What Speakly does

Speakly OÜ is a private Estonian language-learning company headquartered in Tallinn (Roseni tn 7, registry code 14437781), founded in 2016 by Ott Ojamets and Ingel Keskpaik, the latter building an international team around Ojamets' LIVE-methodology first published in 2012. The platform teaches 10 languages — English, Spanish, French, German, Italian, Norwegian, Brazilian Portuguese, Russian, Estonian, Finnish, and Swedish — via iOS, Android, and web apps, structured around a statistical-relevance algorithm that orders the 4,000 most-used words of each language for prioritized acquisition, complemented by spaced-repetition scheduling calibrated to individual memory patterns and AI-assisted features (corrections, translations, explanations, recommendations).

The product portfolio comprises the freemium Speakly App as the core product, a blended LIVE© Language Course (8 tutor sessions per month plus full app access), Premium subscription, Family and Individual Lifetime Plans, and a Speakly for Businesses offering for corporate teams. The LIVE methodology and statistical relevance lists were refined over 4.5 years using research data from 3,000+ real-life learners, and the company claims learners can reach 42% of the most relevant vocabulary in roughly 10 hours of study.

Speakly operates a dual go-to-market: product-led growth via self-serve app downloads, the speakly.me website, and a 7-day free trial for individuals; plus direct sales for enterprise customers handled through demo booking and [email protected]. Monetization is subscription-recurring — Individual LIVE at 199 EUR+ VAT/month (with 3-, 6-, and 12-month prepay plans of 657 / 1,254 / 2,388 EUR+VAT), Business Group LIVE at 39 EUR+ VAT/seat/month — supplemented by one-time Lifetime license revenue. Named enterprise customers include Telia, Ramirent, Olerex, Saint-Gobain, and a government Ministry, with the LIVE course having served 1,500+ individuals and 40+ companies cumulatively. The team totals 30+ across 8 countries, and distribution spans 10 market countries plus a 2025-11-14 strategic cooperation agreement via Huawei's RongHai Program expanding into Saudi Arabia and 20+ countries for AI-related co-creation with financial institutions.

Name

Speakly

Legal name

Speakly OÜ

Website

https://speakly.me

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Speakly is an Estonia-based language learning platform that teaches 10 languages through statistical relevance algorithms, spaced repetition, and AI-assisted features. It serves individual learners via a freemium app and corporate clients through a blended LIVE© course with tutor support.

Ownership category

akta.pro rank

Product category

Language Learning Software

NAICS

Language Schools (611630), Language Schools (61163), Exam Preparation and Tutoring (611691), All Other Schools and Instruction (61169)

SIC

Services-Educational Services (8200), Services-Prepackaged Software (7372)

akta.pro primary industry

Language Learning Apps & Self-Study Platforms (EDAFAOAA)

akta.pro secondary industries

Online Language Learning Platforms (Self-Paced) (EDAMAFAC), AI-Powered Language Tutors, Chatbots & Speaking Practice Tools (EDAFAOAC), Live Online Language Tutoring & Small-Group Classes (EDAMAFAD), Online Tutoring, Conversation Exchange & Language Coaching Platforms (EDAFAOAB)

Keywords

• Language learning app
• Online language courses
• Spaced repetition learning
• Corporate language training
• Subscription language platform

Headquarters

HQ city

Tallinn

HQ country

Estonia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Subscription Plans: Monthly and annual subscription plans for individual language learners providing access to the Speakly app and learning features. Subscriptions renew automatically unless cancelled.
2. Lifetime Plans: One-time payment for permanent access to all Speakly languages on web and mobile. Lifetime plan provides access for up to 100 years or until service discontinuation. Family Lifetime allows up to 4 people.
3. LIVE Course - Individual: Blended learning combining personal tutor sessions (8 per month) with Speakly app access. Priced at 199 EUR+ VAT/month with 3-month (657 EUR), 6-month (1254 EUR), and 12-month (2388 EUR) payment plans.
4. LIVE Course - Business Group: Group study programs for businesses with 8 monthly tutor sessions per learner. Priced at 39 EUR+ VAT/month per learner.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

Speakly offers a mobile and web language-learning application that teaches the 4,000 most statistically relevant words of a target language through spaced repetition and a proprietary LIVE-methodology, supplemented by AI-assisted features and optional tutor-led blended courses. The platform delivers self-study lessons for individual learners and dedicated group tutor programs for corporate teams across 10 languages.

Product overview

Speakly is a language-learning platform consisting of a core mobile and web application (Speakly App) that uses statistical relevance algorithms to teach the 4,000 most useful words of a target language through spaced repetition and holistic learning. The platform offers a blended LIVE© Language Course that combines the app with live tutor sessions for more intensive instruction. Subscription options include Premium (monthly/annual), Lifetime (one-time purchase), and Family Lifetime plans for up to 4 users. A dedicated business offering provides team-based language training with group tutor sessions. The platform supports 10 languages: English, Spanish, French, German, Italian, Norwegian, Portuguese (BR), Russian, Estonian, Finnish, and Swedish.

Differentiator

Problem solved

Functional benefit

Products and services

• Speakly App

Quantifiable outcome

• 10 hours of study can reach up to 42% of the most relevant vocabulary of a language
• +3 more outcomes

Named customers5 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Huawei Digital Finance (RongHai Program)minorStrategic or Co-development Partner · 14 November 2025Speakly AI is one of three RongHai partners (alongside Neuxnet and TrustDecision) that signed strategic cooperation agreements with Saudi Arabia's Atmaal under Huawei's RongHai program. The program has expanded to over 20 countries and focuses on co-creating AI solutions for financial institutions.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Duolingo: The dominant freemium language-learning app offering self-paced lessons across 40+ languages with gamification. Directly comparable to Speakly as the leading consumer language-learning app, though at far greater scale.
• Babbel: Subscription-based language-learning app focused on conversational proficiency across 14 languages, with a live-tutoring add-on (Babbel Live). Closely comparable to Speakly's blended self-study plus tutor model in the European consumer market.
• Busuu: Language-learning platform combining self-paced app content with community feedback and live tutor sessions, including a premium tier. Direct competitor with a similar blended learning architecture targeting European language learners.
• Memrise: Vocabulary-focused language learning app using spaced repetition and video clips of native speakers. Comparable to Speakly on the spaced-repetition pedagogy and self-paced mobile learning model.
• Lingoda: Online language school offering live group and private classes with native-speaking tutors plus an enterprise/Lingoda for Business offering. Direct overlap with Speakly's LIVE© tutor product and B2B group-study offering.
• italki: Global marketplace connecting language learners with professional tutors and community teachers for 1-on-1 lessons. Comparable to Speakly's LIVE© individual course offering on the human-tutor side of the market.
• Preply: Online tutoring marketplace for languages with personalized tutor matching and a corporate/business offering. Direct competitor in the live online language tutoring space, particularly for individual and corporate learners.
• Mondly: Mobile-first language learning app offering self-paced lessons across 40+ languages with VR/AR and chatbot practice. Comparable self-study app competing for the same European language learner demographic as Speakly.

Broad incumbents

• Rosetta Stone: Established legacy language-learning brand offering self-study software, live tutoring (Rosetta Stone Tutor), and enterprise solutions. Overlaps with Speakly's full product stack but operates as a broader portfolio incumbent with significantly larger scale.
• Pimsleur: Long-established audio-based language learning method with a digital app and subscription tiers. Comparable audio-and-drill pedagogy to Speakly's spaced-repetition approach, though Pimsleur is a much older incumbent brand with audio-first positioning.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/speaklyapp

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds2 records

Investors4 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Speakly