The Memory Company
The Memory Company is a US direct-to-consumer e-commerce retailer, founded in 1998 and headquartered in Alabama, that designs and sells officially licensed NFL, NCAA, MLB, and NHL drinkware, home décor, personalized gifts, and special-event merchandise to sports fans and gift-givers.
- Company typePrivate
- Founded1998
- HeadquartersPhenix City, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What The Memory Company does
The Memory Company (TMC) is a privately held, direct-to-consumer e-commerce retailer of officially licensed sports merchandise, founded in 1998 by Charles Sizemore and headquartered in Phenix City, Alabama. TMC designs, sources, and sells a broad catalog of drinkware (tumblers, mugs, stemless and pint glasses, water bottles), home and office décor (personalized doormats, cutting boards, serving trays, lighting), seasonal/holiday items, special-event commemoratives (Super Bowl, NFL Draft, championship merchandise), and customizable personalized gifts. All products carry branding from the NFL, NCAA, MLB, and NHL, accessed through long-term licensing agreements held since the company's founding. The signature product line is the 40oz Bling Colossal Tumbler, a rhinestone-accented stainless steel tumbler priced at $49.99. Pricing spans roughly $7.99 entry-level items to $59.99 premium personalized doormats, with free shipping on orders over $100, supporting a transactional unit-pricing model.
The business operates as a pure-play DTC storefront at memorycompany.com, with no disclosed wholesale, marketplace, or enterprise channel. Marketing is conducted via email newsletter and an active organic social presence (Facebook, Instagram, Twitter/X, Pinterest, YouTube, LinkedIn). Customer support is centralized at 1-(888)-448-1480 and [email protected]. The target customer is the individual sports fan and gift-giver, served through a horizontal segmentation approach.
TMC was founded as a designer and distributor of licensed sports merchandise and operated continuously for over 25 years before being acquired by Fruition Partners. Fruition announced the acquisition on 2025-08-25 and completed it on 2026-04-20, purchasing 100% of the company from founder Charles Sizemore. Post-acquisition, Fruition has signaled intent to support growth through new initiatives and to expand TMC's licensing activities in the IP-conscious market.
The Memory Company firmographics
Firmographics- Name
- The Memory Company
- Legal name
- The Memory Company, LLC
- Website
- https://memorycompany.com
- Company type
- Private
- Founded year
- 1998
- Operating status
- Acquired
- Headcount range
- 11–50 employees
- Short description
- The Memory Company is a US direct-to-consumer e-commerce retailer, founded in 1998 and headquartered in Alabama, that designs and sells officially licensed NFL, NCAA, MLB, and NHL drinkware, home décor, personalized gifts, and special-event merchandise to sports fans and gift-givers.
- Ownership category
- akta.pro rank
The Memory Company industry classification
Industry- Product category
- Licensed Sports Merchandise
- NAICS
- Sporting Goods Retailers (45911), Sporting Goods, Hobby, and Musical Instrument Retailers (4591)
- SIC
- Retail-Hobby, Toy & Game Shops (5945)
- akta.pro primary industry
- Sports Collectibles, Fan Gear & Licensed Merchandise Retail (CRAMABAO)
- akta.pro secondary industries
- Sports Collectibles (Non-Card) Retail (e.g., coins, pins, figurines) (CRAMAOAD), Sports, Concert & Venue Gift Shops (CRALAJAH)
Keywords
Where The Memory Company is headquartered
LocationHeadquarters
- HQ city
- Phenix City
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
The Memory Company business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Operations, Personnel, Technology or R&D
Revenue model
- Consumer Product Sales: The company generates revenue through direct-to-consumer sales of licensed sports drinkware, home décor, and personalized gifts. Products are sold at various price points ranging from budget-friendly options to premium personalized items, with standard e-commerce transactional model.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard drinkware and merchandise products |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels2 records
The Memory Company product offering
Product offeringCore offering
The Memory Company designs, distributes, and retails officially licensed sports merchandise through its direct-to-consumer e-commerce platform memorycompany.com. Its product portfolio centers on drinkware (tumblers, mugs, glasses, pint glasses, water bottles) and is complemented by home and office decor, personalized gift items, holiday ornaments, and limited-edition special event merchandise featuring NFL, NCAA, MLB, and NHL team logos and branding.
Product overview
The Memory Company is a licensed sports merchandise e-commerce retailer offering a diverse portfolio of drinkware, home décor, and personalized gift products featuring NFL, NCAA, MLB, NHL, and MLS team branding. The product lineup centers on drinkware (tumblers, mugs, glasses, pints) as the core category, complemented by home & office décor (doormats, cutting boards), seasonal holiday items, special event commemorative products, and personalized customizable items. The company operates exclusively through its e-commerce platform at memorycompany.com, with products available across professional and collegiate sports leagues. Notable signature products include the 40oz Bling Colossal Tumblers line featuring rhinestone-accented stainless steel tumblers, and a robust personalization service enabling custom engravings on drinkware and home items. The company was acquired by Fruition Partners in 2025 and is headquartered in Phenix City, Alabama.
Differentiator
Problem solved
Functional benefit
Products and services
- Drinkware
Companies that use The Memory Company
Customer profileSegments1 record
Ideal customer profiles1 record
The Memory Company technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
The Memory Company partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Fruition PartnersflagshipFruition Partners acquired The Memory Company from founder Charles Sizemore in 2025. Fruition plans to support TMC's growth through new initiatives and expand its licensing activities in the IP-conscious market.
Scale indicators2 records
Recent moves6 records
Expansion highlights4 records
The Memory Company competitors and assessment
Company assessmentDirect peers
- 500Level: DTC e-commerce retailer of licensed sports apparel and merchandise focused on fan lifestyle, with overlap on NFL/MLB/NHL/NCAA customer segments and similar direct-to-consumer operating model.
- Fanatics: Dominant vertically integrated licensed sports merchandise retailer operating official league e-commerce storefronts for NFL, MLB, NHL, NBA, and many NCAA programs — the most directly comparable competitor and the principal scale threat to TMC.
- Rally House: Multi-unit specialty retailer of licensed sports merchandise and team apparel across NFL, MLB, NBA, NHL, NCAA, and MLS — comparable assortment and customer base to TMC, with a brick-and-mortar-led omnichannel model.
- WinCraft: Manufacturer and direct seller of licensed sports collectibles, signs, banners, and memorabilia across NFL, MLB, NHL, NBA, NCAA — comparable licensed-sports, non-apparel product mix to TMC's home décor and special-events categories.
- Great Gifts (College Sports Merchandise): Specialty online retailer focused on officially licensed college sports merchandise, overlapping with TMC's NCAA assortment and similar DTC gifting positioning.
- FansEdge: Fanatics-affiliated online retailer of officially licensed sports apparel and merchandise across NFL, MLB, NBA, NHL, NCAA, MLS — directly comparable DTC catalog and licensing footprint to TMC.
Broad incumbents
- Lids: Large specialty retailer of licensed headwear, apparel, and sports accessories across all major US leagues; broader assortment than TMC but overlapping licensed-sports fandom customer and gift-purchase occasion.
- Dick's Sporting Goods: National sporting goods retailer carrying licensed team merchandise alongside equipment; a broader assortment competitor that captures sports-fan wallet share including some of TMC's gift and home décor occasions.
Emerging players
- BreakingT: Licensed sports apparel and merchandise brand targeting fan moments and player-driven designs; competes with TMC for sports-fan gift purchases, particularly around major events and championship moments.
Others
- Etsy (Personalized Sports Sellers): Marketplace aggregating thousands of small sellers offering personalized and custom sports merchandise — competes with TMC's personalized gifts line on long-tail team/sport coverage and customization flexibility.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
The Memory Company social profiles
Digital presenceThe Memory Company financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Memory Company leadership team
Management profileNumber of profiles
The Memory Company funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Memory Company M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Memory Company
What does The Memory Company do?
The Memory Company designs, distributes, and retails officially licensed sports merchandise through its direct-to-consumer e-commerce platform memorycompany.com. Its product portfolio centers on drinkware (tumblers, mugs, glasses, pint glasses, water bottles) and is complemented by home and office decor, personalized gift items, holiday ornaments, and limited-edition special event merchandise featuring NFL, NCAA, MLB, and NHL team logos and branding.
Is The Memory Company a public or private company?
The Memory Company is a private company. It is classified as corporate owned and is currently acquired.
When was The Memory Company founded?
The Memory Company was founded in 1998. It employs 11 to 50 people.
Where is The Memory Company based?
The Memory Company is headquartered in Phenix City, United States, in the North America region.
How does The Memory Company make money?
One revenue line is on record: consumer Product Sales.
Who are The Memory Company's main competitors?
Direct peers on record are 500Level, Fanatics, Rally House, WinCraft, Great Gifts (College Sports Merchandise) and FansEdge. Broad incumbents are Lids and Dick's Sporting Goods. BreakingT is listed as an emerging player. Etsy (Personalized Sports Sellers) is listed as an others.
Does The Memory Company have an API?
No public API is recorded for The Memory Company.
What industry is The Memory Company in?
The Memory Company's product category is Licensed Sports Merchandise. Its primary akta.pro industry code is CRAMABAO, Sports Collectibles, Fan Gear & Licensed Merchandise Retail, with a secondary code of CRAMAOAD, Sports Collectibles (Non-Card) Retail (e.g., coins, pins, figurines). Its NAICS code is 45911 and its SIC code is 5945.