AUTOPAY

What AUTOPAY does

AUTOPAY is a digital lending marketplace that connects consumers seeking auto financing with a network of over 200 financial institutions, including credit unions, banks, and direct lenders. The platform, operated by The Savings Group, Inc. and headquartered in Austin, Texas (with an additional Denver, Colorado office), offers four core lending products: auto refinance, purchase financing for new or used vehicles, lease buyouts, and cash-out refinancing. These are complemented by two vehicle protection add-ons: Vehicle Service Contracts and GAP waivers. Since its founding in 2011, AUTOPAY has facilitated over 700,000 loans and serves borrowers across the credit spectrum, including subprime borrowers with credit scores below 580 who are underserved by traditional banks. The legal operating entity is AUTOPAY Direct, Inc. (NMLS#2252934), which sits alongside RateGenius Loan Services, Inc. and Innovative Funding Services Corporation (Tresl) as wholly-owned subsidiaries under the parent.

The underlying platform combines a proprietary lender matching system with credit bureau integrations to Experian, TransUnion, and Equifax, e-signature document processing, and a self-service Auto Refinance Calculator. The technology supports both a fully online application flow and phone-based loan specialists, secured with 128-bit SSL encryption. Customer acquisition is multi-channel: direct SEO and content marketing via the Learn center, organic social, paid search, comparison platform distribution through LendingTree, and an active referral program paying $100 per funded loan. The company's reputation is reinforced by 5,000+ Google reviews at 4.7/5 stars, BBB accreditation, and 15 years of operating history.

Revenue is generated primarily through lender-paid transaction and origination fees when loans are funded through the marketplace, with ancillary revenue from Vehicle Service Contract and GAP product sales. Pricing for borrowers includes APRs starting at 4.67% for qualified borrowers, loan amounts of $2,500-$100,000, terms of 24-96 months, cash-out refinancing up to $12,000, and no application fee. The model is structurally a long-tail consumer business with no disclosed revenue, no external venture capital or private equity ownership (parent The Savings Group, Inc. is privately held by co-founders Jeff Hutcheson and Seth Meyer), and most recently disclosed institutional capital activity in 2017 with FM Capital and Holman Growth Ventures.

Name

AUTOPAY

Legal name

The Savings Group, Inc.

Website

https://autopay.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

AUTOPAY is a U.S. digital lending marketplace that connects auto loan borrowers across the credit spectrum with a network of 200+ financial institutions, offering refinancing, purchase financing, lease buyouts, cash-out refinancing, and vehicle protection products.

Ownership category

akta.pro rank

Product category

Consumer Auto Lending Marketplace

NAICS

Mortgage and Nonmortgage Loan Brokers (522310), Sales Financing (52222), Sales Financing (522220), Credit Intermediation and Related Activities (522)

SIC

Loan Brokers (6163), Personal Credit Institutions (6141)

akta.pro primary industry

Auto / Vehicle Marketplace Lending (FSAKAHAF)

akta.pro secondary industries

Auto Refinance (FSAKADAB), New & Used Auto Purchase Loans (FSAKADAA), Auto & Vehicle Loan Brokerage (FSAEAEAK), Auto Loan Refinance (Rate/Term) (FSAKAIAG)

Keywords

• Auto loan refinancing
• Auto finance marketplace
• Vehicle purchase loans
• Lease buyout financing
• Cash-out auto refinance

Headquarters

HQ city

Denver

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Others

Revenue model

1. Loan Origination/Transaction Fees: AUTOPAY earns fees from lenders in their network when loans are successfully originated and funded. The company is typically not the lender but acts as an intermediary matching borrowers with financing options. In most cases, they are not affiliated with the lender.
2. Referral Fees: The company pays referral fees to partners who refer customers - '$100 per referral' when the referred loan funds. This represents a cost to AUTOPAY that is offset by loan origination revenue from lenders.
3. Vehicle Protection Products: Revenue from ancillary products including Vehicle Service Contracts (extended warranties) and GAP (Guaranteed Asset Protection) waivers sold alongside auto loans.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

AUTOPAY operates a direct-to-consumer digital lending marketplace that connects auto loan borrowers with a network of 200+ lenders (credit unions, banks, and direct lenders) for auto loan refinancing, new and used vehicle purchase financing, lease buyouts, and cash-out refinancing. The platform earns fees from lenders when loans are successfully originated, and complements these core lending products with vehicle protection offerings including Vehicle Service Contracts and GAP Waivers.

Product overview

AUTOPAY is a technology-driven auto finance platform operated by The Savings Group, Inc. that offers a unified ecosystem of loan products and vehicle protection services. The core platform consists of four main lending products: Auto Refinance (for replacing existing auto loans with better terms), Purchase/New Auto Loan (for financing vehicle purchases), Lease Buyout Loan (for acquiring leased vehicles), and Cash Out Refinance (for accessing vehicle equity). These core products are complemented by two add-on protection modules: Vehicle Service Contract (extended warranty coverage for mechanical breakdowns) and Guaranteed Asset Protection (GAP) Waiver (coverage for total loss scenarios). The platform also includes a self-service Auto Refinance Calculator tool. All products leverage a network of over 200 lending partners including credit unions, banks, and financial institutions, and the company has facilitated over 700,000 loans.

Differentiator

Problem solved

Functional benefit

Products and services

• Auto Refinance A loan refinancing service that replaces an existing auto loan with a new loan, potentially offering lower interest rates, reduced monthly payments, or adjusted loan terms. Connects borrowers with a network of over 200 lenders including credit unions, banks, and direct lenders, and the company handles the full refinance transaction process (verification, document signing, loan payoff) without in-person visits.
• Purchase / New Auto Loan Vehicle financing for purchasing new or pre-owned cars. Functions as a marketplace connecting buyers with multiple lenders to find competitive rates and loan terms tailored to their credit profile.
• Lease Buyout Loan Financing option that allows lessees to purchase their leased vehicle at the end of the lease term or through an early buyout, helping avoid mileage penalties, wear-and-tear charges, and dealership fees.
• Cash Out Refinance A refinancing option that allows borrowers to replace their existing loan with a new loan larger than the current balance, receiving the difference in cash. Enables access to vehicle equity for debt consolidation, major purchases, or emergency expenses. Available up to $12,000 depending on loan-to-value ratio and lender eligibility.
• Vehicle Service Contract An extended protection plan that covers mechanical breakdowns and repairs beyond the manufacturer's warranty. Includes roadside assistance, free towing to ASE-certified facilities, and rental car reimbursement.
• Guaranteed Asset Protection (GAP) Waiver Protection that covers the gap between the insurance settlement and the remaining loan balance in the event of a total loss due to accident or theft. Includes coverage for deductibles up to $1,000.
• Auto Refinance Calculator An online tool that helps drivers estimate potential monthly savings from refinancing their vehicle loan, comparing current rates to available refinance rates based on credit score, loan amount, and vehicle information.

Quantifiable outcome

• Average annual savings of $1,579.56 per customer
• +3 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability1 record

Feature5 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Experian, TransUnion, and EquifaxcoreTechnology or IntegrationCredit bureau integrations for credit report retrieval and creditworthiness evaluation during the loan application process. Essential for matching borrowers with appropriate lenders.
• 200+ Financial Institutions (Credit Unions, Banks, Direct Lenders)coreChannel Partner/ Reseller/ DistributorNetwork of over 200 financial institutions including NCUA and Member FDIC insured credit unions that compete to offer loans to AUTOPAY customers. Some lenders offer rate discounts for automatic payments.
• LendingTreeminorChannel Partner/ Reseller/ DistributorAUTOPAY is featured as a top auto refinance lender on LendingTree's comparison platform, generating qualified leads through this channel partner.
• Better Business BureauminorOthersBBB Business Review accreditation for AC Auto Pay (AUTOPAY), providing credibility and trust signal for customers.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• LendingTree: Operates a multi-product loan comparison marketplace where AUTOPAY itself is featured as a top auto refinance lender. Both companies match borrowers with competing lenders for rate-shopping; LendingTree also competes directly via its own lender network.
• RefiJet: Auto refinance marketplace that aggregates lenders to offer rate-shopping to consumers, mirroring AUTOPAY's core auto-refinance value proposition. Directly comparable business model and target customer.
• Auto Approve: Digital auto refinance platform connecting borrowers with lender partners to lower monthly payments. Closely aligned with AUTOPAY on product focus, online application flow, and multi-lender matching.
• MyAutoLoan: Auto loan marketplace offering new, used, refinance, and lease buyout financing through a network of lending partners. Directly overlaps AUTOPAY across both refinance and purchase product lines.
• Caribou: Auto refinance platform focused on helping consumers lower car payments by shopping multiple lenders. Comparable marketplace model with similar borrower value proposition around savings.

Broad incumbents

• LightStream: Division of Truist providing online consumer loans including auto refinance. Broader incumbent in online consumer lending with deeper balance sheet and brand, overlapping AUTOPAY in auto-refinance rate competition.
• Capital One Auto Finance: Large direct auto lender serving purchase, refinance, and lease buyout. Functions as both a competitor to AUTOPAY (direct origination) and a potential lender partner within AUTOPAY's network.
• Ally Financial: Major direct auto lender with deep captive relationships to dealers. Competes with AUTOPAY in auto refinance while also being a candidate network lender within the marketplace model.

Emerging players

• Upstart: AI-driven lending marketplace extending into auto refinance and purchase alongside personal loans. Comparable marketplace-plus-AI thesis to AUTOPAY's emerging AI-operations strategy.
• Carvana: Online used-car retailer that finances purchases through its captive lending arm. Overlaps with AUTOPAY's purchase-financing product and represents an emerging vertically integrated competitor in auto finance.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/autopaydirect
• Facebookfacebook.com/AUTOPAYDirect
• LinkedInlinkedin.com/company/autopay
• Instagraminstagram.com/autopay

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries3 records

Funding overview

Funding rounds6 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AUTOPAY