What Pacific Helmets does

Pacific Helmets NZ Ltd, founded in 1982 and headquartered in Whanganui, New Zealand, designs, manufactures, and sells protective helmets for structural firefighting, wildland firefighting, technical rescue, USAR, paramedic, and specialized industrial applications. The company's core products span three families — Structural Fire (F15, F10 MkV/MkIII, F18H Haloflex, F11 Dragonfly, F6H, F3D MkII), Wildland Fire (BR9, BR9SC, BR5 MkII), and Rescue/USAR (R5S, R5SL, R5SLV, R6V Dominator, R6 Challenger, R6L Patroller, R6V MkII Seeker, A7A, A10 MkV, R3v4 Kiwi) — built on a DuPont™ Kevlar® and fiberglass-reinforced composite shell platform with proprietary technologies including the Haloflex™ TPU polymer impact-mesh liner, Dynamic Sealed Ventilation System (DSVS™), and One Touch Eye Protector (OTEP™). Helmets carry multi-jurisdictional certifications (NFPA 1971/1977/1951, EN443/16471/16473/397/12492/1385/166, AS/NZS 4067/1801, ISO 11999/16073), ISO 9001 quality management, CE marking, NATO Cage Code, and Marine Equipment Directive conformity, enabling global market access.

The company operates a 51–100-employee custom manufacturing model with stated order-size flexibility down to single units, selling primarily through a global distributor network coordinated by regional sales offices in North America, Canada, the UK and Europe, the Middle East and Africa, Asia Pacific, Australia and New Zealand, and Latin America (Mexico, Argentina, Chile). Pricing is not publicly disclosed and is negotiated via regional sales representatives, with customization and branding options available. Following a 2023 acquisition by Lakeland Industries, Inc. (NASDAQ: LAKE), Pacific Helmets continues to operate as a wholly-owned subsidiary under a co-branded "Lakeland Pacific Helmets" identity, with the parent providing protective apparel cross-selling, broader distribution reach, and capital — though public acquirer commentary flags post-deal production, shipment, certification, and tariff headwinds. Pacific's primary customer segment is fire and rescue services globally, with a secondary industrial safety segment and a smaller recreational/marine extension; revenue is generated through one-time unit sales of certified helmets and accessories through distributor and direct channels.

Name

Pacific Helmets

Legal name

Pacific Helmets NZ Ltd

Website

https://pacifichelmets.com

Company type

Private

Founded year

1982

Operating status

Operating

Headcount range

51–100 employees

Short description

Pacific Helmets NZ Ltd designs, manufactures, and sells Kevlar®/fiberglass composite protective helmets for structural firefighting, wildland firefighting, and technical rescue, selling globally through a distributor network and serving fire, USAR, paramedic, and industrial safety customers since 1982.

Ownership category

akta.pro rank

Product category

Protective Helmets

SIC

Motorcycles, Bicycles & Parts (3751)

akta.pro primary industry

Powersports Safety, Helmets & Protective Gear Manufacturing (IMACAEAN)

Keywords

• Firefighting helmets
• Protective headwear
• Rescue helmets
• Wildland firefighting gear
• Safety helmets

Headquarters

HQ city

Wanganui

HQ country

New Zealand

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Protective Helmet Sales: Pacific Helmets generates revenue through the sale of protective helmets for structural firefighting, wildland firefighting, and technical rescue applications. Products are sold through a global distributor network with customization options available for all order sizes.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Pacific Helmets designs, develops, manufactures, and sells protective helmets for structural firefighting, wildland firefighting, and technical rescue applications. Its helmets use DuPont™ Kevlar® and Fiberglass Reinforced Composite Shell technology combined with proprietary platform systems (Haloflex™, DSVS™, OTEP™) and are certified to EN, NFPA, AS/NZS, and ISO standards for global emergency-services use. The company also offers customization and branding on orders of any size.

Product overview

Pacific Helmets NZ Ltd is a world leader in the design and manufacture of protective helmets for emergency services worldwide, with over 40 years of excellence in manufacturing top-tier protective headwear. The company produces three main product lines: (1) Structural Fire helmets including F15, F10 MkV, F10 MkIII, F18, F18H Haloflex, F11 Dragonfly, F6, F6H, and F3D MkII G2; (2) Wildland Fire helmets including R6 Series (R6V Dominator, R6 Challenger, R6L Patroller, R6V MkII Seeker), BR9 Series (BR9, BR9SC), and BR5 Series (BR5 MkII, BR5 MkII C); and (3) Rescue/USAR helmets including R5 Series (R5S, R5SL, R5SLV), R6 Series, R7 Series, A7A, A10 MkV, and R3v4 Kiwi. Helmets feature DuPont™ Kevlar® and fibreglass-reinforced composite shells with advanced technologies such as Haloflex™ impact protection and Dynamic Sealed Ventilation System (DSVS™). Pacific Helmets are certified to all major international standards including EN, NFPA, AS/NZS, and ISO. In 2023, Pacific Helmets partnered with Lakeland Industries to advance safety standards across various industries.

Differentiator

Problem solved

Functional benefit

Products and services

• F15 Jet-style Structural Firefighting Helmet featuring DuPont™ Kevlar® and Fiberglass Reinforced Composite Shell with dual pivot face shield, One Touch Eye Protector (OTEP™), and advanced polymer chassis for accessory integration; targets structural firefighting crews.
• F10 MkV (F105) Jet-style Structural Firefighting Helmet with DuPont™ Kevlar® and Fiberglass Reinforced Composite Shell, optimized shape, low ride height, and co-moulded hinge and liner retaining system for shock absorption; aimed at structural firefighting departments.
• F10 MkIII (F103) Structural Firefighting Helmet with internal bubble face shield and One Touch Eye Protector (OTEP), certified to AS/NZS 4067, NFPA 1971, and NFPA 1951; targets multi-standard structural firefighting operations.
• F18H Haloflex Traditional-style Structural Firefighting Helmet featuring the revolutionary Haloflex™ liner system with advanced TPU polymer impact mesh for superior head protection and a pressure-free fit; targets traditional-style structural fire departments.
• F11 Dragonfly 3/4 Jet-style Structural Firefighting Helmet with compact design, detachable external face shield, internal eye protector, and clip-in earmuffs; targeted at confined-space operations and chemical-suit environments.
• F6H Modern Structural Firefighting Helmet with Haloflex™ protection technology and a lightweight FiberTuff fiberglass-reinforced composite shell; targets modern-style structural firefighting departments.
• F3D MkII G2 Brim-style Structural Firefighting Helmet with DuPont™ Kevlar® and fibreglass-reinforced composite shell, full-cranium polyurethane liner, second-generation comfort system, and 4-point Nomex® chinstrap; targets traditional brim-style structural firefighting crews.
• R6V Dominator Lightweight vented helmet featuring Dynamic Sealed Ventilation System (DSVS™) that is watertight when closed; suitable for mountaineering, USAR, paramedic, rescue, and industrial use.
• R6 Challenger Non-vented multi-purpose helmet fully certified to the widest range of rescue helmet standards (AS/NZS 1801:1997 Type 3, EN 16471:2014, EN 16473:2014, and NFPA 1951:2020), featuring Picatinny rails and earmuff bracket compatibility.
• R6L Patroller Lightweight helmet with military styling that accommodates tactical Picatinny Rails and a VAS shroud for attaching cameras, earmuffs, torches, and night vision goggles; targets tactical/rescue users.
• R6V MkII Seeker Latest addition to the R6 Series designed for water rescue and recreation, with water-release holes and full impact protection; targets water rescue and recreational users.
• BR9 Popular lightweight wildland firefighting helmet with a narrow side brim and multiple crown ridges for extra strength and airflow; certified to AS/NZS 1801:1997 Type 3.
• BR9SC Versatile wildland firefighting helmet with a cap-style shell design, short front brim, and scallop cut for better earmuff mounting and stowage; certified to AS/NZS 1801:1997 Type 3.
• BR5 MkII Heritage wide-brim wildland firefighting helmet with classic design focused on safety, quality, and comfort; available in 360° wide brim, front peak with rear brim, and cap style shapes.
• R5S Smallest rescue helmet in the R5 series, featuring a small shell design optionally without front brim for tight or confined-space operations.
• R5SL Multi-purpose rescue helmet with a slightly longer shell than the R5S, enabling comfortable fit on a wider range of head sizes; certified to NFPA 1951:2020 and NFPA 1977:2022.
• R5SLV Lightweight multi-purpose helmet featuring Dynamic Sealed Ventilation System (DSVS™) which is watertight when closed, with a 4-point chinstrap for extra security and stability.
• A7A Paramedic helmet designed for paramedics requiring a full impact liner; targets EMS personnel.
• A10 MkV Paramedic helmet with full impact liner designed for emergency medical services personnel.
• R3v4 Kiwi Traditional brim-style helmet with fiberglass shell reinforced with DuPont™ Kevlar® and a full-cranium impact liner, also available dual certified to NFPA 1971 and NFPA 1951.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

One partnership is on record.

• Lakeland IndustriescoreStrategic or Co-development Partner · 1 January 2023In 2023, Pacific Helmets and Lakeland Industries forged a strategic partnership/merger. Pacific Helmets, renowned for premium safety helmets for fire, technical and water rescue applications, brought over 40 years of helmet engineering expertise. Lakeland Industries, with four decades of experience in protective clothing for fire services and industrial sectors, contributed its established global distribution network and manufacturing capabilities.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Bullard: Direct US-headquartered competitor in firefighter and rescue helmets. Bullard manufactures structural, wildland, and technical rescue helmets certified to NFPA, EN, and AS/NZS standards, competing head-to-head with Pacific Helmets in the same fire service channel.
• MSA Safety: Global safety equipment major whose Gallet brand is one of the most established names in firefighting helmets. MSA competes in structural, wildland, and rescue helmet segments with significantly larger R&D and sales resources than Pacific Helmets.
• 3M Scott Safety: 3M's Scott Safety division produces firefighter helmets, SCBA, and thermal imaging for first responders. Direct competitor in structural and wildland fire helmets sold through similar municipal and federal procurement channels.
• Dräger: German-based safety and medical equipment manufacturer with a firefighting helmet and SCBA portfolio. Dräger competes directly with Pacific Helmets in structural firefighter helmets across European, Middle Eastern, and Asian markets.
• Avon Protection: UK-based protective headgear specialist serving defense, law enforcement, and emergency responders. Comparable technology focus and small-to-mid cap profile, with overlap in technical rescue and paramedic helmet segments.
• Lion Group: US-based manufacturer of firefighter turnout gear, hoods, and structural firefighting helmets. Direct competitor selling into the same North American fire service procurement ecosystem with overlapping standards certifications.
• Petzl: French-based specialist in head protection and rescue equipment. Petzl competes with Pacific Helmets' R5 Series in technical rescue, USAR, and paramedic segments, with strong overlap in climbing-style rescue helmets for emergency services.

Broad incumbents

• Lakeland Industries: NASDAQ-listed parent company of Pacific Helmets since 2023. Lakeland manufactures protective clothing for fire services and industrial sectors, providing the global distribution and manufacturing platform that Pacific Helmets plugs into.
• Rosenbauer: Austrian-based global firefighting equipment manufacturer primarily known for fire trucks and pumps, with an expanding PPE portfolio including protective helmets. Comparable standards certifications and customer overlap in municipal and airport fire services.
• Honeywell International: Global industrial conglomerate whose Safety and Productivity Solutions segment supplies a broad PPE portfolio including hard hats and respiratory protection. Not specialized in fire helmets but competes in industrial safety head protection where Pacific Helmets' EN397-certified R6 Series is positioned.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/Pacifichelmets
• Facebookfacebook.com/PacificHelmets
• LinkedInlinkedin.com/company/pacific-helmets
• Instagraminstagram.com/pacific_helmets

Compliance15 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pacific Helmets