Prosperity Capital Advisors

What Prosperity Capital Advisors does

Prosperity Capital Advisors (legally C2P Capital Advisory Group LLC d.b.a. Prosperity Capital Advisors) is a privately held, SEC-registered investment adviser headquartered in Westlake, Ohio, providing holistic wealth management services to high-net-worth and ultra-high-net-worth individuals. Founded in 2011 by Jason L Smith, the firm operates through a nationwide network of 13 office locations and a team of 152 professionals including 98 investment adviser representatives, managing $4,714,823,904 in regulatory assets under management as of March 31, 2026 following a May 2026 five-firm unification (JL Smith Holistic Wealth Management, Alison Wealth Management, OneTeam Financial, Hammer Financial Group, and FSC Wealth Advisors). The firm organizes its offering around proprietary methodologies including The Bucket Plan® (a three-bucket time-segmented asset framework) and the Five Pillars of Holistic Wealth Management (Financial Planning, Asset Management, Tax Management, Protection Planning, Legacy Planning), supported by strategic alliances with M Financial Group and Ed Slott and Company.

The firm's product surface spans financial planning, asset management (Alpha, Evidence-Based, Index strategies plus the AI Foundations thematic portfolio), tax management (The Tax Management Journey®), protection planning (including private placement life insurance and annuities for UHNW clients), legacy planning (including the Family Estate Organizer™ binder), and specialized capabilities (Social Security optimization, Medicare planning, equity compensation, business advisory/CEPA, philanthropic planning). The technology stack integrates Orion Advisor Tech for portfolio management, Salesforce Financial Services Cloud for CRM with AI-enabled automation, DocuSign for e-signature, and Schwab and Fidelity as custodial partners; AI is deployed in assistive roles for note-taking, workflow, and insight generation rather than as a core differentiator.

Revenue is generated through recurring investment advisory fees on AUM, with account minimums typically requiring at least $1M in investable assets. Customer segmentation is horizontal across six primary personas: high-net-worth retirees/pre-retirees, business owners and executives, women, high-income professionals, medical professionals, and federal employees. Distribution is direct via field advisory teams across 13 U.S. offices, complemented by content marketing (blog, published books, events, community involvement) and earned media presence in CNBC, Forbes, FOX Business, Yahoo Finance, Kiplinger, Barrons, MarketWatch, and U.S. News & World Report.

Name

Prosperity Capital Advisors

Legal name

C2P Capital Advisory Group LLC d.b.a. Prosperity Capital Advisors

Website

https://prosperitycapitaladvisors.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

101–250 employees

Short description

Prosperity Capital Advisors is a privately held, SEC-registered RIA providing holistic wealth management to high-net-worth and ultra-high-net-worth individuals across the U.S., managing $4.7 billion in AUM via 152 professionals across 13 offices, organized around The Bucket Plan® and Five Pillars frameworks.

Ownership category

akta.pro rank

Product category

Wealth Management

NAICS

Portfolio Management and Investment Advice (523940), Portfolio Management and Investment Advice (52394)

SIC

Investment Advice (6282)

akta.pro primary industry

Financial Planning–Led RIAs (FSAAACAB)

akta.pro secondary industries

Comprehensive Financial Planning (FSAEAAAA), Retirement & Pension Wealth (401(k)/IRA/SIPP/Superannuation Retail) (FSAAAAAJ)

Keywords

• Wealth management services
• Financial planning
• Investment advisory
• Retirement planning
• Tax management

Headquarters

HQ city

Westlake

HQ country

United States

HQ region

North America

Offices13 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Investment Advisory Fees: SEC-registered investment advisor generating revenue through investment advisory fees for holistic wealth management services including financial planning, asset management, tax management, protection planning, and legacy planning.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels6 records

Core offering

Prosperity Capital Advisors is an SEC-registered investment advisor delivering holistic wealth management organized around five interconnected pillars: Financial Planning, Asset Management, Tax Management, Protection Planning, and Legacy Planning. The firm's proprietary Bucket Plan® process segments client assets across three time-horizon buckets (Now, Soon, Later) to manage market volatility and sequence-of-returns risk while coordinating all planning dimensions. Services are delivered through a nationwide network of dedicated advisory teams supported by institutional asset managers (Vanguard, BlackRock, Dimensional Fund Advisors), M Financial Group for insurance, and Ed Slott and Company for IRA/tax expertise.

Product overview

Prosperity Capital Advisors is a holistic wealth management platform offering comprehensive financial services through five interconnected pillars: Financial Planning, Asset Management, Tax Management, Protection Planning, and Legacy Planning. The firm's proprietary methodology centers on The Bucket Plan Process, which segments client assets across three time-horizon buckets (Now, Soon, Later) to manage sequence-of-returns risk and coordinate all planning dimensions. The investment platform provides access to Alpha Strategies, Evidence-Based Strategies, and Index Strategies through institutional asset managers (Vanguard, BlackRock, Dimensional Fund Advisors), alongside proprietary thematic offerings including the AI Foundations Portfolio. Specialized capabilities address distinct client segments including high-net-worth retirees, business owners, women, medical professionals, and federal employees, with additional services covering Social Security optimization, Medicare planning, equity compensation, and philanthropic planning. The technology stack integrates Orion Advisor Tech for portfolio management, Salesforce Financial Services Cloud for CRM, DocuSign for digital signatures, and custodial partnerships with Schwab and Fidelity Investments.

Differentiator

Problem solved

Functional benefit

Products and services

• Financial Planning A comprehensive financial plan that integrates every dimension of a client's financial life including income, investments, taxes, protection, and legacy, coordinated through The Bucket Plan® process. Designed for high-net-worth and ultra-high-net-worth individuals and families.
• Asset Management Personalized investment strategies built around client goals, timeline, risk profile, and tax situation, utilizing institutional-grade portfolio construction from Vanguard, BlackRock, and Dimensional Fund Advisors.
• Tax Management Year-round proactive tax management strategies including Roth conversion planning, tax-loss harvesting, withdrawal sequencing, and charitable giving structures to reduce lifetime tax burden.
• Protection Planning Risk management and insurance planning covering life insurance, disability, long-term care, Medicare, liability coverage, and business continuity planning, including access to M Financial Group's exclusive insurance products for high-net-worth clients.
• Legacy Planning Estate and wealth transfer planning including beneficiary designations, trust strategies, charitable giving vehicles (donor-advised funds, charitable trusts), and the Family Estate Organizer binder for comprehensive estate organization.
• The Bucket Plan Process Proprietary holistic financial planning process developed by Jason L Smith that segments assets into three time-horizon buckets (Now, Soon, Later) to manage market volatility and sequence-of-returns risk while organizing all Five Pillars of Holistic Wealth Management.
• Tax Management Journey Structured process guiding clients through understanding their current tax picture, identifying strategic decisions to reduce tax burden over time, and building a plan accounting for how tax law, income, and life circumstances will evolve.
• AI Foundations Portfolio Proprietary thematic strategy seeking long-term exposure to the infrastructure layer of artificial intelligence adoption including power generation, data centers, critical materials, defense, and healthcare data.
• Family Estate Organizer Exclusive Family Estate Organizer binder bringing together financial, legal, and personal information families need, including wills, trusts, powers of attorney, healthcare directives, beneficiary designations, and account information.
• Business Advisory and Exit Planning Planning for business owners addressing entity structure, exit planning, business succession, key person planning, business valuation and value acceleration, Certified Exit Planning (CEPA), and integration of business and personal wealth strategy.

Quantifiable outcome

• 40% average annual growth from 2020-2024 in new advisory and annuity assets for JL Smith Holistic Wealth Management under marketing leadership
• +1 more outcomes

Named customers1 record

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability4 records

Feature5 records

Partnerships

Ten partnerships are on record, tiered core.

• M Financial GroupcoreStrategic or Co-development PartnerStrategic alliance providing institutional-level life insurance capabilities for high-net-worth clients. Through M Financial Group, Prosperity gains access to exclusive insurance products developed specifically for affluent individuals with institutional pricing, multiple carrier options, and less intrusive underwriting.
• Ed Slott and CompanycoreStrategic or Co-development PartnerStrategic alliance bringing the nation's leading IRA and tax planning expertise directly to clients. This partnership provides access to specialized tax and retirement planning knowledge that individual advisors typically cannot access independently.
• VanguardcoreTechnology or IntegrationInstitutional asset manager included on Prosperity's curated investment platform bringing institutional-grade portfolio construction to clients.
• BlackRockcoreTechnology or IntegrationInstitutional asset manager included on Prosperity's curated investment platform alongside Vanguard and Dimensional Fund Advisors.
• Dimensional Fund AdvisorscoreTechnology or IntegrationInstitutional asset manager included on Prosperity's curated investment platform enabling cost-efficient portfolios tailored to specific objectives.
• SchwabcoreTechnology or IntegrationThird-party custodian for managed assets providing security, institutional strength, efficient account servicing, and implementation support as part of high-quality client experience.
• Fidelity InvestmentscoreTechnology or IntegrationCustodial partner providing infrastructure and support for client asset servicing with scale, capabilities, and platform reliability.
• Orion Advisor TechcoreTechnology or IntegrationTechnology platform powering investment reporting and portfolio management experience behind the scenes, providing clearer portfolio views and disciplined oversight.
• Salesforce Financial Services CloudcoreTechnology or IntegrationCRM platform enhancing client service by providing comprehensive relationship view including household details, assets, goals, preferences, and life events with intelligent automation.
• DocuSigncoreTechnology or IntegrationElectronic signature platform making important financial paperwork more efficient, secure, and convenient for smoother client experience.

Scale indicators7 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Creative Planning: Creative Planning is one of the largest independent RIAs in the U.S., serving HNW and UHNW clients with comprehensive wealth management, tax, and estate planning. It is directly comparable to Prosperity in its planning-led, fee-based model and its continued M&A consolidation of smaller RIAs, though at meaningfully greater scale.
• Mercer Advisors: Mercer Advisors is a leading national RIA focused on HNW comprehensive financial planning, including tax, estate, and investment management. Directly comparable to Prosperity in service model and target segment; differentiated by PE ownership (Oak HC/FT, Genstar) enabling faster M&A scale.
• Corient: Corient is a national, PE-backed (GTCR, Warburg Pincus) RIA providing comprehensive wealth management to UHNW and HNW clients. Comparable to Prosperity in target segment and integrated planning offering; differentiated by much larger AUM and aggressive multi-billion-dollar acquisition activity.
• Mariner Wealth Advisors: Mariner Wealth Advisors is a large national RIA consolidator offering comprehensive financial planning, tax, estate, and investment advisory services to HNW clients. Comparable to Prosperity in target client, service breadth, and serial-acquisition strategy, but with substantially greater AUM and private equity backing (CIVC Partners).
• Edelman Financial Engines: Edelman Financial Engines is one of the largest independent RIAs in the U.S., combining traditional advisor-led financial planning with digital advice capabilities for HNW and mass-affluent clients. Comparable in planning-led orientation and fee model; differentiated by significantly larger scale and hybrid digital platform.

Direct peers

• Carson Group: Carson Group is a large advisor-focused RIA and coaching platform serving HNW clients through a network of partner advisors. Comparable to Prosperity in its advisor-network distribution, comprehensive planning offering, and growth-by-acquisition approach.
• Moneta Group: Moneta Group is an independent, fee-only RIA serving HNW clients with integrated financial planning, investment management, and tax services. Closely comparable to Prosperity in client segment, fee model, and emphasis on coordinated planning rather than product-led advice.
• Homrich Berg: Homrich Berg is a fee-only RIA providing comprehensive wealth management, tax, and estate planning to HNW clients, headquartered in Atlanta. Comparable to Prosperity in fee-only philosophy, HNW focus, planning-led service model, and use of institutional asset managers for portfolio construction.
• Buckingham Wealth Partners: Buckingham Wealth Partners is a rapidly growing RIA focused on comprehensive financial planning for HNW clients, with PE backing from Bain Capital. Highly comparable to Prosperity in planning-led philosophy, HNW target market, and roll-up acquisition strategy.
• Savant Wealth Management: Savant Wealth Management is a mid-size independent RIA providing comprehensive wealth management, tax, and advisory services primarily to HNW clients in the Midwest. Comparable to Prosperity in scale, target market, holistic planning model, and growth via regional firm acquisitions.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/ProsperityCapital
• LinkedInlinkedin.com/company/prosperity-capital-advisors

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A5 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Prosperity Capital Advisors