Oakland University
Oakland University is a public doctoral research institution in Rochester, Michigan, offering 250+ degree programs across eight schools, including a medical school, and serving undergraduate, graduate, and medical students in Southeast Michigan.
- Company typePublic
- Founded1957
- HeadquartersRochester Mills, United States
- Headcount—
- GTM typeB2C
- OfferingServices
What Oakland University does
Oakland University is a public doctoral research institution founded in 1957 and located primarily in Rochester, Michigan, with extended programming in Macomb County. The university serves undergraduate, graduate, and medical students through eight schools and colleges: College of Arts and Sciences, School of Business Administration, School of Education and Human Services, School of Engineering and Computer Science, School of Health Sciences, Oakland University William Beaumont School of Medicine (OUWB), School of Nursing, and School of Music, Theatre and Dance, along with the Donna and Walt Young Honors College, a Graduate School, online learning, and digital badge credentials. Its offering exceeds 250 degree programs, and it maintains accreditations from the Higher Learning Commission, CAEP (through Fall 2027), CACREP (through October 2026), and LCME for the medical school.
Core technology infrastructure includes the Moodle learning management system for online and hybrid course delivery, MySAIL as the student information and self-service portal, and Banner for administrative systems. The university's clinical education relies on a partnership with Corewell Health (formerly Beaumont Health) for OUWB medical training, and engineering research is anchored by co-hosting the Intelligent Ground Vehicle Competition featuring 32 collegiate teams. A planned 26-megawatt Edge data center in partnership with Fairmount Properties, with opening targeted for 2028, is intended to host a new artificial intelligence institute alongside relocated data center operations.
Revenue is derived from tuition and fees (in-state and out-of-state rates for Michigan residents and non-residents), state appropriations from the State of Michigan, athletics revenue (including a multi-year adidas and BSN Sports partnership covering 18 varsity programs), research grants, and private donations. Go-to-market follows a traditional admissions-led model targeting prospective undergraduate, graduate, transfer, and medical students through campus visits, online channels, social media, and articulation agreements with 28 Michigan community colleges under the Michigan Transfer Agreement. The Oakland University Golden Guarantee program provides tuition rate predictability for incoming students, and a Net Price Calculator supports consumer-facing price transparency.
Oakland University firmographics
Firmographics- Name
- Oakland University
- Legal name
- Oakland University
- Website
- https://oakland.edu
- Company type
- Public
- Founded year
- 1957
- Operating status
- Operating
- Short description
- Oakland University is a public doctoral research institution in Rochester, Michigan, offering 250+ degree programs across eight schools, including a medical school, and serving undergraduate, graduate, and medical students in Southeast Michigan.
- Ownership category
- akta.pro rank
Oakland University industry classification
Industry- Product category
- Higher Education
- NAICS
- Colleges, Universities, and Professional Schools (6113), Colleges, Universities, and Professional Schools (61131)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Public Research Universities with Academic Medical Centers (AMCs) (EDAHAAAC)
- akta.pro secondary industries
- Public Research Universities with Multi-Campus Systems (EDAHAAAI), Public Research Universities with Comprehensive Graduate & Professional Schools (EDAHAAAF)
Keywords
Where Oakland University is headquartered
LocationHeadquarters
- HQ city
- Rochester Mills
- HQ country
- United States
- HQ region
- North America
Offices4 records
Markets served
Oakland University business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Supply Chain
Revenue model
- Tuition and Fees: Primary revenue stream from undergraduate and graduate tuition, including OUWB medical school tuition. Public university with in-state and out-of-state rates.
- State Funding: Public university funding from Michigan state appropriations for operational support
- Athletics Revenue: Revenue from athletics programs including sponsorship deals such as the Adidas partnership for uniforms and equipment
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | In-state tuition rates for Michigan residents |
| Subscription | Annual | Out-of-state tuition rates |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels4 records
Oakland University product offering
Product offeringCore offering
Oakland University is a public doctoral institution that delivers more than 250 undergraduate, graduate, and professional degree programs across eight schools and colleges, including the Oakland University William Beaumont School of Medicine. It also provides online learning, stackable digital badges, continuing education, athletics, and student support services such as the Career and Life Design Center, serving prospective undergraduate, graduate, transfer, and medical students primarily in Michigan.
Product overview
Oakland University is a public doctoral research institution offering a broad portfolio of academic programs through eight schools and colleges: College of Arts and Sciences, School of Business Administration, School of Education and Human Services (CAEP-accredited through Fall 2027; CACREP-accredited through October 2026), School of Engineering and Computer Science, School of Health Sciences, Oakland University William Beaumont (OUWB) School of Medicine (LCME-accredited), School of Nursing, and School of Music, Theatre and Dance. The university extends its offerings through the Donna and Walt Young Honors College, a Graduate School (including Ph.D. programs), online learning, digital badges, and programs in Macomb County. Supporting infrastructure includes the Eye Research Institute, OUWB School of Medicine with its Clinical Skills Training & Simulation Center, the Moodle learning management system, MySAIL student portal, Career and Life Design Center, and SEHS Counseling Center. Research centers and institutes provide resources across disciplines including human-computer interaction, medical therapies, and autonomous vehicle technology.
Differentiator
Problem solved
Functional benefit
Brands
- Oakland University William Beaumont School of Medicine (OUWB): Medical school operated in partnership with Corewell Health (formerly Beaumont Health), providing MD degree programs and medical education
Products and services
- College of Arts and Sciences Core academic college providing undergraduate and graduate programs across arts and sciences disciplines for degree-seeking students.
- School of Business Administration Academic school offering undergraduate and graduate business degrees for students pursuing business and management careers.
- School of Education and Human Services (SEHS) Academic school offering nationally accredited teacher preparation, counseling, and advanced education programs, with community engagement through school district partnerships such as the Avondale Partnership.
- School of Engineering and Computer Science Academic school providing undergraduate and graduate engineering and computer science programs, including research opportunities such as autonomous vehicle competitions.
- School of Health Sciences Academic school offering health sciences programs including clinical and diagnostic sciences, public and environmental wellness, and dual-degree pathways with the School of Medicine.
- Oakland University William Beaumont (OUWB) School of Medicine LCME-accredited medical school offering the M.D. degree with a four-year curriculum, Clinical Skills Training & Simulation Center, and programs including Body Donation, Embark, Global Health Initiatives, Holocaust and Medicine, MD/MPH, and PRISM.
- School of Nursing Academic school offering undergraduate and graduate nursing programs for students preparing for nursing practice, education, and leadership careers.
- School of Music, Theatre and Dance Academic school providing performing arts education with undergraduate and graduate degrees in music, theatre, and dance, including accredited music education programs.
- Donna and Walt Young Honors College Honors college offering high-achieving students an interdisciplinary and distinctive academic track within Oakland University.
- Graduate School University-wide graduate school coordinating master's, doctoral, and graduate certificate programs across multiple disciplines.
- Online Learning Programs Online academic programs and stackable digital badge credentials for professional and continuing education delivered through the Moodle learning management system.
- Eye Research Institute Dedicated research institute conducting eye and vision research as part of Oakland University's research infrastructure.
- Career and Life Design Center (CLDC) Career services center providing career coaching, workshops, resume assistance through the Career Studio, and job and internship placement via Handshake for Oakland University students.
- Leadership Development Institute (LDI) Leadership development program jointly delivered by the School of Business Administration and School of Engineering and Computer Science, with The Leader Foundry as corporate sponsor, preparing students for regional industry leadership roles.
- Professional and Continuing Education Professional and continuing education programming for adult learners and working professionals seeking credentials and skill development.
Quantifiable outcome
- Student participation in research from first year of enrollment
- +1 more outcomes
Companies that use Oakland University
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles4 records
Oakland University technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Oakland University partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered major and core.
- Adidas and BSN SportsmajorMulti-year partnership with adidas providing athletic products with world-class technology and designs for all 18 Golden Grizzly varsity programs. BSN Sports serves as exclusive supplier of uniforms, apparel, footwear, accessories, and equipment, managing logistics and supply chain for athletics department.
- The Leader FoundrycoreCorporate sponsor for Oakland University's Leadership Development Institute, providing $1,250 prizes to winning team members of the Leadership Case Study Competition. LDI is preparing for official Fall 2026 launch with five-year scaling plan to develop regional industry talent.
- Fairmount PropertiesmajorPartnership with Ohio-based developer Fairmount Properties to build a 26-megawatt Edge data center on campus in Parking Lot 35. Project will relocate OU's current data center from Dodge Hall, expand research space, and establish a new artificial intelligence institute.
- Avondale School DistrictcoreAvondale/OU Partnership creating a culture supporting community of learners through educational research, enhanced teaching methods, improved student engagement, and improved student performance. Partnership includes health and wellness programs through OUWB medical students.
- Corewell HealthcorePartnership for Oakland University William Beaumont School of Medicine clinical education and graduate medical education programs, providing clinical training opportunities for medical students.
- Michigan Community Colleges (28 institutions)coreReverse transfer agreements and articulation agreements with 28 Michigan community colleges including Macomb Community College, Oakland Community College, and others under Michigan Transfer Agreement (MTA) and MACRAO Articulation Agreement for seamless transfer pathways.
- Michigan State UniversitycoreResearch collaboration on brain injury treatment through mesenchymal stromal cell extracellular vesicles study, led by researchers at Henry Ford Health in collaboration with Michigan State University with Oakland University affiliation.
Scale indicators6 records
Recent moves7 records
Expansion highlights6 records
Oakland University competitors and assessment
Company assessmentDirect peers
- Wayne State University: Michigan public research university with its own medical school (Wayne State University School of Medicine) and similar regional doctoral footprint; directly comparable as a public urban research university serving Michigan students with health sciences and engineering emphasis.
- Western Michigan University: Michigan public doctoral university with broad undergraduate/graduate offerings including engineering and health sciences; comparable size and mission as a regional public research university competing for in-state Michigan students.
- Eastern Michigan University: Michigan public university with similarly broad program portfolio, comparable enrollment scale, and overlapping recruitment geography in Southeast Michigan; competes directly for transfer and traditional students.
- Central Michigan University: Michigan public doctoral university offering broad academic programs including health professions and education; comparable mission, scale, and tuition model as a regional comprehensive public.
- Grand Valley State University: Large Michigan public university emphasizing career preparation and broad program offerings; competes for similar student segments in Michigan and shares public-tuition pricing model.
Peers
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Oakland University social profiles
Digital presenceOakland University compliance and trust
Trust signalCompliance2 records
Oakland University financial estimates
Financial estimateRevenue estimate
Valuation estimate
Oakland University leadership team
Management profileNumber of profiles
Profiles5 records
Oakland University subsidiaries and ownership
Company hierarchySubsidiaries1 record
Oakland University funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Oakland University M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Oakland University
What does Oakland University do?
Oakland University is a public doctoral institution that delivers more than 250 undergraduate, graduate, and professional degree programs across eight schools and colleges, including the Oakland University William Beaumont School of Medicine. It also provides online learning, stackable digital badges, continuing education, athletics, and student support services such as the Career and Life Design Center, serving prospective undergraduate, graduate, transfer, and medical students primarily in Michigan.
Is Oakland University a public or private company?
Oakland University is a public company. It is classified as state government owned and is currently operating.
When was Oakland University founded?
Oakland University was founded in 1957.
Where is Oakland University based?
Oakland University is headquartered in Rochester Mills, United States, in the North America region.
How does Oakland University make money?
Three revenue lines are on record. Tuition and Fees are the primary driver. The others are state Funding and athletics Revenue.
Who are Oakland University's main competitors?
Direct peers on record are Wayne State University, Western Michigan University, Eastern Michigan University, Central Michigan University and Grand Valley State University. University of Michigan-Dearborn is listed as a peer.
Does Oakland University have an API?
No public API is recorded for Oakland University.
What industry is Oakland University in?
Oakland University's product category is Higher Education. Its primary akta.pro industry code is EDAHAAAC, Public Research Universities with Academic Medical Centers (AMCs), with a secondary code of EDAHAAAI, Public Research Universities with Multi-Campus Systems. Its NAICS code is 6113 and its SIC code is 8200.