Sundance Catalog
Sundance Catalog is a private, US-based specialty retailer founded in 1989 that sells a curated, predominantly exclusive assortment of clothing, jewelry, and accessories through its e-commerce site to American consumers.
- Company typePrivate
- Founded1989
- HeadquartersSalt Lake City, United States
- Headcount251–500
- GTM typeB2C
- OfferingServices
What Sundance Catalog does
Sundance Catalog Company operates as a private, for-profit specialty retailer headquartered in Salt Lake City, Utah. According to its self-description, the company offers a predominantly exclusive, eclectic mix of clothing, jewelry, and accessories, distinguishing it from mass-market apparel retailers through curated, proprietary-leaning assortment. The firm runs an e-commerce platform at sundancecatalog.com and serves customers in North America, specifically the United States. Founded in 1989, Sundance Catalog employs between 251 and 500 people, indicating a mid-sized specialty retailer rather than a niche boutique or large national chain.
The underlying business model is direct-to-consumer catalog and online retail. The company distributes through its owned website (no app, marketplace presence, or third-party retail channels are documented) and monetizes through unit sales of curated apparel and accessories. No pricing model, average order value, customer-segment breakdown, marketing channel mix, technology stack, or partnership arrangements are disclosed in the available source material. There is no evidence of funding rounds, M&A activity, leadership changes, product launches, or restructuring events within the input data; firmographic, operational, and ownership details beyond the company name, founding year, headcount band, and basic geographic footprint are absent.
Sundance Catalog firmographics
Firmographics- Name
- Sundance Catalog
- Website
- https://sundancecatalog.com
- Company type
- Private
- Founded year
- 1989
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Sundance Catalog is a private, US-based specialty retailer founded in 1989 that sells a curated, predominantly exclusive assortment of clothing, jewelry, and accessories through its e-commerce site to American consumers.
- Ownership category
- akta.pro rank
Sundance Catalog industry classification
Industry- Product category
- Lifestyle and Apparel Retail
- NAICS
- Clothing, Clothing Accessories, Shoe, and Jewelry Retailers (458), Clothing and Clothing Accessories Retailers (458110)
- SIC
- Retail-Catalog & Mail-Order Houses (5961)
- akta.pro primary industry
- Multi-Category Generalist Catalog Department Store Retailers (CRAGAIAI)
- akta.pro secondary industries
- Apparel-Focused Catalog Department Store Retailers (CRAGAIAA), Luxury & Premium Catalog Department Store Retailers (CRAGAIAL)
Keywords
Where Sundance Catalog is headquartered
LocationHeadquarters
- HQ city
- Salt Lake City
- HQ country
- United States
- HQ region
- North America
Markets served
Sundance Catalog business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Marketing or Sales, Personnel, Operations, Technology or R&D
Sundance Catalog product offering
Product offeringCore offering
Sundance Catalog operates an e-commerce platform selling a predominantly exclusive, eclectic mix of clothing, jewelry, and accessories. The company curates lifestyle merchandise for individual consumers, distributing through its online website and traditional print catalogs.
Product overview
Sundance Catalog operates an e-commerce platform selling curated lifestyle and catalog merchandise. Based on the source data available, no specific product names, modules, or detailed service offerings could be extracted from the provided content.
Differentiator
Problem solved
Functional benefit
Products and services
- Clothing line
Companies that use Sundance Catalog
Customer profileIdeal customer profiles1 record
Sundance Catalog technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Sundance Catalog partnerships and signals
Strategic signalRecent moves1 record
Sundance Catalog competitors and assessment
Company assessmentBroad incumbents
- J. Crew: Heritage US apparel and accessories brand with a catalog origin that has transitioned to digital-led specialty retail. Comparable to Sundance Catalog in target customer profile and multi-channel lifestyle merchandising.
- Williams-Sonoma: Multi-brand specialty retailer with strong catalog heritage and digital-first operations across home and lifestyle categories. Comparable to Sundance Catalog in catalog-plus-e-commerce hybrid model and curated lifestyle merchandising.
Direct peers
- Frontgate: Catalog and digital-first retailer specializing in premium home and outdoor lifestyle merchandise. Comparable to Sundance Catalog in catalog-plus-ecommerce hybrid model and curated lifestyle positioning.
- Anthropologie: Operates an eclectic, curated assortment of women's apparel, jewelry, accessories, and home goods through catalog and e-commerce channels. Closely comparable to Sundance in product breadth, premium positioning, and lifestyle-led merchandising approach.
- Lands' End: Long-established US catalog retailer that has expanded into a multi-channel apparel and home business. Directly comparable to Sundance Catalog in catalog-heritage business model and breadth of consumer merchandise.
- Coldwater Creek: Specialty retailer offering women's apparel, jewelry, and accessories through digital channels with prior catalog heritage. Closely comparable to Sundance Catalog in women's apparel-and-accessories assortment and catalog heritage.
- L.L.Bean: Iconic US catalog retailer that has expanded into digital and physical retail with curated, largely exclusive lifestyle merchandise. Comparable to Sundance Catalog in heritage catalog model and exclusive-assortment positioning.
- Talbots: Mature US specialty apparel retailer with a longstanding catalog channel alongside e-commerce and stores. Comparable to Sundance Catalog in catalog heritage, multi-channel distribution, and apparel-focused assortment.
- Garnet Hill: Catalog and online retailer offering an eclectic mix of apparel, home textiles, and lifestyle products with a curated, premium positioning. Closely comparable to Sundance Catalog in niche catalog heritage and eclectic assortment philosophy.
- Blair: Long-running US catalog and online apparel retailer serving a value-oriented customer base with broad assortment across clothing and accessories. Comparable to Sundance Catalog in established catalog-led, multi-category model.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks5 records
Key highlights5 records
Customer concentration
Sundance Catalog social profiles
Digital presenceSundance Catalog financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sundance Catalog leadership team
Management profileNumber of profiles
Sundance Catalog funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sundance Catalog M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sundance Catalog
What does Sundance Catalog do?
Sundance Catalog operates an e-commerce platform selling a predominantly exclusive, eclectic mix of clothing, jewelry, and accessories. The company curates lifestyle merchandise for individual consumers, distributing through its online website and traditional print catalogs.
When was Sundance Catalog founded?
Sundance Catalog was founded in 1989. It employs 251 to 500 people.
Where is Sundance Catalog based?
Sundance Catalog is headquartered in Salt Lake City, United States, in the North America region.
Who are Sundance Catalog's main competitors?
Broad incumbents on record are J. Crew and Williams-Sonoma. Direct peers are Frontgate, Anthropologie, Lands' End, Coldwater Creek, L.L.Bean, Talbots, Garnet Hill and Blair.
Does Sundance Catalog have an API?
No public API is recorded for Sundance Catalog.
What industry is Sundance Catalog in?
Sundance Catalog's product category is Lifestyle and Apparel Retail. Its primary akta.pro industry code is CRAGAIAI, Multi-Category Generalist Catalog Department Store Retailers, with a secondary code of CRAGAIAA, Apparel-Focused Catalog Department Store Retailers. Its NAICS code is 458 and its SIC code is 5961.