PureCircle
PureCircle, a brand under Ingredion, produces stevia-based sweetener ingredients (Reb A, Reb M, Reb D) and proprietary Clean Taste Solutions for global food and beverage manufacturers across beverage, dairy, confectionery, savory, and bakery applications, holding approximately 15% of the global stevia market.
- Company typePrivate
- Founded2002
- HeadquartersWestchester, United States
- Headcount1,001–5,000
- GTM typeB2B
- OfferingHardware or Manufacturing
What PureCircle does
PureCircle is a producer and innovator of stevia-based sweetener ingredients serving the global food and beverage industry. Founded in 2002 and headquartered in Westchester, USA, the company was acquired by Ingredion (NYSE: INGR) in 2019 and now operates as a brand under the Ingredion portfolio. PureCircle sells a portfolio of high-purity steviol glycosides (Reb A, Reb M, Reb D) and proprietary Clean Taste Solutions tailored to five application categories: Beverage, Dairy, Confectionery, Savory, and Bakery. Its core technology is built on stevia genome mapping, which enabled the company to identify optimal combinations of steviol glycosides for specific formulation challenges. The flagship innovation is Clean Taste Solubility Solution (CTSS), a proprietary ingredient delivering 100% solubility and positioned as 100% more soluble than Reb M, targeting beverages, fruit preps, syrups, and bars.
The company generates revenue by manufacturing and selling stevia ingredient SKUs and customized Clean Taste Solution blends to food and beverage manufacturers worldwide. Distribution operates exclusively through Ingredion's global commercial network, giving PureCircle immediate reach into enterprise F&B customers. Go-to-market is enterprise field sales with technical sales specialists engaging directly with product developers and R&D teams at brand owners and formulators. Marketing channels include a digital Ingredient Finder platform, sample request workflows, and content assets such as the 'Sweetness redefined' e-book based on Ingredion's global consumer sweetness study. PureCircle holds an estimated 15% share of the global stevia market (USD 0.63 billion in 2025), making it the second-largest player after Tate & Lyle (13%), and is described in source materials as the innovation leader in plant-based sugar reduction.
Recent strategic activity centers on regulatory and product commercialization milestones. In September 2024, PureCircle secured GRAS affirmation for Reb M Stevia; in November 2024, it commercialized Reb-D and secured patent protection for a sweetness enhancing flavor technology. The company holds NSF-04 certification and markets CTSS as 100% non-GMO verified. End markets span North America (USA), Europe (UK), and Asia-Pacific (China, India), with a global footprint claim through Ingredion's distribution infrastructure. PureCircle is led by CEO Peter Lai Hock Meng and CFO Lim Kian Thong.
PureCircle firmographics
Firmographics- Name
- PureCircle
- Legal name
- PureCircle (by Ingredion)
- Website
- https://purecircle.com
- Company type
- Private
- Founded year
- 2002
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- PureCircle, a brand under Ingredion, produces stevia-based sweetener ingredients (Reb A, Reb M, Reb D) and proprietary Clean Taste Solutions for global food and beverage manufacturers across beverage, dairy, confectionery, savory, and bakery applications, holding approximately 15% of the global stevia market.
- Ownership category
- akta.pro rank
PureCircle industry classification
Industry- Product category
- Stevia Sweetener Ingredients
- NAICS
- Flavoring Syrup and Concentrate Manufacturing (31193), Food Manufacturing (311)
- SIC
- Food And Kindred Products (2000), Miscellaneous Food Preparations & Kindred Products (2090)
- akta.pro primary industry
- Natural High-Intensity Sweeteners (Stevia, Monk Fruit, Thaumatin) (AFAJAAAH)
- akta.pro secondary industries
- Sweeteners (Sugar, HFCS, Alternative Sweeteners) (CRADAOAB), Sweetness Modulators & Enhancers (Sweetness Boosters, Temporal Modifiers) (AFAJADAH)
Keywords
Where PureCircle is headquartered
LocationHeadquarters
- HQ city
- Westchester
- HQ country
- United States
- HQ region
- North America
Markets served
PureCircle business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Technology or R&D, Personnel, Marketing or Sales
Revenue model
- Stevia Ingredient Sales: PureCircle generates revenue by manufacturing and selling stevia-based sweetener ingredients to food and beverage companies. The company offers a portfolio of products including Reb A, Reb M, Reb D, and specialized Clean Taste Solutions for various applications including beverages, dairy, confectionery, bakery, and savory products.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
PureCircle product offering
Product offeringCore offering
PureCircle produces and sells stevia-based sweetener ingredients to food and beverage manufacturers, built on proprietary stevia genome mapping technology. The portfolio includes Clean Taste Solutions (CTS), Clean Taste Solubility Solution (CTSS), and category-specific variants (Beverage, Dairy, Confectionery, Savory, Bakery) that deliver sugar reduction with clean taste. Products are sold as Reb A, Reb M, Reb D, and custom-blended steviol glycosides through Ingredion's distribution network.
Product overview
PureCircle, acquired by Ingredion, operates as a stevia ingredient company offering the PureCircle Clean Taste Solutions portfolio. The core offering is Clean Taste Solutions (CTS), a comprehensive platform of plant-based sugar reduction ingredients that map and combine specific stevia molecules (steviol glycosides) to meet formulation needs. This platform is augmented by Clean Taste Solubility Solution (CTSS) for challenging applications. The portfolio includes category-specific sub-products: Clean Taste Beverage, Clean Taste Dairy, Clean Taste Confectionery, Clean Taste Savory, and Clean Taste Bakery, which tailor stevia solutions to specific food and beverage applications. Individual product SKUs such as PureCircle PCS 3018 Reb M 90 and PureCircle Reb A 95 are also distributed. Reb-D represents the next-generation commercialization effort, positioned as having superior sweetness profile to Reb-A.
Differentiator
Problem solved
Functional benefit
Brands
- Clean Taste Solutions (CTS): A portfolio of stevia-based solutions designed to help food and beverage manufacturers reduce sugar and remove artificial sweeteners while maintaining taste performance. Includes applications for beverages, dairy, confectionery, savory, and bakery.
- Clean Taste Solubility Solution (CTSS)
- PureCircle Stevia Institute
- PureCircle Stevia Institute
Products and services
- PureCircle Clean Taste Solutions (CTS) A comprehensive portfolio of stevia-based sugar reduction solutions that use proprietary combinations of steviol glycosides to deliver clean taste without additives across food and beverage applications, targeting food and beverage manufacturers reformulating for sugar reduction.
- PureCircle Clean Taste Solubility Solution (CTSS) A proprietary ingredient that provides 100% solubility, specifically designed for applications where traditional stevia solubility was a challenge, including beverages, fruit preps, syrups, and bars. Verified as 100% non-GMO stevia leaf extract.
- PureCircle Clean Taste Beverage
Quantifiable outcome
- 46% of consumers actively reducing sugar in their diets
- +3 more outcomes
Companies that use PureCircle
Customer profileSegments6 records
Ideal customer profiles5 records
PureCircle technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature7 records
PureCircle partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- IngredioncorePureCircle operates as a brand under Ingredion following acquisition. Ingredion distributes PureCircle stevia ingredients through its global commercial network. The PureCircle brand continues to be marketed as 'PureCircle by Ingredion' with full portfolio of Clean Taste Solutions available through Ingredion's sales channels.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
PureCircle competitors and assessment
Company assessmentMarket position
Strengths4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
PureCircle social profiles
Digital presencePureCircle compliance and trust
Trust signalCompliance3 records
PureCircle financial estimates
Financial estimateRevenue estimate
Valuation estimate
PureCircle leadership team
Management profileNumber of profiles
Profiles2 records
PureCircle funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
PureCircle M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about PureCircle
What does PureCircle do?
PureCircle produces and sells stevia-based sweetener ingredients to food and beverage manufacturers, built on proprietary stevia genome mapping technology. The portfolio includes Clean Taste Solutions (CTS), Clean Taste Solubility Solution (CTSS), and category-specific variants (Beverage, Dairy, Confectionery, Savory, Bakery) that deliver sugar reduction with clean taste. Products are sold as Reb A, Reb M, Reb D, and custom-blended steviol glycosides through Ingredion's distribution network.
Is PureCircle a public or private company?
PureCircle is a private company. It is classified as corporate owned and is currently operating.
When was PureCircle founded?
PureCircle was founded in 2002. It employs 1,001 to 5,000 people.
Where is PureCircle based?
PureCircle is headquartered in Westchester, United States, in the North America region.
How does PureCircle make money?
One revenue line is on record: stevia Ingredient Sales.
Does PureCircle have an API?
No public API is recorded for PureCircle.
What industry is PureCircle in?
PureCircle's product category is Stevia Sweetener Ingredients. Its primary akta.pro industry code is AFAJAAAH, Natural High-Intensity Sweeteners (Stevia, Monk Fruit, Thaumatin), with a secondary code of CRADAOAB, Sweeteners (Sugar, HFCS, Alternative Sweeteners). Its NAICS code is 31193 and its SIC code is 2000.