TEG

What TEG does

TEG (Ticketek Entertainment Group) is a Sydney-headquartered, PE-backed integrated live entertainment platform that operates more than 30 brands across 40+ countries on six continents. It was formed in 2015 when Affinity Partners acquired Nine Live from Nine Entertainment and was acquired by Silver Lake in 2019. The business spans five operating pillars: Ticketing & Technology (the Ticketek consumer platform across Australia, NZ, UK and Singapore, plus TicketCharge in Malaysia, TicketWorld in the Philippines, Eventfinda in ANZ, Softix enterprise SaaS ticketing, and Ticketek Marketplace); Live Content (promoters TEG Dainty, TEG Van Egmond, TEG MJR, Handsome Tours, Empire Touring, MJR Presents, Laneway Festival, Propaganda, Nice Events, TEG Theatrical, TEG Rockefeller and Life Like Touring); Live Venues (Qudos Bank Arena, the 22,000-capacity flagship operated by Legends Global, and TEG MJR UK venues); Digital & Data (the Ovation analytics, data, research and marketing platform, the new Ovation amp in-house creative agency, and the November 2025-launched Stella AI fan assistant built on Google Cloud Vertex AI); and Partnerships & Hospitality (VIP Now premium experiences and the newly formed Sponsorship & Premium Experiences division).

TEG makes money primarily through per-transaction service and booking fees on 30M+ tickets sold annually via Ticketek, promotion and box-office income from concerts, festivals, theatre and sporting events, venue operations revenue (ticketing, food and beverage, premium hospitality) at owned arenas, data/analytics and digital marketing fees via Ovation, sponsorship and brand partnership deals, premium hospitality package sales, and Softix B2B ticketing platform licensing. Customer segments split between B2C fans (the long tail purchasing entertainment tickets) and B2B venue operators, promoters, sporting organisations and brand partners served through enterprise contracts.

Underlying technology is anchored by the Ticketek platform with mobile/NFC ticketing, Afterpay and PayPal payment integrations, Qantas Frequent Flyer loyalty linkage, and the new Stella AI conversational discovery layer; the Ovation data platform aggregates fan behavioural data, research panel insights, and analytics services; and Softix provides enterprise ticketing infrastructure sold to third-party venues. The integrated platform-plus-modules model is designed to cross-sell ticketing, promotion, venue, data and sponsorship services across the same fan and partner base.

Name

TEG

Legal name

TEG Pty Limited (ACN 604 938 534)

Website

https://teg.com.au

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

251–500 employees

Short description

TEG (Ticketek Entertainment Group) is a Sydney-based, Silver Lake-owned integrated live entertainment platform that sells 30M+ tickets annually via Ticketek, promotes concerts, festivals and sports tours, operates venues including Qudos Bank Arena, and provides data, analytics and AI-driven fan engagement through Ovation and Stella across 40+ countries.

Ownership category

akta.pro rank

Product category

Live Entertainment Ticketing & Event Promotion

NAICS

Promoters of Performing Arts, Sports, and Similar Events without Facilities (711320)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Event Promotion & Talent Buying (Promoters) (MPAGAJAC)

akta.pro secondary industries

Access Control, Credentialing & Entry Management (Scan/Turnstiles/RFID) (MPAGAJAG), Event Discovery, Listings & Calendar Platforms (MPAGAJAL)

Keywords

• Live entertainment ticketing
• Concert promotion
• Event management
• Sports event production
• Venue operations

Headquarters

HQ city

Sydney

HQ country

Australia

HQ region

Oceania

Offices7 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Ticketing transaction fees (Ticketek): Primary revenue stream from selling 30M+ tickets per year via Ticketek across Australia, New Zealand, UK, Singapore and adjacent markets; per-ticket service/booking fees on consumer and enterprise transactions.
2. Live event promotion and touring (TEG Live, TEG Dainty, TEG Van Egmond, TEG MJR, Handsome Tours, Laneway): Revenue from promoting concerts, festivals, theatre and sports tours; income from box office, promoter fees, and tour production (e.g., Iron Maiden Run For Your Lives, Sydney Super Cup, AC/DC tour).
3. Venue operations and ticket sales at owned venues: Revenue from operating venues including Qudos Bank Arena (Australia's biggest arena at 22,000 capacity, ~120 events/year, 15M+ tickets sold cumulative), Sky Stadium (Wellington) and TEG MJR UK venues, including ticketing, food and beverage, premium hospitality.
4. Data, analytics and digital marketing services (Ovation): Revenue from Ovation's analytics, data science, research and digital marketing services sold to sporting organisations, venues, promoters and brands; underpinned by registered users and research panel.
5. Sponsorship and brand partnerships: Revenue from integrated brand partnerships across TEG's platform spanning sport, music and live entertainment, including premium/hospitality packages (VIP Now) and the newly formed Sponsorship & Premium Experiences division led by Greg Segal.
6. Hospitality and premium experiences (VIP Now): Revenue from VIP hospitality packages and premium corporate event experiences leveraging TEG's unique access to venues, events and promoters across Australia.
7. Experiential / immersive exhibition ticketing (e.g., Formula 1 Exhibition): Ticket and group/premium-package revenue from experiential productions such as the Formula 1 Exhibition in Melbourne (Adults from A$49.90, Children from A$24.90), produced with Sony Music and Round Room Live.
8. Ticketing technology licensing (Softix): Licensing and platform revenue from Softix, TEG's enterprise ticketing technology business serving third-party venues and operators.

Pricing tiers

Go-to-market motion5 records

Distribution channels8 records

Marketing channels10 records

Core offering

TEG (Ticketek Entertainment Group) is an integrated live entertainment organisation that sells 30 million+ tickets per year through the Ticketek platform across Australia, New Zealand, the UK and Singapore, while promoting concerts, festivals, theatrical productions, sports events and immersive exhibitions via owned sub-brands (TEG Live, TEG Dainty, TEG Van Egmond, TEG MJR, Handsome Tours, Laneway Festival, TEG Sport, TEG Experiences), operating venues such as Qudos Bank Arena, and providing data, analytics and digital marketing through the Ovation platform.

Product overview

TEG (Ticketek Entertainment Group) is a Fan Experience Group that powers live entertainment through a platform-plus-modules architecture, anchored by its core ticketing platform Ticketek and surrounded by a global portfolio of acquired and operated brands across Live Content, Live Venues, Ticketing & Technology, Digital & Data, and Partnerships & Hospitality. The integrated model brings together Ticketek (the core ticketing engine used across Australia, New Zealand, the UK, Singapore, Malaysia via TicketCharge, and the Philippines via TicketWorld, with Softix providing B2B ticketing technology and Eventfinda adding event discovery), TEG Live, TEG Dainty, TEG Van Egmond, TEG MJR, Handsome Tours, Laneway Festival, Empire Touring and MJR Presents (live content touring and promotion), Qudos Bank Arena (owned venue), TEG Sport, TEG Rugby Live and Left Field Live (sport promotion including Sydney Super Cup and Gallagher Cup), TEG Experiences with TES Live and Brickman (immersive and family entertainment such as The Formula 1 Exhibition, PAW Patrol Live and Peppa Pig Live), regional units TEG Asia, TEG Europe and TEG USA, the Ovation digital, data and research platform (with Ovation amp creative agency and the recently acquired Twenty3 Live), the new Sponsorship & Premium Experiences division, and SXSW Sydney. The whole portfolio is unified by TEG's purpose, 'We Partner to Make Life Better Live', and increasingly connected through AI-driven capabilities such as Stella, the Google Cloud Vertex AI-powered fan assistant launched in November 2025.

Differentiator

Problem solved

Functional benefit

Brands

• Ticketek: Ticketing platform operating across Australia, New Zealand, Singapore, Malaysia, Philippines and the UK; founded 1979.
• TEG Dainty
• TEG Van Egmond
• TEG Live
• TEG MJR
• Handsome Tours
• Laneway Festival
• Empire Touring
• Propaganda
• TEG Theatrical

Products and services

• Ticketek TEG's flagship consumer and venue ticketing platform operating across Australia, New Zealand, the UK and Singapore; sells 30M+ tickets per year, supports NFC tap-and-go, Afterpay, PayPal and mobile tickets, and is integrated with COVID Check-in and Vaccination Status apps.
• Ticketek Marketplace Secondary ticketing marketplace for resale of tickets within the Ticketek ecosystem.
• Softix

Quantifiable outcome

• Sells 30M+ tickets per year through Ticketek globally
• +7 more outcomes

Named customers8 records

Segments7 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability9 records

Feature8 records

Partnerships

19 partnerships are on record, tiered core, flagship and minor.

• Dunedin Venues Management Ltd (DVML)coreChannel Partner/ Reseller/ Distributor · 26 March 202610-year exclusive ticketing partnership signed 26 March 2026 (running through to 2036). Ticketek becomes the exclusive ticketing partner for Forsyth Barr Stadium, Dunedin Town Hall, and Glenroy Auditorium - covering growing event calendar, hirer/promoter support, platform access, fan experience, and a joint innovation roadmap.
• Sony Music (MASTERWORKS LIVE!)coreStrategic or Co-development Partner · 29 November 2025Brought to Melbourne by Sony Music and TEG Experiences, and produced by Round Room Live, the Formula 1 Exhibition opened at Melbourne Convention and Exhibition Centre on 29 November 2025 - making its Asia-Pacific debut after record-breaking European, Toronto and Buenos Aires runs.
• Round Room LivecoreStrategic or Co-development Partner · 29 November 2025Round Room Live (Co-CEO Jonathan Linden) is the producer of the Formula 1 Exhibition and co-producer with TEG Experiences and Sony Music of the Melbourne Asia-Pacific premiere opening 29 November 2025.
• Google CloudflagshipStrategic or Co-development Partner · 18 November 2025Strategic partnership announced 18 November 2025 combining TEG's event ecosystem with Google Cloud's AI solutions to power the next generation of fan experiences. First innovation is 'Stella', Ticketek's AI-powered fan assistant built on Google Cloud Vertex AI for conversational event discovery and ticket purchasing.
• Twenty3 LivecoreStrategic or Co-development Partner · 12 November 2025TEG acquired Twenty3 Live (a marketing, media and sponsorship agency) on 12 November 2025 after a 17-year partnership. Acquisition strengthens TEG's marketing and digital capabilities within its touring portfolio and supports the launch of the in-house creative agency 'Ovation amp'.
• Gallagher (Global Insurance)coreGTM or Marketing Partner · 1 October 2025TEG Rugby Live and global insurance firm Gallagher announced the Gallagher Cup on 1 October 2025 - a rematch between Ireland and New Zealand's All Blacks at Soldier Field, Chicago on 1 November 2025. Gallagher is Title Sponsor, Naming Rights Partner, and Official Insurance Broking Partner.
• EventfindacoreStrategic or Co-development Partner · 26 August 2025TEG acquired Eventfinda (eventfinda.com.au / eventfinda.co.nz) in August 2025 to fuel regional expansion across Australia and New Zealand - bolstering TEG's ticketing and event discovery footprint.
• PayPal AustraliacoreTechnology or Integration · 22 July 2025Ticketek and PayPal Australia partnered (22 July 2025) to offer flexible, secure and convenient payments for fans on Ticketek purchases.
• QantasflagshipGTM or Marketing Partner · 1 January 2023Landmark 2023 partnership enabling Qantas Frequent Flyers to earn and use Qantas points on Ticketek events. Also includes RACV Ticketek partnership expansion and Qantas Frequent Flyer pre-sale access for the 2026 Sydney Super Cup.
• Rugby Live (TEG Rugby Live) / Left Field LivecoreStrategic or Co-development Partner · 1 January 2023TEG further invested in sport in 2023 by acquiring Left Field Live and Rugby Live; TEG Rugby Live produces international rugby events such as the Gallagher Cup (Ireland vs All Blacks at Soldier Field, Chicago, 1 November 2025).
• Penske Media Corporation (SXSW)coreStrategic or Co-development Partner · 1 January 2022TEG secured the South By Southwest (SXSW) annual event for Sydney from 2023, partnering with SXSW's global owners Penske Media Corporation and the NSW Government / Destination NSW. SXSW Sydney ran from 2023-2025 (A$276M total economic impact, 345,000+ attendees in 2025) before the 2026 edition was cancelled.
• Laneway FestivalcoreStrategic or Co-development Partner · 1 January 2021TEG partnered with Laneway Festival in 2021, expanding its portfolio of music events. Laneway, founded 2005, won the inaugural ARIA Award for Best Festival in 2025; TEG continues to bring the event to fans across Australia and New Zealand.
• Van Egmond Group (TEG Van Egmond)coreStrategic or Co-development Partner · 1 January 2020TEG acquired Australian concert promoter Van Egmond Group in 2020; now TEG Van Egmond, with a longstanding touring relationship with AC/DC dating back to 1982.
• AfterpaycoreTechnology or Integration · 1 January 2020Ticketek became the world's first ticketing platform to offer Afterpay (buy now pay later) in 2020, providing fans flexible payment options for ticket purchases across Australia and New Zealand.
• Canteen (charity)minorGTM or Marketing Partner · 1 January 2020TEG in partnership with the charity Canteen supports 'Side of Stage' - an Australian initiative conceived by ARIA-winning hip hop artists The Hilltop Hoods to give young people aged 12-25 affected by cancer special access to live music shows.
• MJR Group (TEG MJR)coreStrategic or Co-development Partner · 1 January 2019TEG acquired UK-based promoter and venue owner MJR Group (now TEG MJR) in 2019, providing the foundation for TEG's UK and European live entertainment, ticketing, venue, digital and data operations.
• Michael Cassel Group (via Amplify) / Ambassador Theatre GroupminorStrategic or Co-development Partner · 1 January 2019TEG invested in leading theatre producer Michael Cassel Group (through Amplify holding company) and took a significant minority stake in Ambassador Theatre Group as part of its 2019-21 expansion into theatre and broader live entertainment.
• Dainty Group (TEG Dainty)flagshipStrategic or Co-development Partner · 1 January 2016TEG acquired tier-1 concert, theatre and comedy promoter Dainty Group in 2016, which became TEG Dainty. Led by Paul Dainty AM, it promotes major international artists including Iron Maiden, Katy Perry, Bon Jovi, U2, Rolling Stones and many more.
• Amazon Web Services (AWS)coreTechnology or Integration · 1 January 2015AWS is one of TEG's software partners supporting the Sydney-based technology team alongside Snowflake, Databricks and MongoDB. TEG is also listed as an AWS partner on TEG's website.

Scale indicators15 records

Recent moves13 records

Expansion highlights6 records

Broad incumbents

• Live Nation Entertainment: Live Nation is the world's largest live entertainment company, operating in ticketing (Ticketmaster), concert promotion, and venue ownership/sponsorship. It is a broad incumbent comparable to TEG's integrated model but at a much larger global scale.
• Eventbrite: Eventbrite is a global self-service ticketing and event technology platform. While focused on smaller/community events, it competes with Ticketek in the broader ticketing technology space and represents a different model (self-service vs. enterprise).
• Ticketmaster: Ticketmaster is the world's largest ticketing platform, owned by Live Nation. It competes directly with Ticketek in Australia, New Zealand, the UK, and other markets where TEG operates, and represents the dominant incumbent in the ticketing industry.

Direct peers

• AEG Presents: AEG Presents is a major global live entertainment company with concert promotion, venue operations (including The O2 in London, Crypto.com Arena in LA), and ticketing (AXS). It directly competes with TEG in the UK and European markets and has a similar integrated business model.
• CTS Eventim: CTS Eventim is Europe's leading ticketing and live entertainment provider, offering ticketing services, concert promotion, and venue operations. It is directly comparable to TEG's Ticketek platform and integrated live entertainment model, particularly in European markets.
• See Tickets: See Tickets is a global ticketing platform owned by Vivendi, operating across Europe, North America, and Asia-Pacific. It competes directly with Ticketek in ticketing technology and venue services.
• ASM Global: ASM Global is the world's largest venue management company, operating stadiums, arenas, and convention centers globally. It competes with TEG in venue operations (including operating Qudos Bank Arena on TEG's behalf via Legends Global) and venue ticketing services.

Regional players

• Frontier Touring: Frontier Touring is Australia's largest concert promoter, directly competing with TEG Dainty and TEG Van Egmond in the Australian touring market. Both companies promote major international artists in Australia and New Zealand.
• Laneway Festival (peer reference: FOMO Festival, Listen Out): FOMO Festival and similar Australian music festivals compete with TEG-owned Laneway Festival in the APAC festival market. These regional players represent comparable festival-focused businesses in the same geography.

Emerging players

• Round Room Live: Round Room Live is an experiential and live entertainment company that produces touring exhibitions and family shows (e.g., Formula 1 Exhibition, PAW Patrol Live). It is a direct partner and peer to TEG Experiences in the immersive entertainment space.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/teg-pty-ltd
• Facebookfacebook.com/TEGLive

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles17 records

Subsidiaries33 records

Funding overview

Funding rounds2 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A4 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TEG