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MRP

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uuid0006bks

Namestring
MRP
Websiteurl
mrpfd.com
Company typeenum
Private
Founded yearint
2002
Descriptiontext

MRP is a Philadelphia-based private company founded in 2002 that provides B2B marketing intelligence software and services. The firm operates at a scale of 501-1000 employees and sells to B2B go-to-market teams, with a stated global footprint spanning channels, industries, and regions. Its flagship product is pharosIQ, a buyer intelligence platform built on its proprietary atlasIQ engine, which continuously observes buyer engagement across a closed B2B ecosystem to identify emerging opportunities, buying group formation, and demand generation triggers before they surface in conventional market signals.

The product portfolio is organized into three pillars: Data Products (Data-as-a-Service and B2B Audience Activation for accessing and activating buyer intelligence), Channel Activation solutions (IQsyndicate for content syndication, IQengage for paid media, IQdirect for direct mail, IQconnect for full-funnel campaigns, and IQconvert for sales development), and Channel Solutions (Lead Generation and Channel Enablement for partner marketing teams). The underlying technology combines structured behavioral data and AI-powered text analysis to produce predictive and prescriptive analytics, with claimed outcomes of 1000:1 ROMI for closed pipeline.

The business model blends B2B SaaS with managed services and sales development-as-a-service, monetizing through both packaged platform subscriptions and execution-led demand generation. GTM is delivered through direct sales (evidenced by VP-level client services and sales leadership) and a partner channel enabled through dedicated channel enablement tooling. Recent strategic activity includes the acquisition of CONTENTgine (March 2024) and a cluster of 2026 product launches centered on the atlasIQ repositioning, indicating a deliberate pivot from traditional intent data to AI-powered buyer intelligence.

Short descriptiontext

MRP is a Philadelphia-based B2B marketing intelligence software and services provider that sells the pharosIQ buyer intelligence platform, powered by its proprietary atlasIQ engine, to enterprise go-to-market teams globally. Its portfolio spans data products, multi-channel demand activation, and partner channel enablement.

Ownership categoryenum
Headcount rangeband
501–1,000
akta.pro rankint
HeadquartersPhiladelphia, United States
HQ citystring
Philadelphia
HQ countrystring
United States
HQ regionstring
North America
Markets served

Serves global market

Keyword5 values
buyer intelligence platform, B2B marketing software, demand generation services, content syndication, intent data analytics
Industry1 code
1B2B Demand Generation & Lead Nurture Agencies
CodeBPAFAKAAPrimaryYes
NAICS code3 codes
  • Marketing Research and Public Opinion Polling541910
  • Media Buying Agencies541830
  • Custom Computer Programming Services541511
SIC code1 code
  • Services-Computer Programming, Data Processing, Etc.7370
Product category
B2B Marketing Intelligence Software
Social media profiles1 record
Cost components4 values
Personnel, Technology or R&D, Marketing or Sales, Operations
GTM typeB2B
B2B
Offering typeSoftware
Software
Core offering1 text field

MRP operates pharosIQ, a unified B2B buyer intelligence platform built on its proprietary atlasIQ engine. The platform continuously observes buyer engagement across a closed, owned B2B ecosystem to identify emerging opportunities, surface buying-group formation, and activate demand generation programs. Its offerings span Data Products (Data-as-a-Service and B2B Audience Activation), Channel Activation solutions (IQsyndicate, IQengage, IQdirect, IQconnect, IQconvert) for multi-channel demand generation, and Channel Solutions (Lead Generation, Channel Enablement, Sales Development) for partner and SDR-led programs.

Differentiator
Functional benefit
Problem solved
Product overview1 text field

pharosIQ is a unified B2B buyer intelligence platform built on its proprietary atlasIQ intelligence engine. The product portfolio consists of three main pillars: Data Products (Data-as-a-Service and B2B Audience Activation for accessing and activating buyer intelligence), Channel Activation solutions (IQsyndicate, IQengage, IQdirect, IQconnect, and IQconvert for multi-channel demand generation and sales development), and Channel Solutions (Lead Generation and Channel Enablement for partner marketing teams). The platform differentiates through AI-powered analysis of real buyer engagement data across a closed B2B ecosystem, moving beyond traditional intent data approaches.

Product and service12 records
1pharosIQ
CategoryCore B2B Buyer Intelligence Platform
Description

Buyer intelligence platform powered by atlasIQ that helps B2B GTM teams identify and engage buying decisions before they become visible through conventional market signals. Continuously observes buyer engagement across a closed, owned B2B ecosystem to reveal emerging opportunities and activate demand generation programs. Targeted at B2B go-to-market, marketing, demand generation and sales development teams.

2atlasIQ Intelligence
CategoryAI Buyer Intelligence Engine
Description

Proprietary buyer intelligence engine that continuously connects buyer engagement across accounts, stakeholders, and business priorities, helping B2B GTM teams understand how buying decisions develop and where action is needed.

3Data-as-a-Service
CategoryData Product
Description

Global intelligence data captured across channels, industries, and regions, enabling B2B teams to access atlasIQ buyer intelligence directly for ingestion into their own technology stack or activation needs.

4B2B Audience Activation
CategoryActivation Product
Description

Enables activation of atlasIQ buyer intelligence directly in demand-side platforms (DSPs), allowing B2B marketing teams to target display and paid media campaigns based on real buyer behavioral data.

5IQsyndicate
CategoryChannel Activation Solution
Description

B2B content syndication solution that distributes targeted content to reach buyers across professional channels and communities, supporting demand generation programs.

6IQengage
CategoryChannel Activation Solution
Description

B2B paid media solution for display advertising that enables demand generation programs to reach target accounts through digital advertising channels.

7IQdirect
CategoryChannel Activation Solution
Description

Direct-to-desk mail solution enabling personalized physical outreach to target buyers at their workplace, supporting full-funnel demand generation programs.

8IQconnect
CategoryChannel Activation Solution
Description

Full-funnel campaign solution that coordinates buyer engagement across multiple channels from awareness through conversion.

9IQconvert
CategoryChannel Activation Solution
Description

Sales development solution providing dedicated SDR capabilities to convert buyer intelligence into qualified pipeline and sales opportunities.

10Lead Generation (Channel)
CategoryChannel Solution
Description

Full-funnel campaigns designed for channel marketing teams to generate qualified leads through partner ecosystems.

11Channel Enablement
CategoryChannel Solution
Description

Enables channel partners to execute demand generation, convert opportunities, and scale their go-to-market efforts with buyer intelligence support.

12Sales Development as a Service
CategoryChannel Solution (Managed Service)
Description

Dedicated sales development delivered as a managed service for B2B GTM teams, converting buyer intelligence into qualified sales opportunities through outsourced SDR capacity.

Scale indicator2 records

Each record includes

Type, Value, Description, Source

Partnership1 partner
1Indian Oil Corporation (IOC)
Strategic tierMajorTypeStrategic or Co-development PartnerAnnounced on2026-03-16
Description

IOC is one of India's largest integrated state-run oil companies that controls over 90% of India's fuel retail network. MRPL as a standalone refiner supplies petroleum products to IOC and other integrated OMCs at discounted refinery transfer prices (up to Rs 60 per litre discount to import cost), as part of the self-imposed fuel price freeze since April 2022.

Recent move5 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight5 records

Each record includes

Type, Description

Market position
Competitive moat5 records

Each record includes

Type, Details

Key risks5 records

Each record includes

Headline, Details, Source

Key highlights6 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Ideal customer profile2 records

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
Yes
API detail
Has APIbool
No

Docs URL, Description

AI capability5 records

Each record includes

Type, Description, Source

AI maturity
App detail

Has app

Core technology
Revenue estimate
Valuation estimate
Number of profiles
Profiles11 records

Each record includes

Name, Designation, Designation category, Overview, Profile commentary, Source

No data
No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

MRP

B2B Marketing Intelligence Softwaremrpfd.com

MRP is a Philadelphia-based B2B marketing intelligence software and services provider that sells the pharosIQ buyer intelligence platform, powered by its proprietary atlasIQ engine, to enterprise go-to-market teams globally. Its portfolio spans data products, multi-channel demand activation, and partner channel enablement.

What MRP does

MRP is a Philadelphia-based private company founded in 2002 that provides B2B marketing intelligence software and services. The firm operates at a scale of 501-1000 employees and sells to B2B go-to-market teams, with a stated global footprint spanning channels, industries, and regions. Its flagship product is pharosIQ, a buyer intelligence platform built on its proprietary atlasIQ engine, which continuously observes buyer engagement across a closed B2B ecosystem to identify emerging opportunities, buying group formation, and demand generation triggers before they surface in conventional market signals.

The product portfolio is organized into three pillars: Data Products (Data-as-a-Service and B2B Audience Activation for accessing and activating buyer intelligence), Channel Activation solutions (IQsyndicate for content syndication, IQengage for paid media, IQdirect for direct mail, IQconnect for full-funnel campaigns, and IQconvert for sales development), and Channel Solutions (Lead Generation and Channel Enablement for partner marketing teams). The underlying technology combines structured behavioral data and AI-powered text analysis to produce predictive and prescriptive analytics, with claimed outcomes of 1000:1 ROMI for closed pipeline.

The business model blends B2B SaaS with managed services and sales development-as-a-service, monetizing through both packaged platform subscriptions and execution-led demand generation. GTM is delivered through direct sales (evidenced by VP-level client services and sales leadership) and a partner channel enabled through dedicated channel enablement tooling. Recent strategic activity includes the acquisition of CONTENTgine (March 2024) and a cluster of 2026 product launches centered on the atlasIQ repositioning, indicating a deliberate pivot from traditional intent data to AI-powered buyer intelligence.

MRP firmographics

Firmographics
Name
MRP
Website
https://mrpfd.com
Company type
Private
Founded year
2002
Headcount range
501–1,000 employees
Short description
MRP is a Philadelphia-based B2B marketing intelligence software and services provider that sells the pharosIQ buyer intelligence platform, powered by its proprietary atlasIQ engine, to enterprise go-to-market teams globally. Its portfolio spans data products, multi-channel demand activation, and partner channel enablement.
Ownership category
akta.pro rank

MRP industry classification

Industry
Product category
B2B Marketing Intelligence Software
NAICS
Marketing Research and Public Opinion Polling (541910), Media Buying Agencies (541830), Custom Computer Programming Services (541511)
SIC
Services-Computer Programming, Data Processing, Etc. (7370)
akta.pro primary industry
B2B Demand Generation & Lead Nurture Agencies (BPAFAKAA)

Keywords

  • Buyer intelligence platform
  • B2B marketing software
  • Demand generation services
  • Content syndication
  • Intent data analytics

Where MRP is headquartered

Location

Headquarters

HQ city
Philadelphia
HQ country
United States
HQ region
North America

Markets served

MRP business model

Business model
GTM type
B2B
Offering type
Software
Cost components
Personnel, Technology or R&D, Marketing or Sales, Operations

MRP product offering

Product offering

Core offering

MRP operates pharosIQ, a unified B2B buyer intelligence platform built on its proprietary atlasIQ engine. The platform continuously observes buyer engagement across a closed, owned B2B ecosystem to identify emerging opportunities, surface buying-group formation, and activate demand generation programs. Its offerings span Data Products (Data-as-a-Service and B2B Audience Activation), Channel Activation solutions (IQsyndicate, IQengage, IQdirect, IQconnect, IQconvert) for multi-channel demand generation, and Channel Solutions (Lead Generation, Channel Enablement, Sales Development) for partner and SDR-led programs.

Product overview

pharosIQ is a unified B2B buyer intelligence platform built on its proprietary atlasIQ intelligence engine. The product portfolio consists of three main pillars: Data Products (Data-as-a-Service and B2B Audience Activation for accessing and activating buyer intelligence), Channel Activation solutions (IQsyndicate, IQengage, IQdirect, IQconnect, and IQconvert for multi-channel demand generation and sales development), and Channel Solutions (Lead Generation and Channel Enablement for partner marketing teams). The platform differentiates through AI-powered analysis of real buyer engagement data across a closed B2B ecosystem, moving beyond traditional intent data approaches.

Differentiator

Problem solved

Functional benefit

Products and services

  • pharosIQ Buyer intelligence platform powered by atlasIQ that helps B2B GTM teams identify and engage buying decisions before they become visible through conventional market signals. Continuously observes buyer engagement across a closed, owned B2B ecosystem to reveal emerging opportunities and activate demand generation programs. Targeted at B2B go-to-market, marketing, demand generation and sales development teams.
  • atlasIQ Intelligence Proprietary buyer intelligence engine that continuously connects buyer engagement across accounts, stakeholders, and business priorities, helping B2B GTM teams understand how buying decisions develop and where action is needed.
  • Data-as-a-Service Global intelligence data captured across channels, industries, and regions, enabling B2B teams to access atlasIQ buyer intelligence directly for ingestion into their own technology stack or activation needs.
  • B2B Audience Activation Enables activation of atlasIQ buyer intelligence directly in demand-side platforms (DSPs), allowing B2B marketing teams to target display and paid media campaigns based on real buyer behavioral data.
  • IQsyndicate B2B content syndication solution that distributes targeted content to reach buyers across professional channels and communities, supporting demand generation programs.
  • IQengage B2B paid media solution for display advertising that enables demand generation programs to reach target accounts through digital advertising channels.
  • IQdirect Direct-to-desk mail solution enabling personalized physical outreach to target buyers at their workplace, supporting full-funnel demand generation programs.
  • IQconnect Full-funnel campaign solution that coordinates buyer engagement across multiple channels from awareness through conversion.
  • IQconvert Sales development solution providing dedicated SDR capabilities to convert buyer intelligence into qualified pipeline and sales opportunities.
  • Lead Generation (Channel) Full-funnel campaigns designed for channel marketing teams to generate qualified leads through partner ecosystems.
  • Channel Enablement Enables channel partners to execute demand generation, convert opportunities, and scale their go-to-market efforts with buyer intelligence support.
  • Sales Development as a Service Dedicated sales development delivered as a managed service for B2B GTM teams, converting buyer intelligence into qualified sales opportunities through outsourced SDR capacity.

Companies that use MRP

Customer profile

Ideal customer profiles2 records

MRP technology and API

Technology

Technology focussed Yes

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

AI capability5 records

MRP partnerships and signals

Strategic signal

Partnerships

One partnership is on record.

  • Indian Oil Corporation (IOC)majorStrategic or Co-development Partner · 16 March 2026IOC is one of India's largest integrated state-run oil companies that controls over 90% of India's fuel retail network. MRPL as a standalone refiner supplies petroleum products to IOC and other integrated OMCs at discounted refinery transfer prices (up to Rs 60 per litre discount to import cost), as part of the self-imposed fuel price freeze since April 2022.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

MRP competitors and assessment

Company assessment

Market position

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

MRP social profiles

Digital presence

MRP financial estimates

Financial estimate

Revenue estimate

Valuation estimate

MRP leadership team

Management profile

Number of profiles

Profiles11 records

MRP funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

MRP M&A and investment

M&A and investment

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MRP

What does MRP do?

MRP operates pharosIQ, a unified B2B buyer intelligence platform built on its proprietary atlasIQ engine. The platform continuously observes buyer engagement across a closed, owned B2B ecosystem to identify emerging opportunities, surface buying-group formation, and activate demand generation programs. Its offerings span Data Products (Data-as-a-Service and B2B Audience Activation), Channel Activation solutions (IQsyndicate, IQengage, IQdirect, IQconnect, IQconvert) for multi-channel demand generation, and Channel Solutions (Lead Generation, Channel Enablement, Sales Development) for partner and SDR-led programs.

When was MRP founded?

MRP was founded in 2002. It employs 501 to 1,000 people.

Where is MRP based?

MRP is headquartered in Philadelphia, United States, in the North America region.

Does MRP have an API?

No public API is recorded for MRP.

What industry is MRP in?

MRP's product category is B2B Marketing Intelligence Software. Its primary akta.pro industry code is BPAFAKAA, B2B Demand Generation & Lead Nurture Agencies. Its NAICS code is 541910 and its SIC code is 7370.

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Live signals
PR NewswireMRP Announces Additional Enhancements, Identifying In-Market Accounts for B2B Revenue TeamsMRP, a leading global account intelligence provider, announced further enhancements to its demand generation solutions, adding lower funnel buying interest intelligence sources including tracked engagement with review sites and case studies. The company stated that current market conditions are forcing B2B revenue teams to more carefully target budgets and resources, positioning its streamlined ABM approach as a solution. MRP's CEO Chris Rack emphasized that the company is offering a different approach to account-based marketing focused on identifying buying signals amidst market noise.PR NewswireMRP Announces the Appointment of Christopher Rack As CEOMRP, a provider of account-based technology and solutions, announced Christopher Rack as its new Chief Executive Officer. Rack brings 16 years of B2B sales and marketing technology experience, joining from DemandScience where he served as Chief Revenue Officer. He will report to Seamus Keating, CEO of publicly-listed parent company FD Technologies, as MRP positions itself for the next phase of growth.PR NewswireMRP Positioned as Leader in the 2022 SPARK Matrix™ for Account-Based Marketing (ABM) Platform by Quadrant Knowledge SolutionsQuadrant Knowledge Solutions named MRP Prelytix a 2022 technology leader in their global SPARK Matrix analysis of the Account-Based Marketing Platform market, recognizing the platform for technology excellence and customer impact. The report highlighted key differentiators including omnichannel orchestration capabilities, AI-driven account-based data management, and enterprise-grade specialization serving organizations across six continents in 20+ languages. MRP has been positioned as a leader by Quadrant Knowledge Solutions for the second consecutive year.PR NewswireMRP Prelytix Launches Revolutionary Account Based Marketing (ABM) Waterfall VisualizationMRP announced the launch of Program Waterfall, a new functionality within its Prelytix account-based marketing platform that allows subscribers to visualize accounts using SiriusDecisions Demand Waterfall qualification stages. The update, powered by Kx's time-series database technology, enables clients to identify bottlenecks and optimize segment conversion into revenue. This release integrates attribution capabilities to provide a complete aggregate view of marketing impact aligned with sales counterparts.PR NewswireMRP Welcomes Senior Vice President Of SalesMRP has appointed Tom Koletas as senior vice president of sales to lead its digital account-based marketing efforts. Koletas brings over two decades of experience from previous leadership roles at Madison Logic, IndustryBrains, and Ziff Davis. This appointment is intended to support the global expansion of MRP's AI-powered customer acquisition software.PR NewswireMRP And Oracle Marketing Cloud Work Together To Advance Account-Based MarketingMRP announced a collaboration with Oracle Marketing Cloud to integrate its MRP Prelytix account-based marketing platform with Oracle Eloqua, enabling bidirectional data exchange that synchronizes email marketing into clients' ABM strategies. The integration allows clients to use a master Eloqua instance connected to MRP Prelytix or link an existing Eloqua instance, combining Oracle's email marketing capabilities with MRP's AI-powered predictive analytics for B2B targeting. MRP Prelytix uses Kx technology's in-memory computing and machine learning to analyze billions of B2B buying signals, score target accounts, and trigger multichannel marketing orchestrations.PR NewswireMRP and TKXS Partnership Expands AI-Powered Marketing and SalesMRP, an AI-powered customer acquisition software provider, announced an expansion of its partnership with TKXS, a B2B technology and data-driven solutions company. The partnership provides TKXS clients in healthcare, agriculture, construction, and industrial supply with access to MRP Prelytix, including predictive analytics, a white-label platform called TKXS Intent, and targeted media buying capabilities. The expanded partnership builds on collaboration begun in 2017 and is designed to help clients acquire and retain customers through machine learning technology and enhanced marketing services.PR NewswireMRP Prelytix 2.2 Enhances AI-Driven PersonalizationMRP, a global provider of AI-powered customer acquisition software, announced the launch of MRP Prelytix version 2.2, its newest predictive analytics and account-based marketing platform update. The platform, powered by Kx technology, enables B2B marketing teams to create customized audience segments and activate dynamic display advertising with real-time insights. According to MRP, subscribers using dynamic creative see click-through rates double on average and experience substantial increases in pipeline and deal size.PR NewswireMRP Named A Leader Among Account-Based Marketing ProvidersMRP, a provider of AI-powered customer acquisition software and services, was named a Leader in The Forrester New Wave: ABM Platforms, Q2 2018 report, which evaluated 14 account-based marketing providers against 10 criteria. Forrester recognized MRP for its AI-powered insights, orchestration, engagement capabilities, and managed services, citing it as "best for marketers pursuing a long-term vision of machine-driven marketing." The company's platform is powered by Kx technology and uses machine learning to analyze data from multiple sources to improve customer engagement models.PR NewswireMRP Partners With Symphony Marketing To Bring AI-Powered Customer Acquisition To JapanMRP announced a partnership with Japan-based Symphony Marketing to enable the reselling of MRP's Prelytix platform and programmatic display advertising services in Japan. This agreement expands MRP's presence in Asia, where it already employs over 100 people.