Informa Tech

What Informa Tech does

Informa Tech is the technology-focused division of Informa PLC (LSE: INF) and operates the Omdia research and intelligence platform, serving technology vendors, channel partners (distributors, resellers, MSPs), and enterprise IT buyers across 180+ countries. Through its core Omdia product, it delivers subscription-based market research, analyst inquiry services, strategic consulting, and primary-data-driven reports across AI, cloud, cybersecurity, semiconductors, telecoms, consumer electronics, and enterprise IT, supported by 350+ analysts, 80,000+ survey respondents, and a research database of 200m+ data points covering 12,000+ companies and 3,000+ technology topics. The business combines subscription research (annual and multi-year contracts), professional services advisory (Go-to-Market Insights, Vendor Selection, custom research), and a global events portfolio anchored by Canalys Forums (EMEA, Americas, APAC) and Omdia Analyst Summits at industry events such as Black Hat and Data Centre World.

Following the September 2025 merger with TechTarget, Informa Tech now operates as Informa TechTarget, adding an intent-driven B2B marketing and media platform of 220+ online properties (including Dark Reading, InformationWeek, Light Reading, ITPro Today, Network Computing, IoT World Today, Data Center Knowledge) to the Omdia research franchise. Revenue is generated through enterprise subscriptions (quote-based, annual billing), self-service platform access, analyst briefing engagements, and event sponsorships. The Candefero partner community platform provides channel ecosystem intelligence, and a network of analyst-led social channels (YouTube Trend Watch, X, LinkedIn) supports top-of-funnel demand generation. Informa Tech is registered primarily through Informa Telecoms & Media Limited (London) with operating entities across the US, EMEA, APAC, and Latin America.

Name

Informa Tech

Legal name

Informa Telecoms & Media Limited

Website

https://omdia.tech.informa.com

Company type

Public

Founded year

2019

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Informa Tech, a division of Informa PLC operating as Informa TechTarget, provides subscription-based technology market research (Omdia), advisory services, B2B media (220+ online properties), and channel events (Canalys Forums) to technology vendors, channel partners, and enterprise IT buyers globally.

Ownership category

akta.pro rank

Product category

Technology Market Intelligence

NAICS

Professional, Scientific, and Technical Services (54), Other Scientific and Technical Consulting Services (54169), Information (51)

SIC

Services-Engineering, Accounting, Research, Management (8700)

akta.pro primary industry

Enterprise Architecture & IT Operating Model (BPAHAEAB)

Keywords

• Technology market research
• B2B technology intelligence
• Enterprise IT advisory
• Industry research subscriptions
• Technology events conferences

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices13 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Subscription Research Services: Annual and multi-year subscriptions providing access to Omdia's research portfolio, analyst reports, market intelligence, and data analytics covering technology markets globally.
2. Advisory and Consulting Services: Go-to-market insights, strategic consulting, custom research, technical and economic validations, and analyst briefing sessions.
3. Events and Conferences: Revenue from Canalys Forums (EMEA, Americas, APAC), Display Japan Forum, Omdia Analyst Summits at industry events like Black Hat and Data Centre World.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

Omdia is Informa Tech's technology market intelligence platform, delivering subscription-based research reports, analyst briefings, custom consulting, and strategic advisory across AI, cloud, cybersecurity, telecommunications, semiconductors, consumer electronics, and enterprise IT. The platform is supported by 350+ analysts, the Candefero channel partner community, and the Canalys Forums events series, and is sold primarily to technology vendors, channel partners, and enterprise IT buyers through enterprise subscriptions and direct advisory engagements.

Differentiator

Problem solved

Functional benefit

Brands

• Canalys Forums: Leading channel partner events across EMEA, Americas, and APAC regions connecting technology vendors, distributors, and channel partners.
• Omdia
• Candefero
• Enterprise Strategy Group (ESG)

Products and services

• Omdia Research Subscriptions Annual and multi-year subscription access to Omdia's research library covering 3,000+ technology topics, with analyst inquiries and full research entitlements for technology vendors, channel partners, and enterprise IT buyers.
• Omdia Strategic Consulting

Quantifiable outcome

• Omdia connects 2,500+ senior channel executives annually through Canalys Forums
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered core and major.

• CanalyscoreStrategic or Co-development PartnerCanalys Forums are the largest pan-region events for channel partners, distributors and vendors. Omdia co-hosts these forums in EMEA (Barcelona), Americas (Scottsdale), and APAC (Bali), connecting 2,500+ senior channel executives annually with Omdia providing independent market analysis and intelligence.
• SnowflakemajorStrategic or Co-development PartnerOmdia collaborated with Snowflake on the GenAI research report 'The ROI of Gen AI and Agents', surveying 2,050 business and technology leaders across 10 countries. The partnership combines Omdia's research methodology with Snowflake's market data to produce AI investment insights.
• CandeferocoreTechnology or IntegrationCandefero is Omdia's partner community platform that delivers valuable insights into skills, trends, needs and opinions within the partner ecosystem. The platform helps highlight existing expertise and identify areas for growth across the channel.
• TechTargetcoreStrategic or Co-development PartnerInforma Tech's Digital Business merged with TechTarget in September 2025, creating a combined entity managing 220+ online properties. Omdia operates as part of Informa TechTarget, serving as the research and intelligence division.

Scale indicators9 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• IDC (International Data Corporation): IDC is a global provider of market intelligence, advisory, and events for the IT and telecommunications markets, competing directly with Omdia in technology market sizing, forecasting, and analyst advisory services.
• Gartner: Gartner is the global leader in technology research and advisory, directly competing with Omdia across IT market intelligence, advisory services, and conferences. Both serve enterprise technology buyers and vendors with subscription research and analyst access.
• Ziff Davis: Ziff Davis operates a portfolio of B2B technology media brands and research properties that overlap with Informa Tech's ITPro, Dark Reading, and channel media portfolio, particularly following the TechTarget merger.
• Frost & Sullivan: Frost & Sullivan provides technology market research, growth consulting, and corporate training across similar verticals to Omdia, including ICT, semiconductors, and enterprise technologies.
• ISG (Information Services Group): ISG is a research and advisory firm focused on IT and business services, providing subscription research and advisory that overlaps with Omdia's enterprise IT and digital transformation coverage.
• CB Insights: CB Insights is a tech market intelligence platform providing company intelligence, market sizing, and analyst-grade research to enterprise and investor clients, increasingly overlapping Omdia's enterprise IT and emerging tech coverage.
• Forrester Research: Forrester is a publicly traded technology and consumer research firm offering subscription research, advisory, and events that directly overlap Omdia's coverage areas including cloud, cybersecurity, AI, and enterprise IT.

Emerging players

• Constellation Research: Constellation Research is an advisory and research firm focused on disruptive technologies and business model transformation, serving a similar enterprise buyer base to Omdia though with a narrower, advisory-heavy offering.
• Nucleus Research: Nucleus Research is a smaller technology research firm focused on ROI-based analysis of enterprise software and cloud, competing with Omdia for technology buyer mindshare in mid-market segments.

Broad incumbents

• S&P Global Market Intelligence: S&P Global Market Intelligence provides broad data, research, and analytics across multiple industries including technology, competing with Omdia in segment-level market intelligence but as part of a much wider financial and commodities information portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@omdiahq8895
• Xx.com/InformaTechHQ
• Facebookfacebook.com/InformaTechHQ

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Informa Tech