What AstroAI does

AstroAI is a US-based privately-held consumer electronics e-commerce company founded in 2016 and headquartered in Garden Grove, California, with 51-100 employees. Operating under the legal entity "AstroAI Limited," the company designs, sources (via OEMs inferred from product specifications and pricing), and distributes a horizontal portfolio of automotive and household utility hardware: portable lithium jump starters (1500A to 6000A peak current across the S8 family), portable tire inflators and air compressors (up to 250 PSI across the L and T series), digital multimeters and clamp meters (2000 to 10000 counts), thermoelectric mini fridges (4 to 24 liters), and supporting accessories — tire pressure gauges, foam cannons, snow brushes, AC/DC converters, and windshield covers. Products embed proprietary features including TrueGauge™ pressure measurement (200Hz sampling, claimed 60% above market average), 45°C high-rate jump-starting core technology, patented jumper cable safety designs, and 8-to-10 integrated electrical protections, supported by 20+ registered patents and certifications including the International Design Excellence Awards 2022.

Revenue is generated almost exclusively through one-time hardware sales at price points from under $10 for accessories to approximately $200 for premium products. AstroAI operates a hybrid go-to-market spanning direct-to-consumer e-commerce (astroai.com plus nine localized storefronts for US, Canada, Mexico, UK, Germany, France, Spain, Japan, and Australia), Amazon marketplace distribution, a wholesale/bulk program, and — initiated March 2026 — physical retail through Walmart. Tiered bundle discounts (15% off 2 items, 20% off 3 items, free shipping above threshold) and an affiliate/creator marketing program supplement the product-led growth motion, which leans heavily on Amazon review accumulation (100K+ reviews cited) and earned media in Forbes, CNET, Car and Driver, Yahoo, and E-News. The company reports 10M+ products sold worldwide across 8+ years of continuous product development. No external funding rounds, institutional investors, acquisitions, or executive leadership transitions have been disclosed.

The customer base is horizontal and consumer-centric — individual car owners, outdoor/adventure enthusiasts, DIY/pro-sumer electricians, and home/office users — with no single enterprise anchor, framing AstroAI as a long-tail retail hardware brand rather than a B2B vendor. The company has executed a flurry of offensive moves in 2025-2026: five new product launches in 2025, geographic localization across nine countries, and the first physical retail partnership with Walmart; however, the absence of disclosed financials, cap-table detail, or headcount change data limits visibility into operating health and growth quality.

Name

AstroAI

Legal name

AstroAI Limited

Website

https://astroai.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

51–100 employees

Short description

AstroAI is a California-based consumer electronics e-commerce company that designs and sells portable automotive and household hardware — jump starters, tire inflators, digital multimeters, and mini fridges — to retail consumers across nine countries via D2C, Amazon, and Walmart retail channels.

Ownership category

akta.pro rank

Product category

Consumer Electronics

NAICS

Automotive Parts and Accessories Retailers (44133), Electronics and Appliance Retailers (44921)

SIC

Retail-Auto & Home Supply Stores (5531)

akta.pro primary industry

Automotive Parts, Tires & Workshop Supplies Marketplaces (CRAFAHAD)

akta.pro secondary industry

Off-Price Small Appliances & Home Electronics Retail (CRAEACAH)

Keywords

• Portable tire inflators
• Car battery jump starters
• Digital multimeters
• Thermoelectric mini fridges
• Automotive cleaning tools

Headquarters

HQ city

Garden Grove

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Hardware Product Sales: AstroAI generates revenue primarily through one-time hardware product sales. The company sells portable tire inflators, car battery jump starters, digital multimeters, mini fridges, car cleaning tools, and accessories at various price points ranging from under $10 to nearly $200. Products are sold through direct e-commerce, Amazon marketplace, and retail stores.
2. Wholesale/Bulk Sales: AstroAI offers a wholesale program for bulk orders, allowing resellers and large-volume customers to purchase products directly from the company at discounted rates.
3. Affiliate Program Revenue: The company operates an affiliate program where partners earn commissions for referring customers who make purchases through their referral links.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

AstroAI designs, manufactures, and sells portable automotive and household electronic tools, including portable tire inflators and air compressors, car battery jump starters, digital multimeters, thermoelectric mini fridges, digital tire pressure gauges, and car cleaning accessories. The company's products are sold primarily through its own e-commerce storefront, Amazon marketplace, and select retail partners such as Walmart, targeting individual consumers for vehicle maintenance, roadside emergency preparedness, and personal use.

Product overview

AstroAI is a consumer electronics company offering a diversified portfolio of automotive and home products organized into several product lines. The core offerings include portable jump starters (S8 series with various power levels from 1500A to 6000A), tire inflators and air compressors (L-series portable inflators, T-series heavy-duty compressors), digital multimeters (handheld meters and clamp meters ranging from 2000 to 10000 counts), mini fridges (4L to 6L capacities for skincare and beverages), car cleaning tools (snow brushes, ice scrapers, foam cannons), tire pressure gauges (150PSI to 250PSI range), car accessories (AC/DC converters, air chucks, trunk organizers), and pressure washers. The company sells directly to consumers through its website and Amazon, with products available at Walmart retail locations. AstroAI positions itself on innovation, portability, and emergency preparedness, with most products featuring digital displays, automatic shut-off, and rechargeable battery options.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Over 10 million products sold worldwide
• +5 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

One partnership is on record.

• Walmartregional expansionChannel Partner/ Reseller/ Distributor · 4 March 2026Starting March 4th, 2026, AstroAI products became available at Walmart Supercenter Store #2800 located at 1115 Waxman Dr, The Villages, FL 32163. Products are displayed in the automotive aisle with signature orange packaging. The partnership brings AstroAI's automotive and utility products to Walmart customers seeking car tire inflators and emergency car care tools in physical retail stores.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Market position

Competitive moat3 records

Key highlights2 records

Customer concentration

• Xx.com/TheAstroAI
• LinkedInlinkedin.com/company/astroaicorporation

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AstroAI