The Very Good Food Company

What The Very Good Food Company does

The Very Good Food Company operates the domain verygoodfood.com, which is the sole identifying signal available in the input data. The single source is a third-party editorial article on raw pet food in the UK, and the URL parameters indicate verygoodfood.com served as the original referrer linking into that guide. This referral linkage is the only behavioral evidence of the company's activity, and no company-controlled disclosures (about page, product catalog, pricing, financials, team, or press releases) are present in the aggregated input.

Inferring from the topical alignment between the domain and the linked content, the company appears to operate in the UK raw pet food category, where the article's coverage of complete and balanced recipes, FEDIAF nutritional guidelines, subscription delivery, cold-chain reliability, and recyclable packaging is consistent with the operational profile of a direct-to-consumer raw pet food brand. Such brands typically monetize through recurring subscription orders of frozen or chilled raw meals, with revenue tied to subscription retention, delivery density, and cold-chain unit economics rather than per-unit retail margins.

It must be stated explicitly that the input does not contain confirmed product details, pricing, subscription mechanics, headcount, ownership, regulatory posture, or any financial data for the company. The description above represents the maximum the evidence supports; any further specificity (specific product SKUs, price points, founder names, funding history) cannot be sourced from the provided material and is therefore not asserted.

Name

The Very Good Food Company

Website

https://verygoodfood.com

Company type

Private

Founded year

2016

Headcount range

51–100 employees

Short description

The Very Good Food Company operates verygoodfood.com, which appears to be associated with the UK raw pet food market based on referral linkage to a raw pet food guide covering subscription delivery, cold-chain reliability, and complete nutrition. Specific product, pricing, and operational details are not disclosed in the source material.

Ownership category

akta.pro rank

Product category

Raw Pet Food

NAICS

Dog and Cat Food Manufacturing (311111), Animal Food Manufacturing (3111)

SIC

Sausages & Other Prepared Meat Products (2013), Miscellaneous Food Preparations & Kindred Products (2090)

akta.pro primary industry

Frozen & Raw Pet Food (incl. freeze-dried) (CRADAFAD)

akta.pro secondary industries

Pet Supplies Inventory-led Online Retailers (CRAFADAH), Fresh & Refrigerated Pet Food (CRADAFAC)

Keywords

• Raw pet food
• Pet food delivery
• Pet food subscription
• Natural pet nutrition
• Cold chain pet food

Headquarters

HQ city

Victoria

HQ country

Canada

HQ region

North America

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Core offering

The Very Good Food Company, operating from the verygoodfood.com domain, presents itself as a provider of raw pet food products and delivery/subscription services in the UK market. The hosted content emphasizes complete and balanced raw recipes aligned with FEDIAF guidelines, cold-chain delivery, recyclable packaging, and customizable subscription options for dogs and cats. Specific branded product lines, formulations, or SKUs are not enumerated in the available source.

Product overview

The source content does not contain specific information about The Very Good Food Company's products or services. The scraped content is an article titled 'Raw Pet Food in the UK: A Practical Guide' published on .Shopping, which provides general information about raw pet food feeding practices, nutrition guidelines, and sourcing considerations in the UK market. No company-specific product portfolio, modules, or named offerings are described in the source data.

Differentiator

Problem solved

Functional benefit

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves2 records

Expansion highlights2 records

Direct peers

• Bella & Duke: Bella & Duke is a UK-based raw pet food brand selling frozen raw meals via a DTC subscription model — the closest direct competitor to The Very Good Food Company in geography, category, and go-to-market motion.
• Natures Menu: Natures Menu is a UK raw and natural pet food manufacturer with a wide range of frozen raw meals and treats sold through retail and online channels — directly comparable product portfolio and UK market focus.
• Natural Instinct: Natural Instinct produces raw working-dog and pet food formulas in the UK, sold via DTC and specialist retailers — a direct competitor in the raw pet food category with overlapping customer base.
• Wolf Tucker: Wolf Tucker is a UK raw pet food producer focused on complete, balanced raw meals delivered direct to consumers — overlapping product type, delivery channel, and target customer.
• Poppy's Picnic: Poppy's Picnic is a UK raw pet food company delivering raw meals on a subscription basis with an emphasis on traceability and British sourcing — directly comparable DTC raw offering.

Emerging players

• Butternut Box: Butternut Box is a UK DTC fresh-cooked dog food subscription brand — adjacent category (fresh rather than raw) but identical go-to-market motion and overlapping premium, transparency-oriented customer base.
• Different Dog: Different Dog is a UK DTC fresh-cooked dog food subscription company offering portioned, customized meals — competes for the same premium, minimally-processed buyer and uses a similar subscription/delivery model.

Broad incumbents

• Lily's Kitchen: Lily's Kitchen is a major UK natural and organic pet food brand spanning dry, wet, and treats — broader portfolio than a raw-only specialist, but competes for the same premium, natural-positioning customer.

Regional players

• Primal Pet Foods: Primal Pet Foods is a US-based raw pet food manufacturer offering frozen and freeze-dried raw formulas — comparable product category but primarily serves North American distribution.
• Stella & Chewy's: Stella & Chewy's is a US raw and freeze-dried pet food brand — highly comparable raw product offering but serving the North American market rather than the UK.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks4 records

Key highlights4 records

Customer concentration

• LinkedInlinkedin.com/company/the-very-good-food-co

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Very Good Food Company