The Bruery

What The Bruery does

The Bruery is a US-based, privately-held craft brewery founded in 2008 in Placentia, California, specializing in barrel-aged stouts, sour and wild ales, Belgian-style ales, and experimental beer-wine hybrids. Its production is built around small-batch brewing, barrel aging (with offerings reaching 13.9% ABV), and specialized wild/sour fermentation techniques, supplemented by the Offshoot Beer Co. sub-brand for more accessible canned craft styles such as West Coast IPA, Hazy IPA, and Baja-style lager.

The company operates a direct-to-consumer business model through its e-commerce website with nationwide shipping (complimentary on orders $200+), two physical tasting rooms in Placentia, CA and Meridian, ID, and recurring-revenue society memberships. Membership tiers include the Preservation Society (six curated beers quarterly), Reserve Society Select (twenty-two adventurous beers plus instant access to limited releases), and a Private Barrel Program offering exclusive barrel-selected beers.

The Bruery monetizes through one-time bottle and pack sales priced $13–$22 per bottle and $36–$38 per mixed pack, seasonal offerings such as the $130 '12 Days of Christmas Box' holiday release, tasting-room on-premise sales, private event hosting, and society subscription fees. Its customers are primarily craft beer enthusiasts, collectors, and members of its society programs, with the Offshoot sub-brand targeting more approachable craft consumers. Leadership includes founder Patrick Rue and CEO Barry Holmes.

Name

The Bruery

Legal name

The Bruery LLC

Website

https://TheBruery.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

51–100 employees

Short description

The Bruery is a privately-held US craft brewery producing barrel-aged stouts, sour and wild ales, and Belgian-style beers, selling direct-to-consumer via its website, two tasting rooms in California and Idaho, and tiered society memberships for craft beer enthusiasts and collectors.

Ownership category

akta.pro rank

Product category

Craft Brewery

NAICS

Breweries (31212), Breweries (312120), Beer, Wine, and Liquor Retailers (44532)

SIC

Malt Beverages (2082)

akta.pro primary industry

Beer Brewing & Brands (CRADAIAA)

akta.pro secondary industries

Alcohol Subscription & Wine Clubs (Retail) (CRANABAF), Alcohol Subscription Clubs & Membership Retail (CRANAAAI)

Keywords

• Craft brewery
• Barrel-aged ales
• Sour wild ales
• Belgian-style beers
• Beer club memberships

Headquarters

HQ city

Placentia

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Direct Beer Sales: The Bruery sells individual bottles and packs of craft beer directly through its e-commerce website, with products ranging from $13-$22 per bottle and mixed packs from $36-$38. The company offers nationwide direct-to-consumer shipping with complimentary shipping on orders of $200+.
2. Beer Club Memberships: The Preservation Society delivers six curated beers quarterly with membership benefits including purchase discounts and exclusive Society release access. The Reserve Society Select provides 22 adventurous beers with instant access to Reserve Society releases. The Private Barrel Program offers exclusive barrel-selected beers.
3. On-site Tasting Room Sales: Revenue from on-site beer sales at tasting room locations in Placentia, CA and Meridian, ID, including draft sales, bottles, and food/beverage offerings with daily food trucks and over 30 taps.
4. Seasonal/Limited Product Releases: Special releases such as the annual '12 Days of Christmas Box' containing twelve Belgian-style holiday beers priced at $130, generating significant seasonal revenue and customer acquisition.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

The Bruery is a craft brewery that produces and sells small-batch barrel-aged stouts and ales, sour and wild ales, Belgian-style ales, and beer-wine hybrids. It sells these directly to consumers through its own e-commerce site with nationwide shipping, two physical tasting rooms (Placentia, CA and Meridian, ID), and subscription-style society membership programs.

Product overview

The Bruery is a craft brewery offering a diverse portfolio of innovative Belgian-style beers, barrel-aged stouts, sour and wild ales, and beer-wine hybrids. The product portfolio includes core beer products (The Fourth Bell, Churriosity, The Pact, Crafted by Society series), membership programs (The Reserve Society Select with 22 beers, Preservation Society with quarterly 6-beer deliveries, The Reserve Society, and Private Barrel Program), and the sub-brand Offshoot Beer Co. featuring canned beers (Relax West Coast IPA, Relax Mango Hazy IPA, Viaje). The company operates two tasting room locations in Placentia, CA and Meridian, ID, and offers seasonal offerings such as the '12 Days of Christmas Box' holiday collection. Products are sold online nationwide and through society memberships.

Differentiator

Problem solved

Functional benefit

Brands

• Offshoot Beer Co. Craft canned beers sub-brand featuring West Coast IPA, Hazy IPA, and Baja-style Lager products.

Products and services

• The Fourth Bell A featured beer product from The Bruery's core collection, billed as a flagship release.
• Reserve Society Select A premium annual membership providing 22 adventurous beers plus instant access to Reserve Society releases for craft beer enthusiasts.
• Preservation Society A quarterly membership delivering six curated beers plus discounts and exclusive access to Society releases.
• Barrel Aged Stouts & Ales A collection of barrel-aged imperial stouts and ales aged in wooden barrels for enhanced flavor complexity.
• Sour & Wild Ales A collection of sour and wild fermented ales featuring tart and acidic flavor profiles.
• Belgian Style Ales A collection of Belgian-style ales including the 12 Days of Christmas Box seasonal offering.
• Beer Wine Hybrids A collection of hybrid beers that blend beer and wine characteristics.
• Offshoot Beer Co. A sub-brand of The Bruery offering canned craft beers including West Coast IPA and Hazy IPA varieties at accessible price points.
• Relax West Coast IPA A West Coast IPA at 7.1% ABV, part of the Offshoot sub-brand, priced at $16 per 4-pack.
• Relax Mango Hazy IPA A hazy IPA with mango flavor at 6.8% ABV, part of the Offshoot sub-brand, priced at $16 per 4-pack.
• Viaje A baja-style lager at 4.7% ABV, part of the Offshoot sub-brand, priced at $13 per 4-pack.
• Churriosity (2026) An imperial stout at 10.5% ABV from the 2026 release, priced at $14 per bottle.
• The Pact A barrel-aged imperial stout at 13.9% ABV, priced at $22 per bottle.
• Crafted by Society: Cherry Grateful An English-style barleywine at 11.3% ABV from the Society exclusive collection, priced at $17 per bottle.
• Bakery Trio A mixed pack of beers from The Bruery offered at $36.10 (regular $38, 5% bundle savings).
• 2025 '12 Days of Christmas Box' A seasonal holiday box containing twelve Belgian-style holiday beers, available for $130.
• The Bruery Tasting Room (Placentia, CA) The main tasting room in Placentia, California with indoor/outdoor seating, 30+ taps, daily food trucks, and private event hosting.
• The Bruery at Eagle View Landing (Meridian, ID) A tasting room location in Meridian, Idaho offering indoor/outdoor seating and beers to go.

Quantifiable outcome

• Reserve Society sells out in one day (per Brewbound)
• +1 more outcomes

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Brooke Williamson (Top Chef)minorStrategic or Co-development Partner · 27 February 2018Top Chef Brooke Williamson collaborated with The Bruery to launch a craft beer, covered by Eater Los Angeles. This culinary partnership leveraged chef expertise to develop unique beer-food pairing products.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Russian River Brewing Co. California craft brewery renowned for barrel-aged sours, limited releases, and demand that exceeds supply - same DTC-driven, allocation-based, high-ABV specialty positioning as The Bruery.
• Firestone Walker Brewing Co. California craft brewery with a strong barrel-aging program (Parabola, Velvet Merlin) and distributed specialty portfolio, directly comparable to The Bruery's barrel-aged stout and ale lineup.
• Allagash Brewing Company: Maine-based craft brewery specializing in Belgian-style ales and wild/sour fermentation - directly aligned with The Bruery's Belgian-style and wild ale production expertise.

Broad incumbents

• Stone Brewing Co. Large California craft brewery with bold, hop-forward brands and broader distribution scale; relevant incumbent comparable for craft positioning and West Coast roots.
• Sierra Nevada Brewing Co. Pioneering California craft brewery with broad portfolio across ales, lagers, and seasonal/specialty releases - relevant scale benchmark for craft operations like The Bruery.
• Lagunitas Brewing Company: Established craft brewer with national distribution and a portfolio spanning IPAs and specialty styles; comparable scale and channel footprint to a mature DTC-led craft brand.
• Dogfish Head Brewery: East Coast craft pioneer with experimental, off-centered ales and a sub-brand (Dogfish Head Sours) - directly comparable experimental philosophy to The Bruery's adventurous lineup.
• New Belgium Brewing Co. National craft brewery with strong identity-led branding and sustainability positioning; useful comparable for membership/programmatic loyalty and DTC architecture.
• Bell's Brewery: Midwest craft brewery with broad specialty portfolio and a strong on-premise/brewpub footprint; comparable multi-channel craft model to The Bruery.

Regional players

• Deschutes Brewery: Pacific Northwest craft brewery with barrel-aged reserve series and pub/tasting room model - comparable craft scale and reserve-product construction in a different regional market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/thebruery
• YouTubeyoutube.com/thebruery
• Facebookfacebook.com/thebruery
• Instagraminstagram.com/thebruery
• LinkedInlinkedin.com/company/the-bruery

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Bruery