Séraphine
Séraphine is a UK-based maternity fashion brand, founded in 2002, that designs and sells clothing and accessories for pregnant and nursing women across categories including dresses, knitwear, trousers, swimwear, outerwear, lingerie, nightwear, and activewear. It distributes its range primarily through a core retail partnership with Next.co.uk alongside direct-to-consumer channels, targeting expectant and new mothers across work, occasion, and everyday contexts.
- Company typePrivate
- Founded2002
- HeadquartersLondon, United Kingdom
- Headcount51–100
- GTM typeB2C
- OfferingHardware or Manufacturing
Séraphine firmographics
Firmographics- Name
- Séraphine
- Website
- https://seraphine.com
- Company type
- Private
- Founded year
- 2002
- Headcount range
- 51–100 employees
- Short description
- Séraphine is a UK-based maternity fashion brand, founded in 2002, that designs and sells clothing and accessories for pregnant and nursing women across categories including dresses, knitwear, trousers, swimwear, outerwear, lingerie, nightwear, and activewear. It distributes its range primarily through a core retail partnership with Next.co.uk alongside direct-to-consumer channels, targeting expectant and new mothers across work, occasion, and everyday contexts.
- Ownership category
- akta.pro rank
Séraphine industry classification
Industry- Product category
- Maternity Apparel
- NAICS
- Apparel Manufacturing (315), Clothing and Clothing Accessories Retailers (458110)
- SIC
- Retail-Women's Clothing Stores (5621), Women's, Misses', Children's & Infants' Undergarments (2340), Women's, Misses', And Juniors Outerwear (2330)
- akta.pro primary industry
- Children’s, Baby & Maternity Apparel Brands (CRAAAAAG)
- akta.pro secondary industries
- Maternity & Nursing Wear (Moms-to-be) (CRAAAHAL), Maternity & Nursing Intimates (CRAAAIAH), Postpartum Feminine Care (CRABAIAL), Fast Fashion Intimates & Sleepwear (CRAAAGAH)
Keywords
Where Séraphine is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Markets served
Séraphine business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D
Revenue model
- Maternity Apparel Sales: Séraphine generates revenue through the direct sale of maternity clothing and accessories. The brand offers a range of products including dresses, knitwear, tops, trousers, swimwear, jackets, coats, lingerie, nightwear, leggings, and tights designed specifically for pregnant and nursing mothers.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels1 record
Séraphine product offering
Product offeringCore offering
Séraphine designs and sells maternity and nursing clothing for pregnant women and new mothers. Its product portfolio covers dresses, knitwear, tops, trousers, swimwear, jackets and coats, lingerie, nightwear, leggings, and tights, alongside curated essentials such as hospital bag sets. The brand distributes primarily through a retail partnership with Next.co.uk in the UK and also sells directly to consumers.
Product overview
Séraphine is a maternity clothing brand offering a comprehensive wardrobe solution for pregnant and nursing women. The product portfolio includes core maternity basics across categories such as dresses, knitwear, trousers, swimwear, outerwear, lingerie, nightwear, and leggings. The brand also curates occasion-based collections for work, ceremonies, holidays, weddings, activewear, nursing, and postpartum use. Séraphine positions itself alongside mothers through its 'With Mums for the Journey' campaign, offering clothing designed to accompany women throughout pregnancy, delivery, and the early postpartum period.
Differentiator
Problem solved
Functional benefit
Products and services
- Séraphine Maternity Dresses
Companies that use Séraphine
Customer profileSegments1 record
Ideal customer profiles1 record
Séraphine technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Séraphine partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Next (Next Retail Ltd.)coreSéraphine has established a retail partnership with Next.co.uk, one of the UK's largest fashion retailers. Through this partnership, Séraphine maternity products are sold on Next's e-commerce platform and potentially in physical stores. The collaboration provides Séraphine with access to Next's large customer base and retail infrastructure, while expanding Next's maternity fashion offering.
Scale indicators1 record
Séraphine competitors and assessment
Company assessmentBroad incumbents
- Marks & Spencer: Iconic UK high-street retailer with a long-running, comprehensive maternity collection under its womenswear umbrella. Comparable as a UK multi-category incumbent serving the same mainstream pregnant customer across work, casual, and occasion use cases.
- Mothercare: Heritage UK retailer historically focused on maternity and baby products. Comparable as a broader incumbent that has long served the pregnant-mother-and-parent segment, even though its operations have been restructured and it now operates primarily through licensing/franchise.
- ASOS (ASOS Maternity): Large online fashion retailer with a curated ASOS Maternity line covering trend-led and basic styles for pregnant women. Comparable as a digital-first apparel retailer reaching the same young, style-conscious pregnant demographic; maternity is a category line within a broader assortment.
- H&M (H&M Mama): Global fast-fashion incumbent operating a dedicated H&M Mama maternity line. Comparable as a major apparel retailer with a maternity specialty category that competes head-to-head with Séraphine on price and convenience, though maternity is one of many categories within the broader H&M portfolio.
Direct peers
- Isabella Oliver: UK-based premium maternity wear brand offering dresses, workwear, and occasion wear for pregnant women. Directly comparable as a dedicated maternity specialist brand targeting the same style-conscious expectant-mother segment that Séraphine serves.
- HATCH: US-based premium maternity brand focused on chic, fashion-forward pregnancy and postpartum wear. Comparable as a dedicated maternity specialist with a similar brand-positioning emphasis on style during and after pregnancy, though primarily direct-to-consumer from a US base.
- JoJo Maman Bébé: UK-based maternity and babywear brand with multi-category offering across pregnancy, nursing, and baby. Comparable to Séraphine in dedicated-maternity focus, UK origin, and breadth of maternity-and-beyond assortment.
- PinkBlush Maternity: US-based online maternity and women's clothing brand offering trendy and affordable pregnancy apparel. Comparable as a maternity-specialist digital retailer addressing a similar fashion-conscious expectant-mother audience, primarily through e-commerce channels.
Others
- Next: UK high-street and online retailer that is Séraphine's primary distribution partner and also sells its own maternity edit. Included as an adjacent ecosystem participant given the symbiotic channel relationship, though Next is not a maternity specialist and competes with Séraphine in adjacent categories.
Emerging players
- Boohoo (Boohoo Maternity): UK fast-fashion online retailer with a dedicated maternity category. Comparable as a digital-first apparel retailer competing in the same value-oriented segment for trend-led pregnancy clothing, particularly with younger shoppers.
Market position
Strengths4 records
Weaknesses4 records
Key risks5 records
Key highlights5 records
Customer concentration
Séraphine social profiles
Digital presenceSéraphine financial estimates
Financial estimateRevenue estimate
Valuation estimate
Séraphine leadership team
Management profileNumber of profiles
Profiles4 records
Séraphine funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Séraphine M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Séraphine
What does Séraphine do?
Séraphine designs and sells maternity and nursing clothing for pregnant women and new mothers. Its product portfolio covers dresses, knitwear, tops, trousers, swimwear, jackets and coats, lingerie, nightwear, leggings, and tights, alongside curated essentials such as hospital bag sets. The brand distributes primarily through a retail partnership with Next.co.uk in the UK and also sells directly to consumers.
When was Séraphine founded?
Séraphine was founded in 2002. It employs 51 to 100 people.
Where is Séraphine based?
Séraphine is headquartered in London, United Kingdom, in the Europe region.
How does Séraphine make money?
One revenue line is on record: maternity Apparel Sales.
Who are Séraphine's main competitors?
Broad incumbents on record are Marks & Spencer, Mothercare, ASOS (ASOS Maternity) and H&M (H&M Mama). Direct peers are Isabella Oliver, HATCH, JoJo Maman Bébé and PinkBlush Maternity. Next is listed as an others. Boohoo (Boohoo Maternity) is listed as an emerging player.
Does Séraphine have an API?
No public API is recorded for Séraphine.
What industry is Séraphine in?
Séraphine's product category is Maternity Apparel. Its primary akta.pro industry code is CRAAAAAG, Children’s, Baby & Maternity Apparel Brands, with a secondary code of CRAAAHAL, Maternity & Nursing Wear (Moms-to-be). Its NAICS code is 315 and its SIC code is 5621.