Kodiak Cakes
Kodiak Cakes is a privately held, Park City-based CPG company that makes 100% whole grain, protein-packed breakfast and snack products and sells them direct-to-consumer via kodiakcakes.com and through retail channels including Costco, Amazon, and grocery chains across the US and Canada.
- Company typePrivate
- Founded1995
- HeadquartersPark City, United States
- Headcount101–250
- GTM typeB2C
- OfferingHardware or Manufacturing
What Kodiak Cakes does
Kodiak Cakes, LLC is a privately held, Utah-domiciled food CPG company headquartered in Park City that manufactures and sells protein-packed, 100% whole grain breakfast and snack products. Its portfolio spans Power Cakes (flapjack and waffle mix), frozen breakfast items including waffles and sandwiches, oatmeal and overnight oats, granola, snack and breakfast bars, Kodiak Cups (instant muffin cups), and baking mixes, with protein content ranging from 5g to 20g per serving and most products Kosher certified and non-GMO.
The company operates a dual-channel go-to-market: a direct-to-consumer e-commerce site at kodiakcakes.com with a subscription offering 15% off and free shipping on orders over $45, alongside broad retail distribution through Costco, major grocery chains, Amazon marketplace, and Canadian retailers including Costco West, Loblaws, Save-On-Foods, Calgary CoOp, Walmart Canada, and Natura Market. It serves three primary consumer personas — health-conscious active consumers, athletes and fitness enthusiasts, and families — with a brand identity built around outdoor adventure and supported by an athlete ambassador program and the Keep It Wild conservation partnership with The Vital Ground Foundation. Marketing is multi-channel across email, social, recipe content, athlete advocacy, and SMS. Revenue mechanics are unit-based one-time purchases plus a monthly subscription tier; no funding, M&A, leadership, or revenue disclosures are present in the available data.
Kodiak Cakes firmographics
Firmographics- Name
- Kodiak Cakes
- Legal name
- Kodiak Cakes, LLC
- Website
- https://kodiakcakes.com
- Company type
- Private
- Founded year
- 1995
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Kodiak Cakes is a privately held, Park City-based CPG company that makes 100% whole grain, protein-packed breakfast and snack products and sells them direct-to-consumer via kodiakcakes.com and through retail channels including Costco, Amazon, and grocery chains across the US and Canada.
- Ownership category
- akta.pro rank
Kodiak Cakes industry classification
Industry- Product category
- Packaged Breakfast Foods
- NAICS
- Bread and Bakery Product Manufacturing (31181), Frozen Specialty Food Manufacturing (311412), Snack Food Manufacturing (31191)
- SIC
- Food And Kindred Products (2000), Miscellaneous Food Preparations & Kindred Products (2090), Bakery Products (2050), Sausages & Other Prepared Meat Products (2013)
- akta.pro primary industry
- Grain-Based Mixes & Doughs Manufacturing (pancake/waffle mixes, baking mixes, dough bases) (AFAKABAF)
- akta.pro secondary industries
- Frozen prepared meals & entrées manufacturing (AFAKAHAA), Refrigerated & Frozen Doughs and Batters Manufacturing (AFAKACAM), Frozen Snacks & Appetizers (CRADADAD)
Keywords
Where Kodiak Cakes is headquartered
LocationHeadquarters
- HQ city
- Park City
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Kodiak Cakes business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Operations, Personnel, Infrastructure
Revenue model
- Direct Product Sales: Kodiak Cakes generates revenue through direct-to-consumer sales of breakfast and snack products including flapjack/waffle mixes, frozen breakfast items, oatmeal, granola, snack bars, and baking mixes. Products are sold through their e-commerce website with subscription options offering 15% discount.
- Retail Distribution: Products are sold through major retail channels including Costco, grocery stores, and Amazon marketplace.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard Product Pricing |
| Subscription | Monthly | Subscription Pricing (15% off) |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels5 records
Kodiak Cakes product offering
Product offeringCore offering
Kodiak Cakes manufactures and sells protein-packed, whole grain breakfast and snack food products including flapjack and waffle mixes, frozen breakfast sandwiches, frozen waffles, overnight oats, instant oatmeal packets, granola, snack bars, muffin cups, and baking mixes. All products are formulated with 100% whole grains and contain 5g to 20g of protein per serving. The company sells directly to consumers through its e-commerce site and subscription service, and distributes through major retail channels including Costco, grocery stores, and Amazon in the U.S. and Canada.
Product overview
Kodiak Cakes is a food CPG company offering a portfolio of protein-packed, whole grain breakfast and snack products. The core product line is the Power Cakes (flapjack and waffle mix) which comes in multiple flavors including Buttermilk, Chocolate Chip, Dark Chocolate, Birthday Cake, Blueberry, and Cinnamon Oat, each containing 12-16g of protein. The Frozen Breakfast category includes Homestyle Power Waffles (16g protein) and Breakfast Sandwiches (20g protein with no added nitrates). The Oatmeal line features Overnight Oats in pouches and instant Peak Oatmeal Packets. Snack offerings include Chewy Granola Bars (7g protein), Drizzled Mini Bars (5g protein, 100 calories), and Breakfast Bars (10g protein). Granola products include Honey Oat (16g protein) in multiple flavors. Baking Mixes include muffin mixes and Protein Balls (13g protein). The company also offers a Subscription Box service providing 15% off regular deliveries. All products emphasize 100% whole grains and protein content.
Differentiator
Problem solved
Functional benefit
Products and services
- Power Cakes Flapjack & Waffle Mix Protein-packed flapjack and waffle mix crafted with 100% whole grains, available in multiple flavors, each containing 12-16g of protein per serving. Targeted at health-conscious consumers and families seeking better-for-you breakfast options.
- Breakfast Sandwiches Frozen breakfast sandwiches featuring 20g of protein, real cheese, and meats with no added nitrates or nitrites. Available in multiple protein/cheese combinations for consumers seeking a high-protein, convenient frozen breakfast.
- Homestyle Power Waffles Frozen whole grain waffles with 16g of protein and no added sugar, ready in minutes from the toaster for consumers seeking a convenient high-protein breakfast.
- Overnight Oats Ready-to-eat overnight oats in pouches, available in Maple Pecan flavor, providing protein and whole grain nutrition for consumers seeking a convenient, no-prep breakfast option.
- Peak Oatmeal Packets Instant oatmeal packets with added protein, available in Maple Brown Sugar flavor, designed for consumers seeking a quick, protein-rich hot breakfast.
- Kodiak Cups (Muffin Cups) Instant muffin cups that prepare in the microwave in minutes, providing portable protein-packed snacks for consumers seeking convenient grab-and-go options.
- S'mores Chewy Granola Bars Chewy granola bars with 7g of protein per serving, crafted with 100% whole grains, sold in boxes of 5 bars for consumers seeking portable snack options.
- Drizzled Mini Bars Pocket-sized snack bars with 100 calories and 5g of protein per bar, featuring yogurt-flavored drizzle. Available in Brown Sugar Cinnamon and Blueberry Lemon flavors for consumers seeking portable, portion-controlled snacks.
- Blueberry Oat Breakfast Bars Soft-baked breakfast bars with 10g of protein, featuring fruit filling and whole grain oat texture, for consumers seeking a portable, high-protein breakfast option.
- Honey Oat Granola Protein-packed granola with 16g of protein per serving, crafted with 100% whole grains and honey flavor, in multiple granola flavors for consumers seeking protein-rich toppings or snacks.
- Snickerdoodle Protein Balls Baking mix for making protein balls at home with 13g of protein per serving, crafted with 100% whole grains. Targeted at home bakers seeking protein-rich homemade snacks.
- Muffin Mixes Whole grain muffin baking mixes available in Blueberry, Blueberry Lemon, and Chocolate Chip flavors for home bakers seeking protein-rich muffin options.
- Subscription Service Subscription service offering 15% off all purchases with free shipping on orders over $45, allowing customers to add or remove products, cancel, or renew anytime. Designed for repeat consumers seeking convenience and savings.
Quantifiable outcome
- Products contain 100% whole grains, distinguishing from competitors using refined grains
- +1 more outcomes
Companies that use Kodiak Cakes
Customer profileSegments3 records
Ideal customer profiles3 records
Kodiak Cakes technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Kodiak Cakes partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- The Vital Ground FoundationcoreKodiak Cakes partners with The Vital Ground Foundation through their Keep It Wild give-back program. The foundation's mission is to protect and restore North America's grizzly bears and conserve wildlife habitats. The partnership is aligned with Kodiak's outdoor adventure brand identity, as grizzly bear presence indicates a thriving ecosystem.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Kodiak Cakes competitors and assessment
Company assessmentDirect peers
- Bobo's: Bobo's is a direct peer in better-for-you baked snacks and oat/protein bars, overlapping with Kodiak's bars, granola, and baking mix portfolio. Both brands target health-conscious, active consumers and emphasize whole grains and wholesome ingredients.
- Krusteaz: Krusteaz is a direct peer in pancake, waffle, muffin, and baking mixes, with comparable product formats at retail and a broader mass-market position. Both brands compete head-to-head in the baking mix aisle.
- Simple Mills: Simple Mills is a direct peer in better-for-you baking mixes, crackers, and snacks using whole-food, almond-flour-based formulations. Both compete in natural/grocery channels with premium clean-label baking and snacking products.
- Clif Bar & Company: Clif Bar is a direct peer in protein/energy bars and granola snacks, with overlapping active-lifestyle branding and athlete sponsorship programs similar to Kodiak's. Both brands target outdoor and fitness consumers with whole-grain, protein-forward snacking.
- Purely Elizabeth: Purely Elizabeth is a direct peer in protein-forward granola, oatmeal, and baking mixes targeting health-conscious consumers. The brands overlap on granola, baking mixes, and whole-grain/protein positioning in premium retail sets.
- RXBAR (Kellanova): RXBAR is a leading protein bar brand built on simple, whole-food ingredients and high-protein positioning, directly comparable to Kodiak's mini-bars and breakfast bars. It competes in the same protein-forward, clean-label snack bar occasion.
Broad incumbents
- Quaker Oats (PepsiCo): Quaker is a broad incumbent in oatmeal and breakfast cereals that competes with Kodiak's Peak Oatmeal Packets and Overnight Oats. While serving a mass audience, Quaker has been extending into protein/whole-grain SKUs that overlap Kodiak's positioning.
- Nature's Path: Nature's Path is a broad incumbent in organic breakfast cereals, waffles, granola, and baking mixes. Like Kodiak, it emphasizes whole grains, non-GMO ingredients, and natural channels, and competes directly in frozen waffles and baking mix sets.
- Bisquick (General Mills): Bisquick is a broad incumbent pancake and baking mix brand from General Mills, representing the dominant mass-market equivalent of Kodiak's Power Cakes core product. Both brands compete for the same baking mix shelf sets across grocery channels.
- Kashi (Kellanova): Kashi is a broad incumbent in better-for-you cereals, waffles, and breakfast products, overlapping Kodiak's frozen waffles, granola, and baking mixes. Kashi uses clean-label, whole-grain positioning similar to Kodiak's.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Kodiak Cakes social profiles
Digital presenceKodiak Cakes compliance and trust
Trust signalCompliance2 records
Kodiak Cakes financial estimates
Financial estimateRevenue estimate
Valuation estimate
Kodiak Cakes leadership team
Management profileNumber of profiles
Profiles1 record
Kodiak Cakes funding detail
Funding detailFunding overview
Funding rounds2 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Kodiak Cakes M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Kodiak Cakes
What does Kodiak Cakes do?
Kodiak Cakes manufactures and sells protein-packed, whole grain breakfast and snack food products including flapjack and waffle mixes, frozen breakfast sandwiches, frozen waffles, overnight oats, instant oatmeal packets, granola, snack bars, muffin cups, and baking mixes. All products are formulated with 100% whole grains and contain 5g to 20g of protein per serving. The company sells directly to consumers through its e-commerce site and subscription service, and distributes through major retail channels including Costco, grocery stores, and Amazon in the U.S. and Canada.
Is Kodiak Cakes a public or private company?
Kodiak Cakes is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Kodiak Cakes founded?
Kodiak Cakes was founded in 1995. It employs 101 to 250 people.
Where is Kodiak Cakes based?
Kodiak Cakes is headquartered in Park City, United States, in the North America region.
How does Kodiak Cakes make money?
Two revenue lines are on record. Direct Product Sales are the primary driver. The others are retail Distribution.
Who are Kodiak Cakes's main competitors?
Direct peers on record are Bobo's, Krusteaz, Simple Mills, Clif Bar & Company, Purely Elizabeth and RXBAR (Kellanova). Broad incumbents are Quaker Oats (PepsiCo), Nature's Path, Bisquick (General Mills) and Kashi (Kellanova).
Does Kodiak Cakes have an API?
No public API is recorded for Kodiak Cakes.
What industry is Kodiak Cakes in?
Kodiak Cakes's product category is Packaged Breakfast Foods. Its primary akta.pro industry code is AFAKABAF, Grain-Based Mixes & Doughs Manufacturing (pancake/waffle mixes, baking mixes, dough bases), with a secondary code of AFAKAHAA, Frozen prepared meals & entrées manufacturing. Its NAICS code is 31181 and its SIC code is 2000.