L.A.B. Golf

What L.A.B. Golf does

L.A.B. Golf is a US-based premium golf putter manufacturer founded in 2018 and headquartered in Creswell, Oregon. The company's core product is built around its patented Lie Angle Balance (L.A.B.) technology, a proprietary balancing system designed to eliminate torque during the putting stroke and keep the putter face square to the arc without conscious correction by the golfer. The product portfolio spans 11 putter models across mallet, blade, and fanged mid-mallet designs (including the DF3, DF3i, OZ.1i, OZ.1i HS, VZN.1i, LINK.1, LINK.2.1, LINK.2.2, MEZZ.1, MEZZ.1 MAX, and DF 2.1), complemented by PressGrips forward-press grips, four co-developed premium putter shaft lines (TPT, GEARS, Mitsubishi Diamana, ACCRA), headcovers, and apparel.

L.A.B. Golf operates a hybrid go-to-market: direct-to-consumer e-commerce via labgolf.com with a remote video fitting system, a global authorized fitter and retailer network spanning 15+ European countries plus South Africa and Australia, company-owned Centre of Excellence fitting facilities in Birmingham and Warrington, UK, and a wholesale portal. The core revenue model is custom-built one-time putter sales priced $399-$599 at base, with optional shaft upgrades of $100-$399 and counterbalanced builds at +$70, plus secondary revenue from accessories, apparel, and repair/warranty services. The customer base targets individual golfers across multiple segments: general golfers seeking putting improvement, ArmLock putter users, Sweeper/Long putter users, and premium custom-fitting seekers.

The company is privately held with no disclosed venture funding rounds. Its executive team is led by CEO Robert Johnson (formerly EVP at TaylorMade and mophie), Co-Founder Sam Hahn, CRO April Stevens (formerly of TaylorMade-adidas and YETI), COO Mike Beal (formerly of Nike, Intel, TaylorMade, Callaway, and Fujikura), and SVP/General Counsel Phillip Korkis. Co-Founder Sam Hahn has publicly stated the company has achieved "nearly 18,000% growth since 2018," and the DF3 putter was awarded Golf Digest Hot List Gold in 2024.

Name

L.A.B. Golf

Legal name

L.A.B. Golf

Website

https://labgolf.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

51–100 employees

Short description

L.A.B. Golf is a US-based premium putter manufacturer founded in 2018, selling custom-built and stock putters powered by its patented Lie Angle Balance technology. The company serves individual golfers globally through DTC e-commerce, an authorized fitter network, and UK-based Centre of Excellence fitting facilities.

Ownership category

akta.pro rank

Product category

Golf Putters and Custom Fitting Equipment

NAICS

Sporting and Recreational Goods and Supplies Merchant Wholesalers (42391)

akta.pro primary industry

Golf Clubs & Club Fitting Retail (CRAMAGAA)

akta.pro secondary industries

Golf Equipment & Accessories Distribution (CRAOAJAK), Golf Grips, Shafts & Components Retail (CRAMAGAJ)

Keywords

• Custom golf putters
• Putter fitting services
• Golf equipment manufacturing
• Carbon fiber putter shafts
• Lie angle balance putters

Headquarters

HQ city

Creswell

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D

Revenue model

1. Custom Putters: The primary revenue stream. Each putter is custom-built to golfer specifications including length, lie angle, grip, shaft type, color, and alignment options. Base prices range from $399 to $559 for custom builds. Additional charges apply for premium shaft upgrades (TPT +$399, Diamana +$250, GEARS +$175, ACCRA +$100) and counterbalanced builds (+$70).
2. Stock Putters: Pre-built putters offered at lower price points ($399-$499) for customers who want L.A.B. technology without the custom fitting process or extended build times.
3. Accessories and Apparel: Secondary revenue from headcovers ($80), accessory packs ($35), hats ($45), hoodies ($110), grips, and golf accessories. Supplements the primary putter sales.
4. Repair and Warranty Services: Factory-authorized repair services including re-shafting, re-weighting, re-balancing, and head swaps. Work orders initiated via [email protected] with pricing including free return shipping.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels8 records

Core offering

L.A.B. Golf designs, manufactures, and sells custom-fitted golf putters built around its patented Lie Angle Balance (L.A.B.) technology, which eliminates torque during the putting stroke and keeps the putter face square to the arc without conscious effort. Each putter is built to order to the golfer's specifications (length, lie angle, grip, shaft type, color, alignment). The company also offers PressGrips, premium putter shafts (TPT, GEARS, Accra, Diamana Matte), headcovers, apparel, and remote and in-person custom fitting services.

Product overview

L.A.B. Golf is a premium putter company that specializes in golf putters utilizing patented Lie Angle Balance (L.A.B.) technology, which eliminates torque and produces a repeatable, square-face stroke. The product portfolio centers on custom-fit putters including the DF3, DF3i, OZ.1, OZ.1i, OZ.1i HS, VZN.1i, LINK.1, LINK.2.1, LINK.2.2, MEZZ.1, and MEZZ.1 MAX models, each offering different head shapes (mallet, blade, fanged mid-mallet) while sharing the core L.A.B. technology. The company also offers complementary products including PressGrips with forward press technology, premium putter shafts (TPT, GEARS, Accra, Diamana Matte), headcovers, and apparel. Services include remote and in-person custom fitting to determine optimal length, lie angle, grip, and shaft specifications for each golfer. The offering is architecture as a modular system where putter heads can be combined with various shafts, grips, and customization options to create a personalized putter tailored to each golfer's stroke.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• 83% of a putt's starting direction is influenced by the direction of the putter face at impact (research cited by L.A.B. Golf)
• +2 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Six partnerships are on record, tiered core, major and minor.

• TPT GolfcoreTechnology or IntegrationPartnership with Swiss company TPT Golf to develop premium putter shafts using Thin-Ply Technology. Automated manufacturing process continuously winds single strip of carbon fiber with no overlaps or seams. Every fiber angle is on-axis for maximum stability. First tested by Adam Scott who called the feedback 'instant.' L.A.B. Golf by TPT Golf shafts available as $399 upgrade on all custom builds.
• GEARScoreStrategic or Co-development PartnerPartnership with GEARS, global leader in research-grade golf analytics, to create GEARS x L.A.B. Golf putter shafts. Advanced filament-wound construction using robot-driven manufacturing for flawless straightness and perfect radial symmetry. Delivers 'like-steel feel' at accessible price point ($175 upgrade). Also provides data-driven approach to putting improvement.
• Mitsubishi Chemical (Diamana)majorTechnology or IntegrationCollaboration with Mitsubishi Chemical's Carlsbad, CA team to develop Diamana Matte with optimized geometry and weight distribution specifically for Lie Angle Balance technology. Constructed from 24t high-strength carbon fiber. Lowest-torque, firmest putter shaft in Mitsubishi's lineup. $250 upgrade option.
• ACCRAmajorTechnology or IntegrationACCRA developed putter shaft specifically to enhance technical attributes of L.A.B. Golf putters. 140-gram shaft with stiffer profile using high-modulus materials. Composite materials enable optimization of torque, balance point, and profile. $100 upgrade option.
• RhoneminorGTM or Marketing PartnerCollaboration on L.A.B. x Rhone Atmosphere Midweight Hoodie. Rhone is nationally recognized leader in premium activewear, featured in Forbes, GQ, Men's Health. Co-branded apparel product ($110) combining golf and lifestyle performance wear.
• Branded BillsminorGTM or Marketing PartnerBranded Bills collaboration on Curved 5-Panel Rope Hat featuring L.A.B. stacked logo patch. Golf lifestyle apparel accessory ($45).

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Cleveland Golf / Srixon: Top-five OEM putter competitor (Huntington Beach, etc.). Competes in the same putter retail channels and is owned by Sumitomo Rubber Group, providing scale and distribution depth L.A.B. Golf must compete against.
• TaylorMade Golf (Spider Putters): Major incumbent with the Spider line of high-MOI mallets. Competes in the mallet premium segment where L.A.B. Golf's DF3, OZ.1, MEZZ.1, and VZN.1i play, with substantially broader distribution and tour visibility.
• PING (Putter Line): Established putter manufacturer (Anser lineage) with strong fitting heritage. Comparable on custom fitting emphasis and broad retail/authorized-fitter network, though positioning more functional than boutique.

Direct peers

• Scotty Cameron by Titleist: Acushnet's premium boutique putter brand, the gold standard in high-end custom putters. Most directly comparable on custom build, premium pricing, and tour-player storytelling — the primary competitive frame for L.A.B. Golf's positioning.
• PXG: Premium direct-to-consumer golf equipment brand that also offers custom putters. Comparable on premium pricing, custom fitting, and aggressive DTC/content-marketing approach, though broader category than putters alone.
• Bettinardi Golf: U.S.-based boutique putter maker with similar premium direct-to-consumer and tour-credibility positioning. Closest peer in scale, manufacturing footprint, and custom-built business model.
• Evnroll Golf: Boutique putter brand built around proprietary face-groove technology. Comparable as a smaller premium brand using a distinctive performance technology story to differentiate from incumbents.
• Odyssey Golf: Callaway-owned putter brand and the largest putter manufacturer in golf. Directly competes with L.A.B. Golf across mallets and blades at similar price points, and is the clear share leader against which L.A.B. measures itself.

Others

• True Temper (Graphite Design / Project X) shaft brands: Major shaft supplier to OEMs including putter-shaft categories. Ecosystem participant relevant to L.A.B. Golf's shaft partnerships (TPT, GEARS, Mitsubishi, ACCRA) and supply-chain benchmarking.

Emerging players

• L.A.B. Golf-adjacent boutique: Axis1 Golf: Smaller boutique competitor also selling 'face-balanced' putter designs that reduce torque. Relevant comp for assessing whether incumbent-style torque-elimination is broadening into a competitive niche.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/labgolfputters
• YouTubeyoutube.com/@labgolf
• Facebookfacebook.com/labgolf
• Instagraminstagram.com/labgolfputters
• LinkedInlinkedin.com/company/l-a-b-golf

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about L.A.B. Golf