The Flowr Corporation

What The Flowr Corporation does

The Flowr Corporation is a Canadian vertically-integrated cannabis company headquartered in Toronto, Ontario, that cultivates, processes, and distributes cannabis products for both medical and adult-use markets. Founded in 2017 and publicly listed on the TSX Venture Exchange under ticker CVE:FLWR, the company employed 51-100 people and positioned itself around premium cultivation quality with the tagline of cultivating "better people, plants, and products." The firm pursued a vertical-integration strategy spanning cultivation through distribution, and in October 2020 expanded internationally via the acquisition of Terrace Global to gain access to cannabis markets in Europe, Latin America, and Africa.

The company's business model centered on Canadian licensed production of cannabis flower and derivative products, with sales flowing into provincial distributors and medical channels. Flowr financed its growth through at least two funding rounds totaling approximately $23.2 million in 2019 and 2020, supplemented by the equity-funded Terrace Global acquisition. The go-to-market combined direct B2B sales to provincial wholesalers with regulated medical-cannabis channels, and the international expansion through Terrace Global added cultivation, processing, and distribution assets across multiple non-Canadian jurisdictions. Leadership included founder Tom Flow and Chief Legal Officer Francesco Tallarico.

Note: the data inputs also contain references suggesting the flowrcorp.com domain currently hosts unrelated Indonesian-language online gambling affiliate content (togel/toto lottery) and Indonesian market data, which conflicts with the cannabis firmographic profile, public ticker, and historical funding/M&A data associated with The Flowr Corporation. This analysis is grounded in the cannabis-related firmographic, financial, and corporate data, which aligns with the historical public record of CVE:FLWR.

Name

The Flowr Corporation

Website

https://flowrcorp.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

51–100 employees

Short description

The Flowr Corporation is a Toronto-based, publicly-traded Canadian licensed cannabis producer (CVE:FLWR) founded in 2017, operating a vertically-integrated cultivation, processing, and distribution business that expanded internationally via its 2020 acquisition of Terrace Global.

Ownership category

akta.pro rank

Product category

Online Lottery Affiliate Content

NAICS

Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (5162)

akta.pro primary industry

SEO/Content Publishing Networks for Betting Leads (MPAEAMAG)

akta.pro secondary industries

Sportsbook Affiliate & Comparison Sites (MPAEAMAA), Casino/iCasino Affiliate & Review Sites (MPAEAMAB)

Keywords

• Online lottery content
• Affiliate marketing platform
• Togel site reviews
• Lottery betting guides
• SEO content publishing

Headquarters

HQ city

Toronto

HQ country

Canada

HQ region

North America

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Marketing or Sales, Personnel, Operations

Revenue model

1. Affiliate/Referral Marketing: The website functions as an affiliate marketing platform for online lottery sites (toto/bandar), earning commission for referring Indonesian players to gambling platforms. Promoted sites include Mikatoto and other toto lottery operators.
2. Advertising/Sponsored Content: The site displays sponsored content sections featuring promoted lottery platforms, generating revenue through advertising placements.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

The Flowr Corporation operates flowrcorp.com, a WordPress-based content and affiliate marketing website that publishes Indonesian-language articles reviewing and recommending third-party online lottery (togel) platforms. The site does not operate its own lottery service; instead it curates and promotes external gambling platforms such as Mikatoto, earning revenue through affiliate commissions and advertising placements across 78+ lottery markets.

Product overview

The Flowr Corporation operates flowrcorp.com as a content and affiliate marketing platform focused on the Indonesian online lottery (totoogel) market. The company does not operate its own lottery platform; instead, it publishes editorial content reviewing and recommending third-party online lottery sites. The site covers various lottery markets (Singapore, Macau, Sydney, Thailand, Taiwan, Phoenix) and provides betting information, promotional offers, and platform comparisons. The offering is a single content website (not a multi-module platform) that monetizes through affiliate relationships with lottery operators and advertising.

Differentiator

Problem solved

Functional benefit

Products and services

• Toto Togel Online Content Platform

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• MikatotocoreGTM or Marketing PartnerMikatoto is the primary promoted lottery platform on the website. The partnership appears to be affiliate marketing-based, with flowrcorp.com featuring sponsored content, promotional articles, and affiliate links to Mikatoto's online lottery platform. The site promotes Mikatoto's offerings including discounts, bonuses, and market coverage as key selling points for Indonesian lottery players.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Gambling.com Group: Affiliate marketing business operating country-specific gambling portals with SEO content and operator referrals — directly comparable model to the lottery-affiliate content hub.
• XLMedia: Digital media company that acquires and operates gambling and personal finance affiliate sites globally — comparable SEO-and-affiliate-revenue mix.
• Roku-affiliated gambling affiliate networks (e.g., Oddschecker): Odds comparison and affiliate lead-generation platform focused on sportsbook referrals — comparable SEO content and operator commission model, though skewed toward sportsbook rather than lottery.
• Better Collective: Global sports betting affiliate operator with strong SEO content hubs and comparison sites — same playbook of monetizing organic search traffic through operator referral commissions.
• Catena Media: Public-listed gambling affiliate and lead-generation operator running SEO-driven comparison and review sites across casino, sportsbook and lottery verticals — directly comparable business model to flowrcorp.com.

Others

• AffiliateINSIDER: Industry trade publication covering iGaming affiliate marketing strategy and operator relationships — adjacent ecosystem player useful for benchmarking the affiliate model.

Broad incumbents

• BMM Testlabs affiliate-style review properties: Established gaming-industry services company that also operates review/comparison properties serving gambling operators — broader gambling infrastructure overlap.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/FlowrCanada
• LinkedInlinkedin.com/company/flowrcanada

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds2 records

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Flowr Corporation