People Who Think
People Who Think is a Louisiana-based advertising and media firm founded in 1999, providing media buying, campaign development, and strategic communications for political and U.S. federal government clients, most notably a $77M DHS border security contract awarded in February 2025.
- Company typePrivate
- Founded1999
- HeadquartersMandeville, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What People Who Think does
People Who Think, LLC is a privately held advertising and marketing services firm founded in 1999 and headquartered in Mandeville, Louisiana. The company provides media buying, campaign development, strategic communications, graphic design, web development, and public relations services, with a historical focus on political advertising and government clients. Leadership consists of founder Jay Connaughton and partner/CFO Jennifer Connaghton, supported by a small team in the 11-50 employee range. The firm's primary revenue stream is large-scale government advertising contracts rather than recurring commercial work.
In February 2025, People Who Think was awarded $77 million as its share of a $220 million Department of Homeland Security border security advertising campaign, awarded through limited competition to four firms (with Safe America Media receiving $143 million). The campaign was designed to persuade undocumented immigrants to self-deport and to recruit immigration officers. The award positioned PWT as a primary federal contractor for high-stakes immigration enforcement communications, though Congressman Joe Neguse publicly accused the contracting process of being fraudulent. The contract represents both the company's largest known engagement and a concentrated dependency on a single federal client.
The business model is project-based government contracting with one-time contract revenue rather than recurring SaaS or licensing income. The firm operates without disclosed external funding, parent-company backing, or institutional investment, and has no app, API, or technology platform surface. Its competitive position rests on established political-party relationships, federal procurement access, and decades of operating history rather than proprietary technology, AI capabilities, or productized intellectual property.
People Who Think firmographics
Firmographics- Name
- People Who Think
- Legal name
- People Who Think, LLC
- Website
- https://peoplewhothink.com
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- People Who Think is a Louisiana-based advertising and media firm founded in 1999, providing media buying, campaign development, and strategic communications for political and U.S. federal government clients, most notably a $77M DHS border security contract awarded in February 2025.
- Ownership category
- akta.pro rank
People Who Think industry classification
Industry- Product category
- Government Advertising Services
- NAICS
- Advertising Agencies (541810), Media Buying Agencies (54183), Public Relations Agencies (54182)
- SIC
- Services-Advertising Agencies (7311), Services-Advertising (7310)
- akta.pro primary industry
- Digital & Programmatic Media Buying (Display, Video, CTV, Audio) (BPAFABAB)
Keywords
Where People Who Think is headquartered
LocationHeadquarters
- HQ city
- Mandeville
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
People Who Think business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales
Revenue model
- Government Advertising Contracts: Primary revenue from large-scale government advertising campaigns, specifically securing federal contracts for public communications and media buys. The company received $77 million as part of a $220 million DHS border security advertising campaign awarded through limited competition to four companies in February 2025.
Go-to-market motion1 record
Distribution channels1 record
People Who Think product offering
Product offeringCore offering
People Who Think, LLC is an advertising and marketing services firm that provides media buying, campaign development, public relations, graphic design, and strategic communications services for government and political clients. The company secures large-scale federal contracts for public awareness and political advertising campaigns, including a $77 million award from a $220 million DHS border security advertising campaign in February 2025.
Product overview
People Who Think, LLC is an established advertising and marketing services company founded in 1999. The company provides innovative advertising services, including media buying, campaign development, and strategic communications for government and political clients. Based in Mandeville, Louisiana, the firm secured a $77 million contract as part of a $220 million DHS border security advertising campaign.
Differentiator
Problem solved
Functional benefit
Products and services
- Government Advertising Campaigns
- Media Buying and Strategic Communications
Companies that use People Who Think
Customer profileNamed customers1 record
Segments1 record
Ideal customer profiles1 record
People Who Think technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
People Who Think partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Department of Homeland Security (DHS)corePeople Who Think received $77 million as part of a $220 million DHS border security advertising campaign. The contract was awarded through limited competition to four companies in February 2025. The campaign was designed to persuade undocumented immigrants to self-deport and recruit immigration officers.
Scale indicators2 records
Recent moves3 records
Expansion highlights2 records
People Who Think competitors and assessment
Company assessmentMarket position
Competitive moat3 records
Key highlights5 records
Customer concentration
People Who Think social profiles
Digital presencePeople Who Think financial estimates
Financial estimateRevenue estimate
Valuation estimate
People Who Think leadership team
Management profileNumber of profiles
Profiles2 records
People Who Think funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
People Who Think M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about People Who Think
What does People Who Think do?
People Who Think, LLC is an advertising and marketing services firm that provides media buying, campaign development, public relations, graphic design, and strategic communications services for government and political clients. The company secures large-scale federal contracts for public awareness and political advertising campaigns, including a $77 million award from a $220 million DHS border security advertising campaign in February 2025.
Is People Who Think a public or private company?
People Who Think is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was People Who Think founded?
People Who Think was founded in 1999. It employs 11 to 50 people.
Where is People Who Think based?
People Who Think is headquartered in Mandeville, United States, in the North America region.
How does People Who Think make money?
One revenue line is on record: government Advertising Contracts.
Does People Who Think have an API?
No public API is recorded for People Who Think.
What industry is People Who Think in?
People Who Think's product category is Government Advertising Services. Its primary akta.pro industry code is BPAFABAB, Digital & Programmatic Media Buying (Display, Video, CTV, Audio). Its NAICS code is 541810 and its SIC code is 7311.