GENIEE

What GENIEE does

GENIEE (Tokyo Stock Exchange Growth Market: 6562) is a Japanese ad-technology and marketing-software company founded in April 2010 by current President and CEO Tomoaki Kudo. Its core business is a programmatic advertising stack built in-house, anchored by GENIEE SSP (Supply Side Platform), GENIEE DSP (Demand Side Platform), GENIEE DMP (Data Management Platform), and RTB (Real-Time Bidding) infrastructure that processes approximately 60 billion ad impressions per month, the highest among Japanese SSPs according to MIC Research Institute's FY2016 ranking. The company also offers marketing-SaaS modules including GENIEE MA (marketing automation), GENIEE SFA/CRM (acquired from Chikyu in 2018), GENIEE CHAT, and GENIEE DMS, plus specialized products such as GAURL (automated multilingual AdSense policy compliance), GENIEE DOOH (digital out-of-home ad distribution), and MAJIN. Notable technical components include sub-0.1-second RTB auction decisioning, behavioral and location-based targeting, OEM/white-label provisioning of SSP/DSP to third parties, and integration with Google Workspace, BigQuery, and Google Cloud Machine Learning via Google Cloud Platform Service Partner status.

Name

GENIEE

Legal name

Geniee Co., Ltd.

Website

https://en.geniee.co.jp

Company type

Public

Founded year

2010

Operating status

Operating

Headcount range

101–250 employees

Short description

GENIEE is a Japanese ad-technology company operating Japan's largest SSP by impressions (60 billion monthly) alongside DSP, marketing automation, CRM/SFA, and DOOH platforms, serving publishers, advertisers, agencies, and Southeast Asia enterprises.

Ownership category

akta.pro rank

Product category

Ad Technology / Programmatic Advertising Platforms

NAICS

Advertising Agencies (54181), Software Publishers (51321), Custom Computer Programming Services (541511)

SIC

Services-Advertising (7310), Services-Prepackaged Software (7372)

akta.pro primary industry

Search Engine Marketing (SEM) / Paid Search (PPC) (BPAFACAA)

akta.pro secondary industries

Mobile & App Performance Marketing (UA, App Store Ads) (BPAFACAF), Software/SaaS Subscriptions (Consumer & Prosumer) (CRAFAIAB), Digital Out-of-Home (DOOH) Advertising (MPAAAKAB)

Keywords

• Programmatic advertising platforms
• Supply side platform
• Demand side platform
• Marketing automation software
• Digital advertising technology

Headquarters

HQ city

Tokyo

HQ country

Japan

HQ region

Asia

Offices5 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Advertising Platform Business (SSP/DSP): Geniee's core business generating revenue through two main elements: (1) commission fees received from advertisers based on number of ad impressions, and (2) monthly usage fees for use of systems and services. Sales tend to concentrate in December and March (fiscal year-end).
2. Marketing SaaS Business: Revenue from marketing automation tools (GENIEE MA), CRM/SFA systems (GENIEE SFA/CRM), and chat customer service tools (GENIEE CHAT) through subscription and usage fees.
3. OEM Provision: Revenue from providing development services for SSP, DSP under other company brands (white-label/OEM).

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

GENIEE builds and operates a programmatic advertising technology stack centered on its GENIEE SSP (Supply Side Platform) and GENIEE DSP (Demand Side Platform), processing approximately 60 billion ad impressions per month, the highest volume in Japan. The company complements this core ad platform with marketing SaaS products including GENIEE MA (marketing automation), GENIEE SFA/CRM (customer/sales management), GENIEE CHAT (customer service), GENIEE DMS (data management), and specialized systems such as GAURL (multilingual ad classification) and GENIEE DOOH (digital out-of-home ad distribution). Customers include online publishers, advertisers, ad agencies, and app developers primarily in Japan and Southeast Asia.

Product overview

Geniee is a Japanese marketing technology company offering a comprehensive ad technology and marketing automation platform. The core offering consists of GenieeSSP (Supply Side Platform) and GenieeDSP (Demand Side Platform) for programmatic advertising, complemented by marketing SaaS products including GENIEE MA (marketing automation), GENIEE SFA/CRM (customer relationship management), and GENIEE CHAT (customer service). Additional products include GENIEE DMS (data management), GAURL (ad classification system), and GENIEE DOOH (digital out-of-home advertising). The platform processes approximately 60 billion monthly impressions and serves over 2,500 companies across Southeast Asia. The company has expanded through acquisitions including Chikyu (SFA/CRM), and holds Google certifications including Certified Publishing Partner and Cloud Platform Service Partner status.

Differentiator

Problem solved

Functional benefit

Brands

• GenieeSSP: Japan's top-tier ad platform for maximizing revenue based on Geniee's proprietary technology. An SSP (Supply Side Platform) that implements improved advertising revenue for media and optimization of advertising operations management.
• GenieeDSP
• GENIEE MA
• GENIEE SFA/CRM
• GENIEE CHAT
• GENIEE DMS
• GAURL
• GENIEE DOOH
• Geniee CXNAVI
• AD INSIGHT

Products and services

• GENIEE SSP (GenieeSSP)

Quantifiable outcome

• 60 billion impressions per month - highest in Japan
• +3 more outcomes

Named customers9 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability5 records

Feature9 records

Partnerships

Eleven partnerships are on record, tiered minor, major and core.

• CybozuminorGTM or Marketing Partner · 26 February 2026Co-hosting post-event networking gathering at Engineering Management Conference Japan 2026 alongside Geniee, SmartHR, and Kaonavi.
• ZeltomajorOthers · 3 March 2023Geniee acquired Zelto for $70 million in March 2023 according to TechCrunch report.
• Geo Nexus Co., Ltd.majorTechnology or Integration · 9 August 2019OEM provision of GENIEE DOOH ad distribution platform for Breakcast next-generation pager. Simplifies ad management for 3,500 pagers in 200 food courts around Japan. Breakcast adopted by Aeon malls and other retailers.
• Telkom Group (PT Metra-Net)coreStrategic or Co-development Partner · 14 November 2018Global comprehensive agreement signed November 7, 2018 between Geniee International and PT Metra-Net. Enables advertisers and publishers to use digital marketing solutions in Indonesian market. Access to Telkom Group's approximately 170 million customer base.
• Chikyu Inc.coreStrategic or Co-development Partner · 25 April 2018Geniee acquired Chikyu SME CRM/SFA business through corporate split agreement effective June 14, 2018. Nearly 290 companies used Chikyu system. Creates business synergy by linking Chikyu with MAJIN marketing automation.
• AdPushupmajorTechnology or Integration · 8 August 2016Capital and business alliance integrating Geniee's SSP solutions with AdPushup's display ad revenue optimization using machine learning. Achieves 69% average revenue optimization for publishers. Exclusive offerings in Japan and Southeast Asia.
• OOMPH (PT. GALACTIC MULTIMEDIA)majorStrategic or Co-development Partner · 14 June 2016Investment and business cooperation with Indonesia's largest Android application market. OOMPH has over 8 million users and 15% market share. Strategic partnership for mobile-oriented media and advertisement platform in Southeast Asia.
• ADSKOMmajorStrategic or Co-development Partner · 15 June 2015Geniee subscribed Series A funding as lead investor in Indonesian leading ad technology company. ADSKOM manages 150 million unique audience data and operates with 200+ supply partners. Business relationship since 2014 deepened through this investment.
• transcosmoscoreStrategic or Co-development Partner · 6 November 2014Joint venture Simba Digital Pte. Ltd. established in Singapore to provide SSP solutions to ASEAN countries. Simba aims to be the no.1 SSP provider in ASEAN with branches in Malaysia, Indonesia, and Thailand.
• SoftBank GroupcoreStrategic or Co-development Partner · 14 October 2014Business tie-up for SSP business starting November 2014. SoftBank Mobile utilizes Geniee SSP to maximize internet advertising revenues within SoftBank Group. Under the agreement, SoftBank Corp. purchased 32.9% of Geniee's outstanding shares through SB Pan Pacific Corporation.
• GooglecoreTechnology or IntegrationGoogle Certified Publishing Partner, Google AdSense Certified Partner, and Google Cloud Platform Service Partner. Provides Google online media ad distribution services including AdSense and DoubleClick Ad Exchange.

Scale indicators15 records

Recent moves10 records

Expansion highlights5 records

Direct peers

• Appier Group: Taiwan-headquartered, Japan-and-Asia-focused AI marketing and ad-tech platform listed on the Tokyo Stock Exchange. Directly comparable in offering cross-channel programmatic advertising, audience data, and marketing automation to enterprise advertisers across APAC.
• FreakOut Holdings: Tokyo-listed digital advertising technology company providing DSP, SSP, and programmatic trading solutions in Japan and APAC. Closely matches GENIEE's SSP/DSP core offering and Japanese enterprise customer base.
• Septeni Holdings: Japanese digital advertising group with a programmatic platform (Septeni AdNet) and a content/marketing arm. Comparable to GENIEE in serving Japanese advertisers and agencies with digital media buying, data, and creative services.
• i-mobile: Japan-focused mobile ad network and SSP for app developers, offering programmatic monetization for in-app inventory. Directly comparable to GENIEE SSP for App and the mobile developer customer segment.
• Adways: Japanese mobile and app-focused ad-tech company providing affiliate, SSP, and app-monetization solutions. Comparable in serving app developers and mobile advertisers in Japan and broader Asia.

Broad incumbents

• Magnite (formerly Rubicon Project): Largest independent omni-channel sell-side advertising platform globally, merging Rubicon Project SSP with Telaria's CTV capabilities. Comparable as a scaled global SSP competing for the same programmatic supply pools as GENIEE SSP.
• PubMatic: US-listed independent sell-side advertising platform providing programmatic SSP infrastructure to publishers worldwide. Comparable as an SSP competitor at the technology layer and as a global scaled alternative to GENIEE's SSP.
• The Trade Desk: Global demand-side platform leader for programmatic advertising, often buying inventory through SSPs like GENIEE. Comparable as the dominant buy-side counterpart to GENIEE DSP and as a broader ad-tech incumbent shaping market dynamics.
• Criteo: Global performance-marketing and retargeting platform operating across APAC and Japan. Comparable to GENIEE DSP on the advertiser side and shares the same cyclical exposure to digital ad budgets.

Emerging players

• InMobi: India-based mobile-first ad-tech and marketing platform with strong APAC presence, including programmatic advertising and consumer marketing. Comparable as a regional mobile ad-tech competitor intersecting GENIEE's SSP-for-App and Southeast Asia ambitions.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/geniee_inc
• Facebookfacebook.com/geniee.corporate
• LinkedInlinkedin.com/company/geniee-international

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries12 records

Funding overview

Funding rounds6 records

Investors11 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A3 records

Investments4 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GENIEE