Jean Paul Gaultier

What Jean Paul Gaultier does

Jean Paul Gaultier is a French luxury fashion and fragrance house founded in 1982 by designer Jean Paul Gaultier, now owned and operated by the Spanish conglomerate Puig. The fragrance division was launched in 1993 with Classique (women) and expanded in 1995 with the iconic Le Male (men), both of which became global bestsellers and established the brand's signature bottle silhouettes — corset-shaped for women and sailor-torso for men. Today the brand operates as a multi-fragrance portfolio across approximately a dozen named lines (Le Male, Le Beau, La Belle, Classique, Gaultier Divine, Scandal, Gaultier², Ma Dame) with a vertical product architecture spanning core fragrances, intensified Parfum and Elixir variants, limited and collector editions, bath and body care, candles, gift sets, and a new haute perfumery tier (Les Ateliers Gaultier, six unisex fragrances at $325 each).

The business model is direct-to-consumer e-commerce centered on jeanpaulgaultier.com, primarily serving the US market, supplemented by global authorized retail distribution. US operations are run through PUIG NORTH AMERICA INC (headquartered at 630 5th Avenue, New York City), with European brand and marketing stewardship handled by PUIG FRANCE S.A.S (Paris). Pricing is unit-based across the SKU portfolio, ranging from $19 discovery kits to $325 private-collection fragrances. The brand does not operate a subscription model. Marketing is digital-first — combining newsletter acquisition with a 10% first-purchase incentive, paid and organic social across Instagram, X, Facebook, and YouTube, and seasonal promotional campaigns tied to summer gifting, Pride, and heritage re-releases. The company has no disclosed headcount, no external funding, and no AI/ML capabilities referenced in the available data.

Name

Jean Paul Gaultier

Legal name

PUIG NORTH AMERICA INC

Website

https://jeanpaulgaultier.com

Company type

Private

Founded year

1982

Operating status

Operating

Headcount range

101–250 employees

Short description

Jean Paul Gaultier is a French luxury fragrance and fashion house, founded in 1982 and owned by Puig, that sells designer perfumes, bath and body products, and home fragrance through its US-focused e-commerce site jeanpaulgaultier.com to individual consumers seeking premium, iconic fragrances.

Ownership category

akta.pro rank

Product category

Luxury Fragrances

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (456120)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Fine Fragrance (Women’s/Men’s/Unisex) (CRABADAA)

akta.pro secondary industries

Luxury Fragrance & Beauty (Designer/Luxe) (CRAKAFAH), Bath & Shower Products (Soaps, Body Wash, Bath Additives) (CRADANAB)

Keywords

• Luxury fragrance products
• Designer perfume collections
• Bath and body care
• Fragrance gift sets
• Haute perfumery private collection

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Marketing or Sales, Supply Chain

Revenue model

1. Product Sales: Primary revenue from direct sales of fragrances, body care products, and gift sets through the brand's e-commerce website. Products include Eau de Parfum, Eau de Toilette, shower gels, body lotions, deodorants, travel sprays, and candle products sold as one-time purchases.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Jean Paul Gaultier designs, manufactures, and sells luxury designer fragrances and complementary bath, body, and home care products under iconic bottle designs. The brand sells directly to consumers through its US e-commerce website, offering signature men's and women's perfume lines, the premium Les Ateliers Gaultier haute perfumery private collection, body care products, gift sets, and travel sizes.

Product overview

Jean Paul Gaultier is a luxury fashion and fragrance house offering a comprehensive portfolio of designer perfumes and body care products. The core fragrance collection includes iconic lines for men (Le Male, Le Beau, Scandal Pour Homme) and women (La Belle, Classique, Ma Dame, Gaultier Divine, Scandal), alongside extended variants such as Elixir, Intense, and limited-edition seasonal releases. The portfolio features multiple product tiers: iconic signature fragrances, intensified Parfum versions, limited-edition Collector and Pride editions, the premium Les Ateliers Gaultier private haute perfumery collection (six exclusive unisex fragrances at $325 each), bath and body care products (shower gels, body lotions, after-shave care, deodorants), gift sets and discovery kits, travel-size sprays, and home fragrance (candles). The brand is owned by PUIG and operates an e-commerce platform for direct sales primarily in the United States market.

Differentiator

Problem solved

Functional benefit

Brands

• Classique: Women's fragrance line featuring corset bottle design
• Le Male
• La Belle
• Le Beau
• Les Ateliers Gaultier
• Gaultier²
• Ma Dame
• Scandal
• Scandal Pour Homme
• Gaultier Divine

Products and services

• Le Male Fragrance Line The signature men's fragrance line by Jean Paul Gaultier in the iconic sailor torso bottle with sailor shirt design. Includes Eau de Toilette, Eau de Parfum Intense (Le Male Le Parfum), Ultra Male Eau de Toilette Intense, Le Male Elixir Parfum, Le Male Elixir Absolu Parfum Intense, Elixir Collector, Pride editions, limited-edition variants in Blue, and Paradise Garden edition. Prices range from $76 to $180.
• Le Beau Fragrance Line Men's woody aromatic fragrance collection featuring bergamot, coconut wood, and tonka bean notes. Includes Eau de Toilette, Le Parfum Eau de Parfum Intense, Paradise Garden, Flower Edition, and Narcisse editions. Prices range from $110 to $169.
• La Belle Fragrance Line Women's fragrance line inspired by the Garden of Eden, featuring an addictive vanilla fragrance with feminine curves. Includes Eau de Parfum, Paradise Garden edition, Flower Edition, and Rosea edition. Prices range from $96 to $155.
• Classique Fragrance Line The original women's fragrance by Jean Paul Gaultier, part of the classic collection featuring the iconic corset bottle design. Launched in 1993 as the brand's first fragrance.
• Scandal Fragrance Line (Women) Women's fragrance line featuring an elegant, addictive scent profile. Includes Eau de Parfum and Intense Eau de Parfum Intense variants with floral and spicy notes. Prices range from $93 to $171.
• Scandal Pour Homme Fragrance Line Men's fragrance line with addictive, sensual olfactory profiles. Includes Eau de Toilette, le Parfum Eau de Parfum Intense, and Intense Eau de Parfum Intense variants with woody notes.
• Gaultier Divine Fragrance Line Women's fragrance collection including Eau de Parfum, Couture, Collector, Elixir Parfum, and Le Parfum Eau de Parfum Intense. Features addictive, divinely solar perfume profiles with opulent amber floral notes. Prices range from $97 to $182.
• Gaultier² Fragrance Unisex woody amber fragrance with musk, vanilla, and amber notes celebrating gender fluidity. Re-released from heritage collection in 2024, available in limited quantities exclusively on jeanpaulgaultier.com.
• Ma Dame Fragrance Women's fragrance featuring a rose note that is simultaneously piquant and bewitching with citrusy freshness. Re-released from the heritage collection in 2024, available in limited quantities exclusively online.
• Les Ateliers Gaultier Private Collection Premium unisex haute perfumery collection of six exclusive fragrances including French Oud, Musc Terrible, Ambre Tatouage, Rose Palace, Cuir 1976, and Santal Paname. Each priced at $325 for 3.4 oz Eau de Parfum.
• Bath and Body Care Products Complementary bath and body care line including shower gels (Le Male, Classique, Gaultier Divine), body lotions (Gaultier Divine), body oils (Gaultier²), after-shave lotions and balms (Le Male), and spray and stick deodorants (Le Male). Body lotions from $45, shower gels from $35-$57, body oils from $56, after-shave balms from $52, after-shave lotions from $58, and deodorants from $32.
• Gift Sets and Discovery Kits Curated gift sets and discovery kits including Miniature Sets for Him and Her, Discovery Kits for Him and Her, Le Male Elixir Absolu Gift Set, Le Male Gift Set, Scandal Pour Homme Intense Gift Set, Scandal Pour Homme Gift Set, and Les Ateliers Gaultier Discovery Kit (6 x 2ml samples). Prices range from $19 (Discovery Kit) to $192 (Le Male Elixir Absolu bundle).
• Gaultier Candle (Home Fragrance) Scented candle featuring a gourmand and floral fragrance trail for home ambience.
• Travel Size Fragrances Travel-sized fragrance formats (0.33-0.5 oz) including Le Male, Le Beau, La Belle, Ma Dame, Gaultier², and Gaultier Divine in various formats. Priced from $35 to $42.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

One partnership is on record.

• Puig GroupcoreOthersJean Paul Gaultier is owned and operated by the Puig Group, a Spanish fragrance and fashion conglomerate. Puig manages all corporate functions including marketing, sales operations, and brand strategy. The company structure includes PUIG FRANCE S.A.S (based in Paris) handling European operations and marketing, and PUIG NORTH AMERICA INC (based in New York) managing US e-commerce and online sales operations.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• Paco Rabanne: French fashion house also owned by Puig with a fragrance-led business model. Operates designer fragrances (1 Million, Invictus, Phantom) targeting the same premium segment with a similar fashion-house provenance and brand-driven pricing.
• Carolina Herrera: Luxury fashion house owned by Puig with a flagship fragrance line (Good Girl, Bad Boy). Comparable designer-led positioning, multi-tier pricing, and direct-to-consumer e-commerce strategy targeting affluent global consumers.
• Mugler: French luxury fashion house owned by Puig, anchored by iconic fragrances Angel and Alien. Directly comparable for provocative brand positioning, fashion-house provenance, and Puig-portfolio peer dynamic.
• Yves Saint Laurent Beauté: L'Oréal-owned luxury fragrance and beauty brand with iconic designer fragrances (Black Opium, Libre, Y). Comparable designer-led brand, premium pricing, and similar male/female fragrance portfolio targeting the same consumer.
• Dior Parfums: LVMH-owned luxury fragrance house with Sauvage, J'adore, Miss Dior as anchor franchises. Closely comparable on premium positioning, iconic bottle design, and broad men's/women's portfolio with strong DTC and selective retail distribution.
• Tom Ford Beauty: Estée Lauder-owned luxury fragrance and beauty brand anchored by Tom Ford's designer name and a $200–$450+ fragrance range. Most direct comparable to Jean Paul Gaultier's Les Ateliers haute perfumery positioning and premium fashion-designer provenance.
• Versace: Italian luxury fashion house (Capri Holdings) with designer fragrance line (Eros, Bright Crystal, Dylan Blue). Comparable fashion-designer-led fragrance portfolio, premium pricing, and global DTC + wholesale distribution.
• Givenchy Parfums: LVMH-owned designer fragrance house with men's (Gentleman, Pi) and women's (L'Interdit, Irrésistible) lines. Comparable fashion-designer provenance, premium positioning, and iconic bottle design-driven branding.

Broad incumbents

• Chanel Parfums: Privately-held luxury giant with the largest fragrance franchise in the category (N°5, Coco Mademoiselle, Bleu de Chanel). Operates as the dominant incumbent in designer fragrance with broader scale, deeper retail presence, and iconic heritage comparable to JPG's.
• Lancôme: L'Oréal-owned prestige beauty house spanning skincare, makeup, and fragrance (La Vie Est Belle, Trésor). Comparable prestige distribution and brand-recognition dynamics, but operates a broader multi-category portfolio rather than a fragrance-specialized niche.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/JPGaultier
• YouTubeyoutube.com/jeanpaulgaultier
• Facebookfacebook.com/jean.paul.gaultier
• Instagraminstagram.com/jeanpaulgaultier
• LinkedInlinkedin.com/company/jean-paul-gaultier

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Jean Paul Gaultier