everplay group

What everplay group does

everplay group plc (formerly Team17 Group plc, AIM: EVPL) is a UK-headquartered global games label, developer, and publisher operating through three distinct divisions: Team17, an independent games label publishing premium indie titles across PC, console, and mobile; astragon Entertainment, a developer and publisher of working simulation games including the Construction Simulator, Police Simulator, Bus Simulator, and Firefighting Simulator franchises; and StoryToys, a developer and publisher of educational entertainment apps for children built around licensed brands such as Disney, LEGO, Marvel, Sesame Workshop, and Thomas & Friends. The group is headquartered in Wakefield, UK, with additional operations in Dublin (StoryToys) and Germany (astragon), employing 390+ people across 8 locations in 5 countries. The portfolio comprises over 150 active titles and 12 franchise IPs each generating more than $20 million in lifetime sales, with iconic first-party franchises including Worms (30+ years), Overcooked!, Hell Let Loose, Dredge, Blasphemous, and Golf With Your Friends.

everplay generates revenue through five primary streams: one-time premium game sales across PC, console, and mobile platforms; paid DLC and expansion content (e.g., Construction Simulator DLC packs, DREDGE: The Iron Rig); freemium StoryToys subscriptions and in-app purchases (376,000 active subscribers); IP licensing to third parties; and publishing services revenue from third-party indie developers under Team17. The business relies on multi-platform distribution across Steam, Epic Games Store, PlayStation, Xbox, Nintendo, Apple App Store, Google Play, Amazon, and Samsung, supplemented by emerging channels including Netflix Games and Apple Arcade. Bulkhead Interactive, a UK-based FPS studio, is accessible to the group via a 20% stake in Super Media Group, secured in December 2025 via a consortium with HIRO Capital, enabling co-development on Wardogs and Hell Let Loose franchise extensions.

FY2025 revenue was £166 million (flat year-on-year), but profitability improved materially: gross profit rose 10% to £76.3 million, adjusted EBITDA rose 11% to £48.5 million, and pre-tax profit rose 44% to £36.6 million, supported by an 80% surge in new release revenue from 11 new titles. The back catalogue consistently generates 76% of group sales (FY19-25 average), demonstrating durable lifecycle economics. The group held £52 million in cash at year-end, with a market capitalization of approximately £334 million and an RBC analyst target price of GBX 445.83. The company is led by Group CEO Mikkel Weider (appointed January 2026, founder of Nordisk Games), Group CFO/COO Rashid Varachia (appointed October 2024, former CFO of Jagex and Codemasters), and Non-Executive Chair Frank Sagnier (former CEO of Codemasters).

Name

everplay group

Legal name

everplay group plc

Website

https://everplaygroupplc.com

Company type

Public

Founded year

1990

Operating status

Operating

Headcount range

251–500 employees

Short description

everplay group plc (AIM: EVPL) is a UK-based global games publisher operating three divisions: Team17 (indie games), astragon (working simulations), and StoryToys (kids educational apps). It publishes 150+ premium titles across PC, console, and mobile, serving gamers, simulation enthusiasts, families, and indie developers worldwide.

Ownership category

akta.pro rank

Product category

Video Game Publishing

NAICS

Software Publishers (5132), Hobby, Toy, and Game Retailers (45912)

SIC

Retail-Hobby, Toy & Game Shops (5945)

akta.pro primary industry

Full-Service Game Publishers (1st/2nd/3rd-Party Publishing) (MPAFABAA)

akta.pro secondary industries

Live Operations & Game Management (Events, Economy Tuning, Content Drops) (MPAFAKAC), Monetization Operations (Pricing, Offers, Storefront Ops, Ad Ops) (MPAFAKAI)

Keywords

• Video game publishing
• Indie game development
• Working simulation games
• Children's educational apps
• Multi-platform game distribution

Headquarters

HQ city

Wakefield

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Supply Chain

Revenue model

1. Premium Games Sales: One-time purchases of full games across PC, console, and mobile platforms. Base game sales constitute initial revenue with ongoing DLC and expansion content adding incremental revenue.
2. StoryToys Subscriptions and In-App Purchases: StoryToys apps are free to download with basic content access. Parents and caregivers unlock additional content through recurring subscriptions (reportedly over 376,000 active subscribers) or one-time in-app purchases.
3. DLC and Expansion Content: Continuous addition of fresh value through free updates combined with paid DLCs (e.g., Construction Simulator DAF & MEILLER Pack, Police Simulator expansions) to maintain long-term revenue streams.
4. IP Licensing: Licensing of owned IP to third parties and brand partnerships. First-party IP (34% of group sales in FY2025) includes franchises like Worms, Hell Let Loose, Overcooked!, Dredge, Golf With Your Friends.
5. Publishing Services for Third-Party Developers: Team17 offers publishing services to independent developers, providing end-to-end support from game creation to marketing and revenue lifecycle management, taking a share of revenues.

Pricing tiers

Go-to-market motion4 records

Distribution channels8 records

Marketing channels8 records

Core offering

Everplay Group plc is a global independent games label developer and publisher of premium video games and apps. The group operates three divisions: Team17 publishes indie titles such as Worms, Overcooked!, Hell Let Loose, and Dredge; astragon Entertainment publishes working simulation games including Construction Simulator, Police Simulator, Bus Simulator, and Firefighting Simulator; and StoryToys develops educational entertainment apps for children featuring licensed brands such as Disney, LEGO, Marvel, and Sesame Workshop. Products are sold across PC, console, and mobile platforms via digital storefronts and app stores, complemented by IP licensing and third-party publishing services.

Product overview

everplay group plc operates as a leading global independent games label developer and publisher of premium video games and apps across three distinct divisions: Team17 (indie games label publishing premium titles including Worms, Overcooked!, Hell Let Loose, Dredge, and Blasphemous), astragon Entertainment (working simulation games including Construction Simulator, Police Simulator, Bus Simulator, and Firefighting Simulator), and StoryToys (educational entertainment apps for children featuring licensed brands such as Disney, LEGO, Marvel, Thomas & Friends, and Sesame Workshop). The company publishes across PC, console, and mobile platforms with a portfolio of over 150 premium titles. Team17 serves as the creative partner for indie developers worldwide, astragon focuses on simulation games for broad audiences, and StoryToys creates subscription and in-app purchase mobile apps for children with over 300 million downloads. Key recent releases include Hell Let Loose: Vietnam (2026), Golf With Your Friends 2, and Date Everything!, with upcoming titles like Wardogs in partnership with Bulkhead Interactive.

Differentiator

Problem solved

Functional benefit

Brands

• Team17: Independent games label and creative partner for studios around the world, known for Worms, Overcooked!, Hell Let Loose, Golf With Your Friends, Dredge, Blasphemous
• astragon
• StoryToys

Products and services

• Worms franchise Iconic long-running franchise featuring artillery combat gameplay. One of the most recognizable series in video games, developed and published by Team17 for over 30 years, available across PC and console platforms.
• Overcooked! franchise Award-winning cooperative cooking simulation game where players work together to prepare dishes in chaotic kitchen environments. Published by Team17 across PC, console, and mobile.
• Hell Let Loose Realistic World War II first-person shooter focused on large-scale combined arms combat. Published by Team17 with active community and ongoing expansion content.
• Hell Let Loose: Vietnam Vietnam War-themed expansion to the Hell Let Loose franchise revealed at Future Games Show. Coming to players in 2026.
• Golf With Your Friends Multiplayer mini-golf game with themed courses and social gameplay. IP acquired by Team17 in 2021, available across PC and console.
• Golf With Your Friends 2 Sequel to Golf With Your Friends, planned for release with new features and content.
• Dredge Action RPG fishing adventure game with Lovecraftian horror elements. Available across PC, console, and mobile platforms with DLC expansions.
• Dredge: The Iron Rig DLC Major expansion to Dredge featuring new fishing spots, equipment, and an Iron Rig location with associated lore. Available on PC and console.
• Blasphemous franchise Metroidvania action-platformer with gothic pixel art and Catholic iconography themes, developed by The Game Kitchen and published by Team17.
• Date Everything! Sandbox dating simulation game where every object in the game world can be romanced. Released by Team17 in 2025.
• Amber Isle Open-world RPG set in a prehistoric world, developed by Progami and published by Team17 for Nintendo Switch and PC.
• Conscript WWI survival horror game inspired by classic 8-bit and 16-bit era games, available on PC and console.
• Construction Simulator franchise Simulation game franchise where players operate construction equipment and manage construction sites. Developed and published by astragon across PC, console, and mobile.
• Police Simulator: Patrol Officers Simulation game franchise where players patrol as police officers performing traffic stops, issuing citations, and managing incidents across detailed open-world environments.
• Bus Simulator franchise Simulation game franchise where players drive buses and manage bus routes in detailed urban environments. Developed and published by astragon across PC and console.
• Firefighting Simulator: Ignite Next-generation firefighting simulation game announced with reveal trailer, featuring realistic firefighting mechanics and scenarios. Developed and published by astragon.
• Seafarer: The Ship Sim Maritime adventure simulation game announced by astragon, allowing players to captain ships and explore ocean environments.
• Railroads Online Sandbox railroad simulation game released by astragon, allowing players to build and operate historic railroads.
• SWORN Multiplayer online battle arena (MOBA) game published by Team17.
• Wardogs Unreal Engine 5 All Out Warfare multiplayer FPS being published by Team17 in partnership with Bulkhead Interactive. Planned for Early Access on PC in 2026 and full multi-platform release in 2027.
• Hungry Caterpillar Play School Educational entertainment app featuring The Very Hungry Caterpillar character, developed by StoryToys for young children with freemium content and subscription options.
• Thomas & Friends Let's Roll Educational app featuring Thomas & Friends characters, developed by StoryToys in partnership with Mattel for children.
• Marvel HQ Mobile app featuring Marvel characters and stories, developed by StoryToys in partnership with Marvel Entertainment.
• LEGO Duplo World Educational mobile app featuring LEGO Duplo characters, developed by StoryToys in partnership with The LEGO Group.
• LEGO Bluey Mobile game developed by StoryToys in partnership with The LEGO Group and BBC Studios. Released in August 2025 combining BBC's Bluey IP with LEGO brand licensing.
• Sesame Street Mecha Builders Educational app featuring Sesame Street characters in a mecha-building theme, developed by StoryToys with Sesame Workshop.
• Team17 Indie Game Publishing Services End-to-end publishing services for independent game developers, providing support from game development through marketing, distribution, and long-term revenue lifecycle management in exchange for a revenue share.

Quantifiable outcome

• 80% revenue growth from new releases in FY2025 driven by 11 new titles
• +5 more outcomes

Named customers9 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

16 partnerships are on record, tiered core and minor.

• Bulkhead InteractivecoreStrategic or Co-development Partner · 11 December 2025Bulkhead Interactive, a UK-based FPS specialist developer acquired from Tencent by a consortium including Everplay (20% stake in SMG), HIRO Capital, and Super Media Group. Everplay partnered with Bulkhead to publish Wardogs, a high-quality Unreal Engine 5 All Out Warfare multiplayer FPS planned for Early Access in 2026 and full multi-platform release in 2027. The group is also exploring co-development opportunities for Hell Let Loose franchise.
• BBC StudioscoreOEM/ Whitelabel/ Licensing Partner · 13 August 2025StoryToys partnered with BBC Studios and The LEGO Group to release LEGO Bluey mobile game, combining BBC's Bluey IP with LEGO brand licensing.
• Super Media GroupcoreStrategic or Co-development Partner · 23 January 2025Everplay acquired a 20% minority stake in Super Media Group (SMG) for £2.0 million. SMG comprises Bulkhead Interactive. This strategic investment reinforces Everplay's position in the FPS genre and includes co-development opportunities for Hell Let Loose franchise.
• The LEGO GroupcoreOEM/ Whitelabel/ Licensing PartnerStoryToys has a strategic brand partnership with The LEGO Group for educational entertainment apps including LEGO DUPLO PEPPA PIG and LEGO Bluey mobile games. This is one of StoryToys' major brand licensing relationships.
• Walt Disney CompanycoreOEM/ Whitelabel/ Licensing PartnerStoryToys has brand partnerships with Disney for Marvel HQ and Disney Coloring World apps, featuring Disney characters in educational mobile entertainment.
• Marvel EntertainmentcoreOEM/ Whitelabel/ Licensing PartnerStoryToys partners with Marvel for Marvel HQ app, bringing Marvel characters to children through educational entertainment apps.
• MattelminorOEM/ Whitelabel/ Licensing PartnerBrand partner for StoryToys children's apps, including Thomas & Friends mobile applications developed in partnership with Mattel.
• HasbrominorOEM/ Whitelabel/ Licensing PartnerBrand licensing partner for StoryToys educational entertainment apps featuring Hasbro brands.
• Sesame WorkshopcoreOEM/ Whitelabel/ Licensing PartnerStoryToys partnered with Sesame Workshop to develop Sesame Street Mecha Builders app, bringing Sesame Street characters to mobile gaming.
• Penguin Random HouseminorOEM/ Whitelabel/ Licensing PartnerBrand licensing partner for StoryToys apps, bringing literary characters and stories to digital entertainment.
• Warner/DCminorOEM/ Whitelabel/ Licensing PartnerBrand partner for StoryToys apps featuring DC Comics characters.
• NickelodeonminorOEM/ Whitelabel/ Licensing PartnerBrand licensing partner for StoryToys children's entertainment apps featuring Nickelodeon characters.
• Netflix GamesminorChannel Partner/ Reseller/ DistributorEverplay is expanding via new platform partnerships including Netflix Games for game distribution, targeting additional distribution channels.
• Apple ArcademinorChannel Partner/ Reseller/ DistributorNew platform partnership for StoryToys and select titles on Apple Arcade subscription service.
• NintendominorChannel Partner/ Reseller/ DistributorEverplay is targeting expansion via new platform partnerships with Nintendo's next-generation console.
• TencentminorOthersTencent sold UK developer Bulkhead Interactive to a consortium backed by Super Media Group, Everplay Group PLC, and HIRO Capital in December 2025.

Scale indicators20 records

Recent moves8 records

Expansion highlights5 records

Market position

Competitive moat5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/everplay-group-plc

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about everplay group