The Flowr Corporation
The Flowr Corporation is a Toronto-based, publicly-traded Canadian licensed cannabis producer (CVE:FLWR) founded in 2017, operating a vertically-integrated cultivation, processing, and distribution business that expanded internationally via its 2020 acquisition of Terrace Global.
- Company typePrivate
- Founded2017
- HeadquartersToronto, Canada
- Headcount51–100
- GTM typeB2C
- OfferingDigital Commerce or Content
What The Flowr Corporation does
The Flowr Corporation is a Canadian vertically-integrated cannabis company headquartered in Toronto, Ontario, that cultivates, processes, and distributes cannabis products for both medical and adult-use markets. Founded in 2017 and publicly listed on the TSX Venture Exchange under ticker CVE:FLWR, the company employed 51-100 people and positioned itself around premium cultivation quality with the tagline of cultivating "better people, plants, and products." The firm pursued a vertical-integration strategy spanning cultivation through distribution, and in October 2020 expanded internationally via the acquisition of Terrace Global to gain access to cannabis markets in Europe, Latin America, and Africa.
The company's business model centered on Canadian licensed production of cannabis flower and derivative products, with sales flowing into provincial distributors and medical channels. Flowr financed its growth through at least two funding rounds totaling approximately $23.2 million in 2019 and 2020, supplemented by the equity-funded Terrace Global acquisition. The go-to-market combined direct B2B sales to provincial wholesalers with regulated medical-cannabis channels, and the international expansion through Terrace Global added cultivation, processing, and distribution assets across multiple non-Canadian jurisdictions. Leadership included founder Tom Flow and Chief Legal Officer Francesco Tallarico.
Note: the data inputs also contain references suggesting the flowrcorp.com domain currently hosts unrelated Indonesian-language online gambling affiliate content (togel/toto lottery) and Indonesian market data, which conflicts with the cannabis firmographic profile, public ticker, and historical funding/M&A data associated with The Flowr Corporation. This analysis is grounded in the cannabis-related firmographic, financial, and corporate data, which aligns with the historical public record of CVE:FLWR.
The Flowr Corporation firmographics
Firmographics- Name
- The Flowr Corporation
- Website
- https://flowrcorp.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- The Flowr Corporation is a Toronto-based, publicly-traded Canadian licensed cannabis producer (CVE:FLWR) founded in 2017, operating a vertically-integrated cultivation, processing, and distribution business that expanded internationally via its 2020 acquisition of Terrace Global.
- Ownership category
- akta.pro rank
The Flowr Corporation industry classification
Industry- Product category
- Online Lottery Affiliate Content
- NAICS
- Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (5162)
- akta.pro primary industry
- SEO/Content Publishing Networks for Betting Leads (MPAEAMAG)
- akta.pro secondary industries
- Sportsbook Affiliate & Comparison Sites (MPAEAMAA), Casino/iCasino Affiliate & Review Sites (MPAEAMAB)
Keywords
Where The Flowr Corporation is headquartered
LocationHeadquarters
- HQ city
- Toronto
- HQ country
- Canada
- HQ region
- North America
Markets served
The Flowr Corporation business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Marketing or Sales, Personnel, Operations
Revenue model
- Affiliate/Referral Marketing: The website functions as an affiliate marketing platform for online lottery sites (toto/bandar), earning commission for referring Indonesian players to gambling platforms. Promoted sites include Mikatoto and other toto lottery operators.
- Advertising/Sponsored Content: The site displays sponsored content sections featuring promoted lottery platforms, generating revenue through advertising placements.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Minimum Bet - 100 Perak |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
The Flowr Corporation product offering
Product offeringCore offering
The Flowr Corporation operates flowrcorp.com, a WordPress-based content and affiliate marketing website that publishes Indonesian-language articles reviewing and recommending third-party online lottery (togel) platforms. The site does not operate its own lottery service; instead it curates and promotes external gambling platforms such as Mikatoto, earning revenue through affiliate commissions and advertising placements across 78+ lottery markets.
Product overview
The Flowr Corporation operates flowrcorp.com as a content and affiliate marketing platform focused on the Indonesian online lottery (totoogel) market. The company does not operate its own lottery platform; instead, it publishes editorial content reviewing and recommending third-party online lottery sites. The site covers various lottery markets (Singapore, Macau, Sydney, Thailand, Taiwan, Phoenix) and provides betting information, promotional offers, and platform comparisons. The offering is a single content website (not a multi-module platform) that monetizes through affiliate relationships with lottery operators and advertising.
Differentiator
Problem solved
Functional benefit
Products and services
- Toto Togel Online Content Platform
Companies that use The Flowr Corporation
Customer profileSegments1 record
Ideal customer profiles1 record
The Flowr Corporation technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
The Flowr Corporation partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- MikatotocoreMikatoto is the primary promoted lottery platform on the website. The partnership appears to be affiliate marketing-based, with flowrcorp.com featuring sponsored content, promotional articles, and affiliate links to Mikatoto's online lottery platform. The site promotes Mikatoto's offerings including discounts, bonuses, and market coverage as key selling points for Indonesian lottery players.
Scale indicators2 records
Recent moves5 records
Expansion highlights4 records
The Flowr Corporation competitors and assessment
Company assessmentDirect peers
- Gambling.com Group: Affiliate marketing business operating country-specific gambling portals with SEO content and operator referrals — directly comparable model to the lottery-affiliate content hub.
- XLMedia: Digital media company that acquires and operates gambling and personal finance affiliate sites globally — comparable SEO-and-affiliate-revenue mix.
- Roku-affiliated gambling affiliate networks (e.g., Oddschecker): Odds comparison and affiliate lead-generation platform focused on sportsbook referrals — comparable SEO content and operator commission model, though skewed toward sportsbook rather than lottery.
- Better Collective: Global sports betting affiliate operator with strong SEO content hubs and comparison sites — same playbook of monetizing organic search traffic through operator referral commissions.
- Catena Media: Public-listed gambling affiliate and lead-generation operator running SEO-driven comparison and review sites across casino, sportsbook and lottery verticals — directly comparable business model to flowrcorp.com.
Others
- AffiliateINSIDER: Industry trade publication covering iGaming affiliate marketing strategy and operator relationships — adjacent ecosystem player useful for benchmarking the affiliate model.
Broad incumbents
- BMM Testlabs affiliate-style review properties: Established gaming-industry services company that also operates review/comparison properties serving gambling operators — broader gambling infrastructure overlap.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights5 records
Customer concentration
The Flowr Corporation social profiles
Digital presenceThe Flowr Corporation financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Flowr Corporation leadership team
Management profileNumber of profiles
Profiles1 record
The Flowr Corporation funding detail
Funding detailFunding overview
Funding rounds2 records
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Flowr Corporation M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Flowr Corporation
What does The Flowr Corporation do?
The Flowr Corporation operates flowrcorp.com, a WordPress-based content and affiliate marketing website that publishes Indonesian-language articles reviewing and recommending third-party online lottery (togel) platforms. The site does not operate its own lottery service; instead it curates and promotes external gambling platforms such as Mikatoto, earning revenue through affiliate commissions and advertising placements across 78+ lottery markets.
When was The Flowr Corporation founded?
The Flowr Corporation was founded in 2017. It employs 51 to 100 people.
Where is The Flowr Corporation based?
The Flowr Corporation is headquartered in Toronto, Canada, in the North America region.
How does The Flowr Corporation make money?
Two revenue lines are on record. Affiliate/Referral Marketing is the primary driver. The others are advertising/Sponsored Content.
Who are The Flowr Corporation's main competitors?
Direct peers on record are Gambling.com Group, XLMedia, Roku-affiliated gambling affiliate networks (e.g., Oddschecker), Better Collective and Catena Media. AffiliateINSIDER is listed as an others. BMM Testlabs affiliate-style review properties is listed as a broad incumbent.
Does The Flowr Corporation have an API?
No public API is recorded for The Flowr Corporation.
What industry is The Flowr Corporation in?
The Flowr Corporation's product category is Online Lottery Affiliate Content. Its primary akta.pro industry code is MPAEAMAG, SEO/Content Publishing Networks for Betting Leads, with a secondary code of MPAEAMAA, Sportsbook Affiliate & Comparison Sites. Its NAICS code is 5162.