Ludo Studio

What Ludo Studio does

Ludo Studio is an independently owned, multi-Emmy, BAFTA, AACTA, Logie, and Rose d'Or winning creative studio headquartered in Brisbane, Australia. Founded in 2012-2013 by Daley Pearson and Charlie Aspinwall, the studio operates as a 2D animation production house with full in-house capabilities spanning script development, design, boarding, art direction, animation, and production management. Its slate spans animated preschool series (Bluey, The Strange Chores, Doodles, The Sketchy Show), live-action drama and comedy (Thou Shalt Not Steal, Robbie Hood, Allen), and digital/short-form content (Content, #7DaysLater). The company employs over 50 creatives and producers (firmographic band 51-100) and has built its identity around the Bluey franchise, which is the most popular show in ABC iview history, the No. 1 most-streamed series in the US on Disney+, and the most-streamed title across all platforms in 2024 and 2025 (45.2 billion minutes viewed in 2025).

Ludo's business model centers on content production and licensing royalties, with two principal revenue streams: (i) original-content licensing to broadcasters and streamers — ABC TV Australia, BBC Studios as international distributor, Disney+, Stan (Thou Shalt Not Steal), Netflix (Allen, releasing 2026), SBS, and a wider network including Hulu, NBCUniversal, ZDF, All3Media, and Cartoon Network — and (ii) consumer-products and ancillary revenue built around Bluey, most notably the global master toy license with Moose Toys (renewed May 2026), publishing, live experiences, and music (the 'Up Here' orchestral album debuted at No. 3 on Billboard's Kid Albums chart). The studio co-funds productions through Australian federal and state screen agencies (Screen Australia, Screen Queensland, Film Victoria, Screen Territory) and maintains talent pipelines with Griffith University and QUT. Bluey is set for global theatrical release as a feature film in August 2027, and a Yolŋu Matha-language dubbing partnership announced in June 2026 extends the franchise into Indigenous Australian cultural territory. The company is privately held with no disclosed external investors, no subsidiaries, and no parent entity; it was recognized in Time Magazine's Most Influential Companies of 2024 and as Screen Producers Australia Business of the Year in 2024.

Name

Ludo Studio

Legal name

Ludo Studio

Website

https://ludostudio.com.au

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

51–100 employees

Short description

Ludo Studio is an independently owned Brisbane-based creative studio producing original drama, comedy, animation, and digital content from script to screen, distributed globally via BBC Studios, Disney+, ABC, Netflix, Stan, and SBS, anchored by its flagship preschool franchise Bluey.

Ownership category

akta.pro rank

Product category

Television and animation production services

NAICS

Motion Picture and Video Production (512110), Motion Picture and Sound Recording Industries (512)

SIC

Services-Motion Picture & Video Tape Production (7812), Services-Motion Picture & Video Tape Distribution (7822)

akta.pro primary industry

Children’s/Educational Program Syndication (MPABAMAH)

akta.pro secondary industry

Content Licensing (Film/TV, Clips, Stills) (MPADALAA)

Keywords

• Animation production studio
• Original television content
• Children's animation series
• Scripted drama production
• Digital content creation

Headquarters

HQ city

Brisbane

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Content Production and Licensing: Ludo Studio creates original content and licenses it to broadcasters and streaming platforms. They produce animation, drama, and comedy series for Australian TV and international platforms including ABC, BBC Studios, Disney+, Stan, Netflix, and SBS.
2. Merchandise and Consumer Products: Bluey franchise generates revenue through global licensing partnerships including toys (Moose Toys), publishing, and live experiences. The franchise has expanded through streaming, consumer products, and live experiences.

Go-to-market motion1 record

Distribution channels6 records

Marketing channels5 records

Core offering

Ludo Studio is an independent creative studio that creates and produces original scripted drama, comedy, animation, and digital content from script to screen under one roof in Brisbane, Australia. Its flagship output, the animated preschool series Bluey, is licensed internationally through BBC Studios and Disney+, and the studio maintains a slate of live-action and digital titles (Allen, Thou Shalt Not Steal, Robbie Hood, The Strange Chores, #7DaysLater, Doodles, Content) distributed across Australian and global broadcasters and streamers. Revenue is generated by licensing content to broadcasters and streaming platforms and through consumer-products merchandising.

Product overview

Ludo Studio is a multi-Emmy, BAFTA, Logie, AACTA, and Rose d'Or Award winning independent creative studio that creates and produces original drama, comedy, animation, and digital content from script to screen. Its portfolio spans animated series (Bluey, The Strange Chores, Doodles, The Sketchy Show), live-action drama (Allen, Thou Shalt Not Steal, Robbie Hood), and digital/comedy formats (#7DaysLater, Content). Bluey is the flagship property — the most popular show in Australian TV history and the most-streamed series in the US for Disney+. Allen is an upcoming live-action feature slated for Netflix in 2026. The studio operates as a unified production house in Brisbane, producing across multiple formats for Australian and international broadcasters and streaming platforms.

Differentiator

Problem solved

Functional benefit

Products and services

• Bluey Multi-award-winning Australian animated preschool series following a six-year-old Blue Heeler dog whose everyday family life becomes playful adventures; targets preschool children and families and is distributed internationally via BBC Studios and Disney+.
• Allen Upcoming live-action Netflix feature following Petey twenty years after losing his best friend; created by Jeffrey Walker and Ross Allsop, distributed globally on Netflix.
• Thou Shalt Not Steal 8-part road drama/comedy series set in 1980s Central and South Australia following a young Aboriginal delinquent and awkward teenager on an outback journey; streaming on Stan, won Best TV Drama at 2024 Screen Producers Australia Awards.
• The Strange Chores Comedy/animation series following two teenage wannabe warrior-heroes and a spirited ghost girl doing supernatural chores for an ageing monster-slayer; targets a teen/family audience, nominated for Kidscreen and Asian Television Awards.
• Robbie Hood Multi-award-winning drama/comedy series following charismatic thirteen-year-old misfit Robbie Hood who skirts the law to right wrongs in his community; won 2019 AACTA Best Online Comedy or Drama, Screen Producers Australia Award, and was a Canneseries Official Selection.
• #7DaysLater Emmy Award-winning multi-platform comedy series where the online audience chooses weekly ingredients, featuring guest stars and YouTube celebrities, with episodes broadcast on TV and across multiple platforms.
• Doodles Emmy-winning multi-platform interactive animated comedy series that takes real people's drawings and transforms them into animated micro movies with coloured-in characters.
• The Sketchy Show Live-action/sketch comedy series in which real sketches come to life in the real world.
• Content Australia's first-ever vertical video comedy series following Lucy whose life changes after a car crash makes her a worldwide meme; won the Rose d'Or Social Media and Video Series award in 2020 and was nominated for an Emmy Short-form Series.

Quantifiable outcome

• Bluey is the most popular show in ABC iview history with 350+ million views
• +4 more outcomes

Named customers6 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

20 partnerships are on record, tiered core and minor.

• Yolŋu RadiocoreStrategic or Co-development Partner · 16 June 2026Collaboration with Yolŋu Radio for dubbing five episodes of Bluey into Yolŋu Matha Indigenous Australian language. Episodes will premiere during NAIDOC Week.
• Aboriginal Resource and Development ServicescoreStrategic or Co-development Partner · 16 June 2026Collaboration partner for the Bluey Yolŋu Matha language dubbing project, providing cultural expertise and community engagement for Indigenous language preservation.
• Moose ToyscoreGTM or Marketing Partner · 19 May 2026BBC Studios renewed its global licensing partnership with Moose Toys, extending their role as global master toy partner for Bluey. Bluey ranks as the No. 1 preschool toys property in the U.S.
• ABC TV AustraliacoreChannel Partner/ Reseller/ DistributorABC is Ludo's primary Australian broadcast partner, distributing Bluey, The Strange Chores, and live action dramas. Bluey is the most popular show in ABC iview history with over 350 million views.
• BBC StudioscoreChannel Partner/ Reseller/ DistributorBBC Studios is the international distributor for Bluey, handling global licensing and distribution of the hit series.
• Disney+coreChannel Partner/ Reseller/ DistributorBluey was the first Australian series licensed to Disney+. It is the No.1 most streamed series in the US for Disney+ and is available on Disney+ globally.
• StancoreChannel Partner/ Reseller/ DistributorStan is the Australian streaming platform for Ludo's original series Thou Shalt Not Steal, which won Best TV Drama at the 2024 Screen Producers Australia Awards.
• NetflixcoreChannel Partner/ Reseller/ DistributorNetflix is distributing Allen, Ludo's upcoming live action feature film, releasing globally in 2026.
• SBSminorChannel Partner/ Reseller/ DistributorLudo creates live action drama and features for SBS Australia.
• All3MediaminorChannel Partner/ Reseller/ DistributorUK-based production and distribution company listed as a partner for content distribution.
• HuluminorChannel Partner/ Reseller/ DistributorStreaming platform partner for content distribution in certain markets.
• NBCUniversalminorChannel Partner/ Reseller/ DistributorMedia company partner for content distribution and licensing.
• ZDFminorChannel Partner/ Reseller/ DistributorGerman public-service broadcaster partner for content distribution.
• Cartoon NetworkminorChannel Partner/ Reseller/ DistributorAnimation broadcast partner for content distribution.
• Screen AustraliacoreStrategic or Co-development PartnerAustralian federal government agency that supports Australian screen culture and content production. Key funding and support partner for Ludo's productions.
• Screen QueenslandcoreStrategic or Co-development PartnerQueensland state government screen development agency. Supports film and television production in Queensland where Ludo is based.
• Film VictoriaminorStrategic or Co-development PartnerVictoria state government film and television funding body.
• Screen TerritoryminorStrategic or Co-development PartnerNorthern Territory screen development agency.
• Griffith UniversityminorStrategic or Co-development PartnerEducational institution partner for talent development and industry collaboration.
• Queensland University of Technology (QUT)minorStrategic or Co-development PartnerEducational institution partner for talent development and industry collaboration.

Scale indicators8 records

Recent moves5 records

Expansion highlights6 records

Direct peers

• Aardman Animations: Independent UK animation studio producing award-winning family content (Shaun the Sheep, Wallace & Gromit). Closely comparable to Ludo in size, independent ownership, global IP licensing model, and awards-driven reputation.
• Flying Bark Productions: Australian animation studio (100+ years of legacy, working on Avatar: The Last Airbender and Yu-Gi-Oh!). Closest geographic peer to Ludo with comparable size, Australian HQ, and global animation production for major IP holders.
• LAIKA: Oregon-based, family-owned stop-motion animation studio (Coraline, Kubo). Comparable to Ludo as an independent, creatively controlled studio producing premium, award-winning animation with theatrical ambitions.
• Cartoon Saloon: Irish independent animation studio with multiple Academy Award nominations (Wolfwalkers, Song of the Sea). Directly comparable in profile: small, independently owned, awards-led, producing premium animation for global audiences.
• Locksmith Animation: UK-based independent animation studio producing family feature films (Ron's Gone Wrong, That Christmas). Similar scale, independent model, and global streaming platform partnerships (Netflix/Amazon) to Ludo.
• Tonko House: California-based independent animation studio (Oni: Thunder God's Tale) founded by former Studio Ghibli collaborators. Comparable as a small, creatively-led independent studio focused on emotionally resonant family animation.

Broad incumbents

• Animal Logic: Australian VFX and animation studio (Happy Feet, The LEGO Movie) now owned by Netflix. Closest geographic/structural peer to Ludo pre-acquisition, illustrating the strategic value global streamers place on independent Australian animation capability.
• WildBrain: Canadian entertainment company owning Peanuts and Teletubties and operating a large animation studio. Comparable as a children's content company with a major preschool IP portfolio and global licensing operations (similar to Bluey's consumer products engine).
• Illumination: Universal's animation studio (Despicable Me, Minions, Sing). Comparable as a globally dominant animation franchise producer, though much larger and backed by a major studio. Useful for upper-bound animation IP valuation context.

Emerging players

• Moonbug Entertainment: Digital-first children's entertainment company behind CoComelon and Blippi. Comparable as a preschool IP owner/operator with massive streaming reach and consumer products expansion—a useful benchmark for Bluey's consumer products and digital monetization trajectory.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/OfficialBlueyTV
• YouTubeyoutube.com/channel/UCVzLLZkDuFGAE2BGdBuBNBg/featured
• Facebookfacebook.com/OfficialBlueyTV
• Instagraminstagram.com/officialblueytv

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ludo Studio