What MRP does

MRP is a Philadelphia-based private company founded in 2002 that provides B2B marketing intelligence software and services. The firm operates at a scale of 501-1000 employees and sells to B2B go-to-market teams, with a stated global footprint spanning channels, industries, and regions. Its flagship product is pharosIQ, a buyer intelligence platform built on its proprietary atlasIQ engine, which continuously observes buyer engagement across a closed B2B ecosystem to identify emerging opportunities, buying group formation, and demand generation triggers before they surface in conventional market signals.

The product portfolio is organized into three pillars: Data Products (Data-as-a-Service and B2B Audience Activation for accessing and activating buyer intelligence), Channel Activation solutions (IQsyndicate for content syndication, IQengage for paid media, IQdirect for direct mail, IQconnect for full-funnel campaigns, and IQconvert for sales development), and Channel Solutions (Lead Generation and Channel Enablement for partner marketing teams). The underlying technology combines structured behavioral data and AI-powered text analysis to produce predictive and prescriptive analytics, with claimed outcomes of 1000:1 ROMI for closed pipeline.

The business model blends B2B SaaS with managed services and sales development-as-a-service, monetizing through both packaged platform subscriptions and execution-led demand generation. GTM is delivered through direct sales (evidenced by VP-level client services and sales leadership) and a partner channel enabled through dedicated channel enablement tooling. Recent strategic activity includes the acquisition of CONTENTgine (March 2024) and a cluster of 2026 product launches centered on the atlasIQ repositioning, indicating a deliberate pivot from traditional intent data to AI-powered buyer intelligence.

Name

MRP

Website

https://mrpfd.com

Company type

Private

Founded year

2002

Headcount range

501–1,000 employees

Short description

MRP is a Philadelphia-based B2B marketing intelligence software and services provider that sells the pharosIQ buyer intelligence platform, powered by its proprietary atlasIQ engine, to enterprise go-to-market teams globally. Its portfolio spans data products, multi-channel demand activation, and partner channel enablement.

Ownership category

akta.pro rank

Product category

B2B Marketing Intelligence Software

NAICS

Marketing Research and Public Opinion Polling (541910), Media Buying Agencies (541830), Custom Computer Programming Services (541511)

SIC

Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

B2B Demand Generation & Lead Nurture Agencies (BPAFAKAA)

Keywords

• Buyer intelligence platform
• B2B marketing software
• Demand generation services
• Content syndication
• Intent data analytics

Headquarters

HQ city

Philadelphia

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Core offering

MRP operates pharosIQ, a unified B2B buyer intelligence platform built on its proprietary atlasIQ engine. The platform continuously observes buyer engagement across a closed, owned B2B ecosystem to identify emerging opportunities, surface buying-group formation, and activate demand generation programs. Its offerings span Data Products (Data-as-a-Service and B2B Audience Activation), Channel Activation solutions (IQsyndicate, IQengage, IQdirect, IQconnect, IQconvert) for multi-channel demand generation, and Channel Solutions (Lead Generation, Channel Enablement, Sales Development) for partner and SDR-led programs.

Product overview

pharosIQ is a unified B2B buyer intelligence platform built on its proprietary atlasIQ intelligence engine. The product portfolio consists of three main pillars: Data Products (Data-as-a-Service and B2B Audience Activation for accessing and activating buyer intelligence), Channel Activation solutions (IQsyndicate, IQengage, IQdirect, IQconnect, and IQconvert for multi-channel demand generation and sales development), and Channel Solutions (Lead Generation and Channel Enablement for partner marketing teams). The platform differentiates through AI-powered analysis of real buyer engagement data across a closed B2B ecosystem, moving beyond traditional intent data approaches.

Differentiator

Problem solved

Functional benefit

Products and services

• pharosIQ Buyer intelligence platform powered by atlasIQ that helps B2B GTM teams identify and engage buying decisions before they become visible through conventional market signals. Continuously observes buyer engagement across a closed, owned B2B ecosystem to reveal emerging opportunities and activate demand generation programs. Targeted at B2B go-to-market, marketing, demand generation and sales development teams.
• atlasIQ Intelligence Proprietary buyer intelligence engine that continuously connects buyer engagement across accounts, stakeholders, and business priorities, helping B2B GTM teams understand how buying decisions develop and where action is needed.
• Data-as-a-Service Global intelligence data captured across channels, industries, and regions, enabling B2B teams to access atlasIQ buyer intelligence directly for ingestion into their own technology stack or activation needs.
• B2B Audience Activation Enables activation of atlasIQ buyer intelligence directly in demand-side platforms (DSPs), allowing B2B marketing teams to target display and paid media campaigns based on real buyer behavioral data.
• IQsyndicate B2B content syndication solution that distributes targeted content to reach buyers across professional channels and communities, supporting demand generation programs.
• IQengage B2B paid media solution for display advertising that enables demand generation programs to reach target accounts through digital advertising channels.
• IQdirect Direct-to-desk mail solution enabling personalized physical outreach to target buyers at their workplace, supporting full-funnel demand generation programs.
• IQconnect Full-funnel campaign solution that coordinates buyer engagement across multiple channels from awareness through conversion.
• IQconvert Sales development solution providing dedicated SDR capabilities to convert buyer intelligence into qualified pipeline and sales opportunities.
• Lead Generation (Channel) Full-funnel campaigns designed for channel marketing teams to generate qualified leads through partner ecosystems.
• Channel Enablement Enables channel partners to execute demand generation, convert opportunities, and scale their go-to-market efforts with buyer intelligence support.
• Sales Development as a Service Dedicated sales development delivered as a managed service for B2B GTM teams, converting buyer intelligence into qualified sales opportunities through outsourced SDR capacity.

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability5 records

Partnerships

One partnership is on record.

• Indian Oil Corporation (IOC)majorStrategic or Co-development Partner · 16 March 2026IOC is one of India's largest integrated state-run oil companies that controls over 90% of India's fuel retail network. MRPL as a standalone refiner supplies petroleum products to IOC and other integrated OMCs at discounted refinery transfer prices (up to Rs 60 per litre discount to import cost), as part of the self-imposed fuel price freeze since April 2022.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Market position

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/MRP_Prelytix

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MRP