What Upcomer does

Upcomer is a privately held gaming media publication that delivers free news, esports coverage, and game guides across major titles including Call of Duty, League of Legends, Dota 2, VALORANT, GTA, Overwatch, Halo, Smash Bros, and emerging titles such as Rocket League, Wuthering Waves, and Once Human. Founded in 2016 and headquartered in Los Angeles, the platform is owned and operated by GAMURS Group via its Australian operating entity GAMURS Pty Ltd. (incorporated in New South Wales). Upcomer began life as an esports-focused outlet and broadened into a comprehensive gaming hub serving competitive gamers, gaming enthusiasts, and casual gamers as a global consumer audience.

The product is built on a WordPress-based publishing platform organized into three content pillars — News, Esports, and Guides — distributed through upcomer.com alongside a multi-channel social presence on Instagram, Twitter, Facebook, YouTube, TikTok, and RSS. There is no mobile app, no public API or SDK, no proprietary technology beyond standard CMS tooling, and no disclosed data assets or AI capabilities. Editorial is produced by a small in-house team (51-100 total employees) that includes Content Manager Kyle Ferreira alongside contributing writers such as Liam Smith, Joey Carr, and Ray Sterling, with cadence of multiple article categories per week across game releases, patch coverage, tournament results, roster moves, walkthroughs, and ranked-play strategy guides.

Monetization is entirely advertising-driven through the GAMURS Group advertising network — no subscription tier, paywall, or pricing model is in place, and all content is free to access. The company is venture-backed, having raised approximately $3.63 million across three rounds in August 2016 ($530K), September 2018 ($2.05M led by Comcast Ventures with BAM Ventures, Courtside Ventures, Imagination Capital, Watertower Ventures, and Waverley Capital participating), and June 2019 ($1.05M). No subsequent funding events, acquisitions, partnerships, leadership changes, or material restructuring are disclosed in the source data.

Name

Upcomer

Legal name

Gamurs Pty. Ltd.

Website

https://upcomer.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

51–100 employees

Short description

Upcomer is a free, ad-supported gaming media publication owned by GAMURS Group, publishing news, esports coverage, and game guides across major game titles for competitive and casual gaming audiences worldwide via upcomer.com and social channels.

Ownership category

akta.pro rank

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Distribution channels1 record

Marketing channels7 records

Core offering

Upcomer is a gaming news and guides publication website that publishes original editorial content spanning gaming industry news, game releases, esports tournament coverage, walkthroughs, strategy guides, and feature content across multiple titles including Call of Duty, League of Legends, Dota 2, Valorant, Overwatch, Halo, and GTA. Content is distributed free to readers via upcomer.com and supported by the GAMURS Group advertising network.

Product overview

Upcomer is a gaming news and guides publication website that transformed from an esports publication into a comprehensive hub for all things gaming. The platform operates as a unified content website offering three main content pillars: News (gaming industry coverage, game releases, patches), Esports (tournament coverage, roster news, competitive analysis), and Guides (game walkthroughs, strategies, tips, and how-to content). Content spans major gaming titles including Call of Duty, League of Legends, DOTA 2, GTA, Overwatch, Halo, Smash Bros, VALORANT, and many others. The site is part of the GAMURS Group network of entertainment publications.

Differentiator

Problem solved

Functional benefit

Products and services

• Upcomer Gaming News A free editorial news publication covering esports, game releases, industry news, and entertainment features across major gaming titles; published online for individual gaming readers.
• Upcomer Guides In-depth gaming guides, walkthroughs, tips, and strategy content for competitive and casual players across multiple game titles.
• Upcomer Esports Coverage Esports news, tournament coverage, roster changes, and competitive gaming analysis for individual esports fans.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves5 records

Expansion highlights3 records

Direct peers

• Dexerto: Dexerto is a digital publisher covering gaming, esports, and entertainment with a similar content mix of news, guides, and creator-led features. It targets the same Gen Z gaming audience and competes directly for both traffic and advertiser spend.
• Dotesports: Dotesports is a leading esports news and guides publication covering titles like League of Legends, Valorant, Dota 2, and CS2. It mirrors Upcomer's news/guides/esports content pillars and competes for the same search and social audiences.
• CharlieIntel: CharlieIntel is a Call of Duty-focused news, guides, and leaks outlet that competes with Upcomer's CoD coverage. It demonstrates the title-vertical specialization model Upcomer could pursue to deepen audience loyalty.
• Esports.gg: Esports.gg is a gaming and esports media site publishing news, guides, and tier lists across titles such as Valorant, League of Legends, and Apex Legends. It competes with Upcomer on the same search keywords and audience segments.
• TheGamer: TheGamer is a gaming media outlet owned by Valnet that covers news, guides, features, and theory content across all major game titles. It is a direct horizontal competitor for gaming news and guide SEO traffic.
• Game Rant: Game Rant is a Valnet-owned gaming publication delivering news, guides, and feature articles across all major platforms. It overlaps heavily with Upcomer's guide-and-news content strategy for similar gaming-enthusiast demographics.

Broad incumbents

• IGN: IGN is one of the largest established gaming media brands globally, offering news, reviews, guides, and video across all major platforms. It competes with Upcomer for the same audiences but at much larger scale and brand authority.
• Kotaku: Kotaku is a G/O Media-owned gaming outlet covering news, culture, guides, and opinion. As a broad gaming-media incumbent, it competes with Upcomer for general gaming news SEO and social audiences.
• Polygon: Polygon is a Vox Media-owned gaming publication covering news, reviews, features, and guides. It competes with Upcomer primarily at the high-end feature and news level rather than fast-turnaround guides.

Regional players

• Esports Insider: Esports Insider is a UK-based B2B esports industry outlet covering business, sponsorship, and tournament news. It overlaps with Upcomer's esports beat but targets industry professionals rather than end-gamer readers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/upcomer
• YouTubeyoutube.com/channel/UCjVWkNd0GoSXw-v0odmuOjA
• Facebookfacebook.com/upcomer
• Instagraminstagram.com/UpcomerEsports
• TikToktiktok.com/@upcomeresports
• LinkedInlinkedin.com/company/upcomer

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds3 records

Investors6 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Upcomer