RIZZ
RIZZ is a New York-based AI dating assistant mobile app that uses generative AI to help individual dating app users craft replies, refine profiles, and improve texting decisions. With 13M+ downloads, it ranks 5th among global dating apps.
- Company typePrivate
- Founded2022
- HeadquartersNew York, United States
- Headcount11–50
- GTM typeB2C
- OfferingSoftware
What RIZZ does
RIZZ is a New York-based consumer technology company founded in 2022 that operates an AI-powered dating assistant mobile application. The product functions as an AI "wingman" for individual dating app users, leveraging natural language processing and generative AI to produce personalized message replies, conversation starters, profile enhancement suggestions, and real-time texting decision guidance. The core technology stack includes generative AI for message synthesis, NLP for conversational parsing, a recommendation engine for response strategy selection, and autonomous agent behavior that supports multi-step dating conversation tasks. The app is distributed globally through the Apple App Store and Google Play Store and has accumulated approximately 13 million downloads, ranking as the 5th most downloaded dating app worldwide and operating within the AI dating assistant sub-category — described as the 3rd largest dating app segment by downloads.
RIZZ serves individual dating app users directly through a product-led growth model with no enterprise sales motion. The target persona is single adults experiencing swipe fatigue, conversation paralysis, or difficulty crafting engaging messages on platforms like Tinder, Hinge, and Bumble. The company monetizes through a freemium model with in-app purchases, supplemented by subscription or premium upsell tiers for power users. With 11-50 employees, RIZZ operates as a lean organization reliant on earned media and organic app store discovery rather than paid acquisition at scale. Coverage from Forbes, Fortune, Fast Company, AP News, and Business Insider in 2024-2025 indicates strong top-of-funnel brand momentum.
In December 2025, reports emerged that Match Group (owner of Tinder, Hinge, and OkCupid) and Bumble were engaged in acquisition discussions with RIZZ, signaling strategic interest from the two dominant Western dating platform incumbents. Despite 13M+ downloads establishing clear product-market fit, the company has not publicly disclosed revenue, funding history, pricing, or detailed ownership structure. Founder Roman Khaves serves as CEO and Co-founder.
RIZZ firmographics
Firmographics- Name
- RIZZ
- Website
- https://rizz.app
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- RIZZ is a New York-based AI dating assistant mobile app that uses generative AI to help individual dating app users craft replies, refine profiles, and improve texting decisions. With 13M+ downloads, it ranks 5th among global dating apps.
- Ownership category
- akta.pro rank
Where RIZZ is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Markets served
RIZZ business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Marketing or Sales, Personnel, Operations
Revenue model
- App Downloads & In-App Purchases: Revenue generated through app downloads and freemium model with premium features available through in-app purchases. The app has 13M downloads indicating large user base for monetization.
- Subscription/Premium Upsell: Premium features likely offered through subscription tiers for power users seeking advanced AI capabilities.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
RIZZ product offering
Product offeringCore offering
RIZZ is an AI-powered dating assistant mobile application that functions as a personal AI wingman for dating app users. The app generates personalized replies to dating app messages, helps refine dating profiles, and provides real-time texting decision guidance. It is available globally on iOS and Android app stores and has accumulated 13 million downloads.
Product overview
RIZZ is a single unified AI dating assistant mobile application that serves as a personal wingman for dating app users. The product provides AI-generated message suggestions, conversation coaching, and profile refinement tools to help users improve their dating app communication. With over 13 million downloads, RIZZ operates as the core platform without modular add-ons or separate product tiers.
Differentiator
Problem solved
Functional benefit
Products and services
- RIZZ RIZZ is an AI-powered dating assistant mobile app that helps individual users craft responses to dating app messages, refine their dating profiles, and make smarter texting decisions. It serves as a personal AI wingman targeting single adults who use dating apps and need help with conversation, profile optimization, and overcoming swipe fatigue. The app is distributed through iOS and Android app stores with a freemium model.
Companies that use RIZZ
Customer profileSegments1 record
Ideal customer profiles1 record
RIZZ technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability6 records
Feature3 records
RIZZ partnerships and signals
Strategic signalScale indicators3 records
Recent moves5 records
Expansion highlights5 records
RIZZ competitors and assessment
Company assessmentDirect peers
- Keys AI: Keys AI is an AI dating assistant app focused on generating messages and improving dating-app conversations. It is a direct competitor serving the same consumer dating use case as RIZZ.
- YourMove: YourMove is an AI dating assistant that generates conversation openers and profile feedback. It is a direct competitor to RIZZ, targeting the same dating-app users with the same AI messaging and profile-optimization use case.
- Roast Dating: Roast Dating uses AI to critique and improve dating profiles and suggest opening lines. It competes head-to-head with RIZZ in the AI dating assistant category and is publicly cited alongside RIZZ as one of the leading apps in the niche.
Broad incumbents
- Tinder: Tinder, owned by Match Group, is the largest global dating platform. It is comparable as both a potential acquirer and the dominant incumbent whose users form RIZZ's primary downstream market; any native AI features shipped by Tinder would directly threaten RIZZ.
- Bumble: Bumble is a major dating platform operator reportedly in acquisition talks with RIZZ. As a broad incumbent, Bumble overlaps on the dating-app user base and represents both a potential acquirer and a competitive threat should it launch native AI coaching features.
- Hinge: Hinge, owned by Match Group, is a relationship-focused dating app. It serves the same dating-app user base that RIZZ targets and could either integrate RIZZ-like features natively or partner with RIZZ as a Match Group property.
- Match Group: Match Group is the parent of Tinder, Hinge, OkCupid, and other dating platforms and is reportedly in acquisition discussions with RIZZ. It is the most strategic potential acquirer and the dominant incumbent in the dating category.
- Plenty of Fish: Plenty of Fish is a Match Group-owned dating app targeting a similar broad dating-app audience as RIZZ's downstream users. As a long-established incumbent, it is comparable as a potential integration or acquisition target within the Match Group portfolio.
Emerging players
- WingAI: WingAI is an emerging AI assistant focused on generating dating-app replies. It overlaps meaningfully with RIZZ on the AI-messaging use case but has smaller scale, positioning it as a niche competitor in the same category.
- LooksMax AI: LooksMax AI uses AI to provide dating-attractiveness feedback including conversation and profile advice. It intersects with RIZZ on the AI-driven dating-improvement use case but emphasizes physical-attractiveness feedback rather than messaging.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
RIZZ social profiles
Digital presenceRIZZ financial estimates
Financial estimateRevenue estimate
Valuation estimate
RIZZ leadership team
Management profileNumber of profiles
Profiles1 record
RIZZ funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
RIZZ M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about RIZZ
What does RIZZ do?
RIZZ is an AI-powered dating assistant mobile application that functions as a personal AI wingman for dating app users. The app generates personalized replies to dating app messages, helps refine dating profiles, and provides real-time texting decision guidance. It is available globally on iOS and Android app stores and has accumulated 13 million downloads.
Is RIZZ a public or private company?
RIZZ is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was RIZZ founded?
RIZZ was founded in 2022. It employs 11 to 50 people.
Where is RIZZ based?
RIZZ is headquartered in New York, United States, in the North America region.
How does RIZZ make money?
Two revenue lines are on record. App Downloads & In-App Purchases are the primary driver. The others are subscription/Premium Upsell.
Who are RIZZ's main competitors?
Direct peers on record are Keys AI, YourMove and Roast Dating. Broad incumbents are Tinder, Bumble, Hinge, Match Group and Plenty of Fish. Emerging players are WingAI and LooksMax AI.
Does RIZZ have an API?
No public API is recorded for RIZZ.