AUTOPAY
AUTOPAY is a U.S. digital lending marketplace that connects auto loan borrowers across the credit spectrum with a network of 200+ financial institutions, offering refinancing, purchase financing, lease buyouts, cash-out refinancing, and vehicle protection products.
- Company typePrivate
- Founded2011
- HeadquartersDenver, United States
- Headcount1,001–5,000
- GTM typeB2C
- OfferingDigital Commerce or Content
What AUTOPAY does
AUTOPAY is a digital lending marketplace that connects consumers seeking auto financing with a network of over 200 financial institutions, including credit unions, banks, and direct lenders. The platform, operated by The Savings Group, Inc. and headquartered in Austin, Texas (with an additional Denver, Colorado office), offers four core lending products: auto refinance, purchase financing for new or used vehicles, lease buyouts, and cash-out refinancing. These are complemented by two vehicle protection add-ons: Vehicle Service Contracts and GAP waivers. Since its founding in 2011, AUTOPAY has facilitated over 700,000 loans and serves borrowers across the credit spectrum, including subprime borrowers with credit scores below 580 who are underserved by traditional banks. The legal operating entity is AUTOPAY Direct, Inc. (NMLS#2252934), which sits alongside RateGenius Loan Services, Inc. and Innovative Funding Services Corporation (Tresl) as wholly-owned subsidiaries under the parent.
The underlying platform combines a proprietary lender matching system with credit bureau integrations to Experian, TransUnion, and Equifax, e-signature document processing, and a self-service Auto Refinance Calculator. The technology supports both a fully online application flow and phone-based loan specialists, secured with 128-bit SSL encryption. Customer acquisition is multi-channel: direct SEO and content marketing via the Learn center, organic social, paid search, comparison platform distribution through LendingTree, and an active referral program paying $100 per funded loan. The company's reputation is reinforced by 5,000+ Google reviews at 4.7/5 stars, BBB accreditation, and 15 years of operating history.
Revenue is generated primarily through lender-paid transaction and origination fees when loans are funded through the marketplace, with ancillary revenue from Vehicle Service Contract and GAP product sales. Pricing for borrowers includes APRs starting at 4.67% for qualified borrowers, loan amounts of $2,500-$100,000, terms of 24-96 months, cash-out refinancing up to $12,000, and no application fee. The model is structurally a long-tail consumer business with no disclosed revenue, no external venture capital or private equity ownership (parent The Savings Group, Inc. is privately held by co-founders Jeff Hutcheson and Seth Meyer), and most recently disclosed institutional capital activity in 2017 with FM Capital and Holman Growth Ventures.
AUTOPAY firmographics
Firmographics- Name
- AUTOPAY
- Legal name
- The Savings Group, Inc.
- Website
- https://autopay.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- AUTOPAY is a U.S. digital lending marketplace that connects auto loan borrowers across the credit spectrum with a network of 200+ financial institutions, offering refinancing, purchase financing, lease buyouts, cash-out refinancing, and vehicle protection products.
- Ownership category
- akta.pro rank
AUTOPAY industry classification
Industry- Product category
- Consumer Auto Lending Marketplace
- NAICS
- Mortgage and Nonmortgage Loan Brokers (522310), Sales Financing (52222), Sales Financing (522220), Credit Intermediation and Related Activities (522)
- SIC
- Loan Brokers (6163), Personal Credit Institutions (6141)
- akta.pro primary industry
- Auto / Vehicle Marketplace Lending (FSAKAHAF)
- akta.pro secondary industries
- Auto Refinance (FSAKADAB), New & Used Auto Purchase Loans (FSAKADAA), Auto & Vehicle Loan Brokerage (FSAEAEAK), Auto Loan Refinance (Rate/Term) (FSAKAIAG)
Keywords
Where AUTOPAY is headquartered
LocationHeadquarters
- HQ city
- Denver
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
AUTOPAY business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations, Others
Revenue model
- Loan Origination/Transaction Fees: AUTOPAY earns fees from lenders in their network when loans are successfully originated and funded. The company is typically not the lender but acts as an intermediary matching borrowers with financing options. In most cases, they are not affiliated with the lender.
- Referral Fees: The company pays referral fees to partners who refer customers - '$100 per referral' when the referred loan funds. This represents a cost to AUTOPAY that is offset by loan origination revenue from lenders.
- Vehicle Protection Products: Revenue from ancillary products including Vehicle Service Contracts (extended warranties) and GAP (Guaranteed Asset Protection) waivers sold alongside auto loans.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Usage-based | Pay-as-you-go | APR starting at 4.67% for qualified borrowers |
| Unit Pricing | Monthly | Loan amounts from $2,500 to $100,000 |
| Transaction based/ take rate | Pay-as-you-go | Cash-out refinance up to $12,000 |
| Transaction based/ take rate | Pay-as-you-go | $100 referral fee per funded loan |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels6 records
AUTOPAY product offering
Product offeringCore offering
AUTOPAY operates a direct-to-consumer digital lending marketplace that connects auto loan borrowers with a network of 200+ lenders (credit unions, banks, and direct lenders) for auto loan refinancing, new and used vehicle purchase financing, lease buyouts, and cash-out refinancing. The platform earns fees from lenders when loans are successfully originated, and complements these core lending products with vehicle protection offerings including Vehicle Service Contracts and GAP Waivers.
Product overview
AUTOPAY is a technology-driven auto finance platform operated by The Savings Group, Inc. that offers a unified ecosystem of loan products and vehicle protection services. The core platform consists of four main lending products: Auto Refinance (for replacing existing auto loans with better terms), Purchase/New Auto Loan (for financing vehicle purchases), Lease Buyout Loan (for acquiring leased vehicles), and Cash Out Refinance (for accessing vehicle equity). These core products are complemented by two add-on protection modules: Vehicle Service Contract (extended warranty coverage for mechanical breakdowns) and Guaranteed Asset Protection (GAP) Waiver (coverage for total loss scenarios). The platform also includes a self-service Auto Refinance Calculator tool. All products leverage a network of over 200 lending partners including credit unions, banks, and financial institutions, and the company has facilitated over 700,000 loans.
Differentiator
Problem solved
Functional benefit
Products and services
- Auto Refinance A loan refinancing service that replaces an existing auto loan with a new loan, potentially offering lower interest rates, reduced monthly payments, or adjusted loan terms. Connects borrowers with a network of over 200 lenders including credit unions, banks, and direct lenders, and the company handles the full refinance transaction process (verification, document signing, loan payoff) without in-person visits.
- Purchase / New Auto Loan Vehicle financing for purchasing new or pre-owned cars. Functions as a marketplace connecting buyers with multiple lenders to find competitive rates and loan terms tailored to their credit profile.
- Lease Buyout Loan Financing option that allows lessees to purchase their leased vehicle at the end of the lease term or through an early buyout, helping avoid mileage penalties, wear-and-tear charges, and dealership fees.
- Cash Out Refinance A refinancing option that allows borrowers to replace their existing loan with a new loan larger than the current balance, receiving the difference in cash. Enables access to vehicle equity for debt consolidation, major purchases, or emergency expenses. Available up to $12,000 depending on loan-to-value ratio and lender eligibility.
- Vehicle Service Contract An extended protection plan that covers mechanical breakdowns and repairs beyond the manufacturer's warranty. Includes roadside assistance, free towing to ASE-certified facilities, and rental car reimbursement.
- Guaranteed Asset Protection (GAP) Waiver Protection that covers the gap between the insurance settlement and the remaining loan balance in the event of a total loss due to accident or theft. Includes coverage for deductibles up to $1,000.
- Auto Refinance Calculator An online tool that helps drivers estimate potential monthly savings from refinancing their vehicle loan, comparing current rates to available refinance rates based on credit score, loan amount, and vehicle information.
Quantifiable outcome
- Average annual savings of $1,579.56 per customer
- +3 more outcomes
Companies that use AUTOPAY
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles2 records
AUTOPAY technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
AI capability1 record
Feature5 records
AUTOPAY partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- Experian, TransUnion, and EquifaxcoreCredit bureau integrations for credit report retrieval and creditworthiness evaluation during the loan application process. Essential for matching borrowers with appropriate lenders.
- 200+ Financial Institutions (Credit Unions, Banks, Direct Lenders)coreNetwork of over 200 financial institutions including NCUA and Member FDIC insured credit unions that compete to offer loans to AUTOPAY customers. Some lenders offer rate discounts for automatic payments.
- LendingTreeminorAUTOPAY is featured as a top auto refinance lender on LendingTree's comparison platform, generating qualified leads through this channel partner.
- Better Business BureauminorBBB Business Review accreditation for AC Auto Pay (AUTOPAY), providing credibility and trust signal for customers.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
AUTOPAY competitors and assessment
Company assessmentDirect peers
- LendingTree: Operates a multi-product loan comparison marketplace where AUTOPAY itself is featured as a top auto refinance lender. Both companies match borrowers with competing lenders for rate-shopping; LendingTree also competes directly via its own lender network.
- RefiJet: Auto refinance marketplace that aggregates lenders to offer rate-shopping to consumers, mirroring AUTOPAY's core auto-refinance value proposition. Directly comparable business model and target customer.
- Auto Approve: Digital auto refinance platform connecting borrowers with lender partners to lower monthly payments. Closely aligned with AUTOPAY on product focus, online application flow, and multi-lender matching.
- MyAutoLoan: Auto loan marketplace offering new, used, refinance, and lease buyout financing through a network of lending partners. Directly overlaps AUTOPAY across both refinance and purchase product lines.
- Caribou: Auto refinance platform focused on helping consumers lower car payments by shopping multiple lenders. Comparable marketplace model with similar borrower value proposition around savings.
Broad incumbents
- LightStream: Division of Truist providing online consumer loans including auto refinance. Broader incumbent in online consumer lending with deeper balance sheet and brand, overlapping AUTOPAY in auto-refinance rate competition.
- Capital One Auto Finance: Large direct auto lender serving purchase, refinance, and lease buyout. Functions as both a competitor to AUTOPAY (direct origination) and a potential lender partner within AUTOPAY's network.
- Ally Financial: Major direct auto lender with deep captive relationships to dealers. Competes with AUTOPAY in auto refinance while also being a candidate network lender within the marketplace model.
Emerging players
- Upstart: AI-driven lending marketplace extending into auto refinance and purchase alongside personal loans. Comparable marketplace-plus-AI thesis to AUTOPAY's emerging AI-operations strategy.
- Carvana: Online used-car retailer that finances purchases through its captive lending arm. Overlaps with AUTOPAY's purchase-financing product and represents an emerging vertically integrated competitor in auto finance.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
AUTOPAY social profiles
Digital presenceAUTOPAY financial estimates
Financial estimateRevenue estimate
Valuation estimate
AUTOPAY leadership team
Management profileNumber of profiles
Profiles8 records
AUTOPAY subsidiaries and ownership
Company hierarchySubsidiaries3 records
AUTOPAY funding detail
Funding detailFunding overview
Funding rounds6 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
AUTOPAY M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about AUTOPAY
What does AUTOPAY do?
AUTOPAY operates a direct-to-consumer digital lending marketplace that connects auto loan borrowers with a network of 200+ lenders (credit unions, banks, and direct lenders) for auto loan refinancing, new and used vehicle purchase financing, lease buyouts, and cash-out refinancing. The platform earns fees from lenders when loans are successfully originated, and complements these core lending products with vehicle protection offerings including Vehicle Service Contracts and GAP Waivers.
Is AUTOPAY a public or private company?
AUTOPAY is a private company. It is classified as private equity controlled and is currently operating.
When was AUTOPAY founded?
AUTOPAY was founded in 2011. It employs 1,001 to 5,000 people.
Where is AUTOPAY based?
AUTOPAY is headquartered in Denver, United States, in the North America region.
How does AUTOPAY make money?
Three revenue lines are on record. Loan Origination/Transaction Fees are the primary driver. The others are referral Fees and vehicle Protection Products.
Who are AUTOPAY's main competitors?
Direct peers on record are LendingTree, RefiJet, Auto Approve, MyAutoLoan and Caribou. Broad incumbents are LightStream, Capital One Auto Finance and Ally Financial. Emerging players are Upstart and Carvana.
Does AUTOPAY have an API?
No public API is recorded for AUTOPAY.
What industry is AUTOPAY in?
AUTOPAY's product category is Consumer Auto Lending Marketplace. Its primary akta.pro industry code is FSAKAHAF, Auto / Vehicle Marketplace Lending, with a secondary code of FSAKADAB, Auto Refinance. Its NAICS code is 522310 and its SIC code is 6163.