SnapMagic
SnapMagic provides an AI-driven electronics design automation platform combining a CAD model database, an LLM-based circuit design Copilot, and syndication to 30+ partners. It serves individual hardware engineers (free) and component suppliers (subscription analytics and syndication).
- Company typePrivate
- Founded2013
- HeadquartersSan Francisco, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingSoftware
What SnapMagic does
SnapMagic (formerly SnapEDA) is a San Francisco-based, AI-driven electronics design automation platform founded in 2013 by Natasha Baker. The company operates a horizontal platform serving two primary customer segments: individual electronics engineers and component suppliers. For engineers, SnapMagic provides free search and download access to a proprietary database of CAD models (schematic symbols, PCB footprints, and 3D models) across millions of electronic components, plus native plugins for 20+ PCB design tools including Altium, KiCad, Eagle, Cadence, Zuken, and Autodesk Fusion 360. For component suppliers, the company sells premium subscription services including CAD model syndication across 30+ partner platforms, the SnapInsights analytics dashboard for design-win attribution, embeddable CAD viewer widgets, and targeted media campaigns.
The product portfolio centers on three integrated offerings: SnapMagic Search (the foundational CAD model search engine), SnapMagic Copilot (an LLM-based AI design assistant that auto-completes circuits, supports natural language interaction with schematics, and optimizes BOMs for cost and power), and SnapMagic Store (a pricing and availability platform integrated with major distributors like Digi-Key and Mouser). Supporting modules include InstaBuild (computer vision and OCR for datasheet-to-symbol generation), InstaPart (24-hour custom CAD creation), and an Attribution App for ROI measurement. The technology stack combines generative AI, NLP, recommendation engines, and computer vision; SnapMagic holds a USPTO patent for CAD model verification described as unique in the market.
SnapMagic monetizes through a freemium product-led growth model for engineers and an enterprise sales motion for suppliers, with revenue streams spanning freemium downloads, recurring supplier subscriptions, transactional fees for custom CAD creation, and advertising/media campaigns. The company is Y Combinator-backed, self-funded with a disclosed 2024 ARR of $4.5M and valuation of $13.5M, and counts 1.5M+ annual engineers, 4M+ CAD model downloads per year, and supplier customers including Samtec, Vishay, TE Connectivity, and Murata on its platform.
SnapMagic firmographics
Firmographics- Name
- SnapMagic
- Legal name
- SnapMagic
- Website
- https://snapmagic.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- SnapMagic provides an AI-driven electronics design automation platform combining a CAD model database, an LLM-based circuit design Copilot, and syndication to 30+ partners. It serves individual hardware engineers (free) and component suppliers (subscription analytics and syndication).
- Ownership category
- akta.pro rank
SnapMagic industry classification
Industry- Product category
- Electronic Design Automation (EDA) Software
- NAICS
- Software Publishers (5132), Software Publishers (513210), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Integrated Systems Design (7373)
- akta.pro primary industry
- EDA Cloud/SaaS, Design Data Management & Collaboration (HDAHAFAJ)
- akta.pro secondary industries
- AI Integration & Orchestration Platforms (Connectors, Workflow, iPaaS for AI) (HDAEANAI), Model Development & Training Platforms (AutoML, Notebooks, Feature Stores) (HDAEANAB)
Keywords
Where SnapMagic is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Markets served
SnapMagic business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- Free CAD Model Downloads for Engineers: Basic CAD model search and download services are provided free to engineers. Engineers can search for symbols, footprints, and 3D models across millions of electronic components. The platform monetizes through premium features, data, and supplier services.
- Supplier Syndication & Analytics Services: Premium subscription services for component suppliers to digitize design wins. Includes CAD model hosting, analytics dashboards, ROI attribution, and syndication across 30+ partner platforms. Suppliers pay for increased visibility and design-in tracking.
- InstaPart Custom CAD Creation: Paid service for creating custom schematic symbols and PCB footprints within 24 hours for components not already in the database.
- Media Campaigns: Advertising and media campaign services for suppliers to drive component design-in decisions when engineers are searching for related solutions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free tier for engineers providing basic CAD model search and download |
| Subscription | Annual | Premium syndication and analytics services for component suppliers |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels6 records
SnapMagic product offering
Product offeringCore offering
SnapMagic operates an AI-driven electronics design platform built on a massive proprietary database of CAD models (schematic symbols, PCB footprints, and 3D models) for millions of electronic components. It offers three core products: SnapMagic Search (CAD model search engine), SnapMagic Copilot (AI co-pilot that auto-completes circuit board designs using natural language and LLM-based automation), and SnapMagic Store (BOM pricing and supply chain integration). It also provides paid supplier services including SnapInsights analytics, Syndication across 30+ partner platforms, InstaBuild (AI-powered CAD creation from datasheets), and InstaPart (custom CAD delivery within 24 hours).
Product overview
SnapMagic is a unified AI-powered platform for electronics design, originally launched as SnapEDA. The portfolio consists of three core integrated products: SnapMagic Search (the foundational search engine for finding CAD models across millions of electronic components), SnapMagic Copilot (an AI co-pilot that auto-completes circuit designs using natural language and LLM-based automation), and SnapMagic Store (for BOM pricing and distributor integration). Supporting these are modular add-on services including InstaBuild (computer vision-based symbol/footprint creation), InstaPart (custom part creation in 24 hours), SnapInsights (supplier analytics dashboard), SnapMagic Viewer (embeddable CAD widget), Syndication (distribution to 30+ partner platforms), SnapMagic Desktop App, Chrome Extension, and Attribution App for ROI measurement.
Differentiator
Problem solved
Functional benefit
Products and services
- SnapMagic Copilot LLM-based AI co-pilot for electronics design that auto-completes circuit board designs with helpful recommendations, enables natural language interaction with schematics, and can automate entire schematics from scratch. Targeted at electronics engineers.
- SnapMagic Search (SnapEDA) Search engine for electronics design allowing engineers to find and download CAD models (schematic symbols, PCB footprints, 3D models) for millions of electronic components. Built on a massive proprietary database, serving over 1.5 million engineers globally.
- SnapMagic Store (SnapPricing) Pricing and availability data platform for electronics components across hundreds of distributors, with BOM optimization for cost and power using real-time supply chain data integration.
- InstaBuild
- InstaPart
- SnapInsights
- SnapMagic Viewer
- Syndication
- InstaPublish
Quantifiable outcome
- 80% of engineers who download manufacturing files end up purchasing the product
- +4 more outcomes
Companies that use SnapMagic
Customer profileNamed customers18 records
Segments3 records
Ideal customer profiles2 records
SnapMagic technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration37 records
AI capability12 records
Feature7 records
SnapMagic partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core and major.
- Digi-KeycoreMajor electronic component distributor syndicated with SnapMagic. Engineers can access SnapMagic CAD models directly through Digi-Key's product pages.
- Mouser ElectronicscoreMajor electronic component distributor and co-marketing partner. Featured in Mouser's Empowering Innovation Together technology series discussing AI in electronics design.
- Autodesk Fusion 360coreCAD model integration with Autodesk Fusion 360 enabling engineers to access SnapMagic components directly within the design tool.
- AltiumcoreNative plugin integration with Altium Designer. SnapMagic Copilot is an Altium extension that provides AI-powered design assistance.
- CadencemajorCAD model integration with Cadence Allegro and OrCAD tools.
- KiCadmajorCAD model integration with KiCad open-source PCB design tool through native plugins.
- ZukenmajorCAD model integration with Zuken eCADSTAR and CR-5000/8000 tools.
- Samtec IncmajorMajor connector manufacturer using SnapMagic for CAD model creation and syndication. Samtec's CIO has praised SnapMagic for speed and quality of symbol/footprint creation.
- VishaymajorElectronic component supplier using SnapInsights analytics dashboard to track design-ins of Vishay products.
- TE ConnectivitymajorElectronic component supplier using SnapInsights analytics dashboard to track component design-ins.
- MuratamajorElectronic component supplier using SnapMagic CAD model syndication and analytics. Murata's digital marketing team has praised SnapMagic for high-quality models and quick response time.
Scale indicators9 records
Recent moves6 records
Expansion highlights5 records
SnapMagic competitors and assessment
Company assessmentBroad incumbents
- Altium (now part of Renesas Electronics): Altium Designer is the dominant PCB design tool and a deep integration partner for SnapMagic. As a broad incumbent, Altium owns its own component library ecosystem and acquired Octopart in 2021, positioning it as both a critical channel and a long-term competitive threat.
- Cadence Design Systems: Cadence provides Allegro and OrCAD PCB design suites — both supported by SnapMagic's CAD model distribution. As the largest EDA vendor, Cadence has the resources to embed AI-assisted component selection and BOM optimization natively, directly threatening SnapMagic's plugin layer.
- Siemens EDA (formerly Mentor Graphics): Siemens EDA offers PCB design tools and acquired Supplyframe for part-intelligence capabilities. It is a broad incumbent that competes with SnapMagic in both the PCB design tool market and the component intelligence / design-chain analytics space SnapMagic serves through SnapInsights.
- Autodesk Fusion 360 (Electronics workspace): Autodesk's Fusion 360 includes a PCB design workspace that integrates SnapMagic CAD models. As a broad incumbent in design software, Autodesk has both the distribution scale and the engineering resources to expand native AI features into the PCB workflow SnapMagic currently serves as a plugin.
Direct peers
- Zuken: Zuken's eCADSTAR, CR-5000, and CR-8000 PCB design suites are integrated with SnapMagic for CAD model downloads. Zuken is a direct peer in the PCB EDA market with comparable product positioning and overlap in target customer segments.
- Octopart (owned by Altium/Renesas): Octopart is a component search engine serving electronics engineers and component buyers — directly comparable to SnapMagic Search on the demand side. Owned by Altium, it is both a competitor for engineer-side attention and a constraint on SnapMagic's expansion into part-pricing intelligence.
- Supplyframe (owned by Siemens): Supplyframe operates part-intelligence, design-chain analytics, and media platforms targeting the same supplier and engineer segments as SnapMagic's SnapInsights and media offerings. Acquired by Siemens in 2021, it represents the most direct competitor to SnapMagic's supplier-side analytics business.
- SamacSys (owned by Element14 / Farnell / Avnet): SamacSys provides electronic component CAD model libraries, schematic symbols, and PCB footprints to engineers — directly competing with SnapMagic Search on the supply side. Owned by Element14/Farnell, it has deep distributor-side relationships that SnapMagic must compete against for supplier syndication contracts.
- Ultra Librarian (owned by EMA Design Automation): Ultra Librarian provides CAD model libraries and PCB footprint generation across Altium, Cadence, and Mentor tools — directly comparable to SnapMagic's CAD model database. It is a direct competitor for both engineer-side downloads and supplier-side component data syndication.
- TraceParts: TraceParts operates a large 3D and 2D CAD model distribution network covering mechanical and electronic components. As a syndication partner within SnapMagic's network, it is also a competing platform for CAD model distribution and supplier-side reach.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
SnapMagic social profiles
Digital presenceSnapMagic financial estimates
Financial estimateRevenue estimate
Valuation estimate
SnapMagic leadership team
Management profileNumber of profiles
Profiles1 record
SnapMagic funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SnapMagic M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SnapMagic
What does SnapMagic do?
SnapMagic operates an AI-driven electronics design platform built on a massive proprietary database of CAD models (schematic symbols, PCB footprints, and 3D models) for millions of electronic components. It offers three core products: SnapMagic Search (CAD model search engine), SnapMagic Copilot (AI co-pilot that auto-completes circuit board designs using natural language and LLM-based automation), and SnapMagic Store (BOM pricing and supply chain integration). It also provides paid supplier services including SnapInsights analytics, Syndication across 30+ partner platforms, InstaBuild (AI-powered CAD creation from datasheets), and InstaPart (custom CAD delivery within 24 hours).
Is SnapMagic a public or private company?
SnapMagic is a private company. It is classified as venture growth investor backed and is currently operating.
When was SnapMagic founded?
SnapMagic was founded in 2013. It employs 11 to 50 people.
Where is SnapMagic based?
SnapMagic is headquartered in San Francisco, United States, in the North America region.
How does SnapMagic make money?
Four revenue lines are on record. Free CAD Model Downloads for Engineers are the primary driver. The others are supplier Syndication & Analytics Services, instaPart Custom CAD Creation and media Campaigns.
Who are SnapMagic's main competitors?
Broad incumbents on record are Altium (now part of Renesas Electronics), Cadence Design Systems, Siemens EDA (formerly Mentor Graphics) and Autodesk Fusion 360 (Electronics workspace). Direct peers are Zuken, Octopart (owned by Altium/Renesas), Supplyframe (owned by Siemens), SamacSys (owned by Element14 / Farnell / Avnet), Ultra Librarian (owned by EMA Design Automation) and TraceParts.
Does SnapMagic have an API?
Yes. SnapMagic offers two APIs available for different use cases. Users are directed to contact the company directly to learn more about API availability and implementation.
What industry is SnapMagic in?
SnapMagic's product category is Electronic Design Automation (EDA) Software. Its primary akta.pro industry code is HDAHAFAJ, EDA Cloud/SaaS, Design Data Management & Collaboration, with a secondary code of HDAEANAI, AI Integration & Orchestration Platforms (Connectors, Workflow, iPaaS for AI). Its NAICS code is 5132 and its SIC code is 7372.