Twisted Tea

What Twisted Tea does

Twisted Tea Brewing Company is a wholly-owned hard iced tea brand subsidiary of Boston Beer Corporation (NYSE: SAM), headquartered in Boston, Massachusetts, and operating nationwide in the United States with an additional storefront presence in Canada. Founded in 2001, the company produces a portfolio of 19+ malt-based hard iced tea SKUs including a flagship Original at 5% ABV, a Light variant at 4% ABV / 110 calories, multiple fruit flavors (Black Cherry, Blueberry, Peach, Mango, Raspberry, Pineapple, Mangonada, Half & Half), and an Extreme line at 8% ABV (Lemon, Blue Razz, Fruit Punch, Long Island Iced Tea, Tropical Peach). Core production technology centers on real brewed tea combined with natural flavors, packaged in cans, bottles, and bag-in-box formats (10L and 5L); recent packaging innovation includes color-changing cans that transform when chilled, deployed on the Twisted Lemonade seasonal SKU.

The company sells through national grocery, convenience, and liquor store retail channels in 12, 24, and 30-pack formats, supplemented by a direct-to-consumer e-commerce Tea Store at shop.twistedtea.com and a Canadian site at ca.twistedtea.com. Marketing is anchored by the Back Label user-generated content program (consumer photos placed on packaging), QR-code sweepstakes promotions, and Instagram (@twistedtea) engagement. Revenue is generated through unit-volume retail beverage sales and limited direct online sales of limited-edition items such as the Twistmas Stocking. The target segment is social adult consumers aged 21 and older, with use cases spanning tailgates, backyard gatherings, beach days, and outdoor events. Pricing is not publicly disclosed; brand-level financial performance is reported only at the consolidated Boston Beer Company level.

Name

Twisted Tea

Legal name

Twisted Tea Brewing Company

Website

https://twistedtea.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

101–250 employees

Short description

Twisted Tea Brewing Company is a Boston Beer Corporation subsidiary that produces and sells hard iced tea beverages across the United States and Canada. It serves social adult consumers (21+) through national retail and direct-to-consumer e-commerce with a portfolio of 19+ flavor SKUs.

Ownership category

akta.pro rank

Product category

Hard Iced Tea / Malt Beverages

NAICS

Malt Manufacturing (311213), Coffee and Tea Manufacturing (31192), Flour Milling and Malt Manufacturing (31121)

SIC

Malt Beverages (2082), Beverages (2080)

akta.pro primary industry

Ready-to-Drink (RTD) Alcoholic Beverage Production (Canned Cocktails, Hard Seltzer) (AFAFAAAE)

akta.pro secondary industries

Ready-to-Drink (RTD) Tea Manufacturing (AFAFADAI), Ready-to-Drink (RTD) Tea (CRADAHAD)

Keywords

• Hard iced tea
• Malt beverages
• Ready-to-drink alcohol
• Flavored hard tea
• Alcoholic iced tea

Headquarters

HQ city

Cincinnati

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Retail Beverage Sales: Twisted Tea generates revenue through the sale of canned and bottled hard iced tea products via retail grocery, convenience, and liquor store distribution channels across the United States.
2. E-commerce Direct Sales: Direct-to-consumer online sales through the brand's Tea Store (shop.twistedtea.com), selling products directly to consumers including limited-edition items like the Twistmas Stocking.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Twisted Tea produces and sells hard iced tea malt beverages made with real brewed tea and natural flavors, distributed nationwide in cans, bottles, and bag-in-box formats across 19+ varieties including a 5% ABV standard line, a 4% ABV Light line, an 8% ABV Extreme line, variety packs, and limited-edition seasonal offerings (Party Pack, Twistmas Stocking). The brand sells primarily through U.S. grocery, convenience, and liquor retail channels with a complementary direct-to-consumer online Tea Store and a Canadian market presence.

Product overview

Twisted Tea is a hard iced tea beverage brand owned by Boston Beer Company. The product portfolio consists of a core Original hard iced tea (5% ABV, made with real brewed tea) and multiple flavor variants including Black Cherry, Blueberry, Half & Half, Light (4% ABV, 110 calories), Peach, Mango, Raspberry, Pineapple, and Mangonada. The Extreme line offers higher ABV (8%) variants including Lemon, Blue Razz, Fruit Punch, Long Island Iced Tea, and Tropical Peach. Twisted Tea is sold in various packaging formats including single cans, bottles, multi-packs (12, 24, 30 packs), and bag-in-box for on-premise. Seasonal and limited-edition products like the Summer Party Pack and Twistmas Stocking are also offered. The brand targets social occasions including tailgates, backyard hangs, and beach days, with consumers required to be 21+.

Differentiator

Problem solved

Functional benefit

Products and services

• Twisted Tea Original Flagship hard iced tea made from real brewed tea and natural lemon flavor at 5% ABV, available in bottles, cans, and bag-in-box formats.
• Twisted Tea Black Cherry Hard iced tea flavored with black cherry, positioned for planned or unplanned social occasions.
• Twisted Tea Blueberry Hard iced tea with blueberry flavor.
• Twisted Tea Half & Half Hard iced tea combined with lemonade for a half-and-half flavor profile.
• Twisted Tea Light Lighter version of Twisted Tea Original at 4% ABV with 110 calories, made with natural flavors and artificial sweeteners.
• Twisted Tea Peach Hard iced tea with peach flavor.
• Twisted Tea Mango Hard iced tea with mango flavor.
• Twisted Tea Raspberry Hard iced tea with raspberry flavor.
• Twisted Tea Pineapple Hard iced tea with pineapple flavor.
• Twisted Tea Mangonada Hard iced tea inspired by the Mexican treat, combining sweet mangos, tangy chamoy, and iced tea.
• Twisted Tea Extreme Lemon Hard iced tea with real brewed tea and natural lemon flavor at 8% ABV, sold in 24oz cans.
• Twisted Tea Extreme Blue Razz Hard iced tea with blue raspberry flavor at 8% ABV.
• Twisted Tea Extreme Fruit Punch Hard iced tea combining real brewed tea with fruity flavors at 8% ABV, in 16oz cans.
• Twisted Tea Extreme Long Island Iced Tea Hard iced tea inspired by the Long Island Iced Tea cocktail, combining iced tea with spirit notes at 8% ABV.
• Twisted Tea Extreme Tropical Peach Hard iced tea with real brewed tea and a blend of peach and mango flavors at 8% ABV, in 24oz cans.
• Twisted Tea Extreme Variety Pack Variety pack containing four Extreme flavors: Lemon, Blue Razz, Fruit Punch, and Long Island Iced Tea.
• Twisted Tea Party Pack

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• White Claw Hard Seltzer: White Claw is the market-leading hard seltzer from Mark Anthony Brands, competing with Twisted Tea for share of the same 21+ social-occasion RTD alcohol occasions and shelf space in US retail.
• High Noon Spirits: High Noon is a leading hard seltzer / RTD cocktail brand competing in the same sweet, social-occasion RTD alcohol category as Twisted Tea across US grocery, c-store, and liquor channels.
• Truly Hard Seltzer: Truly is Boston Beer's own hard seltzer brand, sharing the same parent company as Twisted Tea and competing for the same consumer occasions, channels, and shelf sets in US RTD alcohol.
• Simply Spiked Lemonade: Simply Spiked is an AB InBev hard lemonade brand competing in the same sweet, fruit-flavored RTD alcoholic beverage space as Twisted Tea across US grocery and convenience channels.
• Cutwater Spirits: Cutwater produces a broad line of canned RTD cocktails (spirits-based) and competes directly with Twisted Tea's Extreme line (e.g., Extreme Long Island) for at-home and on-the-go cocktail occasions.
• Vizzy Hard Seltzer: Vizzy is a hard seltzer with added antioxidants and vitamin C from Molson Coors, competing with Twisted Tea for the same health-adjacent, lifestyle-positioned RTD alcohol occasions in US retail.
• Seagram's Escapes: Seagram's Escapes is a flavored malt beverage with tea, juice, and lemonade varieties historically positioned in the same sweet-RTD alcohol category as Twisted Tea.
• Mike's Hard Lemonade: Mike's Hard Lemonade is a flavored malt beverage brand owned by Mark Anthony Brands, directly competing with Twisted Tea in the sweet, ready-to-drink alcoholic beverage space across the same grocery, convenience, and liquor store channels.

Broad incumbents

• AriZona Iced Tea: AriZona is the dominant non-alcoholic iced tea brand and a key reference for the brewed-tea flavor profile and packaging cues that Twisted Tea leverages, while also competing for non-alcoholic iced tea shelf space in the same retail accounts.

Others

• Boston Beer Company: Boston Beer Company (NYSE: SAM) is the publicly-traded parent company of Twisted Tea, providing brewing, distribution, sales, and capital-allocation context for the Twisted Tea brand.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/TwistedTea
• Xx.com/TwistedTea
• Facebookfacebook.com/TwistedTea
• LinkedInlinkedin.com/company/twisted-tea

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Twisted Tea