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PureCircle

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uuid0006ajg

Namestring
PureCircle
Legal namestring
PureCircle (by Ingredion)
Websiteurl
purecircle.com
Company typeenum
Private
Founded yearint
2002
Descriptiontext

PureCircle is a producer and innovator of stevia-based sweetener ingredients serving the global food and beverage industry. Founded in 2002 and headquartered in Westchester, USA, the company was acquired by Ingredion (NYSE: INGR) in 2019 and now operates as a brand under the Ingredion portfolio. PureCircle sells a portfolio of high-purity steviol glycosides (Reb A, Reb M, Reb D) and proprietary Clean Taste Solutions tailored to five application categories: Beverage, Dairy, Confectionery, Savory, and Bakery. Its core technology is built on stevia genome mapping, which enabled the company to identify optimal combinations of steviol glycosides for specific formulation challenges. The flagship innovation is Clean Taste Solubility Solution (CTSS), a proprietary ingredient delivering 100% solubility and positioned as 100% more soluble than Reb M, targeting beverages, fruit preps, syrups, and bars.

The company generates revenue by manufacturing and selling stevia ingredient SKUs and customized Clean Taste Solution blends to food and beverage manufacturers worldwide. Distribution operates exclusively through Ingredion's global commercial network, giving PureCircle immediate reach into enterprise F&B customers. Go-to-market is enterprise field sales with technical sales specialists engaging directly with product developers and R&D teams at brand owners and formulators. Marketing channels include a digital Ingredient Finder platform, sample request workflows, and content assets such as the 'Sweetness redefined' e-book based on Ingredion's global consumer sweetness study. PureCircle holds an estimated 15% share of the global stevia market (USD 0.63 billion in 2025), making it the second-largest player after Tate & Lyle (13%), and is described in source materials as the innovation leader in plant-based sugar reduction.

Recent strategic activity centers on regulatory and product commercialization milestones. In September 2024, PureCircle secured GRAS affirmation for Reb M Stevia; in November 2024, it commercialized Reb-D and secured patent protection for a sweetness enhancing flavor technology. The company holds NSF-04 certification and markets CTSS as 100% non-GMO verified. End markets span North America (USA), Europe (UK), and Asia-Pacific (China, India), with a global footprint claim through Ingredion's distribution infrastructure. PureCircle is led by CEO Peter Lai Hock Meng and CFO Lim Kian Thong.

Short descriptiontext

PureCircle, a brand under Ingredion, produces stevia-based sweetener ingredients (Reb A, Reb M, Reb D) and proprietary Clean Taste Solutions for global food and beverage manufacturers across beverage, dairy, confectionery, savory, and bakery applications, holding approximately 15% of the global stevia market.

Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
1,001–5,000
akta.pro rankint
HeadquartersWestchester, United States
HQ citystring
Westchester
HQ countrystring
United States
HQ regionstring
North America
Markets served

Serves global market

Keyword5 values
stevia ingredients, sugar reduction, plant-based sweeteners, clean label solutions, steviol glycosides
Industry3 codes
1Natural High-Intensity Sweeteners (Stevia, Monk Fruit, Thaumatin)
CodeAFAJAAAHPrimaryYes
2Sweeteners (Sugar, HFCS, Alternative Sweeteners)
CodeCRADAOABPrimaryNo
3Sweetness Modulators & Enhancers (Sweetness Boosters, Temporal Modifiers)
CodeAFAJADAHPrimaryNo
NAICS code2 codes
  • Flavoring Syrup and Concentrate Manufacturing31193
  • Food Manufacturing311
SIC code2 codes
  • Food And Kindred Products2000
  • Miscellaneous Food Preparations & Kindred Products2090
Product category
Stevia Sweetener Ingredients
Social media profiles1 record
GTM motion1 record

Each record includes

Type, Description, Source

Revenue model1 record
1Stevia Ingredient Sales
TypeHardware Sales
Description

PureCircle generates revenue by manufacturing and selling stevia-based sweetener ingredients to food and beverage companies. The company offers a portfolio of products including Reb A, Reb M, Reb D, and specialized Clean Taste Solutions for various applications including beverages, dairy, confectionery, bakery, and savory products.

ingredion.com
Marketing channels3 records

Each record includes

Title, Type, Stage, Description, Source

Distribution channels1 record

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components5 values
Supply Chain, Operations, Technology or R&D, Personnel, Marketing or Sales
GTM typeB2B
B2B
Offering typeHardware or Manufacturing
Hardware or Manufacturing
Brand1 of 4 records shown
1Clean Taste Solutions (CTS)
Description

A portfolio of stevia-based solutions designed to help food and beverage manufacturers reduce sugar and remove artificial sweeteners while maintaining taste performance. Includes applications for beverages, dairy, confectionery, savory, and bakery.

ingredion.com
+3 more records
Core offering1 text field

PureCircle produces and sells stevia-based sweetener ingredients to food and beverage manufacturers, built on proprietary stevia genome mapping technology. The portfolio includes Clean Taste Solutions (CTS), Clean Taste Solubility Solution (CTSS), and category-specific variants (Beverage, Dairy, Confectionery, Savory, Bakery) that deliver sugar reduction with clean taste. Products are sold as Reb A, Reb M, Reb D, and custom-blended steviol glycosides through Ingredion's distribution network.

Differentiator
Functional benefit
Problem solved
Quantifiable outcome1 of 4 values shown
  • 46% of consumers actively reducing sugar in their diets
+3 more records
Product overview1 text field

PureCircle, acquired by Ingredion, operates as a stevia ingredient company offering the PureCircle Clean Taste Solutions portfolio. The core offering is Clean Taste Solutions (CTS), a comprehensive platform of plant-based sugar reduction ingredients that map and combine specific stevia molecules (steviol glycosides) to meet formulation needs. This platform is augmented by Clean Taste Solubility Solution (CTSS) for challenging applications. The portfolio includes category-specific sub-products: Clean Taste Beverage, Clean Taste Dairy, Clean Taste Confectionery, Clean Taste Savory, and Clean Taste Bakery, which tailor stevia solutions to specific food and beverage applications. Individual product SKUs such as PureCircle PCS 3018 Reb M 90 and PureCircle Reb A 95 are also distributed. Reb-D represents the next-generation commercialization effort, positioned as having superior sweetness profile to Reb-A.

Product and service3 records
1PureCircle Clean Taste Solutions (CTS)
CategoryCore product platform
Description

A comprehensive portfolio of stevia-based sugar reduction solutions that use proprietary combinations of steviol glycosides to deliver clean taste without additives across food and beverage applications, targeting food and beverage manufacturers reformulating for sugar reduction.

2PureCircle Clean Taste Solubility Solution (CTSS)
CategoryCore product
Description

A proprietary ingredient that provides 100% solubility, specifically designed for applications where traditional stevia solubility was a challenge, including beverages, fruit preps, syrups, and bars. Verified as 100% non-GMO stevia leaf extract.

3PureCircle Clean Taste Beverage
Scale indicator3 records

Each record includes

Type, Value, Description, Source

Partnership1 partner
1Ingredion
Strategic tierCoreTypeOEM/ Whitelabel/ Licensing Partner
Description

PureCircle operates as a brand under Ingredion following acquisition. Ingredion distributes PureCircle stevia ingredients through its global commercial network. The PureCircle brand continues to be marketed as 'PureCircle by Ingredion' with full portfolio of Clean Taste Solutions available through Ingredion's sales channels.

Recent move6 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight5 records

Each record includes

Type, Description

Market position
Strengths4 records

Each record includes

Headline, Details, Source

Competitive moat4 records

Each record includes

Type, Details

Key risks6 records

Each record includes

Headline, Details, Source

Key highlights6 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Segment6 records

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile5 records

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
Yes
API detail
Has APIbool
No

Docs URL, Description

AI maturity
App detail

Has app

Feature7 records

Each record includes

Title, Differentiator, Description, Source

Core technology
Revenue estimate
Valuation estimate
Number of profiles
Profiles2 records

Each record includes

Name, Designation, Designation category, Overview, Profile commentary, Source

No data
Compliance3 records

Each record includes

Name, Class, Description

Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds1 record

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

PureCircle

Stevia Sweetener Ingredientspurecircle.com

PureCircle, a brand under Ingredion, produces stevia-based sweetener ingredients (Reb A, Reb M, Reb D) and proprietary Clean Taste Solutions for global food and beverage manufacturers across beverage, dairy, confectionery, savory, and bakery applications, holding approximately 15% of the global stevia market.

What PureCircle does

PureCircle is a producer and innovator of stevia-based sweetener ingredients serving the global food and beverage industry. Founded in 2002 and headquartered in Westchester, USA, the company was acquired by Ingredion (NYSE: INGR) in 2019 and now operates as a brand under the Ingredion portfolio. PureCircle sells a portfolio of high-purity steviol glycosides (Reb A, Reb M, Reb D) and proprietary Clean Taste Solutions tailored to five application categories: Beverage, Dairy, Confectionery, Savory, and Bakery. Its core technology is built on stevia genome mapping, which enabled the company to identify optimal combinations of steviol glycosides for specific formulation challenges. The flagship innovation is Clean Taste Solubility Solution (CTSS), a proprietary ingredient delivering 100% solubility and positioned as 100% more soluble than Reb M, targeting beverages, fruit preps, syrups, and bars.

The company generates revenue by manufacturing and selling stevia ingredient SKUs and customized Clean Taste Solution blends to food and beverage manufacturers worldwide. Distribution operates exclusively through Ingredion's global commercial network, giving PureCircle immediate reach into enterprise F&B customers. Go-to-market is enterprise field sales with technical sales specialists engaging directly with product developers and R&D teams at brand owners and formulators. Marketing channels include a digital Ingredient Finder platform, sample request workflows, and content assets such as the 'Sweetness redefined' e-book based on Ingredion's global consumer sweetness study. PureCircle holds an estimated 15% share of the global stevia market (USD 0.63 billion in 2025), making it the second-largest player after Tate & Lyle (13%), and is described in source materials as the innovation leader in plant-based sugar reduction.

Recent strategic activity centers on regulatory and product commercialization milestones. In September 2024, PureCircle secured GRAS affirmation for Reb M Stevia; in November 2024, it commercialized Reb-D and secured patent protection for a sweetness enhancing flavor technology. The company holds NSF-04 certification and markets CTSS as 100% non-GMO verified. End markets span North America (USA), Europe (UK), and Asia-Pacific (China, India), with a global footprint claim through Ingredion's distribution infrastructure. PureCircle is led by CEO Peter Lai Hock Meng and CFO Lim Kian Thong.

PureCircle firmographics

Firmographics
Name
PureCircle
Legal name
PureCircle (by Ingredion)
Website
https://purecircle.com
Company type
Private
Founded year
2002
Operating status
Operating
Headcount range
1,001–5,000 employees
Short description
PureCircle, a brand under Ingredion, produces stevia-based sweetener ingredients (Reb A, Reb M, Reb D) and proprietary Clean Taste Solutions for global food and beverage manufacturers across beverage, dairy, confectionery, savory, and bakery applications, holding approximately 15% of the global stevia market.
Ownership category
akta.pro rank

PureCircle industry classification

Industry
Product category
Stevia Sweetener Ingredients
NAICS
Flavoring Syrup and Concentrate Manufacturing (31193), Food Manufacturing (311)
SIC
Food And Kindred Products (2000), Miscellaneous Food Preparations & Kindred Products (2090)
akta.pro primary industry
Natural High-Intensity Sweeteners (Stevia, Monk Fruit, Thaumatin) (AFAJAAAH)
akta.pro secondary industries
Sweeteners (Sugar, HFCS, Alternative Sweeteners) (CRADAOAB), Sweetness Modulators & Enhancers (Sweetness Boosters, Temporal Modifiers) (AFAJADAH)

Keywords

  • Stevia ingredients
  • Sugar reduction
  • Plant-based sweeteners
  • Clean label solutions
  • Steviol glycosides

Where PureCircle is headquartered

Location

Headquarters

HQ city
Westchester
HQ country
United States
HQ region
North America

Markets served

PureCircle business model

Business model
GTM type
B2B
Offering type
Hardware or Manufacturing
Cost components
Supply Chain, Operations, Technology or R&D, Personnel, Marketing or Sales

Revenue model

  1. Stevia Ingredient Sales: PureCircle generates revenue by manufacturing and selling stevia-based sweetener ingredients to food and beverage companies. The company offers a portfolio of products including Reb A, Reb M, Reb D, and specialized Clean Taste Solutions for various applications including beverages, dairy, confectionery, bakery, and savory products.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

PureCircle product offering

Product offering

Core offering

PureCircle produces and sells stevia-based sweetener ingredients to food and beverage manufacturers, built on proprietary stevia genome mapping technology. The portfolio includes Clean Taste Solutions (CTS), Clean Taste Solubility Solution (CTSS), and category-specific variants (Beverage, Dairy, Confectionery, Savory, Bakery) that deliver sugar reduction with clean taste. Products are sold as Reb A, Reb M, Reb D, and custom-blended steviol glycosides through Ingredion's distribution network.

Product overview

PureCircle, acquired by Ingredion, operates as a stevia ingredient company offering the PureCircle Clean Taste Solutions portfolio. The core offering is Clean Taste Solutions (CTS), a comprehensive platform of plant-based sugar reduction ingredients that map and combine specific stevia molecules (steviol glycosides) to meet formulation needs. This platform is augmented by Clean Taste Solubility Solution (CTSS) for challenging applications. The portfolio includes category-specific sub-products: Clean Taste Beverage, Clean Taste Dairy, Clean Taste Confectionery, Clean Taste Savory, and Clean Taste Bakery, which tailor stevia solutions to specific food and beverage applications. Individual product SKUs such as PureCircle PCS 3018 Reb M 90 and PureCircle Reb A 95 are also distributed. Reb-D represents the next-generation commercialization effort, positioned as having superior sweetness profile to Reb-A.

Differentiator

Problem solved

Functional benefit

Brands

  • Clean Taste Solutions (CTS): A portfolio of stevia-based solutions designed to help food and beverage manufacturers reduce sugar and remove artificial sweeteners while maintaining taste performance. Includes applications for beverages, dairy, confectionery, savory, and bakery.
  • Clean Taste Solubility Solution (CTSS)
  • PureCircle Stevia Institute
  • PureCircle Stevia Institute

Products and services

  • PureCircle Clean Taste Solutions (CTS) A comprehensive portfolio of stevia-based sugar reduction solutions that use proprietary combinations of steviol glycosides to deliver clean taste without additives across food and beverage applications, targeting food and beverage manufacturers reformulating for sugar reduction.
  • PureCircle Clean Taste Solubility Solution (CTSS) A proprietary ingredient that provides 100% solubility, specifically designed for applications where traditional stevia solubility was a challenge, including beverages, fruit preps, syrups, and bars. Verified as 100% non-GMO stevia leaf extract.
  • PureCircle Clean Taste Beverage

Quantifiable outcome

  • 46% of consumers actively reducing sugar in their diets
  • +3 more outcomes

Companies that use PureCircle

Customer profile

Segments6 records

Ideal customer profiles5 records

PureCircle technology and API

Technology

Technology focussed Yes

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

Feature7 records

PureCircle partnerships and signals

Strategic signal

Partnerships

One partnership is on record.

  • IngredioncoreOEM/ Whitelabel/ Licensing PartnerPureCircle operates as a brand under Ingredion following acquisition. Ingredion distributes PureCircle stevia ingredients through its global commercial network. The PureCircle brand continues to be marketed as 'PureCircle by Ingredion' with full portfolio of Clean Taste Solutions available through Ingredion's sales channels.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

PureCircle competitors and assessment

Company assessment

Market position

Strengths4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

PureCircle social profiles

Digital presence

PureCircle compliance and trust

Trust signal

Compliance3 records

PureCircle financial estimates

Financial estimate

Revenue estimate

Valuation estimate

PureCircle leadership team

Management profile

Number of profiles

Profiles2 records

PureCircle funding detail

Funding detail

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

PureCircle M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PureCircle

What does PureCircle do?

PureCircle produces and sells stevia-based sweetener ingredients to food and beverage manufacturers, built on proprietary stevia genome mapping technology. The portfolio includes Clean Taste Solutions (CTS), Clean Taste Solubility Solution (CTSS), and category-specific variants (Beverage, Dairy, Confectionery, Savory, Bakery) that deliver sugar reduction with clean taste. Products are sold as Reb A, Reb M, Reb D, and custom-blended steviol glycosides through Ingredion's distribution network.

Is PureCircle a public or private company?

PureCircle is a private company. It is classified as corporate owned and is currently operating.

When was PureCircle founded?

PureCircle was founded in 2002. It employs 1,001 to 5,000 people.

Where is PureCircle based?

PureCircle is headquartered in Westchester, United States, in the North America region.

How does PureCircle make money?

One revenue line is on record: stevia Ingredient Sales.

Does PureCircle have an API?

No public API is recorded for PureCircle.

What industry is PureCircle in?

PureCircle's product category is Stevia Sweetener Ingredients. Its primary akta.pro industry code is AFAJAAAH, Natural High-Intensity Sweeteners (Stevia, Monk Fruit, Thaumatin), with a secondary code of CRADAOAB, Sweeteners (Sugar, HFCS, Alternative Sweeteners). Its NAICS code is 31193 and its SIC code is 2000.

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Live signals
FortunebusinessinsightsStevia Market Size, Share, Trend, Industry Report Analysis, 2034The global stevia market was valued at USD 0.63 billion in 2025 and is projected to reach USD 1.77 billion by 2034, growing at a CAGR of 12.05% during the forecast period 2026-2034, driven by rising demand for sugar reduction, increasing health awareness, and growing prevalence of diabetes and obesity worldwide. The market is segmented by type (dry extract, liquid extract, and others) and application (bakery and confectionery, beverages, dairy products, frozen products, dietary supplements, and others), with dry extract accounting for approximately 52% market share and beverages representing the largest application segment at 34%. Geographically, North America leads with 36% market share, followed by Asia-Pacific at 29% and Europe at 25%, while PureCircle (15%) and Tate & Lyle (13%) are the top two companies by market share.Perishable NewsStevia Market Forecast 2026 to 2036 – Gains Momentum as Demand for Natural, Low-Calorie Sweeteners RisesThe global stevia market is projected to grow from USD 1.48 billion in 2026 to USD 2.53 billion by 2036, advancing at a 5.5% compound annual growth rate, driven by long-term reformulation strategies embedded across food and beverage portfolios rather than short-term sugar reduction initiatives. India and China are emerging as the highest-growth regional markets with CAGRs of 6.4% and 6.1% respectively, while conventional stevia in powder format continues to dominate procurement due to operational efficiency and predictable pricing advantages. Key players including Cargill, PureCircle, Tate & Lyle, and Ingredion face increasing competition defined by supply continuity, performance reliability, and the ability to support multi-SKU reformulation cycles as stevia transitions from an alternative sweetener to a standardized ingredient choice.WikipediaPureCircleIngredion acquired PureCircle, a stevia sweetener producer, in July 2020. This transaction followed U.S. Customs and Border Protection imposing a $575,000 penalty on a PureCircle subsidiary for importing stevia produced with prison labor in China. The company also maintains strategic partnerships with major beverage manufacturers like Coca-Cola Co.LinkedInTop Plant-based Natural Sweetener Companies & How to Compare Them (2026) | Evaluation Criteria for Leading Plant-based Natural Sweeteners | Notable CoAcuity Market Research published a 2026 overview of the plant-based natural sweetener sector, evaluating leading vendors based on criteria such as ingredient purity, cost, and regulatory compliance. The report identifies key industry players including Cargill, ADM, PureCircle, and Evolva, highlighting their specific strengths in areas like global distribution, organic extracts, and bio-based innovation.IngredionSolutions for reduced-sugar products: Meeting consumer trends at scaleThis article provides an industry overview of sugar reduction trends in the food and beverage sector, noting that 64% of consumers globally are actively trying to reduce sugar intake and that "no added sugar" product launches grew at a 4.24% compound annual growth rate from 2020 to 2023. Ingredion, through its PURECIRCLE™ Clean Taste Solutions portfolio, positions itself as a leading provider of stevia-based sweeteners and scale-up expertise for brands seeking to reformulate products, offering multi-sweetener blend systems that can achieve up to 50% sugar reduction while maintaining consumer preference scores. The article outlines technical challenges of scaling reduced-sugar formulations, including taste preservation, texture maintenance, supply chain resilience, and cost optimization, while emphasizing bioconversion technologies as a sustainable solution approach.LinkedInFuture Forecasts for the Global Natural Alternative Sweeteners Market Show a 6.7% CAGR from 2025 to 2032RRD Market Research projects the global natural alternative sweeteners market will grow at a 6.7% CAGR from 2025 to 2032, driven by consumer demand for healthier sugar substitutes and clean-label trends. Key industry players such as Cargill, ADM, and PureCircle are expanding their portfolios through innovation and strategic partnerships to capture market share in food, beverage, and pharmaceutical sectors.PurecirclePureCircle Stevia InstituteA promotional page for PureCircle Stevia Institute describes the institute as a source of balanced, science-based information and cutting-edge research on stevia's health, nutrition, agriculture, functionality and taste. It states stevia is 250-400 times sweeter than sugar, over two decades of research support safe use, and links to sections on stevia safety, diabetes, metabolism and weight management. No research figures or institutional affiliations are disclosed.PurecircleA sustainably sweeter worldIngredion promotes its PureCircle stevia brand as a sustainable sweetener solution that supports healthier outcomes and ethical sourcing through third-party audits. The company highlights its vertically integrated supply chain and diverse farming network across China, South America, and Africa to ensure traceability and reliability.PurecircleAbout SteviaThe article provides a general overview of stevia as a plant-based, zero-calorie sweetener and flavor modifier, highlighting its versatility and health benefits. It introduces PureCircle's proprietary Starleaf™ stevia varietals, which are grown by farmer partners to maximize taste and ingredient quality. The text also references the PureCircle Stevia Institute for research information and mentions regulatory guidance supporting stevia's safety.PurecircleManufacturing SteviaPureCircle completed a $42 million expansion of its stevia manufacturing plant in Malaysia in 2017, doubling production capacity to become the world's largest stevia ingredients manufacturer. The modernization introduced process improvements that increased efficiency and reduced environmental impact through water recycling and waste conversion into fertilizer.