What Thousand does

Thousand is an outdoor and sporting goods company that designs, develops, and makes helmets. The company's human-centered design process places style, safety, and convenience as essentials for good design. They combine form and function, their helmets feature vegan leather straps, a convenient magnetic fastener, and their secret Poplock. Its mission is to empower people to connect with their communities by breaking down the barriers of riding.

Name

Thousand

Legal name

Thousand, Inc.

Website

https://www.explorethousand.com/

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Thousand is an outdoor and sporting goods company that designs, develops, and makes helmets.

Ownership category

akta.pro rank

Product category

Bicycle Helmets

NAICS

Motorcycle, Bicycle, and Parts Manufacturing (336991), Sporting Goods Retailers (45911)

SIC

Motorcycles, Bicycles & Parts (3751)

akta.pro primary industry

Bike Apparel, Helmets & Protective Gear Retail (CRAMAHAC)

akta.pro secondary industry

Bike Accessories Retail (Lights, Locks, Racks, Bags) (CRAMAHAD)

Keywords

• Bicycle helmets
• MIPS safety helmets
• Cycling accessories
• Skate helmets
• Kids helmets

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Helmet Sales: Primary revenue from设计和销售安全头盔，面向各年龄段儿童和成人骑行者和滑板运动员
2. Bike Accessories: 配件包括车铃、手套、车灯、车锁、头盔贴纸和visor等骑行装备
3. Apparel & Lifestyle Products: Upcycled tote bags, winter riding gear, and socks for lifestyle/eco-conscious consumers
4. Wholesale & Retail: Wholesale distribution to retail partners and dealers through dedicated wholesale platform

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Thousand designs, develops, and manufactures safety-certified bike and skate helmets for adults, youth, and toddlers, including the Heritage 2.0, Chapter MIPS, Chapter+ MIPS, and the Thousand Jr. product line. The company also sells complementary cycling accessories such as bike bells, gloves, lights, locks, helmet visors, reflective stickers, winter riding gear, and upcycled tote bags. Products are sold through direct-to-consumer e-commerce and wholesale channels, featuring proprietary technology like the patented PopLock system and MIPS safety integration.

Product overview

Thousand is a lifestyle-focused bike helmet and cycling accessories company offering a portfolio of stylish helmets and complementary gear. The core product lineup includes the Heritage 2.0 (classic vintage-inspired helmet), Chapter MIPS (premium helmet with MIPS safety system and integrated light), and Chapter+ MIPS (limited-edition commemorative helmet). The Thousand Jr. sub-brand covers youth safety with Toddler (ages 1-3), Kids (ages 3+), and Next (ages 11-16) helmets. Accessories include bike bells, gloves, locks, lights, helmet stickers, visors, and winter riding gear. The products are unified by signature features including the Patented PopLock for anti-theft security, magnetic fasteners, and a focus on stylish design that encourages helmet wearing.

Differentiator

Problem solved

Functional benefit

Brands

• Heritage: Classic collection of bike and skate helmets inspired by vintage motorcycle designs, now in its second generation (Heritage 2.0) with active ventilation and inclusive fit.
• Chapter
• Chapter+
• Thousand Jr.

Products and services

• Heritage 2.0 Bike & Skate Helmet A flagship classic-style bike and skate helmet for adults, featuring vintage motorcycle-inspired design with active ventilation, patented PopLock for anti-theft helmet locking, dial fit system for adjustable sizing, vegan leather straps, and one-handed magnetic fastener. Certified to CPSC and ASTM F1492 standards.
• Chapter MIPS Helmet A premium MIPS-equipped helmet designed for everyday commutes, featuring Multi-directional Impact Protection System for rotational force protection, integrated 30-lumen magnetic taillight, interchangeable premium visors in six color options, active ventilation with 8 vents, integrated dial fit system, and Secret PopLock for anti-theft security. Weighs 360-410g depending on size.
• Chapter+ MIPS Helmet A limited-edition commemorative helmet celebrating ten years of Thousand, featuring hand-applied gold leaf detailing, metal brass headplate, premium automotive-grade paint, commemorative '15' PopLock honoring the 2015 founding year, integrated MIPS safety system, and included 30-lumen magnetic taillight.
• Thousand Jr. Toddler Helmet A toddler helmet for riders ages 1 and up, featuring a dial fit system, 6 vents with interior cooling channels, removable reflective stickers, lightweight 220-gram construction, and CPSC and CE safety certification for biking, roller skating, and skateboarding. Fits head sizes 45-49cm.
• Thousand Next Youth Helmet A youth helmet for riders ages 11-16 featuring Patented PopLock, dial fit system, one-hand no-pinch magnetic fastener, magnetic tail light compatibility, and colorful two-toned colorways with premium matte finish. Fits head sizes 52-57cm.
• Pennant Bicycle Bell A vintage-style steel bicycle bell with an adjustable clamp fitting standard city, mountain, and road bike handlebars (22.2mm-23.8mm diameter). Features a 50mm bell diameter.
• Traveler 2.0 Magnetic Bike Lights USB-C rechargeable magnetic bike light set with front and rear options. Front light delivers 120 lumens (solid) or 300 lumens (daylight flash); rear delivers 40 lumens (solid) or 105 lumens (daylight flash). IP54 waterproof with magnetic mount.
• Magnetic Helmet Light A magnetic taillight designed for Heritage 2.0 helmets, featuring 40-lumen peak brightness, IP54 water resistance, 3 light modes (solid, flash, eco pulse), and 2-hour USB-C charging.
• Kryptoflex Cable Lock A bike cable lock compatible with Thousand helmets' PopLock feature, enabling secure helmet storage to the bicycle.
• Keeper U Lock A U-lock compatible with Thousand helmets' PopLock feature, enabling secure helmet and bike locking, backed by the Anti-Theft Guarantee.
• Chapter Helmet Visor Interchangeable visors for Chapter helmets available in six premium finishes including Dayglow Yellow, Iridescent Metallic, Tortoise Shell, Matte Black, Rose Gold, and Hot Pink.
• Bike Gloves Vintage 1960s-70s inspired cycling gloves available in multiple styles (Courier, Little 5, De Franc, Bullitt), featuring full cowhide leather palms, perforated surfaces for breathability, crocheted cotton backs, padded palms, and metal snap fasteners.
• Thousand Remix Winter Collection A seasonal collection of winter riding gear including Neck Gaiter, Full Finger Gloves, and Socks designed for cold weather cycling.
• Thousand Upcycled Tote A 100% cotton tote bag made from repurposed helmet bag materials, double-layered for durability, machine washable, with 16-liter interior volume. Dimensions: 32cm x 13cm x 38cm.
• Reflective Stickers Weather-resistant reflective stickers for helmet customization, approximately 2.5in x 4in in dimension with permanent adhesive backing.

Quantifiable outcome

• Free accident replacement for damaged helmets from accidents
• +1 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Three partnerships are on record, tiered minor.

• CHPT3 x Thousand BarrivellminorStrategic or Co-development PartnerSpecial edition collaborative helmet design - CHPT3 is a cycling-focused brand collaboration featuring the Chapter MIPS helmet with exclusive Barrivell colorway.
• Keith Haring FoundationminorOthersLicensed artwork collaboration featuring Keith Haring pop art designs on Heritage 2.0 helmets, with proper licensing noted: '© Keith Haring Foundation. Licensed by Artestar, New York.'
• SmileyWorldminorOthersLicensed smiley character designs featured on Next Youth helmets and stickers, providing youth-friendly aesthetic options.

Scale indicators4 records

Recent moves6 records

Expansion highlights3 records

Direct peers

• Nutcase Helmets: Nutcase is a direct lifestyle-oriented helmet brand offering stylish, design-forward bike, skate, and snow helmets across multiple sizes and colorways, competing head-to-head with Thousand's positioning of 'fashion-forward certified safety.'
• POC Sports: Swedish MIPS-integrated cycling helmet and protection brand with strong safety-credentialled positioning overlapping Thousand's Chapter MIPS line, serving urban commuters and performance cyclists.
• Bern Unlimited: Bern offers lifestyle bike, skate, and snow helmets with all-season design aesthetics similar to Thousand, including youth sizing and overlapping DTC distribution channels.
• Sweet Protection: Norwegian brand offering premium bike and ski helmets with MIPS and proprietary fit systems; competes with Thousand's Chapter line on safety and design in the European and North American markets.
• Lazer Helmets: Lazer is a cycling-focused helmet specialist with MIPS commuter and road models; overlaps directly with Thousand's Chapter MIPS SKUs at comparable price tiers and e-bike use cases.

Broad incumbents

• Smith Optics: Smith is a large incumbent in helmet and eyewear (cycling, ski, snow) with MIPS-equipped road and commuter helmets; offers overlapping safety technology but a much broader multi-sport portfolio and deeper retailer presence than Thousand.
• Giro Sport Design: Giro is a major cycling helmet incumbent (Vista Outdoor portfolio) with broad bike, road, mountain, and commuter offerings including MIPS; competes in Thousand's urban commuter segment with much greater scale and dealer network.
• Bell Helmets: Bell is a heritage cycling and powersports helmet brand with strong US retail presence and MIPS-equipped commuter/mountain offerings, putting pressure on Thousand's urban and family segments at similar price points.
• Specialized Bicycle Components: Specialized is a major cycling brand selling bikes and MIPS-equipped helmets within its premium ecosystem; competes for the same aspirational urban/recreational cyclist Thousand targets.
• KASK Sport: Italian premium helmet maker spanning cycling, skiing, construction, and equestrian; provides a comparable benchmark for safety-credentialled, design-led cycling helmets aiming at the upper ASP tier Thousand occupies.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/explorethousand
• Facebookfacebook.com/explorethousand
• LinkedInlinkedin.com/company/thousand

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Thousand