What Roberts Bakery does

Roberts Bakery is a UK-based industrial bakery founded in 1887 and headquartered at Rudheath, Northwich, Cheshire, operating as a privately held, family-style business with over 700 employees. The company manufactures and distributes a unified portfolio of bread, rolls, crumpets, and biscuits under the Roberts brand, with products spanning white and wholemeal sliced loaves in multiple thicknesses, seeded and specialty varieties (Tiger, Super Oaty, White Sourdough Bloomer), burger buns and hot dog rolls, plus a biscuits sub-range including large-format custard creams, bourbons, and seasonal gingerbread kits. Recent product launches have emphasised health and functional positioning (Protein Soft White, Vitamin D & Fibre fortified loaves, Digestion Boost wholemeal) alongside premium artisan entries.

The business operates a two-channel go-to-market: a retail/grocery channel distributing branded SKUs through UK supermarket "Where to Buy" listings, and a B2B foodservice channel supplying bulk fresh or frozen baked goods direct to sandwich makers, wholesalers, dairies, education institutions, hospitality venues, and quick-serve restaurants in England. Pricing is not publicly disclosed; foodservice inquiries are handled through a contact form. The operation is single-site at Northwich and supported by traditional bakery production methods combined with stated modern quality standards; no proprietary technology platform is disclosed.

Revenue is generated through hardware-style unit sales of branded bakery products across both channels. In October 2025, Boparan Private Office reported an investment in Roberts Bakery assets, suggesting a material capital event for the long-established business. Leadership comprises Graham Melia as CFO and Julia Banton as Managing Director. Sustainability commitments include a 40% reduction in Scope 1 & 2 emissions versus a 2020 baseline and a Net Zero by 2050 target across all three Scopes; a privacy policy references company registration number 00170133 and operation under GDPR.

Name

Roberts Bakery

Legal name

Roberts Bakery

Website

https://robertsbakery.co.uk

Company type

Private

Founded year

1887

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Roberts Bakery is a UK bakery founded in 1887 that produces and distributes bread, rolls, crumpets, and biscuits to retail grocery consumers and foodservice customers including sandwich makers, wholesalers, dairies, education, hospitality, and quick-serve restaurants.

Ownership category

akta.pro rank

Product category

Commercial Bakery

NAICS

Bread and Bakery Product Manufacturing (31181), Commercial Bakeries (311812), Cookie and Cracker Manufacturing (311821), Bakeries and Tortilla Manufacturing (3118)

SIC

Bakery Products (2050), Cookies & Crackers (2052), Wholesale-Groceries, General Line (5141)

akta.pro primary industry

Frozen Bakery Products Manufacturing (AFAKAAAF)

akta.pro secondary industries

Bakery & Desserts Distribution (CRAOABAE), Snack Bakery (Cookies, Crackers, Bars) Wholesale (AFAIAFAI), Frozen & Par-Baked Bakery Production (THAFAFAK)

Keywords

• Bakery products
• Sliced bread
• Foodservice supply
• Biscuits and crumpets
• Bread rolls

Headquarters

HQ city

Northwich

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Retail Bakery Products: Sale of branded bread, rolls, crumpets, and biscuits through retail grocery channels
2. Foodservice/B2B: Bulk supply of baked goods to sandwich makers, wholesalers, dairies, education establishments, hospitality venues, and quick-serve restaurants

Go-to-market motion1 record

Distribution channels2 records

Marketing channels1 record

Core offering

Roberts Bakery manufactures and supplies a portfolio of bread loaves (multiple thicknesses, white, wholemeal, seeded, sourdough, protein-enriched, Vitamin D and fibre fortified), bread rolls, crumpets, biscuits (Custard Cream, Bourbon, Gingerbread), and seasonal bakery items. Products are sold through retail grocery under the Roberts brand and supplied in bulk to foodservice operators including sandwich makers, wholesalers, dairies, education, hospitality, and quick-service restaurants across the UK.

Product overview

Roberts Bakery is a traditional British bakery business offering a unified portfolio of bread and biscuit products. The product range centers on sliced bread loaves available in multiple thickness variants (Medium, Thick, Mega-Thick) across white, wholemeal, seeded, and specialty varieties like Tiger Bread and Super Oaty, complemented by bread rolls and seasonal offerings. The biscuit portfolio includes Giant-sized sandwich biscuits (Custard Cream, Bourbon) and festive products (Gingerbread House). Products are positioned for both retail (supermarkets) and foodservice sectors (sandwich makers, wholesalers, education, hospitality), with fortified variants adding Vitamin D and fibre for health-conscious consumers.

Differentiator

Problem solved

Functional benefit

Products and services

• Protein Soft White Soft white sliced loaf with added protein (13g per 2 slices), positioned as a simple way to add more protein to an everyday diet. Sold to retail consumers and available for foodservice applications.
• Tiger Loaf Distinctive tiger-patterned sliced bread loaf topped with tiger paste. Served sliced for convenience to retail consumers and foodservice outlets.
• Tiger Rolls Four-pack of tiger-patterned rolls, low in fat, a source of protein, and suitable for vegetarians and vegans. Sold via retail and foodservice channels.
• Festive Gingerbread House Gingerbread house decorating kit including gingerbread biscuits, icing tube, chocolate beans, jelly sweets, and sugar snowflakes. Sold through retail during festive season.
• Giants Custard Cream Large-format individually wrapped custard cream biscuits suitable for vegetarians. Sold through retail grocery.
• Giants Bourbon Large-format individually wrapped bourbon biscuits with chocolate cream filling. Sold through retail grocery.
• Hot Dog Rolls 10pk Ten-pack of bread rolls designed for hot dog applications across foodservice and retail channels.
• White Rolls 12pk Twelve-pack of white bread rolls for foodservice and retail applications.
• Linseed Burger Buns 12pk Twelve-pack of burger buns containing golden linseeds, designed for premium burger applications in foodservice.
• Seeded 800g 800g wholemeal bread loaf with a seed blend of sunflower seeds, golden linseed, millet, poppy seed, and brown linseed. Sold through retail grocery.
• Wholemeal - Vit D & Fibre Wholemeal bread loaf fortified with Vitamin D and fibre, supporting digestive health. Sold through retail grocery.
• Mega Thick Soft White - VIT D & FIBRE Extra-thick sliced white bread loaf with added Vitamin D and fibre for generous sandwich fillings. Sold through retail grocery.
• Thick Soft White - VIT D & FIBRE Thick-sliced white bread loaf fortified with Vitamin D and fibre for enhanced nutritional value. Sold through retail grocery.
• Medium Soft White - Vit D & Fibre 800g Medium-sliced white bread loaf with added Vitamin D and fibre for everyday consumption. Sold through retail grocery.
• White Sourdough Bloomer 750g white sourdough bloomer made with dried rye sourdough for authentic flavour. Sold through retail and foodservice.
• 50% White 50% Wholemeal Flour Mixed flour loaf combining white and wholemeal, with added fibre and high in Vitamin D. Sold through retail grocery.
• Wholemeal Bloomer with Digestion Boost 750g wholemeal bloomer packed with calcium to support a healthy gut. Sold through retail grocery.
• Cracking Crumpets Six soft fluffy crumpets, low in sugar, ready for toasting and suitable for breakfast applications. Sold through retail grocery.
• Super Oaty Classic brown loaf packed with extra oatmeal, sliced. Sold through retail grocery.
• Wholemeal Rolls Four-pack of wholemeal rolls, high in fibre, suitable for healthier menu options. Sold through retail and foodservice.
• White Rolls Four-pack of floury white rolls for various serving occasions. Sold through retail and foodservice.
• Thick Soft White Thick-sliced soft white bread loaf for everyday sandwiches and toast. Sold through retail grocery.
• Mega-Thick Soft White Extra-thick sliced soft white bread loaf for generous sandwich fillings and toast. Sold through retail grocery.
• Medium Soft White Medium-sliced soft white bread loaf, suitable for vegetarians and vegans. Sold through retail grocery.
• Fruity Teacakes Four-pack of fruity and lightly spiced teacakes containing sultanas, currants, and mixed peel. Sold through retail grocery.

Named customers6 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Warburtons: UK's largest bakery brand and the dominant player in branded bread, rolls and baked goods. Direct competitor to Roberts in sliced bread, rolls, and foodservice supply, with substantially greater scale and brand investment.
• Hovis: Premier Foods-owned UK bread brand producing sliced loaves, rolls and baked goods for retail and foodservice. Directly comparable in product range and customer base to Roberts Bakery.
• Kingsmill (Allied Bakeries): Associated British Foods' UK bread brand operating from Allied Bakeries. A direct retail and foodservice bread competitor with overlapping product range in sliced loaves, rolls, and crumpets.
• Fox's Biscuits: A sister Boparan/2 Sisters Food Group biscuit brand producing Bourbon, Custard Cream and other sweet biscuits. Closely comparable to Roberts' Giant biscuit range and now under common ownership with Roberts post-October 2025.
• McVitie's (Pladis): UK-leading biscuit and cake brand owned by Pladis. Competes directly with Roberts' biscuit range (Custard Cream, Bourbon, Gingerbread) and is a fellow heritage British bakery business.
• New York Bakery Co: UK bagel and specialty bakery brand. Overlaps with Roberts in foodservice supply and branded premium bakery, targeting similar retail grocery and foodservice channels.
• Border Biscuits: Scottish-based premium biscuit manufacturer producing shortbread, oatcakes and snack biscuits. Comparable to Roberts in biscuit category focus with similar retail and foodservice distribution model.
• Burgen Bread: UK health-positioned bread brand. Directly overlaps with Roberts' Protein Soft White and Vit D & Fibre fortified ranges in the functional/health bread segment.

Emerging players

• Genius Gluten Free: UK-based specialist in gluten-free bread and bakery products. Adjacent competitor in health-positioned bread category where Roberts is also building presence through Protein Soft White and Vit D & Fibre loaves.

Broad incumbents

• 2 Sisters Food Group: Parent platform of the Boparan Private Office that invested in Roberts in October 2025. Operates as the UK's largest food manufacturer with diverse bakery, biscuit and foodservice operations — now the strategic anchor for Roberts' future.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/robertsbakeryuk
• Xx.com/robertsbakeryuk
• Facebookfacebook.com/RobertsBakeryUK

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Roberts Bakery