Waring

What Waring does

Waring Commercial is a US-based manufacturer of commercial kitchen appliances, founded in 1937 and recognized as the inventor of the blender. Operating as a wholly-owned subsidiary of Conair, the company produces a diversified hardware portfolio of 549+ SKUs organized into four product families: Blend (heavy-duty and ultra-heavy-duty blenders, immersion blenders, drink mixers), Prep (food processors, planetary mixers, slicers, juicers, ice cream makers, vacuum sealers, grinders, knife sharpeners), Cook (waffle makers, deep fryers, dehydrators, pizza ovens, convection ovens, toasters, induction/cast-iron burners, panini grills, pasta cookers, rice cookers, crepe makers, microwaves, and the PlanitPOD fermentation chamber), and Brew (coffee brewers, coffee urns, hot water dispensers). Core technologies include high-power motors up to 3.5 HP for blenders, precision heating elements, cast-iron rotary waffle systems with 360-degree architecture, rear-mounted dehydrator airflow systems, and fermentation chamber design with preprogrammed validated recipes. Multiple products carry NSF and ETL sanitation certifications required for commercial foodservice deployment.

Waring generates revenue entirely through one-time hardware sales, with pricing ranging from approximately $70 for entry-level appliances to $3,499 for the premium PlanitPOD fermentation chamber. The company operates a multi-channel go-to-market including direct e-commerce via waring.com, commercial foodservice equipment distributors and dealers, retail partnerships (including Amazon), and a strategic partnership with Planit Protein for distribution of fermentation substrates, cultures, and custom blends. The customer base spans commercial foodservice operations (restaurants, bars, hotels, caterers) as the primary segment, with secondary reach into plant-based/fermentation chefs and laboratory applications via the Waring Lab sub-brand. The company does not operate software platforms, APIs, or subscription services; revenue is exclusively transactional hardware sales with no disclosed recurring or SaaS component. The parent Conair portfolio also includes the Conair Hospitality division and Waring International, indicating multi-geography and multi-segment reach within the broader corporate structure.

Name

Waring

Legal name

Waring Commercial

Website

https://waring.com

Company type

Private

Founded year

1937

Operating status

Operating

Headcount range

101–250 employees

Short description

Waring Commercial is a US-based manufacturer of commercial kitchen appliances, founded in 1937 and recognized as the inventor of the blender. A subsidiary of Conair, it sells 549+ hardware SKUs across blending, prep, cooking, and brewing categories to restaurants, bars, hotels, and caterers via direct e-commerce, distributors, and retail partners.

Ownership category

akta.pro rank

Headquarters

HQ city

Stamford

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Commercial Kitchen Appliance Sales: Waring generates revenue primarily through one-time hardware sales of commercial kitchen equipment including blenders, food processors, cooking appliances, and coffee makers. Products are sold directly via e-commerce and through distribution channels to commercial foodservice operations.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Waring manufactures and sells commercial-grade kitchen appliances including heavy-duty blenders, food processors, cooking equipment (waffle makers, fryers, ovens, toasters), and beverage preparation machines (coffee brewers, urns, hot water dispensers). The company also offers the PlanitPOD fermentation chamber developed jointly with Planit Protein for plant-based fermentation. Products are sold direct via waring.com, through commercial equipment dealers, and through retail channels to restaurants, bars, hotels, caterers, and other commercial foodservice operations.

Product overview

Waring is a manufacturer of commercial kitchen appliances with a diversified portfolio of standalone products organized into four main categories: Blend (blenders, immersion blenders, drink mixers), Prep (food processors, planetary mixers, slicers, juicers, ice cream makers, vacuum sealers, grinders, knife sharpeners, wine openers, ice crushers), Cook (waffle makers, deep fryers, dehydrators, pizza ovens, convection ovens, toasters, induction/cast-iron burners, panini grills, pasta cookers, rice cookers, crepe makers, microwaves), and Brew (coffee makers, coffee urns, hot water dispensers). The company also offers a specialized fermentation chamber (PlanitPOD) developed in partnership with Planit Protein for plant-based food production. Products range from heavy-duty industrial equipment like the Legend 1-gallon blender series and cast-iron Belgian waffle makers to medium-duty appliances like Quik Stik immersion blenders. Waring operates as a hardware-only manufacturer without software platforms or API integrations. Recent innovations include the PlanitPOD fermentation chamber, rice cooker line expansion, and heavy-duty cast-iron equipment.

Differentiator

Problem solved

Functional benefit

Brands

• Waring Lab: Laboratory equipment line
• Conair Hospitality
• Planit POD

Products and services

• Legend One-Gallon Food Blender (CB15 Series) Ultra heavy-duty 3.5 HP commercial blender for high-volume foodservice operations. Available in multiple configurations including electronic keypad, variable speed, timer, and spigot options.
• Xtreme Blender Series Heavy-duty blender line with paddle switches, electronic keypad, or programmable controls. Available with 48 oz or 64 oz copolyester or stainless steel containers.
• XPREP Food Blender Heavy-duty food blender with variable-speed control and 64 oz copolyester or stainless steel container options.
• Big Stik EvolutionX Immersion Blender Heavy-duty variable-speed immersion blender available in 12", 14", 16", 18", and 21" shaft lengths with removable shaft design and whisk attachment options.
• Ellipse Blending System (MXE2000) Revolutionary blending system with 15-second smoothie bowl and 10-second smoothie capability using unique elliptical blending technology.
• Quik Stik Plus Immersion Blender Medium-duty immersion blender with ½ HP variable-speed motor, removable 10" stainless steel shaft, and 6-gallon capacity. Features rubberized grip and ergonomic trigger design.
• Food Processors (WFP Series) Commercial food processors ranging from 2.5-quart to 6-quart capacities with continuous feed, dicing kits, and various disc options for slicing, shredding, and grating.
• Planetary Mixers (Luna Series) Commercial stand mixers in 7-quart, 10-quart, and 20-quart sizes featuring ½ HP motors with multiple speeds and thermal overload protection.
• Commercial Ice Crusher (WIC50) Heavy-duty countertop ice crusher producing up to 600 lb of crushed ice per hour with adjustable ice sizes and 5 lb capacity ice cube hopper.
• Pulp Eject Juice Extractor (WJX80X) Commercial juice extractor that converts fruits and vegetables into juice-based beverages.
• Commercial Vacuum Sealers Chamber vacuum sealing systems (WCV300) and vacuum bags in various sizes for food preservation and storage.
• PlanitPOD Fermentation Chamber (WPP600) Revolutionary fermentation chamber for growing plant proteins, tempeh, and koji. Preprogrammed recipes with time-efficient cooking (24-51 hours). Exports HACCP data logs via USB.
• Heavy-Duty Cast-Iron Belgian Waffle Maker (WWHD500) Heavy-duty cast-iron Belgian waffle maker with 360° rotary design producing up to 30 waffles per hour. Cast-iron plates with preseasoned nonstick coating.
• Waffle Makers (Complete Line) Complete waffle maker line including Belgian, Classic, Bubble, and Waffle Cone makers in single and double units, with cast-iron and nonstick plate options.
• Heavy-Duty Deep Fryers Commercial deep fryers ranging from 8.5 lb to 15 lb capacities. Heavy-duty models include twin fryer baskets and programmable controls.
• 10-Tray Dehydrator (WDH10) Large-capacity commercial food dehydrator with ten 15" x 13.5" mesh racks (14 sq. ft. total). Features digital LED display, capacitive touch controls, and adjustable temperature range 90°F–180°F.
• Pizza Ovens Commercial pizza ovens in 14" and 18" sizes, available in single-deck, double-deck, single chamber, and dual chamber configurations.
• Convection Ovens Commercial convection ovens in quarter-size and half-size configurations for high-volume baking and cooking.
• Conveyor Toasters High-capacity conveyor toasters (CTS1000 series) that toast up to 450 bread slices per hour with power control and belt speed control options.
• Induction and Cast-Iron Burners Cooktops and burners including single and double induction ranges (light-duty to heavy-duty) and cast-iron burners (WIH200X, WIH400X, WIH800).
• Panini Grills and Griddles Commercial sandwich presses in flat, ribbed, and combo configurations. Sizes range from 7.75" x 12.5" to 14" x 14" with programmable timer options.
• Pasta Cooker / Re-Thermalizer (WPC100) Commercial pasta cooker with 12.4L capacity. Features 4 small round baskets (½ lb) and 2 rectangular baskets (2 lb). Reaches rolling boil in under 20 minutes.
• Rice Cookers / Multi-Cookers Commercial rice/multi-cooker and warmers available in 40-cup and 60-cup raw capacities for high-volume food service operations.
• Coffee Brewers Commercial coffee brewing equipment including pour-over brewers (WCM50), automatic brewers (WCM50P), thermal brewers (WCM60PT), and airpot brewers (WCM70PAP).
• Coffee Urns Stainless steel coffee urns with touchless dispensing and dual-heater system. Available in 30-cup, 55-cup, and 110-cup capacities.
• Hot Water Dispensers Commercial hot water dispensers in 3-gallon, 5-gallon, and 10-gallon capacities. Available in pour-over and plumbed-in configurations with digital controls.
• Three-Station Knife Sharpener (WKS800) Electric knife sharpener with two grinding wheels (fine and coarse) and one stropping wheel. Grinds at 18-22° angles with magnetized drawer for metal shavings.
• Electric Wine Opener (WWO120) Portable rechargeable wine bottle opener that removes 120 corks per charge. Features stainless steel housing and compact charging base.
• Food Slicers Professional food slicers available in 8.5", 10", and 12" blade sizes for meat and deli applications.
• Drink Mixers Milkshake machines and drink mixers available in single, double, and triple spindle configurations with timer options.
• Citrus and Juice Extractors Commercial juicers including heavy-duty citrus juicers (JC4000) and bar juice extractors (6001C) for high-volume beverage preparation.
• Spice Grinders Commercial spice grinders in 1.5-cup and 3-cup capacities for grinding salt, pepper, and herbs.
• Ice Cream Makers Commercial ice cream and gelato makers in 2-quart and 2.5-quart capacities for producing frozen desserts.
• Crepe Makers Electric crepe makers in 16" size, available in standard and 208/240 Volt configurations.
• XPress Multipurpose Cooktop (WSC300) Versatile multipurpose cooktop for commercial cooking applications.
• Microwave Ovens Commercial microwave ovens available in 0.9 cubic foot and 1.2 cubic foot capacities.

Quantifiable outcome

• Blend up to 75 drinks per day with heavy-duty blenders
• +2 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

One partnership is on record.

• Planit ProteincoreStrategic or Co-development PartnerWaring and Planit Protein jointly developed the revolutionary PlanitPOD fermentation chamber, a first-of-its-kind commercial appliance for fermentation. Planit Protein provides shelf-stable substrates, cultures, and custom blends specifically designed for use in the PlanitPOD, sold through planitprotein.com. The partnership combines Waring's commercial appliance expertise with Planit Protein's fermentation science to serve the emerging plant-based and fermentation market.

Scale indicators3 records

Recent moves4 records

Expansion highlights5 records

Direct peers

• Robot Coupe: Robot Coupe is a direct competitor in commercial food processors, blenders, and vegetable preparation equipment, particularly in the European and professional kitchen segments. They overlap directly with Waring's food processors (WFP series) and commercial blenders.
• Avantco Equipment: Avantco Equipment is a direct competitor in commercial refrigeration, cooking, and food preparation equipment sold through online foodservice channels. Both compete aggressively on price for independent restaurants and SMB operators.
• Vitamix: Vitamix is a direct competitor in commercial and high-performance blenders, overlapping with Waring's heavy-duty blender lines (Xtreme, XPREP, Legend series) for restaurants, bars, and smoothie operators. Both brands compete on motor power, container design, and durability in high-volume foodservice settings.
• Hamilton Beach Commercial: Hamilton Beach Commercial is a direct competitor in commercial blenders, drink mixers, and food preparation equipment sold through foodservice dealers. Both companies compete in the same price tiers and dealer channels for bars, restaurants, and convenience stores.
• Globe Food Equipment: Globe is a direct competitor in commercial slicers, mixers, and food preparation equipment. Both companies target independent restaurants and mid-market foodservice operators with similar product positioning and dealer relationships.

Broad incumbents

• Welbilt (Ali Group): Welbilt (now part of Ali Group) is a broad incumbent in commercial cooking, refrigeration, and beverage equipment with global reach. They compete with Waring in cooking equipment categories and have significantly larger international distribution.
• Vollrath Company: Vollrath is a broad incumbent in smallwares and foodservice equipment including cookware, food preparation, and countertop equipment. They overlap with Waring in select cooking and prep categories and share many of the same foodservice dealer channels.
• Hobart Corporation: Hobart is a broad incumbent in commercial foodservice equipment, manufacturing mixers, slicers, food processors, and cooking equipment. While Waring competes in select categories, Hobart has a much larger portfolio, deeper service network, and stronger specification relationships with chain operators.
• Middleby Corporation: Middleby is a broad incumbent and consolidator of commercial cooking, preparation, and beverage equipment brands. Waring's expansion into cooking categories (ovens, fryers, pizza ovens, induction) directly overlaps with Middleby's portfolio of specialty commercial kitchen equipment.
• Rational AG: Rational is a broad incumbent in commercial combi ovens and connected cooking equipment for professional kitchens. While not a direct blender competitor, Rational competes with Waring in commercial cooking equipment, particularly in high-volume institutional and chain foodservice segments.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCdf6siuUQ5TuqtBqcbi57vg
• Facebookfacebook.com/waringproducts
• LinkedInlinkedin.com/company/waringproducts
• Instagraminstagram.com/waringproducts

Compliance8 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Waring