BETTERHOMES

What BETTERHOMES does

BETTERHOMES is a Swiss-headquartered independent real estate brokerage founded in 2005 by CEO Cyrill Lanz and operated through the legal entity BETTERHOMES (Schweiz) AG, a wholly-owned subsidiary of BETTERHOMES AG. The company mediates the sale and rental of residential and commercial properties in Switzerland, with offices in 11 Swiss locations (Zürich, Bern, Basel, Luzern, Lausanne, St. Gallen, Aargau, Chur, Tessin, Wallis, and the Zürichsee region) and additional operations in Germany and Austria through a mix of own sales organization and franchise partners.

The company operates a hybrid broker model built on proprietary technology and local broker expertise. Core products include Betternet®, an AI-supported broker software platform for property matching, market analysis, and transaction management; MyBETTERHOMES®, a customer and referrer portal providing 48-hour advance access to new listings; and the immoplus® service model (branded Immobilienfairmittler®) offering full-service brokerage under a success-based commission with a Bestpreis-Garantie (best-price guarantee). Supporting modules include free property valuations, 360° virtual tours, and the Tippgeber-Programm referral scheme paying 25% commission to referral partners. Technology partners include IAZI, PriceHubble, CIFI SA, STRUCTOGRAM®, and Swiss Made Software certification holders.

Revenue is generated entirely through success-based commissions on closed sales and rental transactions, with no upfront fees. Free consultations and valuations are used as lead generation. Go-to-market combines direct sales via the local broker network, a self-serve website with callback service, portal partner listings, and a referral program. Customer segments are SMB/consumer property sellers, landlords, buyers, and renters, with a secondary segment of broker recruits (immochallenge® and immogrow® programs). The company has crossed 30,000 successful property mediations since 2005 (milestone in October 2025) and holds ProvenExpert 4.6/5 and Trustpilot 4.5/5 ratings, plus the Bilanz Siegel 2026 recognition.

Name

BETTERHOMES

Legal name

BETTERHOMES (Schweiz) AG

Website

https://betterhomes.ch

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

101–250 employees

Short description

BETTERHOMES is the largest independent real estate broker in Switzerland, founded in 2005, mediating residential and commercial property sales and rentals across 11 Swiss locations and into Germany and Austria via a hybrid tech-plus-local-broker model on success-based commissions.

Ownership category

akta.pro rank

Product category

Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (53121)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Traditional Residential Brokerage (Existing Homes) (BPAJAAAA)

akta.pro secondary industries

Buyer Representation Services (BPAJAAAJ), Closing Coordination & Transaction Management (Broker/Agent Support) (BPAJAOAH)

Keywords

• Real estate brokerage
• Property mediation
• Residential property sales
• Property valuation services
• Real estate consulting

Headquarters

HQ city

Zürich

HQ country

Switzerland

HQ region

Europe

Offices11 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Success-Based Commission: BETTERHOMES charges commission only upon successful completion of a property transaction (purchase or rental). Both property valuations and consultation sessions are provided free of charge. The company guarantees the best price-performance ratio through a Bestpreis-Garantie (best-price guarantee), adjusting conditions if a competitor offers the same service at a lower price.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

BETTERHOMES provides full-service real estate brokerage for the sale and rental of residential and commercial properties in Switzerland, delivered through a hybrid broker model combining proprietary AI-powered technology (Betternet®, MyBETTERHOMES®) with a decentralized network of local brokers. Services include free bank-recognized property valuations, professional property marketing (photography, video, 360° tours), viewings, negotiations, and contract completion — all bundled under a success-only commission structure with a Bestpreis-Garantie (best-price guarantee). The company also runs the Tippgeber referral program and trains/recruits brokers through the immochallenge® and immogrow® programs.

Product overview

BETTERHOMES is a Swiss PropTech and real estate broker company founded in 2005, operating as the largest independent real estate broker in Switzerland through a hybrid broker model combining proprietary technology with local expertise. The core product portfolio includes BETTERHOMES Betternet® (AI-powered broker software), MyBETTERHOMES® (customer and referrer portal), and the immoplus® service model (Immobilienfairmittlung®) based on success-only commission with a Bestpreis-Garantie. Supporting modules include the 48h property search alert, free property valuation, and referral program (Tippgeber-Programm). The company also offers career entry (immochallenge®) and professional growth (immogrow®) programs for broker recruitment and development. Operations span Switzerland with offices in major cities, plus presence in Germany and Austria through franchise partnerships.

Differentiator

Problem solved

Functional benefit

Brands

• immoplus®: The company's broker service offering with a success-based commission model and Bestpreis-Garantie (best price guarantee).
• immochallenge®
• immogrow®
• BETTERHOMES Betternet®
• MyBETTERHOMES®

Products and services

• immoplus® (Immobilienfairmittlung®) — Real Estate Mediation Service Success-based brokerage service for selling or renting residential and commercial properties in Switzerland, bundling consultation, valuation, professional marketing, viewings, negotiations, and contract completion into a single commission paid only on successful transaction closure. Backed by the Bestpreis-Garantie (best-price guarantee), which matches competitor pricing. Targets Swiss property sellers and landlords.
• Suchauftrag mit 48h-Vorteil (Property Search Alert with 48-Hour Advantage) Free property search alert service delivering new property listings and price reductions to registered users 48 hours before they appear on public portals. Targets Swiss property buyers and renters who register a saved search on the BETTERHOMES website.
• Kostenlose Immobilienbewertung (Free Property Valuation) Free, no-obligation property valuation service delivered via a three-step online form, producing a bank-recognized market value estimate emailed instantly to the property owner. Targets Swiss owners considering selling or renting their property.
• Tippgeber-Programm (Referral Partner Program) Referral program that pays a 25% commission bonus to individuals who refer property sellers or buyers who complete a successful transaction through BETTERHOMES. Managed through the MyBETTERHOMES® referrer portal. Targets individuals with property leads across Switzerland.
• immochallenge® (Broker Trainee Program) Structured trainee program designed for career changers entering real estate sales, providing training, technology support, and local market expertise development to qualify as BETTERHOMES brokers. Targets individuals without prior real estate experience seeking entry into brokerage.
• immogrow® (Broker Professional Development Program) Professional development program for experienced real estate brokers seeking predictable career growth within BETTERHOMES, supporting advancement as an agent or manager with technology and lead database support. Targets licensed or experienced real estate brokers in Switzerland.

Quantifiable outcome

• 30,000+ successful property mediations since 2005
• +1 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration13 records

AI capability2 records

Feature4 records

Partnerships

Three partnerships are on record, tiered minor and core.

• IREMminorStrategic or Co-development PartnerInternational Association of Residential Property Managers - professional certification and networking partner for real estate management professionals.
• SAQminorStrategic or Co-development PartnerSwiss Association for Quality - certification body providing quality standards and training support for BETTERHOMES operations.
• PortalpartnercoreChannel Partner/ Reseller/ DistributorPartnership with major Swiss property listing portals for property distribution and marketing, providing maximum reach for property listings.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Regional players

• Homegate.ch: Switzerland's leading property listing portal, used by brokers (including BETTERHOMES) to distribute listings. While not a brokerage itself, it controls much of the buyer-side demand flow and shapes competitive dynamics for Swiss brokerages.
• Immoscout24 (Switzerland): Major Swiss property portal competing with Homegate for listing distribution. Comparable ecosystem role in shaping how brokers access buyer demand in the Swiss market.

Broad incumbents

• Wüest Partner: Leading Swiss real estate consultancy providing valuation, market research, and advisory services. Comparable in serving the Swiss property ecosystem with data-driven insights; BETTERHOMES partners with IAZI (a Wüest Partner group company) for valuation data, indicating overlap in analytical capabilities.
• Engel & Völkers (DACH): Wider Engel & Völkers network in Germany and Austria, where BETTERHOMES is also expanding. Comparable as a premium residential brokerage operating across DACH, providing a benchmark for cross-border growth ambitions.

Direct peers

• Coldwell Banker Switzerland: International real estate franchise with Swiss operations serving residential buyers and sellers. Comparable brokerage model, customer base, and geographic footprint in Switzerland.
• Century 21 Switzerland: Swiss franchise operation of the global Century 21 real estate brand, providing residential brokerage services across multiple Swiss cantons. Directly comparable as a multi-office, commission-based residential broker competing for the same seller and buyer pool.
• Engel & Völkers: Global premium residential and commercial real estate brokerage with strong presence in Switzerland and across the DACH region. Directly comparable to BETTERHOMES in serving residential sellers and buyers through a network of local broker shops, and a benchmark for premium positioning in the same geography.
• SPG Intercity (Swiss Property Group): Swiss real estate brokerage and advisory firm offering residential and commercial services across Switzerland. Comparable in scale, geography, and brokerage offering to BETTERHOMES.
• RE/MAX Switzerland: Swiss arm of the global RE/MAX franchise network, offering residential and commercial brokerage across Switzerland. Operates a similar commission-based model with a distributed broker network, making it one of BETTERHOMES's most direct in-market competitors.

Emerging players

• PriceHubble: Digital property valuation and market analytics platform serving European real estate professionals. Already a partner to BETTERHOMES, and a comparable PropTech player offering AI-driven valuation and market intelligence that overlaps with BETTERHOMES's Betternet® capabilities.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/betterhomes.international.ag
• LinkedInlinkedin.com/company/betterhomes-schweiz-ag

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BETTERHOMES