Nature Nurture Kids

What Nature Nurture Kids does

Nature Nurture Kids is a UK-based, founder-owned sole proprietorship based in Chippenham, United Kingdom, that designs and sells eco-friendly nature activity kits for children. The company was founded by Alice Keverne, a mother who originally created the kits for her own children, and today the kits are sold to families, schools, forest schools, and community groups across the UK. Its product portfolio centres on the flagship Nature Nurture Kit (£78) — a comprehensive nature rucksack containing a litter picker, biodegradable bags, seed-bomb kit, gardening gloves, hedgehog food, bee rescue kit, wild bird food, and an illustrated fact file — supported by a range of mini kits priced at £12 each (Bee Rescue, Wildflower Seed Bomb, Bat Seed Bomb, Veggie Bomb, Wildlife Food) and higher-priced specialised kits (Beach Clean £70, Kids Litter Picking £42). Bundles (Worm & Snail Rescue Kit Bundle £29.50, Mini Kit Mix & Match £20–£42) and refill Kit Top Ups provide cross-sell and repeat-purchase options, and a Gift Card is offered for gifting occasions.

The underlying technology is the physical product itself: combinations of physical tools and educational materials (fact files, identity guides, tally charts) packaged in eco-conscious materials — recycled polyester rucksack, litter pickers made from 100% recycled plastic recovered from trawl fishing nets, biodegradable bags, organic peat-free compost, and organic wildflower seeds. The company runs a D2C e-commerce storefront on Wix.com with PayPal and card payments, supports a wholesale channel for like-minded retail stockists, and operates a dedicated bulk-buy programme for schools and groups sold without profit markup with 7–10 working day delivery. All distribution is UK-only. Marketing is content-led: an extensive blog targeting nature-activity and outdoor-learning keywords, organic Instagram (@naturenurturekids) and Facebook (@NatureNurtureKids) presence, a Mailchimp email newsletter with a 10% sign-up incentive, and the NNKids in Action community showcase where children completing eco-missions receive free certificates and badges. Pricing is pay-as-you-go (one-time purchase, no subscription) with VAT-inclusive prices; the company is not VAT registered, and only one external capital event is disclosed — a £9,053 award from VistaPrint in February 2023. The business has no disclosed revenue, no institutional investors, and no parent company.

Name

Nature Nurture Kids

Legal name

Nature Nurture Kids

Website

https://naturenurturekids.co.uk

Company type

Private

Operating status

Operating

Ownership category

akta.pro rank

Product category

Children's Nature Activity Kits

NAICS

Hobby, Toy, and Game Retailers (459120), Doll, Toy, and Game Manufacturing (33993)

SIC

Games, Toys & Children's Vehicles (No Dolls & Bicycles) (3944)

akta.pro industry

PRIMARYCRALACAH

DIY Craft Kits & Project Kits Retail

Consumer Products & Retail/Specialty Retail (Hobby, Books, Office, Pet, Toys)/Arts, Crafts & Hobby Supplies Retail

SECONDARYCRALACAG

Kids Crafts & Educational Craft Kits Retail

Consumer Products & Retail/Specialty Retail (Hobby, Books, Office, Pet, Toys)/Arts, Crafts & Hobby Supplies Retail

Keywords

• Eco-friendly kids kits
• Nature activity kits
• Outdoor learning supplies
• Children's environmental kits
• Wildlife rescue kits

Headquarters

HQ city

Chippenham

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Direct Product Sales (E-commerce): One-time purchase of nature activity kits sold directly to consumers via the company's own e-commerce website. Individual kits (mini kits from £12, full kits up to £78), bundle combinations, and gift cards. Revenue is a mix of individual unit sales and bulk/group purchases.
2. Wholesale / Retail Distribution: Wholesale channel selling to like-minded businesses and retail stockists who share the company's ethos. Enquiries handled via a wholesale contact form on the website.
3. Bulk Buy / School Group Sales: Bulk purchase option for schools and community groups, with dedicated bulk-buy kit product listings. Extended delivery times of 7-10 working days for bulk orders.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Nature Nurture Kids designs, assembles and sells eco-friendly nature activity kits for children. The kits combine physical tools (e.g., litter pickers made from recycled trawl-net plastic, child-sized rakes, identification guides) with educational materials and seed/wildlife products, packaged in recycled or biodegradable materials. Core kit themes include wildlife rescue (bees, snails, worms, hedgehogs), seed bombing for bees and butterflies, beach cleaning, and litter picking.

Product overview

Nature Nurture Kids is a UK-based company offering eco-friendly nature activity kits for children focused on outdoor learning and environmental stewardship. The product portfolio centers around the flagship Nature Nurture Kit (comprehensive nature helping kit at £78), complemented by individual rescue kits (Bee Rescue Kit £12, Snail Rescue Kit £16.50, Worm Rescue Kit £16.50), seed bomb making kits (Wildflower Seed Bomb Kit £12, Bat Seed Bomb Kit £12, Veggie Bomb Kit £12), wildlife feeding kits (Wildlife Food Kit £12), and cleanup activity kits (Beach Clean Kit £70, Kids Litter Picking Kit £42). Bundles like the Worm & Snail Rescue Kit Bundle (£29.50) and Mini Kit Mix and Match option (£20-£42) offer discounted combinations. The company also serves schools and groups through bulk purchasing programs. All products emphasize sustainability with eco-friendly, recyclable, or biodegradable materials and packaging.

Differentiator

Problem solved

Functional benefit

Products and services

• The Nature Nurture Kit Flagship comprehensive nature helping kit for kids, priced at £78. Includes a custom-made rucksack, child-sized tools, educational materials and multiple nature-activity components bundled as one full kit. Designed for families and gift purchasers.
• Bee Rescue Kit Single-purpose kit for children to safely help bees, priced at £12. Provides tools and instructions for rescuing and relocating tired or stranded bees.
• Snail Rescue Kit for Kids Children's kit for safely rescuing snails, priced at £16.50. Includes tools and guidance for humane handling and relocation of garden snails.
• Worm Rescue Kit for Kids Children's kit focused on rescuing worms (e.g., from pavements after rain). Includes tools and educational materials.
• Wildflower Seed Bomb Kit for Bees and Butterflies Seed bomb kit for children to grow wildflowers supporting bees and butterflies, priced at £12. Contains seeds, clay/soil medium and instructions.
• Bat Seed Bomb Kit Seed bomb kit designed to attract bats by planting bat-friendly flora. Child-targeted product with seeds and planting guide.
• Veggie Bomb Kit Seed bomb kit for growing vegetables, marketed for children's gardening activity.
• Wildlife Food Kit (Bird and Hedgehog Food) Kit for feeding wild birds and hedgehogs, priced at £12. Includes food and feeding guidance for children.
• Beach Clean Kit for Kids Comprehensive beach clean kit for children, priced at £70. Includes litter picking tools, bags and educational materials for cleaning beaches.
• Kids Litter Picking Kit Eco-friendly litter picking kit for children, priced at £42. Includes litter pickers made from recycled trawl-net plastic, bags and guidance.
• Worm & Snail Rescue Kit Bundle Bundle combining the Worm Rescue Kit and Snail Rescue Kit for Kids at a discounted price of £29.50.
• Mini Kit Mix and Match Customizable bundle product that lets customers select multiple mini kits, with pricing varying by mix and quantity.
• Bulk Buy Kits for Schools and Groups Volume purchase option offering the same kits at a bulk discount, targeted at schools, forest schools, and community groups.
• Kit Top Ups Refill and top-up consumables for existing kit owners (e.g., additional seed mixes, replacement litter bags).
• Gift Card Digital or physical gift card usable for purchases on the Nature Nurture Kids website.

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature3 records

Partnerships

One partnership is on record.

• Avon Needs TreesminorStrategic or Co-development PartnerNature Nurture Kids volunteers with Avon Needs Trees, a registered charity that creates new permanent woodland throughout the Bristol-Avon area by fundraising to buy land for carbon sequestration, biodiversity boosting, and natural flood management. The company participated in a family tree-planting event where children independently planted trees to contribute to building new woodland.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Mud & Bloom: Mud & Bloom is a UK-based subscription box delivering monthly nature-based craft and gardening activity kits for children, directly competing with Nature Nurture Kids on eco-themed kids activity kits in the UK market.
• Seed Pantry: Seed Pantry is a UK company selling curated seed and growing kits (including children's ranges) for home gardening, directly comparable to Nature Nurture Kids' seed bomb and veggie bomb product lines.
• Little Seeds (Mr Fothergill's): Little Seeds by Mr Fothergill's offers children's gardening kits and seed growing sets targeting UK kids and schools, comparable to Nature Nurture Kids' seed bomb kits and bulk school offerings.
• Wiggly Wigglers: Wiggly Wigglers is a UK eco/gardening brand selling wildlife-friendly products and nature kits, overlapping with Nature Nurture Kids' wildlife food kits, bee rescue theme, and eco-friendly ethos.

Broad incumbents

• RSPB Shop: RSPB (Royal Society for the Protection of Birds) operates a large UK retail arm selling wildlife-themed nature products and educational kits for children, sharing the nature-education customer base but at much greater scale and breadth than Nature Nurture Kids.
• Hobbycraft: Hobbycraft is the UK's largest arts and crafts retailer carrying DIY craft kits for kids, serving as a broad incumbent channel that overlaps with Nature Nurture Kids' DIY kit category but without an eco-specialist focus.
• National Trust Shop: The National Trust operates a UK retail shop selling nature and outdoor-themed children's products, comparable to Nature Nurture Kids on outdoor learning and nature connection themes but as part of a broader charity-led retail portfolio.
• Cotswold Outdoor: Cotswold Outdoor is a major UK outdoor retailer selling gear for families and children, adjacent to Nature Nurture Kids in the broader outdoor learning and nature exploration category though not directly competing in eco-craft kits.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/NatureNurtureKids
• Instagraminstagram.com/naturenurturekids

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nature Nurture Kids