Liviniti
Liviniti is a privately held pharmacy benefit manager (PBM) that administers transparent, pass-through prescription drug benefits for self-insured regional and national U.S. employers, serving more than one million members as of 2026.
- Company typePrivate
- Founded2011
- HeadquartersNatchitoches, United States
- Headcount101–250
- GTM typeB2B
- OfferingServices
What Liviniti does
Liviniti is a privately held pharmacy benefit manager (PBM) headquartered in Natchitoches, Louisiana, that administers prescription drug benefits for self-insured regional and national employers across the United States. Founded in 2011 as Southern Scripts by co-founders LeAnn Boyd (CEO, PharmD) and Steven T. Boyd (EVP, PharmD), the company rebranded to Liviniti in May 2023 to reflect a national footprint. As of April 2026, Liviniti serves more than one million people across the U.S. and reports that clients have saved hundreds of millions of dollars in prescription drug costs. The company employs 101-250 people and remains privately held with no disclosed external institutional capital.
Liviniti firmographics
Firmographics- Name
- Liviniti
- Legal name
- Liviniti, LLC
- Website
- https://liviniti.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Liviniti is a privately held pharmacy benefit manager (PBM) that administers transparent, pass-through prescription drug benefits for self-insured regional and national U.S. employers, serving more than one million members as of 2026.
- Ownership category
- akta.pro rank
Liviniti industry classification
Industry- Product category
- Pharmacy Benefit Management
- NAICS
- Pharmacy Benefit Management and Other Third Party Administration of Insurance and Pension Funds (524292)
- SIC
- Hospital & Medical Service Plans (6324)
- akta.pro primary industry
- Pharmacy Benefit Analytics, Reporting & Employer Consulting (HLAEAKAK)
- akta.pro secondary industries
- Formulary Management & Clinical Pharmacy Programs (HLAEAKAA), PBM Technology Platforms (ePA/eRx/Real-Time Benefit Tools) (HLAEAKAL), Pharmacy Benefit Management (PBM) & Formulary Management IT (HLACAKAD), Claims Processing, Adjudication & Payment Integrity (HLAEAKAC)
Keywords
Where Liviniti is headquartered
LocationHeadquarters
- HQ city
- Natchitoches
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Liviniti business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure, Others
Revenue model
- Pharmacy Benefit Management Services: Core PBM services including formulary management, clinical oversight, and claims processing for employer-sponsored pharmacy benefit plans. Revenue is generated through a flat, all-inclusive administrative fee that is fully disclosed and contractually guaranteed.
- Pass-through Rebates and Discounts: All drug rebates and pharmacy discounts are passed back to clients rather than retained. This differentiates from traditional PBMs that profit from spread pricing.
- Specialty Drug Management: Management of high-cost specialty medications including prior authorization programs and lowest net cost medication selection, holding specialty drug utilization to 33%.
- Biosimilar Solutions: Formulary options for biosimilar medications including Humira biosimilars with net costs as low as $500-1,000 for 30-day supply.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | Transparent Pass-through Model |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels7 records
Liviniti product offering
Product offeringCore offering
Liviniti is a pharmacy benefit management (PBM) company that administers prescription drug benefits for self-insured employers and health systems using a 100% transparent, pass-through pricing model. Employers are charged exactly what Liviniti pays the pharmacy with a single, fully disclosed flat administrative fee and 100% of rebates and discounts returned to the client. The company delivers prior authorization, formulary management, specialty drug management, and clinical oversight through its cloud-based PBM platform.
Product overview
Liviniti is a pharmacy benefit management (PBM) company offering a unified transparent platform built around pass-through pricing. The core PBM platform delivers predictable pricing and lowest net cost through clinical oversight. The product portfolio includes LivLite for GLP-1 weight loss coverage, RxCompass for alternate sourcing, Delivery on Demand for prescription delivery, RxWatchtower for member transitions, and Member InSites for real-time data access. All offerings operate within the transparent pass-through business model where 100% of rebates and discounts are passed back to clients.
Differentiator
Problem solved
Functional benefit
Brands
- LivLite: Breakthrough GLP-1 weight loss coverage program that gives employers options to respond to employee enthusiasm for weight-loss medications while offering cost predictability for health plans.
- RxCompass
- RxWatchtower
- InSites
- Delivery on Demand
Products and services
- Liviniti PBM Platform Pharmacy benefit management platform offering pass-through pricing within a fully transparent business model. Delivers meaningful savings to employers and optimal health outcomes to members through predictable pricing, lowest net cost approach, and clinical oversight.
- LivLite Weight Loss Program Breakthrough weight loss coverage program providing employers options for GLP-1 medications (Wegovy, Zepbound) with cost predictability for health plans. Stand-alone solution compatible with PPO and HDHP plans.
- RxCompass Alternate sourcing program helping clients manage costs for specialty and brand drug spending by uncovering new pathways to savings. Guides members through the process from start to finish.
- Delivery on Demand National prescription delivery solution featuring a web app for members to request prescription delivery to their location of choice. Works with member's pharmacy of choice without prescription transfer.
- RxWatchtower Transition support solution ensuring smooth January 1st transitions for new members and clients, combining modern technology with personal touch.
- Member InSites Real-time data platform providing on-the-spot answers and connecting plan sponsors with details of a member's pharmacy benefits experience.
- SoloRx Member portal platform covered under HITRUST i1 certification for information security, providing members with pharmacy benefit access and management capabilities.
- Humira Biosimilar Solutions Formulary option offering lower-cost biosimilar alternatives for Humira for inflammatory and autoimmune conditions, with 98% of clients moving from Humira and Stelara to biosimilars.
Quantifiable outcome
- 28-40% savings for new clients without cost-shifting to members
- +6 more outcomes
Companies that use Liviniti
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles2 records
Liviniti technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature9 records
Liviniti partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- Noom / Noom for WorkcoreCollaboration offering psychology-based behavioral change solutions for weight management, including the Noom GLP-1 Companion program. Liviniti is one of the first PBMs to help employers optimize outcomes in weight management. The program provides comprehensive coaching and content support for members using GLP-1 medications, including onboarding, weight loss, and maintenance phases. Available March 2024.
- ScriptDropcorePartnership enabling Delivery on Demand, a national prescription delivery solution that supports convenience, adherence, and a fast start to medication therapy. ScriptDrop provides coast-to-coast prescription delivery through a network of professional couriers, working with the pharmacy of the member's choice. ScriptDrop has made over 14 million deliveries across the U.S.
- Mindera HealthcoreCollaboration to improve management of moderate-to-severe psoriasis patients using Mind.Px, a dermal biomarker patch that predicts appropriate biologic drug class for patients prior to treatment. The program improves clinical outcomes while reducing biologic drug costs for self-funded employers with >92% positive predictive values.
- Mark Cuban Cost Plus Drug CompanycoreAddition of Mark Cuban Cost Plus Drug Company to Liviniti's network of pharmacy options. The partnership supports medication accessibility, price transparency, and affordability for Liviniti members. Cost Plus Drugs offers over 2,300 prescription products with transparent, low pricing through a public-benefit corporation model.
Scale indicators7 records
Recent moves7 records
Expansion highlights5 records
Liviniti competitors and assessment
Company assessmentDirect peers
- Capital Rx: Capital Rx is a fast-growing transparent, pass-through PBM serving self-funded employers and health plans. Closely comparable business model (flat admin fee, 100% rebate pass-through), technology-forward 'JUDI' platform, employer focus, and modern branding — making it Liviniti's most direct independent competitor in the transparent PBM niche.
- EmpiRx Health: EmpiRx Health is a transparent, pass-through PBM focused on self-funded employers with a clinical-first approach and 100% rebate return. Closely comparable on business model, customer type, and value proposition to Liviniti's pass-through platform.
- SmithRx: SmithRx is a venture-backed transparent PBM targeting small-to-mid-market self-funded employers with pass-through pricing and tech-driven service. Closely mirrors Liviniti's model (flat admin fee, rebate pass-through) and target segment, competing head-to-head for similar broker-sourced RFPs.
- Navitus Health Solutions: Navitus is a full-service, pass-through PBM serving health plans, employers, and government programs with transparent pricing and 100% rebate pass-through. Comparable on transparency-led business model, employer/government customer mix, and clinical management emphasis.
Emerging players
- RxBenefits: RxBenefits is a PBM consultant/broker that aggregates employer purchasing power and partners with PBMs for mid-market employer groups. Comparable go-to-market motion (broker/consultant channel) and mid-market employer focus, though its business model is more consultancy-led than direct PBM platform.
Broad incumbents
- Prime Therapeutics: Prime Therapeutics is a large, Blue Cross Blue Shield-aligned PBM serving health plans with ~38M members. While more scale-driven than transparent-led, it competes for similar employer/plan-sponsor RFPs and serves as a broad-incumbent comparator for cost-management and specialty drug strategies that Liviniti sells.
- CVS Caremark: CVS Caremark is the PBM arm of CVS Health and the largest U.S. PBM by scripts. A dominant incumbent with retail/specialty/mail-order integration; relevant as a major employer PBM incumbent that Liviniti competes against on transparency, rebates, and clinical management.
- Express Scripts (Evernorth): Express Scripts is the PBM arm of Cigna Group / Evernorth and one of the 'Big 3' PBMs. Closely comparable core PBM services (formulary, claims, specialty); relevant for scale benchmarking, rebate dynamics, and the spread-pricing model that Liviniti's transparency thesis explicitly contrasts.
- OptumRx: OptumRx is the PBM arm of UnitedHealth Group, one of the three largest PBMs in the U.S. and a vertically integrated incumbent. Often the largest competitor in any self-funded employer RFP; relevant as the 'incumbent alternative' that Liviniti's pass-through thesis contrasts against.
Others
- Mark Cuban Cost Plus Drug Company: Cost Plus Drugs is a transparent, public-benefit pharmacy disruptor that Liviniti has directly integrated into its pharmacy network as a partnership. Relevant as an ecosystem participant — strengthens Liviniti's value proposition and competes for employer attention around PBM/pharmacy transparency, even though it sells medications rather than administers benefits.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Liviniti social profiles
Digital presenceLiviniti compliance and trust
Trust signalCompliance1 record
Liviniti financial estimates
Financial estimateRevenue estimate
Valuation estimate
Liviniti leadership team
Management profileNumber of profiles
Profiles11 records
Liviniti funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Liviniti M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Liviniti
What does Liviniti do?
Liviniti is a pharmacy benefit management (PBM) company that administers prescription drug benefits for self-insured employers and health systems using a 100% transparent, pass-through pricing model. Employers are charged exactly what Liviniti pays the pharmacy with a single, fully disclosed flat administrative fee and 100% of rebates and discounts returned to the client. The company delivers prior authorization, formulary management, specialty drug management, and clinical oversight through its cloud-based PBM platform.
Is Liviniti a public or private company?
Liviniti is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Liviniti founded?
Liviniti was founded in 2011. It employs 101 to 250 people.
Where is Liviniti based?
Liviniti is headquartered in Natchitoches, United States, in the North America region.
How does Liviniti make money?
Four revenue lines are on record. Pharmacy Benefit Management Services are the primary driver. The others are pass-through Rebates and Discounts, specialty Drug Management and biosimilar Solutions.
Who are Liviniti's main competitors?
Direct peers on record are Capital Rx, EmpiRx Health, SmithRx and Navitus Health Solutions. RxBenefits is listed as an emerging player. Broad incumbents are Prime Therapeutics, CVS Caremark, Express Scripts (Evernorth) and OptumRx. Mark Cuban Cost Plus Drug Company is listed as an others.
Does Liviniti have an API?
No public API is recorded for Liviniti.
What industry is Liviniti in?
Liviniti's product category is Pharmacy Benefit Management. Its primary akta.pro industry code is HLAEAKAK, Pharmacy Benefit Analytics, Reporting & Employer Consulting, with a secondary code of HLAEAKAA, Formulary Management & Clinical Pharmacy Programs. Its NAICS code is 524292 and its SIC code is 6324.