Beta Solutions

What Beta Solutions does

Beta Solutions Limited is a privately-held New Zealand electronics R&D consultancy founded in 2008 and headquartered in Palmerston North. The firm delivers end-to-end electronic product development services spanning PCB design (high-speed digital, RF, power, mixed-signal), embedded firmware and software (bare-metal and RTOS on ARM Cortex-M, PIC, AVR), mechanical enclosure design (including IP65-IP69-rated housings), and end-to-end volume manufacturing management with full traceability. Beta Solutions serves established businesses that lack in-house electronics capability or need additional engineering capacity to accelerate time-to-market, with a vertically-segmented client base spanning industrial manufacturing, IoT/connected products, agritech, photonics, aviation, and consumer electronics. Notable enterprise clients include Fisher & Paykel, Fonterra, Rinnai, Resene, and Ravensdown, alongside growth-stage clients such as Spidertracks, Robotics Plus, Quantifi Photonics, Levno, and BioLumic.

The company operates a project-based professional-services revenue model, with quote-priced engagements for full product development, proof of concept, design review, and volume manufacturing support. Pricing varies by scope, complexity, and engagement type, with up-front NRE for tooling, jigs, and test rigs often requiring four or five-figure investment, and ongoing production priced per unit based on BOM and volume. Go-to-market is sales-led, relying on direct outreach, website contact forms, content marketing (a technical blog with 46+ articles), Techweek NZ business breakfast events, and a strong referral network from satisfied clients.

The firm is founder-led by CEO Terry Southern and co-founder/Technical Director Dr Matthew van der Werff, and has remained independent throughout its history with no disclosed institutional investment. The company has operated at roughly 8-10 employees since the mid-2010s, has completed over 100 projects for 50+ clients, and exports a portion of its work to Australia, China, the US, and the UK — including the worldwide-sold Aviation Audio USB Adapter. Recent activity includes two small Callaghan Innovation R&D grants (2020, 2021), with no disclosed acquisitions, major funding events, or large-scale geographic launches.

Name

Beta Solutions

Legal name

Beta Solutions Limited

Website

https://betasolutions.co.nz

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

1–10 employees

Short description

Beta Solutions is a Palmerston North, New Zealand electronics R&D consultancy delivering end-to-end PCB design, embedded firmware, mechanical design, and volume manufacturing services to enterprise and growth-stage clients across industrial, IoT, agritech, aviation, and consumer sectors.

Ownership category

akta.pro rank

Product category

Electronic Product Design Consulting

NAICS

Computer Systems Design and Related Services (54151), Computer Systems Design and Related Services (5415)

SIC

Services-Computer Integrated Systems Design (7373), Services-Computer Programming Services (7371)

akta.pro primary industry

B2B/EDI & Supply Chain Process Automation Platforms (HDAEAHAK)

Keywords

• Electronics product design
• Embedded firmware development
• PCB layout services
• Volume manufacturing support
• Electronic engineering consulting

Headquarters

HQ city

Palmerston North

HQ country

New Zealand

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Engineering Consulting Services: Beta Solutions operates as an electronics R&D consultancy providing fee-based engineering services. Revenue is generated through project-based consulting engagements for product development, design review, and manufacturing support. They offer services including full product development, proof of concept, and design review.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Beta Solutions is an electronics R&D consultancy providing end-to-end custom electronic product development, including PCB design (high-speed digital, RF, power, mixed-signal), embedded firmware and software development, mechanical enclosure design, and volume manufacturing management. The firm delivers full product development, proof of concept, and design review services to established businesses and startups across New Zealand, Australia, the US, UK, and China.

Product overview

Beta Solutions is an electronics R&D consultancy offering a comprehensive suite of engineering services for custom electronic product development. Rather than a software platform with discrete products, they provide integrated hardware design services spanning the entire product lifecycle. Their core services include Full Product Development (end-to-end from concept to manufacturing), Proof Of Concept (rapid prototyping), Design Review & Advice, PCB Design, Firmware/Software Development, Mechanical Design, and Volume Manufacturing. Specialized vertical services include Bluetooth Products, Cellular IoT, FPGA & Signal Processing, and Scientific Instrumentation. All services can be engaged individually or combined for complete turnkey product development.

Differentiator

Problem solved

Functional benefit

Products and services

• Full Product Development End-to-end electronic product development service from concept design to manufacturing, managing the entire product lifecycle so clients can focus on their business.
• Proof Of Concept Rapid prototype development and testing service to validate ideas and de-risk projects before committing to full production tooling, using functional prototypes for feasibility studies.
• Design Review & Advice Detailed design assessments including schematic review, layout audit, DFM checks, and actionable recommendations from experienced engineers to enhance efficiency and performance.
• PCB Design Custom PCB design service covering high-speed digital, RF, power electronics, and mixed-signal boards from schematic to production-ready files.
• Firmware/Software Development Embedded firmware and application software development service writing code for microcontrollers and embedded systems, including bare-metal and RTOS implementations for ARM Cortex-M, PIC, AVR, and more.
• Mechanical Design Custom enclosure and housing design service for electronic products, including IP-rated housings (IP65, IP67, IP68, IP69), 3D CAD modeling, and injection molding design.
• Volume Manufacturing Production management service coordinating PCB assembly, component sourcing, quality oversight, functional testing, and box build assembly from prototype to volume production, with full traceability and managing both in-house assembly and contract manufacturing partners.
• Bluetooth Products Specialized electronic product development service for Bluetooth-enabled devices including BLE connectivity and Bluetooth mesh implementations.
• Cellular IoT Cellular connectivity service for IoT devices including LPWAN technologies and cellular modem integration.
• FPGA & Signal Processing FPGA development and digital signal processing service for complex electronic systems requiring custom logic and real-time processing.
• Scientific Instrumentation Electronic design service for scientific instruments and measurement equipment requiring precision and specialized functionality.

Quantifiable outcome

• Completed over 100 projects since founding in 2008
• +1 more outcomes

Named customers14 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered core and minor.

• ResenecoreStrategic or Co-development Partner · 1 May 2019Beta Solutions partnered with Resene Paints to develop the SmartTouch product - a world-first touch-sensitive paint switch using conductive coatings. This collaboration exemplified Industry 4.0 principles through cyber-physical systems, user-centric design, and mechanical and electrical engineering integration. Mark Glenny from Resene presented at Beta Solutions' Techweek 2019 Business Breakfast event.
• OmeocoreStrategic or Co-development Partner · 1 May 2019Beta Solutions developed the embedded platform technology and firmware for Omeo's self-balancing personal mobility device. Kevin Halsall from Omeo presented at Beta Solutions' Techweek 2019 Business Breakfast, discussing prototyping and user testing challenges throughout the R&D process. Beta Solutions has been responsible for firmware development of the Omeo device.
• Cacophony ProjectminorStrategic or Co-development Partner · 1 January 2018Beta Solutions partnered with the Cacophony Project to develop their embedded platform technology for managing invasive predator populations using audio/visual attractants, thermal imaging, and machine learning for species identification.

Scale indicators3 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• Integrated Computer Solutions (ICS): Custom electronics and embedded software design services firm delivering end-to-end product development. Similar full-stack electronics R&D positioning to Beta Solutions.
• Promwad: Embedded electronics design house offering hardware (schematic/PCB), firmware, mechanical and manufacturing support. Closely comparable service mix and project-based delivery model to Beta Solutions across multiple verticals.
• Cardinal Peak: US-based product development consultancy delivering end-to-end electronic and embedded software design services. Directly comparable as a multi-disciplinary electronics R&D firm serving enterprise clients.
• Witekio: Embedded software and systems engineering consultancy with capabilities in firmware, IoT connectivity and hardware integration. Comparable to Beta's firmware/embedded and IoT service lines.
• Logic Fruit Technologies: Embedded design services firm offering hardware, FPGA, firmware and signal processing expertise. Comparable in advanced electronics disciplines such as FPGA and signal processing that Beta also lists.

Broad incumbents

• Arrow Electronics: Global broad-line electronics distributor and solutions provider with engineering services. Overlaps with Beta's design services and volume manufacturing coordination but at vastly larger scale and scope.
• Avnet: Global electronics distributor offering design-chain services, reference designs and manufacturing support. Competes indirectly with Beta's full-product-development and volume manufacturing offerings.
• Molex: Global electronics manufacturer and connectivity solutions provider with engineering services for OEMs. Overlaps with Beta's electronic product design and manufacturing management capabilities at much larger scale.

Regional players

• Rakon: New Zealand-headquartered designer and manufacturer of frequency control and timing solutions. A regional electronics peer with comparable New Zealand R&D heritage, though operating as a product company rather than a design consultancy.
• Aeroqual: New Zealand-based designer and manufacturer of environmental monitoring instruments. A regional peer combining in-house electronics, firmware and enclosure design with volume manufacturing — the same stack Beta offers as a service.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds2 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Beta Solutions