Oakland University

What Oakland University does

Oakland University is a public doctoral research institution founded in 1957 and located primarily in Rochester, Michigan, with extended programming in Macomb County. The university serves undergraduate, graduate, and medical students through eight schools and colleges: College of Arts and Sciences, School of Business Administration, School of Education and Human Services, School of Engineering and Computer Science, School of Health Sciences, Oakland University William Beaumont School of Medicine (OUWB), School of Nursing, and School of Music, Theatre and Dance, along with the Donna and Walt Young Honors College, a Graduate School, online learning, and digital badge credentials. Its offering exceeds 250 degree programs, and it maintains accreditations from the Higher Learning Commission, CAEP (through Fall 2027), CACREP (through October 2026), and LCME for the medical school.

Core technology infrastructure includes the Moodle learning management system for online and hybrid course delivery, MySAIL as the student information and self-service portal, and Banner for administrative systems. The university's clinical education relies on a partnership with Corewell Health (formerly Beaumont Health) for OUWB medical training, and engineering research is anchored by co-hosting the Intelligent Ground Vehicle Competition featuring 32 collegiate teams. A planned 26-megawatt Edge data center in partnership with Fairmount Properties, with opening targeted for 2028, is intended to host a new artificial intelligence institute alongside relocated data center operations.

Revenue is derived from tuition and fees (in-state and out-of-state rates for Michigan residents and non-residents), state appropriations from the State of Michigan, athletics revenue (including a multi-year adidas and BSN Sports partnership covering 18 varsity programs), research grants, and private donations. Go-to-market follows a traditional admissions-led model targeting prospective undergraduate, graduate, transfer, and medical students through campus visits, online channels, social media, and articulation agreements with 28 Michigan community colleges under the Michigan Transfer Agreement. The Oakland University Golden Guarantee program provides tuition rate predictability for incoming students, and a Net Price Calculator supports consumer-facing price transparency.

Name

Oakland University

Legal name

Oakland University

Website

https://oakland.edu

Company type

Public

Founded year

1957

Operating status

Operating

Short description

Oakland University is a public doctoral research institution in Rochester, Michigan, offering 250+ degree programs across eight schools, including a medical school, and serving undergraduate, graduate, and medical students in Southeast Michigan.

Ownership category

akta.pro rank

Product category

Higher Education

NAICS

Colleges, Universities, and Professional Schools (6113), Colleges, Universities, and Professional Schools (61131)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Public Research Universities with Academic Medical Centers (AMCs) (EDAHAAAC)

akta.pro secondary industries

Public Research Universities with Multi-Campus Systems (EDAHAAAI), Public Research Universities with Comprehensive Graduate & Professional Schools (EDAHAAAF)

Keywords

• Higher education
• Undergraduate degrees
• Graduate programs
• Medical education
• Continuing education

Headquarters

HQ city

Rochester Mills

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Tuition and Fees: Primary revenue stream from undergraduate and graduate tuition, including OUWB medical school tuition. Public university with in-state and out-of-state rates.
2. State Funding: Public university funding from Michigan state appropriations for operational support
3. Athletics Revenue: Revenue from athletics programs including sponsorship deals such as the Adidas partnership for uniforms and equipment

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Oakland University is a public doctoral institution that delivers more than 250 undergraduate, graduate, and professional degree programs across eight schools and colleges, including the Oakland University William Beaumont School of Medicine. It also provides online learning, stackable digital badges, continuing education, athletics, and student support services such as the Career and Life Design Center, serving prospective undergraduate, graduate, transfer, and medical students primarily in Michigan.

Product overview

Oakland University is a public doctoral research institution offering a broad portfolio of academic programs through eight schools and colleges: College of Arts and Sciences, School of Business Administration, School of Education and Human Services (CAEP-accredited through Fall 2027; CACREP-accredited through October 2026), School of Engineering and Computer Science, School of Health Sciences, Oakland University William Beaumont (OUWB) School of Medicine (LCME-accredited), School of Nursing, and School of Music, Theatre and Dance. The university extends its offerings through the Donna and Walt Young Honors College, a Graduate School (including Ph.D. programs), online learning, digital badges, and programs in Macomb County. Supporting infrastructure includes the Eye Research Institute, OUWB School of Medicine with its Clinical Skills Training & Simulation Center, the Moodle learning management system, MySAIL student portal, Career and Life Design Center, and SEHS Counseling Center. Research centers and institutes provide resources across disciplines including human-computer interaction, medical therapies, and autonomous vehicle technology.

Differentiator

Problem solved

Functional benefit

Brands

• Oakland University William Beaumont School of Medicine (OUWB): Medical school operated in partnership with Corewell Health (formerly Beaumont Health), providing MD degree programs and medical education

Products and services

• College of Arts and Sciences Core academic college providing undergraduate and graduate programs across arts and sciences disciplines for degree-seeking students.
• School of Business Administration Academic school offering undergraduate and graduate business degrees for students pursuing business and management careers.
• School of Education and Human Services (SEHS) Academic school offering nationally accredited teacher preparation, counseling, and advanced education programs, with community engagement through school district partnerships such as the Avondale Partnership.
• School of Engineering and Computer Science Academic school providing undergraduate and graduate engineering and computer science programs, including research opportunities such as autonomous vehicle competitions.
• School of Health Sciences Academic school offering health sciences programs including clinical and diagnostic sciences, public and environmental wellness, and dual-degree pathways with the School of Medicine.
• Oakland University William Beaumont (OUWB) School of Medicine LCME-accredited medical school offering the M.D. degree with a four-year curriculum, Clinical Skills Training & Simulation Center, and programs including Body Donation, Embark, Global Health Initiatives, Holocaust and Medicine, MD/MPH, and PRISM.
• School of Nursing Academic school offering undergraduate and graduate nursing programs for students preparing for nursing practice, education, and leadership careers.
• School of Music, Theatre and Dance Academic school providing performing arts education with undergraduate and graduate degrees in music, theatre, and dance, including accredited music education programs.
• Donna and Walt Young Honors College Honors college offering high-achieving students an interdisciplinary and distinctive academic track within Oakland University.
• Graduate School University-wide graduate school coordinating master's, doctoral, and graduate certificate programs across multiple disciplines.
• Online Learning Programs Online academic programs and stackable digital badge credentials for professional and continuing education delivered through the Moodle learning management system.
• Eye Research Institute Dedicated research institute conducting eye and vision research as part of Oakland University's research infrastructure.
• Career and Life Design Center (CLDC) Career services center providing career coaching, workshops, resume assistance through the Career Studio, and job and internship placement via Handshake for Oakland University students.
• Leadership Development Institute (LDI) Leadership development program jointly delivered by the School of Business Administration and School of Engineering and Computer Science, with The Leader Foundry as corporate sponsor, preparing students for regional industry leadership roles.
• Professional and Continuing Education Professional and continuing education programming for adult learners and working professionals seeking credentials and skill development.

Quantifiable outcome

• Student participation in research from first year of enrollment
• +1 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Seven partnerships are on record, tiered major and core.

• Adidas and BSN SportsmajorChannel Partner/ Reseller/ Distributor · 6 June 2026Multi-year partnership with adidas providing athletic products with world-class technology and designs for all 18 Golden Grizzly varsity programs. BSN Sports serves as exclusive supplier of uniforms, apparel, footwear, accessories, and equipment, managing logistics and supply chain for athletics department.
• The Leader FoundrycoreGTM or Marketing Partner · 27 April 2026Corporate sponsor for Oakland University's Leadership Development Institute, providing $1,250 prizes to winning team members of the Leadership Case Study Competition. LDI is preparing for official Fall 2026 launch with five-year scaling plan to develop regional industry talent.
• Fairmount PropertiesmajorStrategic or Co-development Partner · 19 February 2026Partnership with Ohio-based developer Fairmount Properties to build a 26-megawatt Edge data center on campus in Parking Lot 35. Project will relocate OU's current data center from Dodge Hall, expand research space, and establish a new artificial intelligence institute.
• Avondale School DistrictcoreStrategic or Co-development PartnerAvondale/OU Partnership creating a culture supporting community of learners through educational research, enhanced teaching methods, improved student engagement, and improved student performance. Partnership includes health and wellness programs through OUWB medical students.
• Corewell HealthcoreStrategic or Co-development PartnerPartnership for Oakland University William Beaumont School of Medicine clinical education and graduate medical education programs, providing clinical training opportunities for medical students.
• Michigan Community Colleges (28 institutions)coreChannel Partner/ Reseller/ DistributorReverse transfer agreements and articulation agreements with 28 Michigan community colleges including Macomb Community College, Oakland Community College, and others under Michigan Transfer Agreement (MTA) and MACRAO Articulation Agreement for seamless transfer pathways.
• Michigan State UniversitycoreStrategic or Co-development PartnerResearch collaboration on brain injury treatment through mesenchymal stromal cell extracellular vesicles study, led by researchers at Henry Ford Health in collaboration with Michigan State University with Oakland University affiliation.

Scale indicators6 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Wayne State University: Michigan public research university with its own medical school (Wayne State University School of Medicine) and similar regional doctoral footprint; directly comparable as a public urban research university serving Michigan students with health sciences and engineering emphasis.
• Western Michigan University: Michigan public doctoral university with broad undergraduate/graduate offerings including engineering and health sciences; comparable size and mission as a regional public research university competing for in-state Michigan students.
• Eastern Michigan University: Michigan public university with similarly broad program portfolio, comparable enrollment scale, and overlapping recruitment geography in Southeast Michigan; competes directly for transfer and traditional students.
• Central Michigan University: Michigan public doctoral university offering broad academic programs including health professions and education; comparable mission, scale, and tuition model as a regional comprehensive public.
• Grand Valley State University: Large Michigan public university emphasizing career preparation and broad program offerings; competes for similar student segments in Michigan and shares public-tuition pricing model.

Peers

• University of Michigan-Dearborn:

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/oaklandu
• YouTubeyoutube.com/user/oaklanduniv
• Facebookfacebook.com/goldengrizzlies
• LinkedInlinkedin.com/company/oakland-university
• Instagraminstagram.com/oaklandu
• TikToktiktok.com/@oaklandu

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Oakland University