Haydale
Haydale PLC is a UK-based advanced materials and clean technology group that combines its proprietary HDPlas graphene functionalisation platform with the SaveMoneyCutCarbon B2B platform to deploy energy, water, and carbon-saving solutions to UK SMEs, mid-corporates, and commercial landlords via Impact Partner relationships with banks and utilities.
- Company typePublic
- Founded2009
- HeadquartersLoughborough, United Kingdom
- Headcount51–100
- GTM typeB2B
- OfferingHardware or Manufacturing
What Haydale does
Haydale PLC is a UK-based advanced materials and clean technology group listed on the AIM market of the London Stock Exchange (ticker: HAYD), headquartered in Ammanford, Wales with 51-100 employees. The company operates an integrated platform combining proprietary graphene materials science with embedded B2B routes to market and large-scale deployment capability. Its core technology is HDPlas, a proprietary graphene functionalisation platform used to develop patented graphene-enabled products including JustHeat (graphene-based electric underfloor heating using advanced conductive inks) and graphene-enhanced heat-transfer fluids developed in collaboration with Hydratech for industrial and commercial thermal management.
The group's commercial engine is SaveMoneyCutCarbon (acquired January 2026), an embedded B2B go-to-market platform operating a national sales, programme management and installer network. Through its Impact Partner Programme, SaveMoneyCutCarbon originates pre-qualified SME and corporate demand via long-term agreements with UK banks (including Lloyds Banking Group for a nationwide rollout) and utilities (including Wave Utilities for water efficiency), generating recurring multi-year programme revenue. Revenue streams span graphene product sales (JustHeat, heat-transfer fluids), managed energy/water/sustainability services via SMCC, contract research and laboratory services billed on a time-and-materials basis, and partner-funded programme revenue.
Haydale's strategic focus is on translating advanced materials science into commercially deployable energy, water, and carbon-saving solutions for the UK built environment, with expansion into global cooling and thermal management markets via strategic partnerships with UK and US companies. In H1 2026 (six months to 31 March 2026), the company reported revenue of £2.25M (up 463% year-on-year) and gross profit of £850,000 (up 325%), driven by the first contribution from the enlarged group following the SMCC acquisition. Net assets stood at £14.64M, supported by a £5.75M equity raise completed in January 2026. Management is targeting positive EBITDA within 12 months of the acquisition close.
Haydale firmographics
Firmographics- Name
- Haydale
- Legal name
- Haydale PLC
- Website
- https://haydale.com
- Company type
- Public
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Haydale PLC is a UK-based advanced materials and clean technology group that combines its proprietary HDPlas graphene functionalisation platform with the SaveMoneyCutCarbon B2B platform to deploy energy, water, and carbon-saving solutions to UK SMEs, mid-corporates, and commercial landlords via Impact Partner relationships with banks and utilities.
- Ownership category
- akta.pro rank
Haydale industry classification
Industry- Product category
- Advanced Materials & Clean Technology
- NAICS
- Steam and Air-Conditioning Supply (221330)
- SIC
- Air-Cond & Warm Air Heatg Equip & Comm & Indl Refrig Equip (3585)
- akta.pro primary industry
- Waste Heat Recovery & Heat Integration (HRSG/ORC, Pinch Analysis, Heat Exchangers) (EUABAJAF)
- akta.pro secondary industry
- Carbon‑Based Carbon Materials (graphite, carbon black, CNTs, graphene from CO₂/CO) (EUABAIAG)
Keywords
Where Haydale is headquartered
LocationHeadquarters
- HQ city
- Loughborough
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Haydale business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Technology or R&D
Revenue model
- SaveMoneyCutCarbon Impact Partner Programme Revenue: SaveMoneyCutCarbon generates recurring programme revenue through long-term agreements with UK banks and utilities under its Impact Partner Programme, providing scalable, low-cost customer origination and multi-year recurring relationships.
- Energy, Water & Sustainability Managed Services: The SMCC platform provides energy efficiency solutions, water-saving technologies, sustainability advisory and procurement, and large-scale deployment programmes, generating managed service revenue.
- Graphene Product Sales: Sale of graphene-enabled products including JustHeat underfloor heating systems, graphene-based inks, and graphene-enhanced heat transfer fluids, delivered through national installer networks.
- Contract Research & Laboratory Services: Contract research, laboratory hire, on-site and off-site laboratory analysis services billed on a time and materials basis at standard daily fee rates.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Time and materials pricing for research and lab services |
| Subscription | Multi-year contract | Subscription-based commercial models through Impact Partner Programme |
| Unit Pricing | Pay-as-you-go | Graphene product sales (JustHeat, heat transfer fluids) likely sold on a per-unit basis through installer network |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels4 records
Haydale product offering
Product offeringCore offering
Haydale PLC operates as an integrated clean technology platform that uses its proprietary HDPlas graphene functionalisation technology to develop patented graphene-enabled products, including JustHeat electric underfloor heating systems and graphene-enhanced heat-transfer fluids. It deploys these solutions through SaveMoneyCutCarbon, an embedded B2B go-to-market platform with a national sales, programme management and installer network, and its Impact Partner Programme with UK banks and utilities.
Product overview
Haydale is an advanced materials and clean technology company operating as an integrated platform combining graphene-enabled products with commercial deployment capabilities. The product portfolio includes: (1) HDPlas, a proprietary graphene functionalisation platform for developing advanced materials; (2) JustHeat, a graphene-enabled electric underfloor heating technology using advanced conductive inks; and (3) SaveMoneyCutCarbon, an embedded B2B go-to-market platform providing energy efficiency, water-saving technologies, sustainability advisory, and large-scale deployment programmes through a national installer network and Impact Partner relationships with UK banks and utilities.
Differentiator
Problem solved
Functional benefit
Brands
- SaveMoneyCutCarbon: The Group's embedded B2B go-to-market platform operating a national sales, programme management and installer network for energy and water efficiency solutions. Through its Impact Partner Programme, SMCC originates pre-qualified SME and corporate demand via long-term agreements with UK banks and utilities.
- JustHeat
- HDPlas
Products and services
- SaveMoneyCutCarbon
- JustHeat
Quantifiable outcome
- 463% revenue increase to £2.25M in H1 2026 driven by SMCC acquisition contribution
- +4 more outcomes
Companies that use Haydale
Customer profileNamed customers2 records
Segments4 records
Ideal customer profiles3 records
Haydale technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Haydale partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- Wave UtilitiescorePost-period water-efficiency deal with Wave Utilities following H1 2026 results, delivering water-saving technologies through the SaveMoneyCutCarbon platform to utility customers.
- Impact PartnerscoreImpact Partners emerged as a new commercial channel through Haydale's Impact Partner Programme, accounting for approximately one-third of active opportunities. The programme originates pre-qualified SME and corporate demand via long-term agreements with UK banks and utilities, providing scalable, low-cost customer origination and recurring programme revenue.
- Sabien Technology GroupminorOngoing discussions with Sabien Technology Group plc regarding a potential distribution partnership involving Haydale's B2B platform SaveMoneyCutCarbon. No formal agreements have been finalised. Further updates to be provided if successful.
- SaveMoneyCutCarbon (Intelligent Resource Management Limited)coreHaydale Graphene raised £5.25 million and agreed to acquire SaveMoneyCutCarbon (trading as Intelligent Resource Management Limited), expanding its energy transition technologies. The acquisition was completed in January 2026 and provides the group with an embedded B2B go-to-market platform, national installer network, and Impact Partner Programme generating recurring programme revenue.
- Lloyds Banking GroupcoreExpanded partnership with Lloyds Banking Group to roll out SaveMoneyCutCarbon's sustainability platform nationwide after a successful regional pilot launched in November 2025. The platform offers sustainability services to Lloyds' SME and mid-corporate customers and commercial landlords across the UK. National launch targeted for June 2026, expected to support growth in FY26 and beyond.
- Jersey Energy TechnologiescoreStrategic partnership for graphene-based heating systems as part of Haydale's expansion into the global cooling and thermal management market. Supported by UK government grant, involving agreements with UK and US companies to commercialise and evaluate the graphene-enhanced heat-transfer fluid.
- HydratechcoreWelsh Government SMART funding collaboration to develop graphene-infused heat transfer fluids for heating and cooling efficiency. Project total investment £147,221 with grant of £73,610. Aims to enhance the efficiency of heating and cooling systems using graphene's thermal properties.
Scale indicators9 records
Recent moves6 records
Expansion highlights6 records
Haydale competitors and assessment
Company assessmentMarket position
Strengths3 records
Key risks6 records
Key highlights7 records
Customer concentration
Haydale social profiles
Digital presenceHaydale financial estimates
Financial estimateRevenue estimate
Valuation estimate
Haydale leadership team
Management profileNumber of profiles
Profiles3 records
Haydale subsidiaries and ownership
Company hierarchySubsidiaries2 records
Haydale funding detail
Funding detailFunding overview
Funding rounds3 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Haydale M&A and investment
M&A and investmentM&A4 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Haydale
What does Haydale do?
Haydale PLC operates as an integrated clean technology platform that uses its proprietary HDPlas graphene functionalisation technology to develop patented graphene-enabled products, including JustHeat electric underfloor heating systems and graphene-enhanced heat-transfer fluids. It deploys these solutions through SaveMoneyCutCarbon, an embedded B2B go-to-market platform with a national sales, programme management and installer network, and its Impact Partner Programme with UK banks and utilities.
Is Haydale a public or private company?
Haydale is a public company. It is classified as public and is currently operating.
When was Haydale founded?
Haydale was founded in 2009. It employs 51 to 100 people.
Where is Haydale based?
Haydale is headquartered in Loughborough, United Kingdom, in the Europe region.
How does Haydale make money?
Four revenue lines are on record. SaveMoneyCutCarbon Impact Partner Programme Revenue is the primary driver. The others are energy, Water & Sustainability Managed Services, graphene Product Sales and contract Research & Laboratory Services.
Does Haydale have an API?
No public API is recorded for Haydale.
What industry is Haydale in?
Haydale's product category is Advanced Materials & Clean Technology. Its primary akta.pro industry code is EUABAJAF, Waste Heat Recovery & Heat Integration (HRSG/ORC, Pinch Analysis, Heat Exchangers), with a secondary code of EUABAIAG, Carbon‑Based Carbon Materials (graphite, carbon black, CNTs, graphene from CO₂/CO). Its NAICS code is 221330 and its SIC code is 3585.