, Description, Source

Partnership1 partner
Strategic tierMinorTypeGTM or Marketing Partner
Description

MGV co-hosted a Venture Montage Dinner with Ann Kim of Stifel Bank at La Connessa (La Contessa San Francisco), bringing together portfolio founders and finance ecosystem partners for networking and deal discussion.

Recent move6 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight6 records

Each record includes

Type, Description

Peers10 records
TypeDirect peer
Description

Boldstart is a seed-stage venture fund focused exclusively on enterprise software, with a founder-first approach and hands-on support model very similar to MGV. Both target earliest-stage enterprise SaaS founders and emphasize deep operational involvement rather than pure capital deployment.

TypeDirect peer
Description

Eniac is a seed-stage venture firm based in New York that invests in enterprise software and AI startups, with strong technical founder support. It shares MGV's enterprise software focus, NYC presence, and early-stage conviction-driven approach.

TypeDirect peer
Description

Pear is a seed-stage venture firm investing in enterprise and consumer startups, with deep roots in the Bay Area and a strong founder-support playbook. It mirrors MGV's pre-seed/seed focus on enterprise software and operating-partner-style founder enablement.

TypeDirect peer
Description

Uncork is a seed-stage fund focused on SaaS and enterprise software with a hands-on operating partner model. Comparable to MGV in fund size tier, SaaS concentration, and deep founder involvement at the earliest stages.

TypeDirect peer
Description

Costanoa is an early-stage venture firm focused on enterprise software and infrastructure, with a founder-first, hands-on approach analogous to MGV. Both target seed-stage enterprise SaaS and provide operational support in addition to capital.

TypeDirect peer
Description

Freestyle is a seed-stage venture firm investing in enterprise software and infrastructure, with an emphasis on deep founder support and sector specialization. Comparable to MGV in stage, sector focus, and lean team operating model.

TypeDirect peer
Description

Lerer Hippeau is an early-stage venture fund based in New York that invests in enterprise and consumer startups at the seed stage. Comparable to MGV's NYC presence, seed-stage enterprise focus, and hands-on founder engagement model.

TypeDirect peer
Description

Cowboy Ventures is a seed-stage venture firm focused on enterprise and consumer software, with an operating-partner model and emphasis on founder success. Comparable to MGV in stage, sector, and operating-partner-driven support offering.

TypeDirect peer
Description

Primary is a seed-stage venture firm focused on enterprise software with strong NYC roots and a community-driven founder support model. Comparable to MGV in seed-stage enterprise focus, NYC/SF geographic footprint, and operator-led support philosophy.

TypeDirect peer
Description

Notation is a seed-stage venture firm focused on B2B and enterprise software startups with a technical founder lens. Comparable to MGV's pre-seed/seed stage, B2B enterprise focus, and lean-team operating model.

Market position
Strengths4 records

Each record includes

Headline, Details, Source

Weaknesses4 records

Each record includes

Headline, Details, Source

Competitive moat5 records

Each record includes

Type, Details

Key risks5 records

Each record includes

Headline, Details, Source

Key highlights6 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Segment3 records

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile1 record

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
No
API detail
Has APIbool
No

Docs URL, Description

AI maturity
App detail

Has app

Core technology
Revenue estimate
Valuation estimate
Number of profiles
Profiles9 records

Each record includes

Name, Designation, Designation category, Overview, Profile commentary, Source

Subsidiaries10 records

Each record includes

Name, Acquired on, Relationship type, Type, Business focus

No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment56 records

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

MGV

Venture Capital / Private Equitymgv.vc

MGV is an early-stage venture capital firm investing seed capital in enterprise software startups across the USA, Europe, and Israel, combining capital deployment with a proprietary hands-on sales playbook and operating partner support in design and marketing.

What MGV does

MGV is an early-stage venture capital firm (legally MGV, Inc.) that invests seed capital in enterprise software startups across the United States, Europe, and Israel. Founded by Marc Schröder and operated with a lean team of approximately 8 members (5 investors plus 2 operating partners and a managing partner), the firm runs at least two fund vintages (Fund I and Fund II) covering investment years from 2018 through 2026, with 60+ portfolio companies. Its core offering is seed and pre-seed capital deployed at the earliest stages, where entry valuations are designed to enable outsized returns, with investment concentrated in enterprise software, AI applications and infrastructure, fintech/InsurTech, American Dynamism (manufacturing, supply chain, logistics, defense), healthcare, HR, and platform infrastructure.

MGV's principal differentiator is its hands-on sales support practice, marketed as a proprietary playbook and methodology. The firm runs a 5-hour sales bootcamp for founders, develops sales playbooks, recruits and trains SDRs, conducts objection-handling training, and assists with outbound, demo execution, and deal closing. Operating partners in Design (Jenna van Hout) and Marketing (Mike West) extend value-add beyond capital, and the firm runs founder community events such as MGV Raceday at Sonoma Raceway and Venture Montage Dinners (co-hosted with Stifel Bank's Ann Kim). Marketing is primarily content-driven via The Scoop newsletter and Marc Schröder's Forbes Business Council and Crunchbase bylines.

The firm's revenue model is conventional early-stage venture fund economics: management fees on assets under management plus carried interest from successful portfolio exits. Fund size, AUM, management fee rates, and carried interest terms are not publicly disclosed. Notable portfolio outcomes include Modern Health (flagship seed, raised significant follow-ons), Camber Health ($30M Series B led by Andreessen Horowitz, $50M total), KarmaCheck ($45M), and Authentic ($11M Series A led by FirstMark Capital). The firm has two offices (San Francisco headquarters at 46 South Park Street and New York at 6 St Johns Ln) and is recognized on Business Insider's Seed 100 list of top US seed investors (2023).

MGV firmographics

Firmographics
Name
MGV
Legal name
MGV, Inc
Website
https://mgv.vc
Company type
Private
Founded year
2017
Operating status
Operating
Headcount range
11–50 employees
Short description
MGV is an early-stage venture capital firm investing seed capital in enterprise software startups across the USA, Europe, and Israel, combining capital deployment with a proprietary hands-on sales playbook and operating partner support in design and marketing.
Ownership category
akta.pro rank

MGV industry classification

Industry
Product category
Venture Capital / Private Equity
NAICS
Portfolio Management and Investment Advice (523940)
SIC
Investment Advice (6282)
akta.pro primary industry
Early-Stage Venture Capital (Series A/B) (FSANAAAB)

Keywords

  • Early-stage venture capital
  • Seed-stage enterprise software
  • Startup venture fund
  • Founder-first venture investing
  • Sales enablement venture

Where MGV is headquartered

Location

Headquarters

HQ city
San Francisco
HQ country
United States
HQ region
North America

Offices2 records

Markets served

MGV business model

Business model
GTM type
B2B
Offering type
Services
Cost components
Personnel, Operations, Marketing or Sales, Others, Technology or R&D, Infrastructure

Revenue model

  1. Early-stage venture fund management: As an early-stage enterprise technology venture fund (with disclosed Fund I and Fund II), MGV generates revenue through management fees on assets under management and carried interest from successful portfolio exits. The fund actively invests in enterprise software founders at the earliest stages where entry valuations enable outsized returns.

Pricing tiers

ModelBillingPrice
OtherMulti-year contractFund I (earlier vintage) and Fund II (more recent vintage) — size and terms not publicly disclosed

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

MGV product offering

Product offering

Core offering

MGV is an early-stage enterprise technology venture capital fund that invests seed-stage capital into extraordinary founders building disruptive enterprise software companies, primarily across AI applications, InsurTech, healthcare, American Dynamism, and platform infrastructure. The fund operates Fund I and Fund II vehicles and pairs capital with a hands-on sales enablement practice, including a 5-hour sales bootcamp, sales playbook development, SDR recruitment and training, objection handling, and demo execution support delivered directly to portfolio founders. Geographic focus spans the USA, Europe, and Israel, with deep roots in San Francisco and New York.

Product overview

MGV is an early-stage enterprise technology venture capital fund, not a software product company. Its core offering is capital investment in seed-stage enterprise software founders, supplemented by hands-on sales support services (the MGV Sales Playbook) that help portfolio companies build sales teams, create playbooks, qualify leads, and close deals. MGV also publishes The Scoop newsletter to share market insights and portfolio updates. The companies listed in its portfolio (e.g., Modern Health, Woz, Alkemi, BalkanID, Camber Health, Safehub, Authentic, Ray Browser) are portfolio investments, not MGV-developed products.

Differentiator

Problem solved

Functional benefit

Products and services

  • MGV Early-Stage Venture Fund (Fund I and Fund II) Seed-stage venture capital investment vehicle for enterprise software founders across the USA, Europe, and Israel; investors commit capital to the fund and MGV deploys that capital into portfolio companies at the earliest stages where conviction precedes trends and entry valuations enable outsized returns.
  • MGV Sales Playbook and Sales Support Services A sales enablement offering for MGV portfolio founders that combines a structured sales training curriculum with direct GTM operating support to help early-stage enterprise software companies build repeatable sales motions.
  • The Scoop Newsletter A newsletter published by MGV that delivers market commentary, portfolio updates, and MGV news to founders, LPs, and other venture ecosystem participants on a subscription basis.

Quantifiable outcome

  • 60+ portfolio companies invested in over the last decade
  • +6 more outcomes

Companies that use MGV

Customer profile

Segments3 records

Ideal customer profiles1 record

MGV technology and API

Technology

Technology focussed No

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

MGV partnerships and signals

Strategic signal

Partnerships

One partnership is on record.

  • Stifel Bank (Ann Kim)minorGTM or Marketing PartnerMGV co-hosted a Venture Montage Dinner with Ann Kim of Stifel Bank at La Connessa (La Contessa San Francisco), bringing together portfolio founders and finance ecosystem partners for networking and deal discussion.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

MGV competitors and assessment

Company assessment

Direct peers

  • Boldstart Ventures: Boldstart is a seed-stage venture fund focused exclusively on enterprise software, with a founder-first approach and hands-on support model very similar to MGV. Both target earliest-stage enterprise SaaS founders and emphasize deep operational involvement rather than pure capital deployment.
  • Eniac Ventures: Eniac is a seed-stage venture firm based in New York that invests in enterprise software and AI startups, with strong technical founder support. It shares MGV's enterprise software focus, NYC presence, and early-stage conviction-driven approach.
  • Pear VC: Pear is a seed-stage venture firm investing in enterprise and consumer startups, with deep roots in the Bay Area and a strong founder-support playbook. It mirrors MGV's pre-seed/seed focus on enterprise software and operating-partner-style founder enablement.
  • Uncork Capital: Uncork is a seed-stage fund focused on SaaS and enterprise software with a hands-on operating partner model. Comparable to MGV in fund size tier, SaaS concentration, and deep founder involvement at the earliest stages.
  • Costanoa Ventures: Costanoa is an early-stage venture firm focused on enterprise software and infrastructure, with a founder-first, hands-on approach analogous to MGV. Both target seed-stage enterprise SaaS and provide operational support in addition to capital.
  • Freestyle Capital: Freestyle is a seed-stage venture firm investing in enterprise software and infrastructure, with an emphasis on deep founder support and sector specialization. Comparable to MGV in stage, sector focus, and lean team operating model.
  • Lerer Hippeau: Lerer Hippeau is an early-stage venture fund based in New York that invests in enterprise and consumer startups at the seed stage. Comparable to MGV's NYC presence, seed-stage enterprise focus, and hands-on founder engagement model.
  • Cowboy Ventures: Cowboy Ventures is a seed-stage venture firm focused on enterprise and consumer software, with an operating-partner model and emphasis on founder success. Comparable to MGV in stage, sector, and operating-partner-driven support offering.
  • Primary Venture Partners: Primary is a seed-stage venture firm focused on enterprise software with strong NYC roots and a community-driven founder support model. Comparable to MGV in seed-stage enterprise focus, NYC/SF geographic footprint, and operator-led support philosophy.
  • Notation Capital: Notation is a seed-stage venture firm focused on B2B and enterprise software startups with a technical founder lens. Comparable to MGV's pre-seed/seed stage, B2B enterprise focus, and lean-team operating model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

MGV social profiles

Digital presence

MGV financial estimates

Financial estimate

Revenue estimate

Valuation estimate

MGV leadership team

Management profile

Number of profiles

Profiles9 records

MGV subsidiaries and ownership

Company hierarchy

Subsidiaries10 records

MGV funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

MGV M&A and investment

M&A and investment

M&A

Investments56 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MGV

What does MGV do?

MGV is an early-stage enterprise technology venture capital fund that invests seed-stage capital into extraordinary founders building disruptive enterprise software companies, primarily across AI applications, InsurTech, healthcare, American Dynamism, and platform infrastructure. The fund operates Fund I and Fund II vehicles and pairs capital with a hands-on sales enablement practice, including a 5-hour sales bootcamp, sales playbook development, SDR recruitment and training, objection handling, and demo execution support delivered directly to portfolio founders. Geographic focus spans the USA, Europe, and Israel, with deep roots in San Francisco and New York.

Is MGV a public or private company?

MGV is a private company. It is classified as founder individual operated bootstrapped and is currently operating.

When was MGV founded?

MGV was founded in 2017. It employs 11 to 50 people.

Where is MGV based?

MGV is headquartered in San Francisco, United States, in the North America region.

How does MGV make money?

One revenue line is on record: early-stage venture fund management.

Who are MGV's main competitors?

Direct peers on record are Boldstart Ventures, Eniac Ventures, Pear VC, Uncork Capital, Costanoa Ventures, Freestyle Capital, Lerer Hippeau, Cowboy Ventures, Primary Venture Partners and Notation Capital.

Does MGV have an API?

No public API is recorded for MGV.

What industry is MGV in?

MGV's product category is Venture Capital / Private Equity. Its primary akta.pro industry code is FSANAAAB, Early-Stage Venture Capital (Series A/B). Its NAICS code is 523940 and its SIC code is 6282.

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Live signals
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The company, which processes over $800m in written premium through its platform across North America, Europe and Latin America, positions itself as an insurance infrastructure provider using AI to automate delegated authority processes.The SaaS NewsBraven Raises $4.6M SeedBraven, a US-based insurance infrastructure technology company headquartered in San Francisco, has closed a $4.6 million seed funding round led by Collide Capital with participation from Fiat Ventures, MGV, Carao Ventures, Angeles VC, Broom Ventures, and several angel investors. The company, which recently rebranded from Sytrex, will use the proceeds to launch a London office and hire commercial team members while continuing development of its autonomous AI agent platform for brokers, MGAs, and reinsurers. Founded by a Colombian team, Braven aims to provide an infrastructure layer for insurance operations with real-time traceability and intelligent capital flow.LatamlistBraven raises $4.6M seed round to expand AI insurance infrastructure platformBraven, an insurance infrastructure startup founded by a Colombian team, raised a $4.6M seed round led by Collide Capital, with participation from Fiat Ventures, MGV, Carao Ventures, Angeles VC, Broom Ventures, and angel investors. The company provides AI-powered infrastructure for insurers, brokers, managing general agents, and reinsurers, helping clients manage insurance workflows using AI agents while maintaining human oversight. Braven plans to use the funds to accelerate product development, open a London office, and expand across Latin America and the United States, having already processed over $800M in gross written premiums across clients in seven countries.ReinsuranceNe.wsBraven closes $4.6m Seed round and launches London officeBraven, a US-based insurance infrastructure technology company formerly known as Sytrex, has closed a $4.6 million Seed round led by Collide Capital, with participation from Fiat Ventures, MGV, Carao Ventures, Angeles VC, and Broom Ventures. The funding will support the company's expansion into the UK market, including the launch of a London office this month and continued development of its AI platform built on autonomous agent architecture. The company identified London as its priority geography given its role as the world's largest concentration of delegated authority and specialty insurance business.SiliconANGLEStartup Woz raises $6M to build an 'AI app factory' that combines agentic and human expertise - SiliconANGLEMobile application development startup Woz Inc. has raised $6 million in seed funding led by Cervin Ventures, with participation from Burst Capital, Y Combinator, Untapped Ventures, MGV, and the Lacob Family. The startup is positioning itself as an "AI app factory" that combines agentic AI with human engineering review to produce business-ready mobile applications, differentiating itself from pure "vibe coding" platforms that have faced quality concerns. Woz plans to use the funding to accelerate platform development and hire additional software engineers, with ambitions to expand beyond mobile apps into web applications, IoT software, AR/VR, and regulated sectors such as healthcare and insurance.PlaceraAVTAL OM PROJEKTFINANSIERING PÅ 14 MLN KRJumpgate has entered into a project financing agreement with Susana Meza Graham and Andras Vajlok (MGV) for approximately 14 million kronor. The deal involves financing for a yet-to-be-announced game project, which will be published by the Embracer-owned studio THQ Nordic and is planned for release in 2025.news.cision.comJumpgate Receives ca 14 million SEK in Project Financing for Game ProjectJumpgate AB secured approximately 14 million SEK in project financing from investors MGV to develop a remaster of a classic game, which is scheduled for release in 2025 and will be published by THQ Nordic. The agreement stipulates that net revenues will first be distributed to MGV until their investment return is achieved, after which Jumpgate participates in the upside. This development marks an expansion of Jumpgate's portfolio with an externally financed project leveraging an established intellectual property.PR NewswireOutPoint Raises USD$1.2M to Help High-Growth Brands Improve Paid Marketing Effectiveness Through Automated Media Mix ModelingOutPoint, an automated media mix modeling platform for high-growth consumer brands, announced it raised USD$1.2 million in pre-seed funding led by San Francisco-based venture capital firms Tuesday Capital and MGV, with participation from Entrepreneur First, Mistral Venture Partners, and angel investors including executives from Uber, Shopify, and Clearco. The funding will support the company's growth and hiring efforts, particularly in Research and Engineering functions, as brands face rising customer acquisition costs and reduced effectiveness of pixel-based attribution following Apple's iOS14+ tracking restrictions. Founded in January 2021 in Toronto, Canada, OutPoint uses machine learning to help marketers measure paid media effectiveness and optimize ad spend allocation.