1Q

Market Research Platform1q.com

1Q is an Atlanta-based consumer engagement and market research platform enabling brands to run mobile surveys against its proprietary 1M+ verified human panel. It delivers real-time responses, geo-targeted questions, and instant PayPal payouts at $1 per response, with no contracts or minimums.

Company typePrivate
Founded2012
HeadquartersAtlanta, United States
Headcount11–50
GTM typeB2B
OfferingSoftware

What 1Q does

1Q, LLC is a privately held consumer engagement and market research platform founded in 2012 and headquartered in Atlanta, Georgia. The company operates a proprietary mobile survey platform under the Askvert® brand, delivering questions directly to a panel of over 1 million verified human members via iOS/Android app and SMS, with results returned to brand clients in minutes. Core technical components include patented geo-targeting/geo-fencing with in-store point-of-interest capabilities, multi-layer identity verification (driver's license scanning, PayPal, Twilio, Telesign, Apple/Google device ID, MaxMind IP, address, demographic cross-check), and automated fraud/quality controls. The platform is ISO 20252 certified by CIRQ and exceeds Insights Association GDQ benchmarks.

1Q monetizes via usage-based pricing at $1 per response with no contracts, no minimums, and no setup fees, plus a small processing fee ($0.15–$0.25) for credit-card or invoiced payments. Distribution is primarily product-led growth through a self-serve web platform and mobile apps, supplemented by an enterprise "Book Demo" sales motion targeting Fortune 500 brands, agencies, market research firms, and management consultants. Recent product extensions include a Prescription-Verified GLP-1 Research Panel (June 2025) and a Political Polling Platform, indicating selective verticalization beyond the core horizontal CPG/advertising/research customer base. The company is bootstrapped in practice after three small Techstars rounds totaling $245K between 2012 and 2014, with founder/CEO Keith Rinzler and CRO Doug Danowski leading a team of 11–50 employees.

The customer base spans emerging brands, large enterprises, agencies, research firms, and consultants; cited use cases include advertising effectiveness, concept/package testing, brand tracking, in-store shopper research, and custom panel/longitudinal studies. Differentiation rests on zero-fraud, verified-human panel mechanics, instant turnaround, transparent flat-rate pricing, and a 95%+ respondent recontact rate, with cumulative 13.4M+ responses delivered to date.

1Q firmographics

Firmographics

Name: 1Q
Legal name: 1Q, LLC
Website: https://1q.com
Company type: Private
Founded year: 2012
Operating status: Operating
Headcount range: 11–50 employees
Short description: 1Q is an Atlanta-based consumer engagement and market research platform enabling brands to run mobile surveys against its proprietary 1M+ verified human panel. It delivers real-time responses, geo-targeted questions, and instant PayPal payouts at $1 per response, with no contracts or minimums.
Ownership category
akta.pro rank

1Q industry classification

Industry

Product category: Market Research Platform
NAICS: Marketing Research and Public Opinion Polling (541910), Advertising Agencies (541810)
SIC: Services-Advertising Agencies (7311), Services-Computer Programming, Data Processing, Etc. (7370)
akta.pro primary industry: Direct Response & Database Marketing (Mailing Lists, Data Hygiene) (MPAAAIAK)
akta.pro secondary industry: Data Sharing, Data Exchange & Data Marketplace Platforms (HDAEABAH)

Keywords

Consumer engagement platform
Market research surveys
DIY research platform
Real-time consumer insights
Geo-targeted polling

Where 1Q is headquartered

Location

Headquarters

HQ city: Atlanta
HQ country: United States
HQ region: North America

Offices1 record

Markets served

1Q business model

Business model

GTM type: B2B
Offering type: Software
Cost components: Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

Per-Response Survey Revenue: Brands pay per completed survey response at $1 per response base rate. Pay-as-you-go model with no minimums. Additional $0.15 per response for credit card payments under $25K or $0.25 for invoiced accounts.

Pricing tiers

Model	Billing	Price
Usage-based	Pay-as-you-go	Single flat-rate pricing at $1 per response with no contracts or minimums

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

1Q product offering

Product offering

Core offering

1Q operates a self-service consumer engagement platform that delivers branded survey questions directly to a proprietary panel of over 1 million verified human members via mobile app or SMS, charging brands $1 per completed response with no contracts or minimums. Results are returned in minutes through a real-time analytics dashboard with one-click Excel/PowerPoint export, supported by patented geo-targeting that includes in-store point-of-purchase capabilities. Instant per-response cash payouts to respondents via PayPal and multi-layer identity verification underpin a zero-bot, prevention-over-detection data quality model.

Product overview

1Q is a consumer engagement platform providing brands with candid consumer feedback and real-time insights. The core platform is built around the proprietary Askvert® survey technology delivered via mobile app and SMS to a panel of 1M+ verified humans. The offering integrates multiple modules: the DIY Platform for self-service research setup, Real-Time Feedback for live response monitoring, Geo-Targeting for location-based targeting, Recontact Capability for follow-up surveys, and High-Quality Responses ensuring validated human respondents. The platform operates on a no contracts, no minimums model starting at $1 per response, with instant payment to respondents via PayPal and guaranteed zero survey fraud through comprehensive verification systems.

Differentiator

Problem solved

Functional benefit

Products and services

1Q Consumer Engagement Platform Core market research platform that enables brands to launch self-serve surveys, receive real-time responses from a 1M+ verified human panel, and download data instantly at $1 per response. Built for brands, agencies, research firms, and consultancies.
Askvert® Survey Delivery Technology Proprietary push-based survey delivery system that sends questions directly to verified, opted-in consumers on their mobile devices, enabling real-time response collection without public listings or routers.
DIY Research Platform Self-service interface enabling users to independently design, launch, and manage research campaigns with no setup fees, no marketing consultant gatekeeping, and no long onboarding cycles.
Real-Time Feedback & Analytics Dashboard Interactive dashboard that displays responses as they arrive, supports filtering and analysis in real time, and offers one-click data export to Excel or PowerPoint for reporting.
Geo-Targeting Technology Patented geo-targeting and geo-fencing capability that targets consumers by where they live, currently are, have been, or will be, including in-store retail locations with photo verification of shelf, display, and receipt behavior.
Recontact Capability Capability allowing researchers to follow up with specific respondents based on demographics or prior responses, with typically 90–95% recontact rates within a year, supporting longitudinal studies and custom panel builds.
High-Quality Responses / Bot-Free Panel Access Access to 1Q's rigorously validated proprietary panel of over 1 million verified humans, with zero-bot data validated by the Insights Association Benchmark Study and ISO 20252 certification by CIRQ.
Prescription-Verified GLP-1 Research Panel Specialized research panel providing access to prescription-verified GLP-1 medication users for healthcare, pharmaceutical, and CPG market research, the first of its kind in the industry.

Quantifiable outcome

Survey results delivered in under 10 minutes average vs days/weeks for traditional research
+3 more outcomes

Companies that use 1Q

Customer profile

Named customers7 records

Segments5 records

Ideal customer profiles4 records

1Q technology and API

Technology

Technology focussed Yes

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Integration7 records

AI capability4 records

Feature8 records

1Q partnerships and signals

Strategic signal

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

1Q competitors and assessment

Company assessment

Market position

Strengths4 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

1Q compliance and trust

Trust signal

Compliance2 records

1Q financial estimates

Financial estimate

Revenue estimate

Valuation estimate

1Q leadership team

Management profile

Number of profiles

Profiles2 records

1Q funding detail

Funding detail

Funding overview

Funding rounds3 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

1Q M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 1Q

What does 1Q do?

Is 1Q a public or private company?

1Q is a private company. It is classified as venture growth investor backed and is currently operating.

When was 1Q founded?

1Q was founded in 2012. It employs 11 to 50 people.

Where is 1Q based?

1Q is headquartered in Atlanta, United States, in the North America region.

How does 1Q make money?

One revenue line is on record: per-Response Survey Revenue.

Does 1Q have an API?

No public API is recorded for 1Q.

What industry is 1Q in?

1Q's product category is Market Research Platform. Its primary akta.pro industry code is MPAAAIAK, Direct Response & Database Marketing (Mailing Lists, Data Hygiene), with a secondary code of HDAEABAH, Data Sharing, Data Exchange & Data Marketplace Platforms. Its NAICS code is 541910 and its SIC code is 7311.