Groupe Flo

What Groupe Flo does

Groupe Flo (epa:FLO) is a France-based, publicly listed commercial catering group headquartered in Courbevoie and founded in 1968, operating in a hospitality and restaurant sector alongside related businesses now associated with the broader Bertrand group. The company operates a portfolio of restaurants, hotels, and boutique establishments in France and internationally, structured across four divisions: Bertrand Hospitality (directly owned hotels and restaurants), Bertrand Franchise (franchise and licensing operations), Foncière Bertrand (real estate ownership and management of group properties), and Investissements & participations (strategic investments). With 1,280+ establishments under management, the group serves general consumers seeking dining and accommodation at value-for-money price points, while also serving franchisee/licensee partners and real estate co-investors through its B2B arms.

The group monetizes primarily through direct food, beverage, and accommodation sales at owned venues, complemented by recurring franchise fees and royalties from third-party operators running Bertrand-branded establishments, and by rental and asset appreciation income from its property portfolio. Its go-to-market combines direct operations with a franchised/licensed distribution model that supports international expansion, while a partnership with Nespresso extends the portfolio into branded boutique retail. Leadership is headed by Christophe Gaschin as Chairman & CEO, and the company maintains a headcount of 5,001–10,000 employees.

Financially, reported figures over 2017–2021 show declining revenue and persistent operating losses, with a ~$39 million debt financing round in July 2020 from Banque Populaire Rives de Paris and BNP Paribas signaling liquidity pressure during the COVID period. More recent activity — including a 2026 restaurant rebrand (CRAMAT') and the launch of a new Nespresso boutique format in Cergy — points to active reinvestment in the brand portfolio and concept innovation, though the underlying technology stack and any AI/data capabilities are not disclosed in the available source material.

Name

Groupe Flo

Legal name

Groupe Bertrand

Website

https://groupeflo.com

Company type

Private

Founded year

1968

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Groupe Flo is a French publicly listed commercial catering group operating 1,280+ restaurants, hotels, and boutiques in France and internationally via owned operations, franchising, and a real estate arm. It serves general consumers seeking value dining and accommodation, alongside franchisee partners.

Ownership category

akta.pro rank

Product category

Commercial Catering and Hospitality Services

NAICS

Caterers (72232), Caterers (722320), Management of Companies and Enterprises (551)

akta.pro primary industry

Hotel & Resort Restaurants (THAFACAH)

akta.pro secondary industries

Coffee Chains & Franchise Cafes (THAFADAB), Resort & Branded Residence Vacation Rental Management (BPAJAIAE)

Keywords

• Commercial catering
• Restaurant operations
• Hospitality services
• Franchise restaurants
• Hotel management

Headquarters

HQ city

Courbevoie

HQ country

France

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales

Revenue model

1. Bertrand Hospitality (owned restaurant and hotel operations): Direct operation of restaurants, hotels, and boutique establishments under various owned brands, generating revenue through food, beverage, and accommodation sales.
2. Bertrand Franchise (franchise fees and licensing): Franchise model allowing third-party operators to open establishments under Groupe Bertrand brands, generating franchise fees and royalties from network operators.
3. Foncière Bertrand (real estate/asset management): Real estate ownership and management of properties housing Bertrand group establishments, generating rental and asset appreciation income.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels3 records

Core offering

Groupe Flo operates a diversified commercial catering and hospitality portfolio, running directly owned restaurants, hotels, and boutique establishments, alongside a franchise/licensing network (Bertrand Franchise) and a property/real estate arm (Foncière Bertrand). The group serves consumer diners through 1,280+ establishments in France and internationally, and supports franchisee operators and property co-investors under its multi-brand structure.

Product overview

Groupe Bertrand operates as a diversified hospitality and restaurant group with four main divisions: Bertrand Hospitality manages owned hotels and restaurants, Bertrand Franchise handles franchise operations, Foncière Bertrand oversees real estate assets, and Investissements & participations manages strategic investments. The group operates more than 1,280 establishments worldwide under various restaurant and hotel brands, including Nespresso boutiques and restaurant concepts like CRAMAT'.

Differentiator

Problem solved

Functional benefit

Brands

• Bertrand Hospitality: Hospitality division of the group
• Bertrand Franchise
• Fonciere Bertrand
• Investissements & participations

Products and services

• Bertrand Hospitality Hospitality division operating hotels and restaurants under the Groupe Bertrand umbrella, providing dining and accommodation services across France and internationally for end consumers.
• Bertrand Franchise Franchise division enabling partners to operate restaurants and hospitality establishments under the group's brands, expanding the group's international footprint through licensed operators.
• Foncière Bertrand Real estate division managing property assets for the group's restaurant and hotel locations, overseeing venue portfolios and property strategy to support the hospitality network.
• CRAMAT' New solar-themed restaurant concept on the Seine riverbanks, launched as a rebrand of the Quai Ouest restaurant, serving consumer diners in a destination dining format.

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• NespressominorStrategic or Co-development PartnerGroupe Bertrand operates Nespresso boutique stores as part of its hospitality/retail portfolio. A second Nespresso boutique in 'Ristretto' format opened in Cergy, representing a new retail format partnership for the group.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Elior Group: French contract foodservice and concession operator with multi-country restaurant and hospitality holdings (including Areas). Comparable in industry vertical, French origin, and multi-format restaurant strategy.
• Buffalo Grill: Major French casual-dining restaurant chain specializing in grilled meat concepts. Directly comparable as a French multi-location operator targeting the same value-conscious casual dining customer.
• Léon de Bruxelles: French casual dining chain with mussels-and-beer heritage. Comparable as a French casual full-service restaurant operator with multi-location footprint and similar value-positioning strategy.
• Courtepaille: French grill-themed casual dining chain with roadside and travel-plaza locations. Comparable format (grill casual dining), French footprint, and franchise/owned operating model overlap.
• Sodexo: French-headquartered global foodservice and facilities management company. Operates large-scale restaurant and contract catering platforms directly comparable to the Bertrand Hospitality division and supports a multi-brand portfolio strategy similar to the subject.
• SSP Group: UK-listed operator of branded food and beverage outlets in travel locations. Comparable model of owning and franchising branded restaurants across travel/hospitality venues, with similar focus on captive-foot traffic dining.

Emerging players

• Big Mamma: France-rooted Italian-themed casual restaurant group. Comparable as a French-origin, multi-brand restaurant operator, though with a focused themed-cuisine positioning and emerging international expansion similar to a Bertrand franchise trajectory.

Broad incumbents

• Accor: French global hospitality group encompassing hotel franchising, management, and restaurant concepts. Overlaps with the subject's hotel and restaurant brand operations, including the broader Bertrand Hospitality footprint in France and internationally.
• Compass Group: World's largest contract foodservice operator. While broader in scope and global in scale, it competes for the same enterprise and leisure hospitality contracts and operates a multi-brand restaurant portfolio across geographies.
• Areas (Elior concession): Global travel-hospitality concession operator part of Elior Group with branded restaurant and retail operations in airports and travel hubs. Comparable in travel-adjacent and concession-based restaurant operations and partnership-driven formats (e.g., Nespresso boutiques).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/groupe-flo

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Groupe Flo